The other side of the coin is Hustle Culture. This culture drags down every entrepreneur and affects women in particular: you have to work on your project continuously, without rest, to get it off the ground, to succeed. “Working at that pace is counterproductive. This is not a race. We can do everything, but not everything at the same time. I prefer to focus on better understanding my limits”, she said. In fact, Lolita explained to the TalkX audience that inspiration often came when she was focused on one of her hobbies or enjoying a moment of relaxation.
The focus was also on launching the product into the market and on how to find customers. “The future lies in going to the communities. You must know what you are selling, to whom, where, and how. Create a personal brand and don’t be afraid. Of course, it’s perfectly normal to be scared, but if there’s a passion for what you do, you’ll be able to reach the market. You’ll have that wonderful feeling of ‘I’m creating value.’ There’s a community you’re serving,” she said. Justine agreed: “There is always a community that appreciates your product; that’s where you find your potential customers.” What is the crucial tip at this stage? We must be transparent with our potential audience.
The TalkX with Lolita Taub ended up with the attendees’ questions via chat. Unfortunately, there were so many that there wasn’t enough time to answer them all, but here are the three best answers, which can serve as a starting point for a project:
- Be sustainable. Be aware of your money and remind yourself that you are building a business, and therefore you need more money.
- Know the market and build the right team for your business. You don’t have to know everything; be humble enough to ask questions and ask for help. You will need it.
- Storytelling is essential, especially at the beginning. With your story, you have to take the investor on a journey.
Following the talk, Lolita had a private Q&A with select Explorers, who belong to the group running some of the most advanced projects in this edition. Each of them received customised answers to the questions asked by this exceptional investor. Do you want to join Explorer?