Ray Pay: Support the campaign that will bring greater autonomy and security to millions of Brazilians with visual impairments

!Hero image

Author: Ray Pay.

Imagine the following situation: you are paying for a coffee or your weekly shopping. For most people, checking the amount on the card machine is an automatic gesture that takes just a few seconds. But for millions of Brazilians with visual impairments, this simple moment represents a major challenge that generates insecurity and dependence. What if technology could transform this reality?

That is precisely what Ray Pay sets out to do. And now, with the support of Santander X Explorer, we are launching our crowdfunding campaign so you can be part of this accessibility revolution.

An innovative solution to an everyday challenge

Ray Pay is a free and innovative app, created to give autonomy and security to blind and visually impaired people when paying by card. The solution is simple yet powerful: by pointing a smartphone camera at the QR code on the payment terminal, our app provides the user with all the transaction details via audio, such as the amount, whether the purchase is by debit or credit card, and the available instalment options.

In this way, visually impaired people, as well as the elderly, can confirm all the details independently and safely, without needing assistance from others. Technology is placed at the service of inclusion, transforming a moment of vulnerability into an exercise in autonomy.

A journey of recognition and social impact

Founded in Rio de Janeiro, Ray Pay is the vision of entrepreneur Nilo Sheeny and a dedicated team committed to creating impactful solutions. Our journey already includes significant recognition, such as the award from the Labora + Sebrae acceleration cycle, an initiative of the Oi Futuro Institute, which placed us among the best social entrepreneurship projects. We also took part in the BNDES Garagem programme, being selected as one of the 20 most innovative social impact solutions.

More recently, we were accelerated by Google for Startups and had the honour of being one of the 20 ideas chosen to receive support from Santander X Explorer, a programme that nurtures innovative projects with the potential to improve the world. This recognition has given us the confidence that we are on the right track and the motivation to take the next step.

Our project is directly aligned with the United Nations’ Sustainable Development Goals (SDGs) for 2030, contributing especially to Reduced Inequalities (SDG 10) by promoting the social and economic inclusion of people with disabilities.

“Our greatest motivation is to use technology to solve real problems that often go unnoticed. We believe that financial autonomy is a pillar of dignity, and Ray Pay is our contribution to building a world in which everyone can carry out their transactions with complete security and independence,” explains Nilo Sheeny, the project’s founder.

Be part of this story: support our campaign!

For Ray Pay to move from paper to the app stores, transforming the lives of millions, we need your support. We are launching our crowdfunding campaign to raise the funds required for the final development phase and the app’s release.

Every contribution, no matter the amount, brings us closer to our goal of providing greater dignity and autonomy to visually impaired people across Brazil. This campaign is the bridge between a transformative idea and its realisation.

Join us in this mission. Help build a more accessible and inclusive future for all.

 Visit our website: https://raypay.me/