Panel Alumni segunda edición 2022

Alumni Explorer’s tips for building a perfect landing page

Each Alumni Panel held in the different editions of Explorer reveals exciting tips on building a perfect landing page—explained by our guests. We have compiled all their recommendations in these handy lists.

In each Explorer edition, one of the most awaited moments is the Alumni Panel: the meeting in which three participants who have already gone through the programme explain how to build a perfect landing page. Then, they answer questions live, posted by the audience on our Twitch channel.


On this occasion, the guests were Luenne Coelho (Copo Vivo), Helena Arias (Light Pills), and Massimo Angelini (Orpheus). They took over from our previous speakers: Carolina Lacasta (My Feeting Room), Esther Pina (Secret Sound), and Santiago Jiménez (Liight). Each one of them gave advice based on their own experience; you can meet them all in the videos in this post. But first, we share their most awesome tips in a convenient list, summarising them so that you can come to it whenever you want.


Luenne Coelho (Copo Vivo, a startup that transforms plastic into panels for industrial use)

  • You have to build an easy-to-read page that everyone can understand (a mistake she made on her first landing page was to focus too much on the design and leave the essential part of the project too far down).
  • Don’t worry too much about form: give more importance to content.
  • Test the result in several browsers to check that it looks good, whatever the operating system used. And, of course, remember to make a responsive design that adapts smoothly to viewing from a smartphone.
  • You must be very aware of who you are targeting with the content of your landing page. 
  • The most important thing on a landing page is the explanation of the pain, the solution, and the text you use to ask users to contact you.
  • Fall in love with the problem, not the solution, as there can be many of them; you may find several answers to the same pain and change them along the way. 
  • Enjoy the whole journey of entrepreneurship.


Helena Arias (Light Pills: turning plastic bottles into cap-shaped devices that function as light sources and water purifiers)

  • Even if the design could be better, you can start showing it; you will polish it later.
  • If you have friends who are coders, ask them for feedback. Of course, everyone will tell you what they think of your landing page: don’t hesitate to ask.
  • The solution to the problem has to be summarised; generally, it is preferable to have a manageable amount of text: just enough to explain to potential customers what your product is about while keeping it short and straightforward.
  • You must know what you want to achieve with the CTA so the call to action is successful. And, of course, measuring results is a must.
  • Don’t be afraid to fail, it’s normal. Every mistake will bring knowledge; an entrepreneur is always learning.


Massimo Angelini (Orpheus: sustainable and healthy experiences in building interiors)

  • Search among platforms and non-code tools (whenever you can, use them) to find the one that best suits what you want in a simple way. 
  • Be very careful with the content of your landing page.
  • Use short texts. The best messages are the ones you could send in a tweet. That’s why Twitter is so famous.
  • The key to success is not in the CTA but in the content of your landing page. That’s what will convince users to click on a CTA that leads them to spend money on your product.
  • Keep the passion for your project, for what you care about. This way, you are more likely to succeed.
  • Practice networking. They won’t teach you that at any university or school, and it’s one of the essential things in entrepreneurship.

Carolina Lacasta (My Feeting Room: an app that scans your foot to know before an online purchase if the shoe size is correct)

  • Creating a landing page from scratch, without knowing anything about computers, is easy with today’s non-code tools. 
  • Users take less than five milliseconds to get an idea of your website. And the competition is brutal, so you have to think very carefully about the text, the design, or the logo so that they attract attention. So deciding between one tool or another is the least important thing.
  • It is crucial to think about the user’s pain and give them what they need, but without including all the details in the copy to keep them reading and scrolling.
  • The landing page should not be too long. It should have an excellent first screen without elements that do not add value.
  • It is also essential to know where they will read the landing page: on a smartphone, computer, or tablet. Focusing on what will be seen on the phone will put the spotlight on what is most important. You will add things later for the desktop version.
  • The language depends on your client; you need to analyse the niche you are targeting with your messages.
  • When you form a team, you must ensure from the beginning that the rest of the people want what you want.
  • Perfection is the enemy of goodness.
  • It’s easy to get leads with the proper CTA.


Santiago Jiménez (Liight: an app that promotes sustainable habits through gamification)

  • The challenge is knowing what you want to say on your landing page and how you want to say it.
  • It is necessary to change the message if you see that it needs to be fixed. You have to think about who will end up on your landing page.
  • If you have different customer profiles, it would be advisable to have various landings.
  • It is always preferable to include simple elements, which do not troubleshoot, rather than more spectacular ones, but also more complicated, as they can cause failures.
  • You will be interested in different platforms, such as TikTok and Facebook. You will have to apply another format and language in each one. There is no one best or worst channel.
  • Concentrating on one thing rather than covering everything at a time is better. However, if you do so, bigger problems arise because you have yet to look at each of the different aspects calmly and separately.
  • To test the landing page, pass it on to family and friends first. It is better to do simpler things that do not fail than to get involved in more complicated things that can go wrong and delay you.
  • Try to generate links in Explorer, as you will have the opportunity to meet very good people who will always be able to lend you a hand.


Esther Pina (Secret Sound: a startup that manages accessibility for people with hearing and language problems to the audiovisual industry)

  • In an MBA, they prepare you for everything except making landing pages… and they should.
  • You must go through several stages in the copys, test it and make mistakes. But, you don’t lose anything. You’re just going to learn.
  • It is also necessary to foster human relationships. Communication is between people, you have to give it a human touch. That can help you to differentiate yourself.


Do you want to learn how to make a landing page and validate your business idea? Sign-up for Explorer today.


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