
How does Explorer apply the Entrecomp Framework?
Entrecomp is the common European framework for entrepreneurship. Through it, the EU aims to create a bridge between education and actions aimed at fostering entrepreneurship.
By Patricia Araque, Executive Director of Explorer.
We know that taking an entrepreneurial project forward is not an easy task. It is a professional choice that substantially impacts the well-being and mental health of those who decide to take the plunge. There have been numerous suicides of company founders in recent years and countless (and most of the time unknown) cases of depression that people who decide to create their own companies go through.
At Explorer, we take this aspect of entrepreneurship very seriously; we believe in a healthy approach to this work-life option. It is essential to tackle it early, as it will lay the foundations for future entrepreneurial projects.
With this in mind, we decided to launch Explorer Coach, a series of pills in an audio format that focuses on this aspect of entrepreneurship and offers advice and tools from entrepreneurs—most of them Explorer Alumni—who have gone through the same fears and experiences that the participants in the programme are facing.
How was the process of creation and implementation?
We observed that the fears, anxieties, and negative emotions differed depending on the week, but they usually led to a loss of motivation and the abandonment of the programme. So the first thing we did was to document everything using an anthropological approach. We didn’t ask them, but we looked at what they did rather than what they said.
From that point, we grouped the issues that most concerned them and that we understood harmed their motivation. Then, we started developing these pills in the most agile and authentic format possible: voice notes that the entrepreneurs we asked for collaboration sent us by WhatsApp. Once we produced the pills, we launched an A/B testing process to understand whether our hypotheses made sense and whether it was worth investing time and resources in improving this initiative. Since we divided the Explorer community into micro-learning communities, over the twelve weeks, we sent Explorer Coach to some groups rather than others. The result? The entrepreneurs who received their dose of motivation and their lesson in emotional care through Explorer Coach had a higher rate of completing the programme than those who did not listen to the pills. Specifically, they were 6% more graduates than those who did not.
Today, we actively implement Explorer Coach in the dynamics of the programme, and all participants access the podcasts’ episodes weekly through their WhatsApp groups. They are twelve chapters with a brief duration on Spotify in the three official languages of the programme: Spanish, Portuguese and English. Here is a list with a short review of each of them:
Picture by Christopher Lemercier retrieved from Unsplash.
Entrecomp is the common European framework for entrepreneurship. Through it, the EU aims to create a bridge between education and actions aimed at fostering entrepreneurship.
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We kick off a new edition of the Explorer programme with the TalkX Special Guest Jennifer Brandel. She co-founded Hearken and Zebras Unite, and she is a serial entrepreneur, innovator, shadow writer for renowned film directors, and a supporting actress. The talk promises to be very, very interesting.