[{"_1":2,"_2203":-5,"_2204":-5},"loaderData",{"_3":4,"_13":14},"layouts/sxe/main-layout",{"_5":6,"_7":8,"_9":10,"_11":-7,"_12":-7},"locale","en","path","/blog?tags=Alumni","menu",0,"name","uid","coll-contents-blog",{"_15":16,"_17":16,"_5":6,"_18":19,"_20":21,"_31":32,"_67":68,"_2187":2188,"_2194":2195,"_2199":2200,"_2201":2202},"searchBar",true,"socialBtns","colName","blog","tags",[22,23,24,25,26,27,28,29,30],"Crowdfunding","Soft skills","Create your startup","Alumni","Tips","Methodology","Finance","TalkX","News","main",{"_33":19,"_34":35,"_36":37,"_38":39,"_40":41},"type","id","en/el-papel-de-la-comunidad-en-el-itinerario-emprendedor-de-la-buap-de-mexico","slug","el-papel-de-la-comunidad-en-el-itinerario-emprendedor-de-la-buap-de-mexico","body","![Hero image](/assets/images/emprender-en-comunidad-buap.jpg)\n\n**The Role of Community in the BUAP’s Entrepreneurial Journey – Mexico**\n\nWithin the first ten minutes of our conversation with **Dr Lilia Verónica Gómez Galeana, Head of the Department of Incubation and Professional Skills Development (DITCo) at the Benemérita Universidad Autónoma de Puebla (BUAP) in Mexico**, the word **“community”** is mentioned several times. And we’ll hear it many more as the conversation progresses, because it’s a concept that runs through the entire **entrepreneurial ecosystem** of the university.\n\n“**The advantage for students** who choose our programme is the **community.** They connect with **students from other countries**, get to know them. They realise that the challenges of entrepreneurship in Latin America are the same as in Europe,” she tells us.\n\nThat programme invites students who are exploring this career path to experience it in a safe environment through [Santander X Explorer](https://explorerbyx.org/lk/sx-call-en), a programme integrated into the first of the **two training options** offered by the [BUAP](https://www.buap.mx/) (a university with some 130,000 students):\n\n* **University-based entrepreneurship training.**“This is for those formalising and refining their ideas. We work with canvases, design thinking techniques... and this is where ***Santander X Explorer*** **comes in: it’s a required component.** It allows students to explore reference blogs and materials, meet different mentors and peers. **It brings with it a community,” Verónica explains.** \n* **University-based business incubation.** This is the next stage, although “some students start here directly if they already have more mature projects. The ***Business Model Canvas*** by [Alex Osterwalder](https://explorerbyx.org/en/blog/posts/alex-osterwalder-nos-ensena-a-experimentar-sin-que-sea-caro-y-nos-regala-chocolate/) is one of the tools we use in this phase,” she adds.\n\n“We do struggle to engage young people, **they get bored easily**,” Verónica admits. “Thanks to these programmes, they set up [their own WhatsApp groups](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-santander-x-explorer-ii/) to ask questions, in addition to the group they already belong to within *Santander X Explorer*. We’re very attentive to their progress, and they also have [***Explorer Alumni***](https://explorerbyx.org/en/blog?tags=Alumni) **as role models**—we interview them on social media so they can share their experiences. It all comes together very organically,” she says.\n\nIn this way, BUAP has developed an entrepreneurial ecosystem “which also forms part of my own,” Verónica confides. “Through meeting other professionals and [**Explorer Coordinators**](https://explorerbyx.org/en/blog/posts/el-papel-de-los-coordinadores-en-santander-x-explorer-y-como-reconocemos-su-excelencia/)**,** I started to **expand my network;** the key is to keep building these communities. I sought a way to join *Metared X* precisely because of the inter-university community… that’s what support looks like. There, I talk to them about *Santander X Explorer* and **notify them of open calls.** I make sure they know that if there’s nothing related to entrepreneurship in their institution, Explorer is available. **For me, it has even led to international opportunities**, for instance, I’ve been invited to give talks in Colombia to explain everything about the programme,” she explains.\n\n**The Benefits of Santander X Explorer for Participants, and for Universities**\n\nBeyond the community (which remains a central theme), another benefit of the programme for students is the ability to count hours towards their mandatory social service. “By law, students **in Mexico must complete 480 hours of social service; otherwise, they cannot graduate.** At BUAP, ***Santander X Explorer*** **allows them to validate between 80 and 90 hours**, but only if they obtain the ***Explorer Certificate*.** These hours can also count towards their **professional internships.** Why? Because they’re building community, **working as a team**,” Verónica explains.\n\nOn top of that, “participants in *Santander X Explorer* **improve their business vocabulary and broaden their horizons** through contact with people from so many countries. Their way of communicating changes, it’s a different kind of discourse, and that’s incredibly **enriching**,” she says.\n\nThere are also **benefits for the university itself:** “*Santander X Explorer* **brings recognition to our incubato**r, several of our projects have reached competitions. Beyond that, it’s a free programme, so the platform is **free or charge.** Coordinators like myself receive ongoing support via WhatsApp and email, which enables **global interactions with institutions around the world.** That prestige given the strong reputation of Spanish universities, is further enhanced by working with an institution like Santander,” she adds.\n\n**HIGHLIGHT** \n**“Being supported by the community is truly reassuring,” says the Head of the Department of Incubation and Professional Skills Development at BUAP.**\n\n**Entrepreneurship as Mental Health and Motivation**\n\nThe benefits of the programme extend beyond the university. As Verónica notes, “even if someone hasn’t studied at our university, **we accept people in their 40s and 50s and even newly retired individuals.** They hear about *Santander X Explorer through* BUAP’s social media and ask to join. These are **people who are drawn to entrepreneurship for mental wellbeing,** not because of the potential financial gain. **They’ve retired and want to stay active**,” she explains.\n\nVerónica is also looking to expand these benefits (and improve the training of future entrepreneurs) by including [*Road to Explorer*](https://explorerbyx.org/lk/calls-r2e-en/) in the university’s **entrepreneurial itinerary.** In the programme offered by BUAP, “a prior step is necessary, and *Road to Explorer* will become part of our offering and **it will be mandatory from next academic year**,” she reveals.\n\nAnd after completing both programmes? **“We have a post-incubation support area, always open to students** so they can consult us as needed. One of the most touching cases is that of a student who, after finishing *Santander X Explorer*, asked: ‘What now?’ He has leukaemia. Healthcare access is limited, and he still has to wait for treatment. But knowing that **we’re looking for investors for his idea** and preparing him for incubation **keeps him highly motivated**,” she concludes.\n\n*Santander X Explorer* helps forge connections between programme participants, across universities, or both building bridges and bringing ideas together to strengthen the entrepreneurial ecosystem.\n\nPhoto by [Shane Rounce](https://unsplash.com/es/@shanerounce?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash](https://unsplash.com/es/fotos/un-grupo-de-personas-tomadas-de-la-mano-en-la-cima-de-un-arbol-DNkoNXQti3c?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash).\n","data",{"_42":6,"_43":30,"_44":45,"_46":47,"_51":52,"_20":54,"_55":56,"_58":59,"_60":61,"_62":63,"_64":16,"_65":66},"lang","eyebrow","title","The Role of Community in the BUAP’s Entrepreneurial Journey","heroImage",{"_48":49,"_50":45},"src","/assets/images/emprender-en-comunidad-buap.jpg","alt","galleryImages",[53],{"_48":49,"_50":45},[30],"author",[57],"Santander X Explorer","date",["D",1749686400000],"chars",7263,"readTime",8,"mainCard","draft",false,"page",{"_40":69,"_2183":563,"_2184":2185,"_2186":2185},[70,85,101,117,132,149,165,180,196,212,228,243,258,273,288,304,320,335,351,366,382,395,414,429,447,462,478,496,511,527,545,564,582,601,623,639,657,672,687,703,718,733,746,759,773,786,799,812,825,838,851,864,877,890,903,916,929,942,955,968,981,994,1007,1020,1033,1046,1059,1072,1085,1098,1111,1124,1138,1152,1166,1181,1195,1209,1223,1237,1251,1265,1279,1297,1310,1324,1340,1357,1370,1384,1394,1410,1424,1443,1457,1471,1487,1501,1515,1529,1543,1557,1571,1585,1599,1613,1627,1641,1655,1669,1683,1697,1713,1727,1754,1768,1782,1796,1806,1822,1836,1850,1864,1878,1891,1909,2011,2045,2059,2075,2093,2109,2123,2141,2155,2169],{"_33":19,"_34":71,"_36":72,"_38":73,"_40":74},"en/cuatro-formas-de-no-trabajar-para-otros","cuatro-formas-de-no-trabajar-para-otros","![Hero image](/assets/images/no-trabajar-para-otros.jpg)\n\nWhether you are a freelancer or a salaried person, you work for others. But you know that **there is another reality** and, moreover, it really speaks to you: **being your own boss.** Not in the way they usually sell it, but in a way that gives you true control over *how* you do things and, more importantly, *when*. **Your time is your most valuable asset,** after all. In short: **you want to start a business to improve the world. And yours too,** by the way.\n\nIf you haven’t given it a try yet, maybe now’s the time. We won’t go on about the benefits of **testing your idea risk-free** with **[Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/),** supported by a community that has your back when you need it. Instead, let’s break down the **four most common excuses for not starting your own business**: we will present the reasons for you to **overcome these limiting beliefs** and embark on the adventure that will change your life. \n\n**“I don’t have the time or the money”**\n\nThe famous “I can't afford it” and “you need money for that” are the number one alibis when no other arguments are available. Here’s the truth:\n\n* **Money:** In 95% of cases, all you need to start is a computer, an internet connection and your imagination. Chances are, you already have all three, so **no expenses needed.** Zero.\n* **Time:** We're not telling you to quit your full-time job or neglect your family. But we *are* saying: get your **priorities** straight. Log off social media. Put that series you’re watching on pause (just for now). Set aside one hour every evening for *your* work, like it’s the most important thing in the world (because it kind of is). You’ll be surprised **how much something can grow when you dedicate even the smallest amount of time to it consistently.** And eventually, that “plan B” might just start earning enough for you to say goodbye to your “secure” job (note the irony: relying on a company is often riskier than betting on yourself).\n* **Extra tip:** Don’t confuse having no time with having no **energy.** If energy’s the issue, do a bit of inner work before launching your project. Start with tiny steps, simple routines you can stick to. These goals may seem insignificant, but they always add up to a bigger victory. In fact, it's the way to know that **every decision, every effort, counts.** And it's also a very good way **not to waste time on fancy ideas** that won't help you in your short-term goals.\n\n**“What if no one buys my product or service?”**\n\nHaving this doubt is the most normal thing in the world, but you can do two things:\n\n* Make sure (as much as possible) that what you’re offering is actually sellable. How? **By giving your potential clients something they already *want* to buy.** Focus on **solving their problems**, on meeting their needs. That’s what will move the needle.\n* **Don’t run away from this fear.** Embrace it for what it is, a completely natural feeling **that doesn’t actually *mean anything*.** That doubt is paralysing you, but the truth is, **you're not in danger.** Nothing terrible will happen when you launch your idea, so go for it!\n\n**“I’m not an expert (and, besides, there are plenty of others who are)”**\n\nThis excuse sabotages you in two ways:\n\n* First, **it makes you think *you’re* the problem**, that you wouldn't be able to sell something even to yourself. **Solution:** the one you have to sell your product or service to is your users. And they are not in your head; **they don't know your fears or insecurities.** The only thing they need to know is that you are going to solve one (or more) of their pains. You don't need to revolutionise the market, but help a group of people with your idea.\n* **Making you believe that everything has to be perfect** before you launch**. Solution: work with what you have**, with what you can do, instead of focusing on what you can't do. If you fall in love with a product or service that requires tools or skills you don't have to bring to market... you're setting yourself up for failure.\n\n**“I never finish what I start”**\n\nYou’re putting obstacles in your own way before you’ve even begun. **Try stripping your idea back to its simplest form**, the *bare minimum* that still works. Then throw yourself into that smaller project with everything you’ve got. **A more manageable goal will get you results faster.** And later on, you can always add back in the bits you removed. No one will know they were there all along, in fact, your customers will just see them as great new features.\n\n**In short…**\n\nKeep these tips handy for the next time you start doubting yourself:\n\n* **Be realistic** about what you can do, and when.\n* Keep a **clear mental image** of your end goal, and **the *why* behind your business.** It’ll help you reach a profitable idea faster.\n* **Build a system that makes it easier to work than to procrastinate** (make a task list, schedule dedicated time for your project, set up tomorrow’s session before ending today’s…).\n* **Treat your “plan B” with the same respect you give your “real” job.**\n\nAnd, above all, **don't feel guilty** if things don't work out the way you thought they would, because it will lead you into a cycle of not trying again. Instead, **surround yourself with a community** like the one you will find in **[Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/),** where you can validate (or not) your idea without risk. Ready to be the CEO of your own life?\n\n**Ready to become the CEO of your own life?**\n\n*Source: [Stacking the Bricks.](https://stackingthebricks.com/)*\n\nPhoto by[ Andrew Neel](https://unsplash.com/es/@andrewtneel?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on[ Unsplash.](https://unsplash.com/es/fotos/macbook-pro-white-ceramic-mugand-black-smartphone-on-table-cckf4TsHAuw?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash)\n",{"_42":6,"_43":26,"_44":75,"_46":76,"_51":79,"_20":81,"_55":82,"_58":83,"_60":84,"_62":63,"_64":66,"_65":66},"Four Ways to STOP Working for Others",{"_48":77,"_50":78},"/assets/images/no-trabajar-para-otros.jpg","No trabajar para otros",[80],{"_48":77,"_50":78},[26],[57],["D",1748390400000],5201,{"_33":19,"_34":86,"_36":87,"_38":88,"_40":89},"en/proyectos-seleccionados-para-formacion-en-crowdfunding-primera-edicion-2025","proyectos-seleccionados-para-formacion-en-crowdfunding-primera-edicion-2025","![Hero image](/assets/images/crowdfunding-25.1.jpg)\n\nThe first edition of Santander X Explorer in 2025 has come to an end, and **50 projects are already receiving training in crowdfunding**, [the most suitable form of financing for their current stage](https://explorerbyx.org/en/blog/posts/el-tipo-de-crowdfunding-mas-adecuado-para-empezar-tu-proyecto/).\n\nThe selected ideas propose different solutions to one or more of the [United Nations 2030 Agenda Sustainable Development Goals.](https://explorerbyx.org/es/blog/posts/como-hacer-que-tu-idea-tenga-una-contribucion-en-los-ods/) These are issues that the Explorers have observed in their surroundings and want to address. After the 12-week programme, not only have they validated that their projects can help relieve specific ‘pains’ in their communities, they are already on the path to making them a reality. Meet the 50 selected!\n\n1. **AGROPAY, Brazil.** Financial platform for agribusiness companies, acting as an intermediary in payments between buyers and rural producers.\n2. **BeleniRelief, Peru, Universidad ESAN (UESAN).** A natural solution for treating Feline Lower Urinary Tract Disease (FLUTD), based on the use of *Phyllanthus niruri*, a medicinal plant with diuretic, anti-inflammatory, and antioxidant properties.\n3. **BIOENXEBRE, Spain, Universidade da Coruña (UDC).** Marketplace for the sale of organic and ecological food products in Galicia, giving visibility to local producers aiming to meet the needs of health- and quality-conscious consumers.\n4. **BLUE SILK COSMETICS, Spain, Universidad Complutense de Madrid (UCM).** Thermal and sensitive skin cosmetics innovation using natural and thermal ingredients, boosting the local economy.\n5. **C.R.I. (CONSTRUTECH RESOURCE INNOVATE), Peru, Pontificia Universidad Católica del Perú (PUCP).** Platform giving users access to technology for sustainable, planned self-construction of rapidly habitable homes.\n6. **CAPO, Peru, Universidad del Pacífico (UP).** Digital platform for adolescent personal development, integrating AI and personalised learning journeys for each user, with progress tracking.\n7. **CASA MANIFESTO, Brazil, UNIASSELVI.** Educational project using music, folk tales, samba history, and percussion to teach and reinforce students’ cultural identity.\n8. **CHAIN OF LOVE: FOR THE WORLD, Mexico, Universidad Anáhuac México (UAMEXICO).** Organisation promoting bilingual education in English as a tool for vulnerable children to overcome their circumstances.\n9. **Continuum, Brazil, Faculdade Independente do Nordeste (FAINOR).** Aims to innovate high-end restaurants through ongoing training with comfort, exclusivity, and sophistication. One proposed course is *Mental health at the table – protocols, differential diagnosis, and care strategies*.\n10. **ARTISAN CHOCOLATE PRODUCT DESIGN AND PRESENTATION, Colombia.** 95% concentration artisan hot chocolate, prepared naturally without chemicals or colourants.\n11. **ECOPYROTECH, Spain, Universidad Pública de Navarra (UPNA).** Proposes recycling used tyres via pyrolysis, a sustainable process that thermally breaks down tyres into reusable products like carbon black, pyrolysis oil, and gas. Steel and nylon fibres are also recovered.\n12. **ELUCIDATIVA, Brazil, Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP).** Tackles a critical issue in Brazilian healthcare: poor understanding of medical reports. Using OCR and AI (GPT-4), it translates complex reports into plain, accessible language.\n13. **FAIRCHECK, Spain, Universitat de Barcelona (UB).** Tool that analyses user-written texts and highlights expressions indicating gender inequality, suggesting inclusive alternatives.\n14. **FIREHAWK, Portugal, ISLA - Instituto Politécnico de Gestão e Tecnologia (ISLA-IPGT).** Technological solution to enhance the detection and fighting of wildfires, using advanced AI and data integration methods.\n15. **FIRLIGHT, Spain, Universidad Rey Juan Carlos (URJC).** Portable system that transforms residual heat from stoves, campfires (even body heat) into electricity using thermoelectric technology.\n16. **GREENBLOCK, Spain, URV – Tarragona City Council (URV-TA).** Uses animal waste to produce biogas and organic fertiliser.\n17. **INSPIRES, Portugal, ISLA-IPGT.** Eco-tourism holiday packages in rural Portugal and Extremadura (Spain), connecting users with nature and local communities, including mindfulness activities to reduce stress and anxiety.\n18. **INTEGRALMENTEBIEN, Peru, Universidad de Piura (UDEP).** B2B2C digital platform aimed at inspiring people to discover and live their full potential, harnessing the power of growth and community.\n19. **IVELUM – Institute of Sales and Modern Luxury, Spain, Universidad de Alicante (UA).** Innovative training programme for the luxury professionals of tomorrow, combining dynamic microlearning, AI matching, 360° evaluations, personal branding development, and a strong support community.\n20. **LAS VEGAS HOUSE, Spain, Universidad de Jaén (UJAEN).** Hospitality establishment.\n21. **LIFTING BRIGADE, Spain, Universidad Loyola (ULOYOLA).** Sports gear and clothing (belts, wrist wraps, tech t-shirts, padlocks…), introducing the concept of sports jewellery and community through fitness.\n22. **LOCAL VIBES, Spain, Universidad de Cádiz (UCA).** Platform for promoting local experiences, allowing users to easily find and directly book a variety of activities in different towns.\n23. **LUPPETS, Colombia, Universitat de València (UV).** Platform aiming to transform how pet owners manage their animals’ care and wellbeing.\n24. **MIGO, Peru, Universidad de Piura (UDEP).** AI-powered app offering personalised emotional support for individuals with anxiety, stress, or depression.\n25. **MIGRANTEST, Spain, Universitat de Barcelona (UB).** Self-assessment test to determine the most suitable immigration procedure based on one's personal situation in Spain.\n26. **Mirarte, Peru, Pontificia Universidad Católica del Perú (PUCP).** Platform connecting art and culture enthusiasts with experienced artisans, offering courses in traditional craft techniques.\n27. **ODISEA FINANZAS, Mexico, Instituto Tecnológico y de Estudios Superiores de Monterrey (TEC).** Platform to democratise access to financial education and specialised consulting services, empowering people to take control of their finances.\n28. **ON THE LEAD STUDIO, Peru, Universidad ESAN (UESAN).** Digital marketing agency focused on each funnel stage to enhance brand visibility, generate quality leads, and foster customer loyalty – especially for SMEs.\n29. **OnFocus, Spain, Universidad de Salamanca (USAL).** App designed to encourage classroom focus by limiting mobile phone use. Students earn points based on the time spent away from their phone, redeemable for university perks like café discounts or courses.\n30. **PINTU, Spain, Universitat de Vic – Universitat Central de Catalunya (UVic-UCC).** Project aiming to close the gender gap in rural Peru, providing more opportunities for women to increase income, education, and wellbeing.\n31. **PLENIPAUSIA, Spain, Universidad Miguel Hernández (UMH).** App designed to help women achieve holistic wellbeing and improve their quality of life through integrative and holistic medicine.\n32. **PrimarIA, Spain, ESIC University (ESIC).** Created to help Spain’s primary sector regain international competitiveness, using automation and AI as the foundation.\n33. **PROJETO CASA DE REPOUSO, Brazil.** Retirement home for elderly people.\n34. **RELUME, Brazil, Fundação Getúlio Vargas (FGV).** Digital platform promoting professional training for teens in or from care centres and vulnerable situations, fostering inclusion through employability.\n35. **RESTAURANTE ESSÊNCIA, Brazil, Universidade Presbiteriana Mackenzie (MACKENZIE).** A restaurant tailored to autistic children and their families: soothing lights, low noise, diffusers on every wall, specially trained staff and a menu customisable by the client.\n36. **EMOTIONAL WELLBEING: TOWARDS A MORE BALANCED WORLD, Spain, Colegio Oficial de Psicología de Andalucía Oriental (COPAO).** Project aiming to build a transformative community focused on emotional and mental wellbeing. It offers a holistic approach based on three pillars: community, active workshops, and emotional support.\n37. **MENTAL HEALTH AND THE MARITIME WORLD, Spain, URV – Tarragona City Council (URV-TA).**Educational programme to prevent mental and physical illnesses among maritime workers.\n38. **SIGOCONECTADO, Argentina, UTN – National Faculty Mendoza.** Project that revalues the work potential of the elderly through two interconnected apps: users enter their skills and availability, while clients find the right person for the job.\n39. **SPILLLS, Germany, Universidad Carlos III de Madrid (UC3M).** Lightweight, refillable dispenser delivering the perfect dose of soap at the touch of a button – practical, sustainable, and waste-reducing.\n40. **SURGICARE, Portugal, ISLA-IPGT.** App accompanying patients throughout the entire surgical process – from pre-operative preparation to home recovery.\n41. **TECHWICH**, **Spain, Universitat Politècnica de Catalunya (UPC).** Artificial Intelligence (AI), Virtual Reality (VR), and IoT devices come together to transform education through personalised and adaptive learning experiences, aiming to improve students’ academic performance and create equal opportunities.\n42. **TRADEFIGLOBAL, Spain, University of Santiago de Compostela.** A project to unify finance with Bitcoin/blockchain, democratising access to complex products.\n43. **TUFINCA**, Spain, Universitat Politècnica de Catalunya (UPC). A web and mobile platform for property management.\n44. **VANGUARD BIOTECH SYSTEMS**, Spain, University of Granada (UGR). A medical application enabling the rapid prediction of antibiotic resistance phenotypes in pathogenic bacteria from their genome, thereby optimising antibiotic treatment selection for patients.\n45. **VIDEÍZALO, Mexico, National Autonomous University of Mexico (UNAM).** A complementary learning tool for students in the healthcare field: an artificial intelligence model will convert medical texts into videos, automatically creating content to enhance understanding.\n46. **VIEJO TESORO, Peru, Pontifical Catholic University of Peru (PUCP)**. This idea merges biotechnology (microencapsulation, bioavailability, hydrolysis, etc.) with Peruvian superfoods (quinoa, maca, cacao, etc.) to create snacks with revolutionary nutritional power.\n47. **VITALAID, Chile, University of Lleida (UdL).** Using engineering and data science to improve telemedicine: the digital medical record will be enhanced, making diagnosis easier for healthcare professionals and keeping patients’ histories constantly up to date.\n48. **VOLTA DA LINHA, Spain, Rey Juan Carlos University (URJC).** A platform that helps clothing shops sell their surplus stock at reduced prices, making fashion more accessible to those who wish to shop more sustainably and economically.\n49. **WABACO, Brazil, São Paulo Federal Institute (IFSP).** An app for bars and restaurants that transforms physical ordering into digital: customers can track their orders in real time and pay directly via their mobile, while waiters use a simple and effective interface.\n50. **YOUTHWISE, United Kingdom, University of Glasgow (UOG).** A social project aimed at empowering young people through transformative workshops focused on overcoming adverse childhood experiences, trauma or addictions.\n\nThat idea in your head deserves a chance to see whether it could be part of a list like this. [Sign up for the next Santander X Explorer call](https://explorerbyx.org/en/program/pre-registration/) and improve the world with your project, without risk!\n",{"_42":6,"_43":22,"_44":90,"_46":91,"_51":94,"_20":96,"_55":97,"_58":98,"_60":99,"_62":100,"_64":66,"_65":66},"These projects are already receiving crowdfunding training. What are they proposing to improve the world?",{"_48":92,"_50":93},"/assets/images/crowdfunding-25.1.jpg","Seleccionados crowdfunding primera edición 2025",[95],{"_48":92,"_50":93},[22],[57],["D",1747785600000],1500,10,{"_33":19,"_34":102,"_36":103,"_38":104,"_40":105},"en/deja-de-buscar-trabajo-crealo","deja-de-buscar-trabajo-crealo","![Hero image](/assets/images/crea-tu-trabajo.jpg)\n\nHow do you get your **dream job?**\nYou've probably been told that preparation is key. So, you learn languages, study topics that interest you, research the companies operating in your field... If you're proactive, you even reach out to those companies via LinkedIn, ask about job openings and send over your CV. Then you **cross your fingers and wait for a response**, just like **everyone else who’s doing exactly the same thing at the same time.**\n\nBut what if we told you **there’s another way to get your dream job?** In fact, more than one?\n\nAs Amy Hoy explains on her blog *[Stacking the Bricks](https://stackingthebricks.com/)*, **the way to get your dream job is by creating it.** And she knows from experience:\n“I had a system:\n\n1. I met people in the industry I was interested in by attending both online and in-person meetups.\n2. I proved my value to their company through general conversations and by taking part in different activities.\n3. I asked them to create a role for me,” she says.\n\nIt’s the perfect strategy because, in this case, **you’re the only candidate.** How many people send in their CVs for a job offer? Hundreds, thousands. How many take the initiative, research a company's problems and come up with a solution? Aha.\n\n**Apply this mindset to your project and become your own boss**\nThe same steps work when **showing potential customers how your product or service can solve their pain points.** Simply shouting about an idea and hoping customers will magically want it won’t work. You’d be relying on demand, and don’t forget: users are researching not just what you offer, but also what your competitors are doing. You’ll be stuck waiting and facing off against rivals, just like in the traditional job hunt.\n\nSo, what’s the right way to get your project off the ground? Follow the same system:\n\n1. **Find the people** you can help.\n2. **Learn about their needs** and how they express their pain points (in their own words, you’ll learn a lot!).\n3. **Adapt** your product or service to their answers and… voilà!\n\nOf course, this isn’t automatic. You’ll still need to convince potential customers that what you offer is exactly what they need, [even if they weren’t actively looking for it.](https://explorerbyx.org/es/blog/posts/como-crear-un-producto-que-los-clientes-quieran-comprar/) **You need to understand them.** But you don’t need a crystal ball to figure it out, you just need to **ASK**. We say this often, but here it’s absolutely essential. It’s the only way to truly know what your users want. Their answers are your greatest weapon to offer exactly what they’re looking for.\n\n> Want to learn how to validate your project and find out if it could become a sustainable idea?[Pre-register for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), we’ll let you know when a new call opens so you can be one of the first to join!\n\nPhoto by[ Aleksei Zhivilov](https://unsplash.com/es/@bb009x?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on[ Unsplash](https://unsplash.com/es/fotos/una-mujer-sentada-en-una-mesa-con-una-computadora-portatil-4CMDPkkST7I?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash).\n",{"_42":6,"_43":24,"_44":106,"_46":107,"_51":110,"_20":112,"_55":113,"_58":114,"_60":115,"_62":116,"_64":66,"_65":66},"Stop job hunting: create your own!",{"_48":108,"_50":109},"/assets/images/crea-tu-trabajo.jpg","Crea tu trabajo",[111],{"_48":108,"_50":109},[24],[57],["D",1747180800000],2616,4,{"_33":19,"_34":118,"_36":119,"_38":120,"_40":121},"en/la-universidad-de-xalapa-tiene-el-modelo-de-itinerario-emprendedor-que-querras-seguir","la-universidad-de-xalapa-tiene-el-modelo-de-itinerario-emprendedor-que-querras-seguir","![Hero image](/assets/images/itinerario-emprendedor.jpg \"Itinerario emprendedor\")\n\nIn our efforts to bring [Santander X Explorer](https://explorerbyx.org/en/) to [institutions](https://explorerbyx.org/en/blog/posts/asi-se-involucran-las-universidades-en-santander-x-explorer/), we often come across centres that **integrate the programme into their entrepreneurship agenda.** Some already had training in the subject; others begin to address it with special attention. The result for students is a journey that, depending on how it’s travelled**, can open their eyes to a viable and secure career path** they might never have considered.\n\n[The University of Xalapa (Mexico)](https://ux.edu.mx/) knows this well: not only did it include **Santander X Explorer** in its roadmap; it made it the core of the programme and, when Road to Explorer arrived, it didn’t hesitate to add it as a previous step. This entrepreneurial path, with clearly defined stages, also features a highly comprehensive network of resources. But shaping it hasn’t been easy, as **Alma Herrera**, head of the **university’s UX Innovation and Entrepreneurship Centre**, tells us.\n\n“We already knew Santander X Explorer: we have been present in the programme since it was launched in Latin America. At the beginning we did it as a test, organising **the calendar to adapt it to the school year.** Currently, one of the difficulties we have is finding teachers who are committed, as it is difficult to get paid for this work,” she explains. However, those who embark on it become **mentors, motivators, and guides for people determined to be their own bosses.**\n\n**From the idea search to contact with chambers of entrepreneurship**\n\nThe **University of Xalapa’s entrepreneurial path** begins with the **Imagine Bootcamp**. “This outdoor event **helps participants connect with an idea they’re passionate about** – what they want for their lives. We introduced them to Imagine 2030 (which is where the camp gets its name), a programme that develops entrepreneurial projects based on the [UN’s 2030 Agenda](https://www.un.org/sustainabledevelopment/),” Alma tells us.\n\nThis event already existed at the university before Road to Explorer came along: when it arrived, they saw it as a **logical next step**. “It’s the **next stage on the pathway**: Imagine Bootcamp runs for five weeks and Road to Explorer for three. The teachers are already familiar with the platform, so in the entrepreneurship classes, we work with it. The students’ end-of-course project is their venture, which they present at the **DemoDay** of the [INN4UX](https://ux.edu.mx/inn4ux2025/) forum,” she explains. This event includes in-person participation from representatives of [TEC de Monterrey](https://tec.mx/en) (the institution collaborating on Road to Explorer), from the **United Nations**… and this year, **Patricia Araque**, **Executive Director of Santander X Explorer**, will join online.\n\nINN4UX takes place in June, right **when applications open for the second edition of Santander X Explorer each year.** This is no coincidence, as the **winning ideas from the forum advance to the 12-week programme**, although **“students also know they can apply through the usual route,**” Alma adds. This is why INN4UX, which aims to **inspire and empower the entrepreneurial ecosystem**, is held at a time when anyone interested can sign up.\n\n**And after Santander X Explorer?** If the project moves forward, students “progress to **Reto Emprende**. By this stage, they may already need **packaging, a barcode, social media advice**… and can feel a bit lost. This phase is more complicated because there are no mentors, but I seek out support to ensure they’re not left on their own: if they ask for help, **we connect them with the relevant people, institutions,** or courses (such as some of the scaling programmes from [Santander X](https://www.santanderx.com/en/index.html) in Mexico) so they can keep advancing,” says Alma.\n\nThese institutions form part of the extensive **entrepreneurial ecosystem** created by the University of Xalapa. **“We have partnerships with the public sector,** which allows us to **access subsidies** for things like **patent registration** or graphic design assistance, for instance. We’ve also established **agreements with the four regional business chambers** to connect students with other entrepreneurs. And although it’s very challenging, we have occasionally succeeded in **attracting some investors**,” the UX Innovation and Entrepreneurship Centre director notes.\n\n**The advantages of this path**\n\nThe journey doesn’t end there: “**after completing Santander X Explorer, 80% of participants continue with their projects.** We are creating a platform to track people who finish the programme; we already know that **many of them return with a new idea**,” Alma adds.\n\nPolishing this path has taken time: ‘It was complicated to link these programmes with those that already existed at the university; **we even had to go through a legal process to get approval for the agenda.** Teacher training was also difficult because, for instance, there isn’t a dedicated area for them to download materials,” Alma confirms, while emphasising the **crucial motivational role played by the mentors.**\n\nDespite everything, it’s undoubtedly worth it, as the results are strong. “For the students, the adventure is a lot of fun, as **they work with friends** (most of the time). The projects they come up with come out of their passions and skills”, she explains. But there’s more: they realise that **entrepreneurship isn’t something distant or unattainable.** It’s a real, viable option. “They usually visit local businesses aligned with the SDGs 2030 and get a close-up look at how these companies work. They become familiar with the processes, which is hugely motivating for them,” she adds.\n\n“With **Road to Explorer and Santander X Explorer**, we’ve seen increased interest in entrepreneurship: two years ago we received a visit from a certifying organisation for Education in Mexico and they asked us to show **how we were linking entrepreneurship to society**; these programmes were key to this. It has given us the capacity to extend our commitment: **we hold press conferences whenever a call for applications opens**, we welcome external applicants, and **we’ve even given talks at other universities to explain our entrepreneurial path**,” Alma says, smiling. This is how, every day, she helps more people discover ways to **make the world a better place.**\n\n> Do you want to test whether your entrepreneurial idea could become your way of life while making a positive impact?[ Pre-register for Santander X Explorer.](https://explorerbyx.org/en/program/pre-registration/)\n\nPhoto by[ Tamas Tuzes-Katai](https://unsplash.com/es/@tamas_tuzeskatai?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on[ Unsplash](https://unsplash.com/es/fotos/persona-sosteniendo-un-iphone-5-c-blanco-rEn-AdBr3Ig?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash).\n",{"_42":6,"_43":27,"_44":122,"_46":123,"_51":126,"_20":128,"_55":129,"_58":130,"_60":131,"_62":100,"_64":66,"_65":66},"The University of Xalapa has the entrepreneurial model you’ll want to follow",{"_48":124,"_50":125},"/assets/images/itinerario-emprendedor.jpg","Itinerario emprendedor",[127],{"_48":124,"_50":125},[27],[57],["D",1746576000000],6160,{"_33":19,"_34":133,"_36":134,"_38":135,"_40":136},"en/crees-que-tienes-olfato-emprendedor-los-explorers-si","crees-que-tienes-olfato-emprendedor-los-explorers-si","![Hero image](/assets/images/informe-olfato-emprendedor.jpg \"Informe Santander X Explorer: olfato emprendedor\")\n\nWhen **participants in the Santander X Explorer programme** complete the **12-week experience**, they answer a **questionnaire** that allows them (and us) to assess how they perceive their entrepreneurial skills. We pay special attention to those highlighted in the [EntreComp framework](https://explorerbyx.org/en/blog/posts/marco-entrecomp-en-explorer/), as we're keen to understand which ones they see as **strengths or weaknesses.**\n\nAmong these competencies is the *ability to **identify opportunities***, which the respondents (**2,000 people** — a sample of Explorers from various universities across the 12 countries in the programme) **rate from 1** (very low or no self-perceived ability) **to 5** (very high). We have collected the responses from **January 2022 to December 2024, six editions of the programme.** And these are the results:\n\n#### **85.7% of respondents believe they have a strong ability to identify opportunities**\n\nWe define *opportunity identification* as:\n\n* **Recognise opportunities** in the environment (social, cultural and economic).\n* **Detect challenges** that can be transformed into entrepreneurial ideas.\n* Assessing **the value of an opportunity** to determine its potential impact.\n* **Analysing the context** to seize trends and **anticipate changes.**\n\nWith this in mind, **85.7%** of Explorers rated themselves with a **4 or 5** (out of 5, let’s not forget) by the end of the programme — indicating **high confidence in this ability.** Only 0.6% gave themselves a 1.\n\n> More than half of Santander X Explorer participants — 51.7% — gave themselves the highest possible score when evaluating their ability to spot entrepreneurial opportunities.\n\n\n\n#### **Edition after edition, the perception is similar**\n\nMost participants consistently rate themselves highly, which explains why the overall average score is a notable 4.35. It’s also remarkable that in every edition, the percentage of participants rating themselves a 5 is around or above 50%. There is, however, a clear trend: **those who take part in the autumn edition (September to December) tend to feel even more confident**, as more than **55%** choose the highest grade to rate themselves.\n\nOn the other hand, low scores (1 and 2) make up just 3.5% of the total. In fact, the percentage of participants who believe they have little or no ability to spot opportunities only exceeded 1% in September 2023.\n\n#### **Which countries feel they have the strongest “entrepreneurial instinct”?**\n\nBased on the data, here’s the top five — combining scores of 4 and 5:\n\n1. Peru (91.4%)\n2. Colombia (90.7%)\n3. Mexico (89.8%)\n4. Chile (87.3%)\n5. Brazil (81.7%)\n\n#### **In conclusion...**\n\nAfter analysing the data in the report, we confirm that the **Santander X Explorer programme consolidates participants' confidence in their ability to identify opportunities to create value.** Now it is time to continue working to ensure that these results are maintained and even improved.\n\n> If you also want to develop this side of your entrepreneurial mindset, don’t think twice! **[Pre-register](https://explorerbyx.org/en/program/pre-registration/)** for Santander X Explorer and we’ll let you know when the next call opens (spoiler: very soon). Ready to tell us about your project?\n\nPhoto by [Christian Rucinski](https://unsplash.com/es/@xtchris?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash](https://unsplash.com/es/fotos/persona-sosteniendo-la-lupa-durante-el-dia-9-emauS-yBQ?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash).\n",{"_42":6,"_43":23,"_44":137,"_46":138,"_51":141,"_20":144,"_55":145,"_58":146,"_60":147,"_62":148,"_64":66,"_65":66},"Do you think you have an “entrepreneurial instinct”? Explorers do",{"_48":139,"_50":140},"/assets/images/informe-olfato-emprendedor.jpg","Informe olfato emprendedor",[142],{"_48":139,"_50":143},"informe olfato emprendedor",[23],[57],["D",1745452800000],2978,5,{"_33":19,"_34":150,"_36":151,"_38":152,"_40":153},"en/necesitas-inversores-de-corazon","necesitas-inversores-de-corazon","![Hero image](/assets/images/talkx_maria_cebrian.jpg)\n\nBootstrapping, smart money. Crowdfunding and equity crowdfunding. These are just a few [funding methods](https://explorerbyx.org/en/blog/posts/como-elegir-forma-financiacion-correcta/), but **María Cebrián**, our guest at the second [TalkX](https://explorerbyx.org/en/blog?tags=TalkX) of this edition of **Santander X Explorer**, knows them all. In her conversation with **Patricia Araque**, Executive Director of the programme, she shared the ones that are most relevant for projects like yours (most likely), which are still in very early stages.\n\nMaría is the founder and CEO of [Terraseed](https://terraseed.com) and a **mentor for women entrepreneurs.** Before that, she created an **online yoga and meditation platform**, Aomm.tv. When Gaia, another streaming platform, was interested in buying this project... she was included in the package! Her profile was very interesting for the international expansion that the new owners of the company wanted, so they signed her up and, somehow, she continued to be in charge of a startup that had gone ahead when our protagonist applied to a **project incubator** and was chosen.\n\nThis meant she didn’t have to rely on her own resources (the well-known **bootstrapping**); instead, she received what’s known as **‘smart money’** — not actual cash, but **access to tools and resources that allowed her to build her company.** That’s how she met an SEO expert who helped **optimise her website, and other professionals who filled in her knowledge gaps.** “I learned a lot, very quickly,” she says.\n\n**\"Money has no feelings\"**\nWhen she founded Terraseed (vegan nutritional supplements), María knew she didn’t want to follow the same formula again. She had realised that **“investors’ interests didn’t align with mine.** One of them told me, ‘money has no feelings’. But **growth isn’t just about revenue; it’s a learning journey.** So I thought, ‘there must be another way to do this’.”\n\n[](https://www.youtube.com/embed/uJGAcVF5rsY)\n\n“We’re very focused on **sustainability**, so we wanted a different type of investor — someone with ‘**patient capital**'. That’s when I discovered **equity crowdfunding**: a more **collaborative, democratic funding model**. The people who contribute — these **micro-investors — become your supporters**. They’re 'heartfelt investors'. They’re not chasing a return; **they invest in your project because it moves them**,” she explains. Can you imagine having that kind of support?\n\n> María Cebrián’s advice: “When choosing a platform for your campaign, make sure you look into reviews on how founders are treated there.”\n\n**How to Prepare Your Campaign**\n“Campaigns are called that for a reason — they *are* **marketing campaigns**. And you need to prepare for them as such,” advises María. But how?\n\n\"The most important part of your strategy is **the start of the campaign: it has to be very strong.** For that you need a lot of preparation,\" she explains. For example, when she launched Terraseed, what she did was:\n\n* **Mapped out Friends, Fools and Family**, along with her customer base (“which, in my case, was already established,” she notes).\n* **Research;** you may find niches that are interesting to contact or to make your project known to (‘that's how I discovered that there were vegan investors' clubs’, says María).\n* **Make a good campaign video**. ‘It should be professional, motivational, explain your product well and, at the same time, appeal to the emotions’, says our TalkX guest.\n\nOnce the campaign was live, **communication was key.** The Terraseed founder kept in touch via **weekly newsletters** sent to a list of people she considered relevant. Later, she began **sending these updates to her backers as well:** “It’s good to keep people informed about your progress — some investors need to fall in love with you and your project. Knowing how you operate and what you’re achieving can help them decide to invest,” she says with conviction.\n\nWhat if it doesn’t go well? **“No matter what, you’ll end up in a valuable place with your venture** — because people will get to know you. It’s a powerful communication and marketing exercise,” María points out.\n\n> Fancy launching your own crowdfunding campaign? If you [sign up to Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/) and your project is selected, you’ll receive training and support with this type of funding. No risks involved — you’ve got nothing to lose.\n",{"_42":6,"_43":29,"_44":154,"_46":155,"_51":158,"_20":160,"_55":161,"_58":162,"_60":163,"_62":164,"_64":66,"_65":66},"You Need Investors with Hearth",{"_48":156,"_50":157},"/assets/images/talkx_maria_cebrian.jpg","TalkX María Cebrián",[159],{"_48":156,"_50":157},[29],[57],["D",1744761600000],4377,7,{"_33":19,"_34":166,"_36":167,"_38":168,"_40":169},"en/el-tipo-de-crowdfunding-mas-adecuado-para-empezar-tu-proyecto","el-tipo-de-crowdfunding-mas-adecuado-para-empezar-tu-proyecto","![Hero image](/assets/images/crowdfunding.jpg)\n\nAt the end of each edition of **Santander X Explorer**, a group of selected teams receives **training on [crowdfunding](https://explorerbyx.org/en/blog?tags=Crowdfunding).** Among them, a series of projects are later selected **to receive individualized mentoring, diffusion support and access to a customized platform** to carry out a **fundraising campaign** through this form of financing.\n\nThis is the most appropriate method that **projects in very early stages** can use to raise resources, since this formula is not only used to raise capital; in fact, many other equally valuable benefits can be achieved at this stage. This was explained by Ángel González, CEO of [Universo Crowdfunding](https://universocrowdfunding.com/) and in charge of mentoring the chosen projects, in another of the sessions of our **Explorer Hub**, the community in which [Coordinators](https://explorerbyx.org/en/blog/posts/el-papel-de-los-coordinadores-en-santander-x-explorer-y-como-reconocemos-su-excelencia/), Experts and PRO Connectors share ideas and best practices to [guide and motivate](https://explorerbyx.org/en/blog/posts/asi-conecta-un-coordinador-de-santander-x-explorer-con-los-participantes-del-programa/) those who embark on the entrepreneurial adventure.\n\n**What is crowdfunding?**\n\nThis formula, which was born almost 20 years ago, represents the “**democratization of financing**”, said Ángel. “Although we always think of the **economic aspect**, its potential lies in **other areas**”, he explained.\n\nWith crowdfunding we can **manage contributions, economic or not, from individuals or private or public entities**, which are made through **digital platforms**. \"They are aimed at projects that need a specific amount or certain resources in a limited period of time. During that time, **communication or marketing campaigns are launched to attract these resources**\", he says. And there is an important advantage for the donor: “They always know exactly where their contribution is going”, he assures.\n\n**Types of validation crowdfunding** \n\nAlthough there is a **crowdfunding of loans** (called **crowdlending**), this is more focused on companies with clients, with a certain history and a revenue: when they need capital, they apply to a platform and, if the platform approves it after the risk analysis, it communicates to the company the interest rate and the conditions it will apply. If the company accepts, the campaign is published and the “sponsors” begin to invest.\n\n> Crowdfunding allows us to focus on customers and confirm hypotheses.\n\nHowever, in **stages as incipient as those** of the ideas that are in **Santander X Explorer**, the ideal formula is using **crowdfunding as a validation tool**, which can be carried out in several ways:\n\n* **Equity crowdfunding.** This is the classic way: a startup needs money to move forward and, in order to obtain it, it uses a **specific platform**. Once the proposal is analyzed, it is approved (or not) and the platform sets its conditions. If both parties accept, the investment demand is made known and **anyone can contribute**, buy shares in this operation. Unlike crowdlending, here the name of the company involved in the campaign is usually made public.\n* **Donations.** The same as the previous case, but here a specific donation platform is used. The people who contribute, additionally, do so altruistically, knowing that they **will not receive anything in return.**\n* **Pre-sales or patronage.** This form of crowdfunding is **perfect for validation**, making it ideal for entrepreneurs who already have an [MVP](https://explorerbyx.org/en/blog/posts/que-es-un-mvp-no-es-el-primer-paso-de-tu-startup/). “**Santander X Explorer** is one of the few programs that **offers the opportunity for those selected to validate their idea in this way**”, says Ángel. When these projects need resources to move forward, they use a platform where they run a campaign that lasts about **30-40 days**. The disadvantage here is that they tend to be “**all or nothing campaigns**”: if they don't reach the minimum target... bye-bye. But “if they reach it, they receive the resources requested and**, then, they deliver rewards to the backers**”, says Ángel. The greatest benefit of this modality is that it is very powerful as a **validation tool**. And that is the best thing that an **entrepreneur** whose idea is still in the **seed stage** can take from it.\n\n**If you are an entrepreneur, crowdfunding helps you to...**\n\n1. **Obtain financing** through pre-sales.\n2. Achieving **visibility of a product, service or brand** among customers (they can be organizations or investors who bet on the project once it is validated), suppliers, collaborators... In fact, **more than 200 people joined the ideas** presented on the [Santander X Explorer platform](https://crowdfunding.explorerbyx.org/?user-lang=EN) last year; this is vital for a start-up team, as they usually do not have the money to pay for the developers or engineers they need. However, with a **crowdfunding campaign** you can get them directly, **exchanging knowledge for future rewards.**\n3. **Create products** according to **users' demands and needs**: surveys and interviews will reveal the habits and pains of potential customers.\n4. **Identify and confirm** (or not) the **target** to be addressed.\n5. Define if the **business model** and the chosen **price** are the right ones.\n6. **Validate the idea in a real and practical way**. Almost every time things will be changed in the project: thanks to the campaign, the chances of the modifications going wrong are minimized, since they will be made taking into account the feedback provided by the potential users.\n\n> Do you want to have the opportunity to take advantage of all these benefits, testing without risk if your idea can be transformed into a sustainable project? [Sign up here ](https://explorerbyx.org/en/program/pre-registration/)to Santander X Explorer: we will let you know when the next call is open.\n\nPhoto by [Hannah Busing](https://unsplash.com/es/@hannahbusing?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash.](https://unsplash.com/es/fotos/person-in-red-sweater-holding-babys-hand-Zyx1bK9mqmA?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash)\n",{"_42":6,"_43":22,"_44":170,"_46":171,"_51":174,"_20":176,"_55":177,"_58":178,"_60":179,"_62":63,"_64":66,"_65":66},"The most appropriate type of crowdfunding to get your project started",{"_48":172,"_50":173},"/assets/images/crowdfunding.jpg","Crodwfunding",[175],{"_48":172,"_50":22},[22],[57],["D",1744243200000],5150,{"_33":19,"_34":181,"_36":182,"_38":183,"_40":184},"en/como-podemos-contar-el-emprendimiento-en-las-universidades-asi-se-incorpora-la-perspectiva-de-genero","como-podemos-contar-el-emprendimiento-en-las-universidades-asi-se-incorpora-la-perspectiva-de-genero","![Hero image](/assets/images/contar-emprendimiento.jpg)\n\nSantander X Explorer is a programme aimed at **promoting entrepreneurship among university students.** But **are we telling the story of what entrepreneurship really is?** Are we communicating things that resonate?\n\nWhen we talk about the [challenges of attracting entrepreneurial talent](https://explorerbyx.org/en/blog/posts/los-retos-de-atraer-talento-emprendedor/), we see two very clear trends:\n\n* **Entrepreneurial spirit has decreased** in universities.\n* The **gender gap** is evident.\n\nIn light of this, it’s clear that **rethinking the messages we send to students** is highly **recommended** and should be done, moreover, by [integrating a **gender perspective**](https://docs.google.com/presentation/d/14bcppT-uFpJjYAocB0h6gPP0ZCIWWLAa/edit?usp=sharing&ouid=101246688359004650505&rtpof=true&sd=true). Thus, we decided to analyse this issue in the Explorer Hub, the community where [Coordinatxrs](https://explorerbyx.org/en/blog/posts/el-papel-de-los-coordinadores-en-santander-x-explorer-y-como-reconocemos-su-excelencia/), Experts, and PRO Connectxrs share ideas and good practices to[ guide and motivate](https://explorerbyx.org/en/blog/posts/asi-conecta-un-coordinador-de-santander-x-explorer-con-los-participantes-del-programa/) those embarking on the entrepreneurial journey.\n\nThe session was led by **Eva López Barrio**, Director of [Innovatia 8.3](https://innovatia83.es) at the **Universidad de Santiago de Compostela**. This project was born in 2011 with the aim of supporting and giving visibility to **women science-based entrepreneurs in academic environments**: it is proposed as a framework in which all universities and research centres can participate, with the idea of **transforming the landscape of scientific-technological entrepreneurship.** And it does so taking into account the gender perspective, incorporating it into the **processes of knowledge transfer.** \n\nStarting from the **four functions** these educational centres have **(teaching, research, knowledge dissemination, and result transfer)**, Eva wanted to focus particularly on the latter, understanding this transfer as a transplant: **taking something from one place and putting it, with its roots, into another**, so it can grow there.\n\n**The Tree of Inequality**\nThe problem stems, precisely, from those roots. If we consider the transfer of results as a bonsai, we can take care of it and trim the branches that \"shoot out,\" which do not fit with the discourse we want to create. **Stereotypes, androcentric culture, perpetuation of roles...** Do we have it under control simply by pruning? No: **we must look at the base that feeds the branches.** \n\n“The root of the tree nourishes how businesses are created,” commented Eva. But before we get to the projects, we need to stop and consider **how we communicate a message** that encourages people to put their ideas into practice. We need to focus on several dichotomies:\n\n1. **Women graduate in higher percentages than men**, but at later stages (theses, faculty, chairs, rectorate), the ratios reverse. \"Let’s admit it, this is not due to maternity, especially in an ageing society like the one we live in,\" pointed out Eva.\n2. Although there is a **greater proportion of women in classrooms**, university entrepreneurship has historically been **male-dominated** (these numbers are changing, but very slowly).\n3. Traditionally, **women tend to pursue university degrees linked to the humanities**, care, and social fields. **Men** go into **engineering** or **scientific disciplines.**\n\n**Tools for Communicating Entrepreneurship with a Gender Perspective**\n\"Here we have a clear indicator of what we will find when these students set out to become entrepreneurs,\" added the coordinator of Innovatia 8.3 (indeed, on [International Women’s Day, March 8](https://explorerbyx.org/en/blog/posts/8m-refuerza-la-lider-en-ti/)). **We must consider these differences** when expressing things because \"it’s not that women are not interested in technology, it’s that if we don’t manage to spark their interest, if entrepreneurship is rare in universities, if most of these entrepreneurs are men... we’re not telling the story well,\" said Eva. \"Perhaps the model we’re promoting doesn’t resonate with the university community. It’s an environment where **it’s very difficult for unicorns to emerge**,\" she added. However, **we continue to speak of them as if they were the norm.**\n\nSo, what’s the solution? How can we communicate correctly that **the path to entrepreneurship is feasible**, safe, and equal? By applying the gender perspective to university entrepreneurship programmes, which is nothing more (and nothing less) than considering and **paying attention to disparities** (in conditions, needs, participation rates, access to resources, decision-making...) between women and men in any activity or field. These are some of the tools proposed by Innovatia 8.3, a programme also supported by the **Institute of Women**:\n\n* **Eliminate biases.** They exist in the knowledge generation phase, the transfer phase, and the creation phase. We cannot tell the story this way.\n* **Apply a 360º perspective.** Broadening the perspective will lead us to d**iscover that there are many models of entrepreneurship**; we will stop only talking about the successful entrepreneur who starts their business in a garage (a predominantly male environment, by the way). Moreover, these **other archetypes lead to more economically viable projects.**\n* **Correct the androcentric focus** of our expressions.\n* Create **female role models.**\n* Replace generic masculine terms with **collective terms.**\n* Balance **female and male figures in images**, icons, and logos.\n\nThere are many more strategies (guides for entrepreneurial equality, specialised training), and they all lead to the same point: **if we implement the gender perspective in universities, we will arrive at the business model we want.** We will abandon discourses that lead to toxic corporations and embrace **slow startups** (as **Patricia Araque, Executive Director of Santander X Explorer**, mentioned in **[this TalkX](https://explorerbyx.org/en/blog/posts/por-que-emprender-con-calma-te-hara-mas-feliz/)**), where collaboration in the growth plan, not just competition, will feel natural.\n\nCould this materialise into a **new type of economy** and, why not, society? The application of the gender perspective leads to projects like **Madrinanet**, a network of mentors and mentees for female entrepreneurs, or **Misiones Comerciales en Femenino**. **\"[Feminist economics](https://explorerbyx.org/en/blog/posts/prototipado-de-negocios-feministas-cuales-son-los-tips-que-debes-aplicar/)** doesn’t want a piece of the pie, it wants to change the recipe for one that’s **healthier for everyone**,\" Eva pointed out. And anyone has a role in this model, as we can choose **more responsible consumption** or, returning to academia, **a way of doing science that’s more peaceful.** \"We’re losing out on life; we need to touch the ground,\" says Eva. **Communicating entrepreneurship with equality** is the way.\n",{"_42":6,"_43":27,"_44":185,"_46":186,"_51":189,"_20":191,"_55":192,"_58":193,"_60":194,"_62":195,"_64":66,"_65":66},"How can we communicate about entrepreneurship at universities? This is how a gender perspective is incorporated",{"_48":187,"_50":188},"/assets/images/contar-emprendimiento.jpg","Perspectiva género emprendimiento universidades",[190],{"_48":187,"_50":188},[27],[57],["D",1742428800000],6118,9,{"_33":19,"_34":197,"_36":198,"_38":199,"_40":200},"en/las-10-ventajas-de-pelearte-con-tu-equipo","las-10-ventajas-de-pelearte-con-tu-equipo","![Hero image](/assets/images/beneficios-conflicto-emprendimiento.jpg)\n\nAt the beginning, everything was great—**you all wanted the same things** and always **agreed on everything.** But then, one day, you clashed. That shared perspective that had brought you together to **push your project forward** seemed to vanish. When this happens in an **entrepreneurial team**, is it the end?\n\nNot at all. **Conflict can bring about many good things**—as long as everyone knows how to handle the situation and doesn’t lose their temper. **Innovative solutions, change, growth**... The workplace is highly dynamic, and even more so in entrepreneurship, where transformation and renewal are essential signs that you’re on the right path. But this also leads to friction. We understand your desire to avoid it, but the less you hide from discussions, the better you’ll be at managing them—and, above all, you will recognise the positive things they can bring to the project. For example:\n\n* **New ideas.** Conflict is a powerful [creative tool](https://explorerbyx.org/en/blog/posts/descubre-si-tienes-los-7-rasgos-de-una-mente-creativa-y-aplicalo-al-emprendimiento/) because it pushes you to refine your ideas. Hearing someone else's perspective helps shape and clarify your own, either reinforcing it or **opening your eyes to new perspectives.** It is an incredibly effective way to reach solutions. And once you do, it **strengthens trst**, agreements, and **team commitment.**\n* **Expressing needs.** Many people do not get what they want simply because they do not voice it. A disagreement is **an opportunity to share your needs**, but be mindful—when defending your position, strike a balance between being **too rude and too soft.** Confrontation builds **resilience** and boosts confidence in expressing what you want.\n* **Flexibility.** A discussion is not just about getting others to adopt your stance; it is also about adjusting to theirs. Humility and openness to ideas are two invaluable [soft skills](https://explorerbyx.org/en/blog?tags=Soft+skills) that are developed through conflict. If you stubbornly insist that your viewpoint is the only right one \"just because,\" you will come across as difficult, **selfish, fragile, and controlling**—the exact opposite of what anyone wants in a business partner (let alone a [team leader](https://explorerbyx.org/en/blog/posts/manual-liderazgo-principiantes/)). Remember: you are not always right.\n* **Listening skills.** **Success in negotiation** or conflict resolution does not come from fiercely defending your idea or aiming to \"win,\" but from truly **appreciating the other person's perspective.** To do this, you must actively listen—this way, you will **gain the insights** needed to make the **smartest decisions**.\n* **Revealing behavioural patterns.** Arguments can reveal a lot about how others work, communicate, and think. Understanding these aspects helps **improve relationships with teammates**, giving you a kind of predictive power—you will almost be able to **anticipate their reactions** and **develop strategies accordingly.** It also teaches you to respect boundaries and recognise when and how to push for what you want without being overly forceful.\n* **Finding solutions. Change is not comfortable, but it is necessary for progress.** That is why it is important to constantly analyse, discuss, adjust, and negotiate the foundations of your ideas. Conflict opens the door to reinvention and renewal.\n* **Better communication skills.** Self-control, patience, intelligence, authenticity—communication requires all of these, and putting them into practice during a disagreement is not easy. **However, the more we engage in conflict, the better communicators we become.** This does not mean you should create disagreements just for the sake of practising, but avoiding them altogether prevents you from properly expressing your point of view.\n* **Setting boundaries.** Conflict is actually an ideal time to establish limits and reach agreements that respect everyone involved. These situations help develop self-awareness, teaching you when to stand your ground, when to let things go, and when to ask others to respect your boundaries. Additionally, by openly discussing your needs and limits, others learn more about you.\n* **Emotional control.** In entrepreneurship, team members are often deeply passionate about their projects, which can lead to emotionally charged conflicts. However, **if you want to be taken seriously, you must handle disagreements with calm.** Using short, clear sentences to state your arguments and remaining open to other opinions will pave the way for resolution. At the same time, demonstrating self-control fosters trust and empathy from others.\n* **Differentiation.** We learn a lot about ourselves by recognising how we differ from others. This is known as differentiation—**the ability to express our arguments while also understanding different perspectives.** Standing up for what matters to you, even in disagreement, is the foundation of [emotional well-being ](https://explorerbyx.org/en/blog/posts/salud-mental-emprendedora/)and effective communication. Others will absorb and respond to this information, leading to adjustments. This is how solutions arise—the ultimate goal of any conflict.\n\nSource:\n\n\n\nPhoto by [Jason Goodman](https://unsplash.com/es/@jasongoodman_youxventures?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash.](https://unsplash.com/es/fotos/mujer-colocando-notas-adhesivas-en-la-pared-Oalh2MojUuk?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash)\n",{"_42":6,"_43":26,"_44":201,"_46":202,"_51":205,"_20":208,"_55":209,"_58":210,"_60":211,"_62":164,"_64":66,"_65":66},"The 10 Advantages of Clashing with Your Team",{"_48":203,"_50":204},"/assets/images/beneficios-conflicto-emprendimiento.jpg","Reunión equipo emprendedores",[206],{"_48":203,"_50":207},"Reunión equipo emprendimiento",[23],[57],["D",1741737600000],4830,{"_33":19,"_34":213,"_36":214,"_38":215,"_40":216},"en/los-retos-de-atraer-talento-emprendedor","los-retos-de-atraer-talento-emprendedor","![Hero image](/assets/images/talento-emprendedor.jpg)\n\nAt **Santander X Explorer**, we know that **entrepreneurship is not an easy path**; it is often difficult to present this possibility as something attractive, as an alternative worth exploring. By examining the **trends** among the programme’s target audience (primarily university students in their final years or approaching graduation), we wanted to investigate them. Recently, we shared our findings with [Coordinators](https://explorerbyx.org/en/blog/posts/el-papel-de-los-coordinadores-en-santander-x-explorer-y-como-reconocemos-su-excelencia/), Experts, and PRO Connectors—the individuals who interact directly with participants, [guiding](https://explorerbyx.org/en/blog/posts/asi-conecta-un-coordinador-de-santander-x-explorer-con-los-participantes-del-programa/) them, addressing their queries, and motivating them. Together, they form the Explorer Hub,a community that shares ideas and good practices so that the experience of these participants is at its best. We wanted to hear their opinions and points of view.\n\nThe workshop, titled ***Challenges in Attracting Entrepreneurial Talent: Towards New Narratives That Incorporate Emotional Well-being***, delved into key findings from the [GUESSS](https://www.guesssurvey.org/) report (Global University Entrepreneurial Spirit Student’s Survey). The first and most evident takeaway was that direct entrepreneurial intention has declined in universities. But that’s not all—what other trends emerged, and what **reflections** and solutions can be proposed?\n\n1. **Students prefer gaining work experience before launching their own business (employee first, entrepreneur later).**\n\n **:underline[Solution]:** Position the **university years** as a period and a **safe space for entrepreneurship.** With Santander X Explorer, the cost of this opportunity is zero—there’s nothing to lose. Participants will essentially be **creating their own jobs** while acquiring skills that will benefit them throughout their professional lives. They will become **more employable**, more resourceful, and less fearful of the future. Moreover, it is crucial to dispel the myth that working for someone else means working fewer hours—impact-driven **entrepreneurship prioritises self-care, which translates into working smarter, not harder.**\n\n2. **Business and Management students show higher entrepreneurial intention.**\n \n **:underline[Solution]:** Highlight that entrepreneurship is not limited to those studying business-related degrees. Anyone—especially those who seek to express their **creativity, improve the world, and embrace freedom and happiness**—can become an entrepreneur. It goes beyond merely setting up a business; it is a mindset that should be accessible to all.\n\n3. **The gender gap is evident: men exhibit higher entrepreneurship rates than women.**\n\n **:underline[Solution]:** Redefine and reframe the aspirational entrepreneurial model.** This also helps to dismantle another widespread myth: many **perceive entrepreneurship through the lens of an anomaly**—a (typically male) individual who becomes a millionaire thanks to a brilliant idea. The reality? Only 1.5% of the adult population is millionaire, yet the dominant narrative suggests that anyone can reach that level through sheer hard work and relentless effort.\n\n **The numbers do not align with this hegemonic story**—**it is time to change the script.** *“The real heroes should be those of us who navigate the everyday challenges of entrepreneurship,”* said **Adriana Tortajada, CEO and Managing Partner of the venture capital firm Twelve Hundred VC (1200vc),** during this [TalkX session.](https://explorerbyx.org/en/blog/posts/tus-primeros-inversores-estan-en-tu-comunidad/) This is a far more realistic (and hopeful) perspective, as it detaches entrepreneurship from the notion of extreme sacrifice.\n\n4. **Entrepreneurs (both aspiring and active) report slightly higher levels of subjective well-being than non-entrepreneurs**\n \n **:underline[Reflection]:** Entrepreneurship should be presented **from *helpless* to *helpful*.** It is essential to foster a sense of achievement, satisfaction, and purpose.\n\n5. **Entrepreneurship education and the university environment are key factors in fostering entrepreneurial spirit.**\n\n **:underline[Reflection]:** Perhaps the focus should shift away from theory—which, as some Coordinators noted, often fails to resonate—and move towards **more practical learning experiences.** *[Learning by doing](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje/)* is one of Santander X Explorer’s core principles, and that is no coincidence.\n\n Additionally, a trend observed within educational institutions is a **lower tolerance for frustration among university students.** Many expect instant gratification and have grown accustomed to **immediate rewards.** While this cannot be generalised, observations suggest a lack of perseverance. The challenge, then, is to offer a journey compelling enough for students to enjoy the process, rather than solely fixating on fast-tracking their projects into reality. This is yet another of our key objectives.\n",{"_42":6,"_43":27,"_44":217,"_46":218,"_51":221,"_20":223,"_55":224,"_58":225,"_60":226,"_62":227,"_64":66,"_65":66},"The Challenges of Attracting Entrepreneurial Talent",{"_48":219,"_50":220},"/assets/images/talento-emprendedor.jpg","Atraer talento emprendedor",[222],{"_48":219,"_50":220},[27],[57],["D",1740960000000],4450,6,{"_33":19,"_34":229,"_36":230,"_38":231,"_40":232},"en/no-cometas-estos-errores-al-emprender","no-cometas-estos-errores-al-emprender","![Hero image](/assets/images/errores-emprender.jpg)\n\n**Taking the first steps in a project** requires knowing not only what to do but also what** *NOT* to do**. And while some things may seem obvious or common sense, others are not so evident—at least in the beginning. But don’t worry, we’re here to tell you about them. **Take note of the most common mistakes entrepreneurs make** (and how to avoid them).\n\n1. **Not Being Aware of Your Limitations.** Although knowledge and experience are important, you should also be aware of your limitations. Accepting them will help you make **better decisions**, such as seeking the help of someone who is in control of the issues you do not master.\n2. **Being rushed.** The excitement of bringing a project to life is one of the main reasons entrepreneurs fail. Even if you’re feeling fully confident in your abilities (perhaps after completing a master’s degree, for example)… we hate to break it to you, but you’ll soon realise **there’s still a lot to learn**. Don’t let this discourage you—keep going, but at a pace that allows you to adapt to unexpected challenges.\n3. **Not Understanding the Market.** If you haven’t analysed the competition—or, more importantly, your **potential customers**—forget about building a sustainable business. **The market will validate your idea**, so start there: ask questions, conduct research, run surveys, and if there’s no real interest in your offering, pivot (or abandon) before it’s too late.\n4. **Believing That a Lack of Resources Prevents You from Having a Great Team.** Not all the professionals you need come at a salary: in the early stages, you can **exchange resources or expertise with people who have the skills** you’re looking for—this bartering approach can also help when seeking expert advisors or mentors.\n5. **Misallocating Key Roles.** Consider the professional profiles required for each position and assess your team members' skills carefully. Ensure that everyone is in a role that aligns with their strengths.\n6. **Not being flexible.** Planning is advisable, but trying to stick to it will lead to frustration when you can't stick to it (and believe us, you won't). Come up with a plan B, C and even D and **be open to change:** improvising **creative solutions** can lead to **brilliant transformations**!\n7. **Seeking Funding in the Wrong Places.** Most entrepreneurs start with [crowdfunding](https://explorerbyx.org/en/blog?tags=Crowdfunding), self-financing, or financial support from family and friends (the famous *Friends, Family, and Fools*—or *Fans*, as [Adriana Tortajada mentioned in her TalkX](https://explorerbyx.org/en/blog?tags=TalkX)). This is usually the best approach. Going straight to banks or venture capital firms is a high-risk move, especially if external funding makes up 30-40% of your investment. Be mindful that debt can become overwhelming, even if you attract a large number of users, if you fail to properly balance revenue and loan repayments.\n8. **Falling in Love with Your Project.** You must be willing to **pivot, change strategy, or even abandon your idea** if you realise there is no market for it. Pushing forward at all costs will only **waste your time and resources.**\n9. **Not Knowing How to Sell Your Product or Service.** [Storytelling](https://explorerbyx.org/en/blog/posts/storytelling-la-regla-de-las-5-s-para-contar-la-historia-adecuada/) is everything—not only when preparing your [pitch](https://explorerbyx.org/en/blog/posts/las-5-normas-para-escribir-tu-pitch/) for potential investors but also when creating a compelling narrative that introduces your product or service to customers. If what you’re offering is particularly innovative or complex, **effective communication** becomes even more critical.\n10. **Not defining objectives.** Knowing your clients will help you see how far your idea can go: is i**t a project that solves a problem in your environment or is it scalable**? Is it of global interest or is it restricted to a more immediate area? Think carefully about who you are addressing and **how far you can go.**\n11. **Setting the Wrong Price.** We know pricing is one of the biggest headaches for entrepreneurs. **There’s no exact formula for this:** once again, **research the market**, explore different [pricing strategies](https://explorerbyx.org/en/blog/posts/las-11-mejores-estrategias-de-precios-para-lanzar-tu-proyecto/), and choose the one that best suits your business model.\n12. **Thinking You Can Do It All Alone.** Even if you’re a solopreneur, [leverage the power of your community.](https://explorerbyx.org/en/blog/posts/como-se-aprende-en-explorer-estos-son-los-tres-pilares-de-su-metodologia-de-ensenanza-aprendizaje/) They will support you in tough times and remind you that self-care is just as important as your business when starting out.\n\n> And always, always remember: with Santander X Explorer, you can test whether your project is viable—without taking any risks. [Sign up here](https://explorerbyx.org/en/program/pre-registration/), and we’ll let you know when the new call is open.\n\n *Sources\n[Emprendedores - Common Entrepreneurial Mistakes\n](https://emprendedores.es/gestion/crear-una-empresa/errores-frecuentes-del-emprendedor-tontos-inevitables/)\n[Bitrix24 - 10 Deadly Startup Mistakes and How to Avoid Them](https://www.bitrix24.es/articles/10-errores-mortales-del-emprendimiento-y-como-evitarlos.php)*\n\n\nPhoto by [Vasilis Caravitis](<>) in[ Unsplash](<>).\n",{"_42":6,"_43":26,"_44":233,"_46":234,"_51":237,"_20":239,"_55":240,"_58":241,"_60":242,"_62":164,"_64":66,"_65":66},"Don't Make These Mistakes When Starting a Business",{"_48":235,"_50":236},"/assets/images/errores-emprender.jpg","Errores al emprender",[238],{"_48":235,"_50":236},[26],[57],["D",1740441600000],4405,{"_33":19,"_34":244,"_36":245,"_38":246,"_40":247},"en/asi-usamos-whatsapp-en-santander-x-explorer-ii","asi-usamos-whatsapp-en-santander-x-explorer-ii","![Hero image](/assets/images/whatsapp_herramienta_aprendizaje.jpg)\n\nIn a previous post, we shared[ how we use WhatsApp as a learning tool in Santander X Explorer:](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje/) the **natural interaction** that takes place in groups, the opportunity it provides to **transform that interaction into learning**, and the ability to manage the **micro-communities** created. This is something we’ve refined over the course of multiple editions. The messaging app, in turn, continues to implement **new features** that expand its usability in a programme like ours. And we decided to explore them.\n\nOne of the recurring challenges we’ve encountered is the proper completion of the **onboarding process.** Typically integrated as just another module in the training journey, Explorers, through cards, **discover the manual** with everything needed to \"navigate\" the programme or the topics that will be covered over the next 12 weeks; they receive **valuable testimonials from Alumni** and motivational messages; they’re given an expectations questionnaire and an initial activity.\n\nOur surprise came when we discovered that this **welcome process** was often **incomplete** (or not completed at all). The app’s chat would be flooded with conversations at the beginning of each edition asking where the calendar was, how to submit assignments, or what the first steps in the programme were, something that was clearly **explained in the onboarding** module. But it wasn’t getting through to the participants. The emails they received outlining the process weren’t enough either. Until it occurred to us: again, the solution was right there in front of our eyes. What if we used **WhatsApp**?\n\nAnd so we did: thanks to the fantastic work of our developers, **we transferred that first welcome module to the app.** With **simple questions and buttons to confirm responses,** Explorers are guided through videos and audios, posts that are useful to them, and of course, the manual and calendar. All within WhatsApp: they stay in an environment where they **connect with their peers**, **[receiving the community’s support ](https://explorerbyx.org/en/blog/posts/generacion-z-comunidad-validacion/)**from the very start. And, most importantly, it feels much more natural due to their familiarity with the app, its immediacy, and the ability to pause at any time (the equivalent of \"leaving it on read\") **and pick up where they left off.**\n\n**The results** from the first A/B tests **were promising:** the engagement rate was higher among the group that completed the onboarding process in the app compared to the rest. This conclusion has encouraged us to extend it to more groups; shortly (as WhatsApp’s features continue to grow, and our intention is to use them to refine the user experience at such a delicate stage as their entry into the programme), all Explorers will be welcomed this way, in a much more familiar environment for them, where they move around effortlessly.\n\nPhoto by [Dimitri Karastelev](<>) on[ Unsplash](<>).\n",{"_42":6,"_43":27,"_44":248,"_46":249,"_51":252,"_20":254,"_55":255,"_58":256,"_60":257,"_62":116,"_64":66,"_65":66},"How we use WhatsApp in Santander X Explorer (II)",{"_48":250,"_50":251},"/assets/images/whatsapp_herramienta_aprendizaje.jpg","WhatsApp en Santander X Explorer",[253],{"_48":250,"_50":251},[27],[57],["D",1739923200000],2731,{"_33":19,"_34":259,"_36":260,"_38":261,"_40":262},"en/tus-primeros-inversores-estan-en-tu-comunidad","tus-primeros-inversores-estan-en-tu-comunidad","![Hero image](/assets/images/talkx_adriana_tortajada.jpg)\n\nVisualise the **triumphant story that has been told** to you: a startup raising venture capital to finance its project. However, \"**this only happens in 1% of cases**. 9% of ideas receive some form of external investment. And the remaining 90% never receive it: they self-finance or fail.\" These are the words of **Adriana Tortajada**, guest at our first [TalkX](https://explorerbyx.org/en/blog?tags=TalkX) of the year and **CEO and managing partner of venture capital firm Twelve Hundred VC (1200vc)**. \"Those of us who get through the day-to-day and survive are the ones who should be heroes, not the anomaly,\" she adds.\n\n#### **Let’s talk about funding (and its stages)** \n\nAdriana, one of the biggest drivers of the **Mexican entrepreneurial ecosystem**, knows very well what she is talking about and speaks with contagious enthusiasm. It was easy to follow her as she explained the **different types of funding**. \"Each one is designed to correspond to the specific stages of a project,\" she said. They are as follows:\n\n1. **Self-financing** (bootstrapping).\n2. **Friends, Family, and Fans** (traditionally called Friends, Family and Fools, but Adriana prefers the term 'Fan', which is much kinder).\n3. **Institutional support.**\n4. **Angel investors** (business angels).\n5. **Accelerators/Incubators.**\n6. **Venture capital.**\n\nWhat’s the most common scenario? **Seeking funding** becomes a **priority from the beginning**, and that’s a **mistake.** \"Be patient. There are stages, and **it’s important not to burn through your contacts too early.** Trust the process, there is time for everything,\" emphasised **[Patricia Araque, Executive Director of Santander X Explorer](https://explorerbyx.org/en/blog/posts/por-que-emprender-con-calma-te-hara-mas-feliz/)** and host of the TalkX. It was during her insightful conversation with Adriana that she highlighted **bootstrapping** as the **formula projects entering the programme should explore**, as most are at very early stages.\n\n[](https://www.youtube.com/embed/iFSmnuRIyZ4)\n#### **What you should never say to a potential investor** \n\n**\"I never trust people who say, 'If I had the money, I’d have done this by now',\"** says the CEO of Twelve Hundred VC. \"I focus more on whether there’s already i**nitial validation with a basic MVP**, that’s the first thing that needs to be done,\" she adds. So, we must ensure that the need we are addressing exists.\n\nIn fact, even if you’ve already passed that stage, it’s important to remember that **\"raising funding doesn’t have to be synonymous with success.** You need to **differentiate between an 'investable' project and a viable project:** not all profitable ideas are attractive for investment,\" Adriana comments. Why? There may be a lack of scalability, for example. But if you’re willing to **pivot**, you’ll find a **solution.**\n\n#### **Community: look for your own fans** \n\nBefore reaching that stage, there are many others: one of the **initial investments** is in your **community**. With [crowdfunding](https://explorerbyx.org/en/blog?tags=Crowdfunding), for example, you not only gain resources but also \"the validation of your idea within a community. The one generated in Santander X Explorer is the first one where you will do this.\" Within it, you can \"look for your own fans. **Find allies**; sometimes investment consists of **intangible things**,\" but equally valuable, as Adriana and Patricia remind us. **\"Ideas are nurtured by the community they surround themselves with,\"** adds the Mexican.\n\nHowever, sometimes it’s hard to **trust that close group**; often, Explorers ask whether it’s dangerous to **share their projects**: there is **fear they will be stolen**. In this TalkX, the doubt came up again in the chat on [[Explorer's Twitch channel](https://www.twitch.tv/explorerbyx)](https://www.twitch.tv/santanderxexplorer). Adriana reassured the audience: **\"You never invest in ideas, as they are nothing without execution.** If you’re the person who is going to execute that project best, no one will steal it from you because, quite simply, no one else will develop it like you,\" she told us.\n\n**Moral?** \"At early stages, it’s **worth trusting and collaborating.** Financial resources can be replaced by **working with other people for the common good**,\" said Patricia before announcing the giveaway of her **new book, *‘Emprender con calma’*.**\n\n> The TalkX gave way to the **private session, where selected Explorers could ask Adriana and Patricia their questions.** Want the opportunity to do the same? [Pre-register ](https://explorerbyx.org/en/program/pre-registration/)for Santander X Explorer and **we’ll let you know when the new call opens:** we’re waiting for your idea!\n",{"_42":6,"_43":29,"_44":263,"_46":264,"_51":267,"_20":269,"_55":270,"_58":271,"_60":272,"_62":227,"_64":66,"_65":66},"Your first investors are in your community",{"_48":265,"_50":266},"/assets/images/talkx_adriana_tortajada.jpg","TalkX Adriana Tortajada",[268],{"_48":265,"_50":266},[29],[57],["D",1739750400000],4102,{"_33":19,"_34":274,"_36":275,"_38":276,"_40":277},"en/quieres-que-te-escuchen-10-tips-para-crear-y-dinamizar-una-comunidad","quieres-que-te-escuchen-10-tips-para-crear-y-dinamizar-una-comunidad","![Hero image](/assets/images/comunidad.jpg)\n\n**Creating a community** is a must for any entrepreneur; we experience this daily at [Santander X Explorer](https://explorerbyx.org/en/). However, bringing together a diverse group is no easy task—especially if, as often happens, it is done **online without face-to-face interaction**. While a large community can be divided into smaller ones, the questions surrounding its management remain the same: **How to activate a group that has just been born? What can you do to maintain commitment? How can you ensure sustained interest and participation?** Here are **10 tips to help you** succeed:\n1. **Introduce yourself**: Host a meeting (even better if it is in person) so that all community members can get to know you and each other. Let them know they are in a **safe space to raise their concerns** and that **they are supported**. For example, programme [Coordinators](https://explorerbyx.org/en/blog/posts/el-papel-de-los-coordinadores-en-santander-x-explorer-y-como-reconocemos-su-excelencia/) often discuss with participants what they will do during the **12 weeks of Santander X Explorer**, outlining the steps they should take to advance their projects.\n2. **Be patient**: Not everyone will be able to attend meetings (online or otherwise) from the start. **Building a stable community takes time**—don’t give up.\n3. **Be disciplined**: Even if it’s quicker, **avoid solving queries whose answers are already on the platform** or environment you wish to energise. Direct users to resources within reach and **show them the tools they need to answer their questions**. This will **free up time for more valuable conversations** with participants.\n4. **Identify common pain points**: Schedule a special day or time to address them. Many group members may not have considered the problem before, but this will help them know how to solve it when they encounter it.\n5. **Encourage the community to engage in answers**: Every perspective is valuable. This approach makes everyone feel like a **key part of the group**.\n6. **Create a direct communication channel** with members ([WhatsApp](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje/), for instance, or any messaging system that suits your needs). Ensure they don’t forget that the **community is there to support them**!\n7. **This virtual channel will keep them connected** if they can’t attend in-person meetings, so it’s vital to **keep it active** with small games, polls, challenges, or questions.\n8. **Share content** that may be of interest: We often use posts from [our blog](https://explorerbyx.org/en/blog) and [social media](https://www.instagram.com/explorerbyx/).\n9. Although this tip may seem obvious, it’s important: **Respond to all interactions or questions**, even if someone else in the community has already addressed them. Your input will add value to the discussion and encourage others to participate.\n10. And as a **special tip**… we reveal [the secrets of one of our Coordinators on how to connect with programme participants](https://explorerbyx.org/en/blog/posts/asi-conecta-un-coordinador-de-santander-x-explorer-con-los-participantes-del-programa/)!\n\n\n*Photo by [Helena Lopes](<>) in [Unsplash](<>).*\n\n\n**Sources:**\n[https://www.idealist.org/es/accion/8-claves-dinamizar-comunidades-virtuales](<>)\n[https://mariasajim.com/](<>)\n",{"_42":6,"_43":26,"_44":278,"_46":279,"_51":282,"_20":284,"_55":285,"_58":286,"_60":287,"_62":116,"_64":66,"_65":66},"Do you want to be heard? 10 tips to create (and energise) a community",{"_48":280,"_50":281},"/assets/images/comunidad.jpg","Tips para crear comunidad",[283],{"_48":280,"_50":281},[26],[57],["D",1739145600000],2649,{"_33":19,"_34":289,"_36":290,"_38":291,"_40":292},"en/lo-estabas-esperando-te-desvelamos-que-proyectos-reciben-formacion-en-crowdfunding","lo-estabas-esperando-te-desvelamos-que-proyectos-reciben-formacion-en-crowdfunding","![Hero image](/assets/images/seleccionados-formac-crowdfunding.jpg)\n\nThe most awaited moment in each edition of **Santander X Explorer** has arrived... the verdict of the program global jury! The **30 projects that will receive crowdfunding training have already been chosen**. What are they? What problems do they want to solve? What solutions do they propose? Let us introduce them to you:\n\n\n1. **TECHNOLOGY ACADEMY (UNIR, Peru)**\n A 100% online academy that would offer the most in-demand technology careers in partnership with companies seeking these profiles, with the aim of **providing a job pool for students**.\n2. **AI CARDS FOR HUMANITY (University of Coimbra, Portugal)**\n Using gamified pedagogy, this idea aims to improve discourse on **AI ethics and digital justice**. It employs a framework of binary, mutually exclusive forced choices. The game challenges users to decide (or not) on the use of technology in response to a given scenario.\n3. **ALTOQUE TAXES (ESAN University, Peru)**\n A digital platform designed to **simplify tax declarations for self-employed workers and sole proprietors** in Peru. An estimated 70%–80% of these workers fail to meet their tax obligations due to the process's complexity and lack of access to affordable, reliable accounting services.\n4. **CANCER IN NURSES’ KEY (International University of La Rioja, Spain)**\n A **support service for individuals diagnosed with cancer and their families** during the first round of chemotherapy. It aims to reduce uncertainty and anxiety by ensuring they are better informed throughout the process.\n5. **MARGARITA (University of the Pacific, Peru)**\n This platform will allow clients to **securely and efficiently store, send, receive, and manage their digital assets**. Designed with a modern, user-focused interface, the app integrates advanced encryption and multifactor authentication technologies to safeguard client funds and data.\n6. **CUIDOMI (Pontifical Catholic University of Peru)**\n A bidirectional platform that **helps families find the ideal caregiver for elderly patients** requiring home assistance while providing dignified and secure job opportunities for healthcare professionals.\n7. **EDUCAVEN (University of Cádiz, Spain)**\n An intermediary between clients and companies offering educational activities based on experience (extracurriculars, complementary classes, camps, events, and celebrations). Its goal is to improve communication between companies, teachers, and families, promoting **quality education**.\n8. **FEMTECH: TECHNOLOGY AND WOMEN (Federal University of Vales do Jequitinhonha and Mucuri, Brazil)**\n A collaborative digital platform focused on **women’s sexual health and well-being**, guided by the design thinking methodology to create and develop digital products.\n9. **HELLOW FELLOW INNOVA (University of Talca, Chile)**\n This idea aims to **enhance the quality of English teaching** in public and private schools, colleges, and high schools. It is an educational platform compatible with computers and tablets, designed to develop the four key English learning skills: reading, listening, writing, and speaking. This will be achieved through gamification and interactive tasks.\n10. **KIMERU (National University of Colombia, Medellín)**\n A technological channel providing real-time information to small and medium producers to improve their bargaining power and **reduce economic gaps** by selling directly to end consumers.\n11. **LEARNGUD (Peruvian University of Applied Sciences)**\n A platform addressing the **challenge of self-discovery in adolescents**, who often face pressure to **choose university degrees without clarity about their true passions**. Many end up wasting time and money, leading to unhappiness, frustration, and poor decisions.\n12. **LEARNING FAST (University of San Martín de Porres, Peru)**\n A project designed to **improve access to high-quality English education** in low-income areas.\n13. **LEGACY COMMUNICATION ACADEMY (Spain)**\n An online platform where highly qualified professionals can **improve their communication and leadership skills**, interacting with an AI-based model.\n14. **MBE APP (National University of Distance Education, Spain)**\n Evidence-Based Medicine is a **health application designed for patients**, offering real, verified, evidence-based medical information in a simple, clear, and concise manner.\n15. **OLA (Spain)**\n A tool connecting SMEs, organisations, and emerging projects with individuals creating content for brands through challenges and tangible rewards. OLA encourages **users to generate content that supports business digitisation**, democratises the social media content industry, and amplifies campaign impact.\n16. **SUSTAINABLE MOTORHOME PARKING (University of Vigo, Spain)**\n A proposal to create an ecological motorhome parking site incorporating various **sustainable solutions to minimise environmental impact**. These include reusing shower, sink, and laundry water for green area irrigation, using blackwater to generate biogas, and installing solar panels to increase energy efficiency and power the facility.\n17. **PET LUDO (University of Talca, Chile)**\n An app designed for pet owners, **connecting them with pet-friendly places, services, and event**s in Chile, fostering an active and accessible community.\n18. **QUMPLE (University of the Pacific, Peru)**\n A platform **ensuring secure digital transactions**, targeting small businesses and the general public. It aims to reduce the risk of scams in commercial transactions, help small businesses increase sales by enhancing trust, and minimise unnecessary costs and losses in distribution.\n19. **RAY PAY (Official Estácio University, Brazil)**\n A mobile app that uses a QR code (already available in the Pay by QR Code feature) to **read purchase information at card payment terminals and delivers it via audio to visually impaired users**. This enhances the user experience and resolves accessibility issues for this payment method.\n20. **REPET (Complutense University of Madrid, Spain)**\n This project aims to **solve the problem of plastic waste accumulation** and meet the growing demand for sustainable products. The innovation lies in improving the PETase enzyme through methods that overcome previous challenges of low activity and instability under certain conditions.\n21. **ROME CONSULTANCY (University of Palermo - Centre for Development of Entrepreneurs and Exporters, Argentina)**\n A consultancy specialising in Human Resources with a **focus on senior talent**. Its goal is to support companies in adapting to current demographic changes (increasing population ageing) to mitigate the impact on their economic growth.\n22. **SCHUTZSTEIN (Pontifical Catholic University of Peru)**\n A biodegradable device that releases piperine through a hydrogel cylinder, providing residual larvicidal activity for up to 37 days. This project aims to **improve dengue control** in northern Peru.\n23. **SIRENIC EDITORIAL (University of Málaga, Spain)**\n **Audiocomics for visually impaired people**. This format is significantly more cost-effective than physical comics, as it eliminates printing, storage, and distribution costs.\n24. **ON WHEELS (Buenos Aires Institute of Technology, Argentina)**\n A project aiming to connect society, especially young people, through a **mobile app fostering a cycling community** in Argentina, particularly in the capital. The app is designed as a platform where secondary schools compete to accumulate the most cycling kilometres, offering both institutional and individual rewards.\n25. **STEM4SHE (Monterrey Institute of Technology and Higher Education, Mexico)**\n A platform designed to **empower Mexican women in STEM**, offering a community and learning space. Young women can access courses, masterclasses, workshops, and talks to develop technical and leadership skills in their specialised fields.\n26. **TOUCHMATHICS (Antonio Ruiz de Montoya University, Peru)**\n Inclusive educational resources to **facilitate mathematics teaching for visually impaired students**. The kits integrate multisensory activities to promote a playful and efficient understanding of key mathematical concepts.\n27. **TRIMTEAM ONE (National University of Córdoba, Argentina)**\n An **electric station for dry trimming of cannabis plants to produce medicinal oils**. It complies with current health regulations and ensures traceability throughout the process.\n28. **VIVAPAINT (Spain)**\n In this country, air pollutants cause around 17,000 deaths annually, 2,400 premature births, and 10% of lung cancer cases, according to the European Environment Agency. VivaPaint is an innovative **bioactive paint** containing the alga Chlorella vulgaris, **capable of absorbing carbon dioxide and releasing oxygen**.\n29. **W.MATE (RWTH Aachen University, Germany)**\n An innovative platform designed to **connect adults with university students to offer assistance with daily tasks**.\n30. **WOOMY PET CARE (University of the North, Colombia)**\n An app **offering essential pet care services** (walks, telemedicine and in-person vet consultations, boarding, etc.) within a single ecosystem. A portion of the profits would be allocated to social causes **supporting stray animal care**.\n\nOnce the training is completed, **20 of these ideas** will move on to the next phase, where they’ll put their knowledge into practice: they’ll **launch their own crowdfunding campaign with the support of Santander X Explorer**. We’ll let you know which projects make it very soon!\n\n> Did you know that a new edition of the programme is about to start? Applications will open soon—sign up [here](https://explorerbyx.org/en/program/pre-registration/), and we’ll let you know when registration is open, because… one of the next selected ideas could be yours!\n\nPhoto by [Brooke Cagle](https://unsplash.com/es/@brookecagle) on [Unsplash.](https://unsplash.com/es/fotos/tres-personas-sentadas-frente-a-la-mesa-riendo-juntas-g1Kr4Ozfoac)\n",{"_42":6,"_43":22,"_44":293,"_46":294,"_51":297,"_20":299,"_55":300,"_58":301,"_60":302,"_62":303,"_64":66,"_65":66},"The moment you’ve been waiting for: we reveal which projects will receive crowdfunding training!",{"_48":295,"_50":296},"/assets/images/seleccionados-formac-crowdfunding.jpg","Seleccionados formación crowdfunding",[298],{"_48":295,"_50":296},[22],[57],["D",1736985600000],10000,15,{"_33":19,"_34":305,"_36":306,"_38":307,"_40":308},"en/explorer-friends-conozco-a-alguien-a-quien-podria-interesar-este-programa","explorer-friends-conozco-a-alguien-a-quien-podria-interesar-este-programa","![Hero image](/assets/images/explorer-friend.jpg)\n\nOne of the most valuable assets of **Santander X Explorer** is its **community**. This is recognised by the **participants**, who realise how important it is to have peers to rely on from the start. When they finish, our [Alumni](https://explorerbyx.org/en/blog?tags=Alumni) have several ways to **stay involved** in various events and actions.\n\nOne of these is becoming an **Explorer Friend**, a recommendation programme that originates precisely from the community. It is aimed at and made up of people who are already familiar with Santander X Explorer, either because they’ve experienced it (our Alumni) or because they’ve participated as Experts. Thanks to their experience, they know who to reach out to with the call for applications. Could we extend our reach through a media campaign and carry out segmentation? Yes. In fact, it would be easier. But it would also be a leap into the unknown, as we wouldn't put a face to our target candidates: the network we’d gain would be broad, but of much lower quality than the one woven by the Explorer Friends. We would fall into the trap of “vanity metrics.” In other words, it would be of little use to us.\n\nTo continue building this network, Explorer Friends receive a **personal code that they can share with friends or acquaintances**; when any of them use it to [register for Santander X Explorer](https://explorerbyx.org/lk/Pza6), they generate redeemable points for rewards for the “owner” of that code. But the goal is not just to increase the number of participants; the idea is to attract **people who are genuinely committed to the programme** and who truly want to embark on an entrepreneurial journey. Thus, an interested individual who has used a code to register will only “bring benefits” if they **access** the training itinerary during the **first week of the programme**.\n\nThe knowledge and experience of Alumni and Expertxs is important to achieve this goal, to help the community continue to grow with people who contribute. In order to facilitate their task in **promoting the call**, we provide them with a **toolkit** with support material and give them the opportunity to join a WhatsApp Group (one of the most valuable [learning tools](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje/) in the Santander X Explorer methodology) in which tips and advice are shared. In this way, another community is created, a support network within the one they already have, finding new synergies there and expanding networking a step further.\n",{"_42":6,"_43":27,"_44":309,"_46":310,"_51":313,"_20":315,"_55":316,"_58":317,"_60":318,"_62":319,"_64":66,"_65":66},"Explorer Friends: “I know someone who might be interested in this programme”",{"_48":311,"_50":312},"/assets/images/explorer-friend.jpg","Explorer Friend",[314],{"_48":311,"_50":312},[27],[57],["D",1732060800000],2321,3,{"_33":19,"_34":321,"_36":322,"_38":323,"_40":324},"en/por-que-emprender-con-calma-te-hara-mas-feliz","por-que-emprender-con-calma-te-hara-mas-feliz","![Hero image](/assets/images/talkx-patri.jpg)\n\nShort-termism, lightning-fast success, relentless work. These are the mantras that have been marketed to entrepreneurs by Silicon Valley. But Patricia Araque, Executive Director of Santander X Explorer, debunked these myths in her [TalkX ](https://explorerbyx.org/en/blog?tags=TalkX)(the second of this edition of the programme), proposing to attendees a much gentler, more natural, and equally successful model. Because **you are the one who defines success**.\n\n\"**Emprender con Calma**\" is Patricia's new book, where she lays out \"a [feminist approach](https://explorerbyx.org/en/blog/posts/prototipado-de-negocios-feministas-cuales-son-los-tips-que-debes-aplicar/) to building your business **without falling into Silicon Valley's traps**.\" \"A practical and critical guide for those seeking to start up \\[...] with purpose \\[...].\" Empathy vs. ego, value vs. profit, **collaboration vs. competition**. These themes were explored in a dynamic and perfectly structured talk with the **Santander X Explorer Community Leaders**, hosts of this special TalkX event.\n\n“The book is to help people understand that **there are many paths to entrepreneurship**,” Patricia began, with over two decades of entrepreneurial experience. The best-known approach places **money at the centre**, builds a **heroic narrative** (you must be ambitious, grow or die, work hard) and relies on the **false myth of meritocracy** (false, because we all come from different places, and the entrepreneurial system is not equal). But there are other formulas. Here are some of the ingredients.\n\n> Want to see the full TalkX and how Patricia Araque responded to questions from the chat? [Watch this video](https://www.youtube.com/watch?v=fSaQX4mSBgE) (warning: it will feel short) and then keep reading.[](https://www.youtube.com/watch?v=fSaQX4mSBgE)\n\n**Rest** \\\nAgainst this narrative, Patricia spoke of **thinking in the long term** in order to see things with perspective, something that allows us to **make better decisions** by not doing so under the pressure of time running out. It allows us to **free ourselves from anxieties**, to calm down. And then came the first of the statements that blew users' minds: ’**Working less does not mean producing less**. Rest is as important as the hours you dedicate to your project. And you don't have to live it with guilt, **we are not lazy to listen to our body** and take care of it. Putting all your heart into it doesn't guarantee success, even if the story we've been told is different,’ he said. Hello, Elon Musk.\n\n**Trust without fear**\\\nThe questions from the audience started to come in and the Community leaders (Carmen Lara, Caroline Schmidt and Eileen Galván) focused on one that is often repeated in the early stages of entrepreneurship: **do we share our ideas** or keep them for **fear that they will be stolen**? Patricia was very clear: ‘**Collaboration** is **especially important,** especially at the beginning, because that is when we have the least resources. **We must create an emotional support system**: mutual support makes us survive as a species. **Fear isolates us**, puts us in a shell. I encourage you to trust,’ he said. And with those magic words, the chat was filled with messages in which users shared their LinkedIn profile to find their network, their support. \n\n**Define Your Success** \\\nNaturally, the central issue for any entrepreneur—the [funding](https://explorerbyx.org/en/blog/posts/financiacion-mediante-crowdfunding-herramientas-para-no-arriesgar-en-tu-campana/) of their idea—was also discussed in this TalkX. Patricia countered: “The narrative is controlled by those who have power and money, but **most projects aren’t investable**. And they don’t need to be. Let’s **explore sexier options**, like **making our own decisions** or seeing our ideas progress within Santander X Explorer, giving us the chance to **choose our team, our people. We need good people creating good companies and good jobs**,” she said. “It’s inspiring: entrepreneurship with heart,” were the reactions from a thoroughly convinced chat.\n\n> “We need to redefine **what success means to each of us**,” Patricia added to conclude the TalkX, leading into the private section where she answered questions from selected Explorers. But **what is success to her**? How does she redefine it? It’s something very specific, very personal, that she clarifies on the first page of \"Calm Entrepreneurship.\"\n",{"_42":6,"_43":29,"_44":325,"_46":326,"_51":329,"_20":331,"_55":332,"_58":333,"_60":334,"_62":164,"_64":66,"_65":66},"Why “ Emprender con Calma” (Calm Entrepreneurship) will make you happier",{"_48":327,"_50":328},"/assets/images/talkx-patri.jpg","TalkX Patricia Araque",[330],{"_48":327,"_50":328},[29],[57],["D",1731628800000],4144,{"_33":19,"_34":336,"_36":337,"_38":338,"_40":339},"en/competencias-creativas-la-herramienta-clave-para-tu-futuro","competencias-creativas-la-herramienta-clave-para-tu-futuro","![Hero image](/assets/images/habilidades-creativas.jpg)\n\n**Individual creative competencies** have become a fundamental resource for professional development in today’s context. In a world where change is increasingly rapid and traditional solutions do not always deliver satisfactory results, having skills that foster creativity and innovation makes all the difference. These skills are essential for **generating original ideas** and developing the ability to implement them effectively, adapt to changing circumstances and solve problems from an innovative perspective.\n\nCreativity is, to a large extent, the driving force that enables individuals to navigate uncertain environments and find solutions where others see obstacles. We speak of inspiration, but also of the **ability to develop a specific set of skills**. Among these are **curiosity, critical thinking, mental flexibility, and resilience**, which are vital in any context. Through these competencies, one can quickly adapt to new circumstances, something essential in the entrepreneurial world.\n\nA crucial aspect of creative skills is cognitive flexibility, which allows individuals to view the same problem from different perspectives and arrive at **alternative solutions when conventional methods fail**. This capacity for lateral thinking helps overcome specific challenges and increases adaptability in changing situations. Associating seemingly unrelated ideas or concepts drives the creation of **novel solutions**, contributing to the transformation of processes, products, or services.\n\nIn addition, **developing self-confidence** is another pillar of creative competencies. This skill helps individuals share ideas without fear of making mistakes and face the possibility of failure without seeing it as an insurmountable obstacle. Self-confidence **facilitates experimentation and constant learning**, enabling the **refinement of projects and improvement of proposals**, thereby increasing one's contribution to the work environment. Moreover, in uncertain situations, self-confidence becomes an invaluable tool, as it enables decision-making based on informed intuitions and experience, which is crucial in environments where clear answers are not always available.\n\nCreativity, once cultivated and developed on an individual level, is amplified in **collaborative environments**. However, this personal training is essential. From there, as we surround ourselves with diverse perspectives, ideas become enriched and transformed. The ability to **work collectively and leverage the contributions of others** is fundamental in the entrepreneurial sphere, particularly in innovation teams, where creativity is a common resource nourished by different individual visions.\n\nIt is also essential to **learn to manage uncertainty**, a trait that distinguishes creative individuals from those who feel paralyzed when faced with the unknown. The ability to adapt and remain optimistic in ambiguous contexts helps to move forward and find effective solutions, even in moments of great complexity. Maintaining focus and productivity in the face of challenges allows creative ideas to thrive, fostering innovation and increasing the chances of success.\n\nFor all these reasons, individual creative competencies enable entrepreneurs to excel in a dynamic environment, equipping them with the awareness and capacity to face the challenges of a constantly changing world. Cognitive flexibility, self-confidence, collaboration, and uncertainty management are skills that, when effectively developed and applied, ensure a competitive edge and continuous growth in the professional realm. Creativity is more than just a skill; it has become an unparalleled strategy for the present and the future.\n\n**Francisco Torreblanca**\n\n**Expert in Santander X Explorer**\n\nSpecialist in Creative Transformation\n\nfranciscotorreblanca.es\n",{"_42":6,"_43":23,"_44":340,"_46":341,"_51":344,"_20":346,"_55":347,"_58":349,"_60":350,"_62":227,"_64":66,"_65":66},"Creative Competencies: The Key Tool for Your Future",{"_48":342,"_50":343},"/assets/images/habilidades-creativas.jpg","Habilidades creativas",[345],{"_48":342,"_50":343},[23],[348],"Francisco Torreblanca",["D",1731283200000],3755,{"_33":19,"_34":352,"_36":353,"_38":354,"_40":355},"en/los-caminos-despues-de-santander-x-explorer","los-caminos-despues-de-santander-x-explorer","![Hero image](/assets/images/alumni_cu.jpg \"Alumni de Santander X Explorer en Work Café Ciudad Universitaria\")\n\nWhat happens after you complete **Santander X Explorer**? **Which path** should you follow, and which one is the **right choice**? The only answer is that **all of them are**. Whatever you choose, you will always have the **support of the Explorer community**, which already guarantees a significant advantage, no matter what decision you make. Want examples? Keep reading.\n\n**Grecia Pérez** (Universidad Nacional Autónoma de México) is an **Explorer Alumni and Expert** who participated in the second edition of the programme in 2021. Her project, [Ellas Artes](https://www.instagram.com/ellas.artes/), aimed to **professionalise and empower women in the creative industries**. It was one of the **ideas selected** that year to receive more intensive entrepreneurship training due to its potential. However, it is currently on hold (though about to be resumed), as Grecia decided to seize a great opportunity and focus on her **education: a master's degree in the United Kingdom** has provided her with valuable life experience, enhanced her professional skills, and helped her refocus and **continue her project with greater strength**.\n\n**Camila Beltrán**’s idea (Universidad de Bío Bío, Chile) was also selected by a global jury after completing Santander X Explorer. [Permacultura Tech](https://www.instagram.com/permacultura.tech/) aims to **complement modern scientific fields with organic farming techniques** to achieve **more conscious agriculture**. This project has already expanded beyond its home country and is being **presented at important forums around the world**. Both Camila and her partner have left their jobs to **fully dedicate themselves to their enterprise**.\n\nBoth Camila and Grecia shared their **different paths** with the Explorers of the current programme edition during a gathering at the Work Café Santander in Ciudad Universitaria (Madrid). In a relaxed atmosphere, they answered questions and engaged in conversations with attendees. These Alumni highlighted one of the most important pillars of their different journeys: the **community they belong to,** which continues to grow. No matter which path you take (and remember: all are valid), the **Explorer Community** is always there.\n\n> Want to join this community? The [new call for applications to Santander X Explorer](https://explorerbyx.org/lk/Pza6) is now open! Click the link and submit your application; you’ll soon find out if your project has been selected.\n",{"_42":6,"_43":25,"_44":356,"_46":357,"_51":360,"_20":362,"_55":363,"_58":364,"_60":365,"_62":319,"_64":66,"_65":66},"The Paths After Santander X Explorer",{"_48":358,"_50":359},"/assets/images/alumni_cu.jpg","Alumni de Santander X Explorer en Work Café Ciudad Universitaria",[361],{"_48":358,"_50":359},[25],[57],["D",1730851200000],2254,{"_33":19,"_34":367,"_36":368,"_38":369,"_40":370},"en/si-quieres-mejorar-el-mundo-esta-es-tu-oportunidad-nueva-convocatoria-de-santander-x-explorer","si-quieres-mejorar-el-mundo-esta-es-tu-oportunidad-nueva-convocatoria-de-santander-x-explorer","![Hero image](/assets/images/apertura_convo_25_1.jpg)\n\n**Entrepreneurship, exploration, improving the world**. These are the **pillars of Santander X Explorer**, the programme that, in **12 weeks**, will allow you to validate whether **your idea** can become a **sustainable business**. \n\nMany people have the desire to become entrepreneurs, but the **right opportunity** does not always present itself. Now it is in front of you: we are [opening a new call to sign up](https://explorerbyx.org/lk/Pza6) for a programme that could lead you to **launch a crowdfunding campaign** and get your project off the ground. And even if your project isn’t among the selected few at the end of Santander X Explorer, you'll still benefit in countless ways. You’ll have **connected with a community of entrepreneurs from 12 countries** (Germany, Argentina, Brazil, Chile, Colombia, Spain, the United States, Mexico, Portugal, Peru, the United Kingdom, and Uruguay), received a **certificate**, developed **skills that will serve you for life**, in any field, and, above all, you’ll have given it a shot. Without fear, because **you won't risk anything**: the programme is free, supported by Banco Santander.\n\nHow can you access all this... and much more? By [registering here](https://explorerbyx.org/lk/Pza6), **until December, 10th**. You will soon find out if your project has been selected; if so, **get ready for an adventure that could change your life** and also the lives of others, as the ideas submitted must be related to one of the **SDG 2030**. 3, 2, 1... [become an Explorer](https://explorerbyx.org/lk/Pza6)!\n",{"_42":6,"_43":30,"_44":371,"_46":372,"_51":375,"_20":377,"_55":378,"_58":379,"_60":380,"_62":381,"_64":66,"_65":66},"If you want to improve the world, this is your chance: new call for Santander X Explorer!",{"_48":373,"_50":374},"/assets/images/apertura_convo_25_1.jpg","Apertura convocatoria Santander X Explorer 2025",[376],{"_48":373,"_50":374},[30],[57],["D",1729468800000],1420,2,{"_33":19,"_34":383,"_36":384,"_38":385,"_40":386},"en/optimuu-pone-en-marcha-su-campana-de-crowdfunding","optimuu-pone-en-marcha-su-campana-de-crowdfunding","![Hero image](/assets/images/optimuu-crowdfunding-logo.jpg \"Optimuu crowdfunding logo\")\n\n### Autor: Optimuu.\n\n**Optimuu (Spain, University of Santiago de Compostela)**, one of the [20 ideas selected to receive support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/), has launched its **crowdfunding campaign**. They aim to get **funding and collaborators** to help them progress with the project; they are looking for **experts in the cattle sector, full stack development, data analysis, and communication**.\n\nThis idea, aligned with the **2030 SDGs**, promotes **animal health and welfare** (SDG 3) by **detecting problems at an early stage** through the **analysis of data collected by robots**, and sensors installed on farms. It also **optimises production and reduces waste** (SDG 12) through efficient resource management, helping to **combat climate change** (SDG 13) and supporting the conservation of terrestrial ecosystems (SDG 15). All by promoting **sustainable cattle farming practices** that minimise environmental impact.\n\nWith this crowdfunding campaign, Optimuu is looking for experts in full-stack development and data analysis to help with the progress of the interface. In addition, it aims to form a **community of experts from the cattle sector** to collaborate in the co-creation of the interface; in a few months, the prototype will be tested on real farms. The resources raised will be crucial to achieve these goals and make significant progress in the development of Optimuu.\n\n“*Our goal is to create a tool that makes farmers' lives easier, improves animal health and contributes to a more sustainable production. Optimuu interprets the data so that farmers don't have to, ensuring personalised care for each animal while giving farmers more time. With the support of the community and the right resources, we are confident that Optimuu can bring a lot to this sector*”, explains **Aina Mena, CEO of Optimuu**.\n\nThe fundraising has already begun; [here](https://crowdfunding.explorerbyx.org/optimuu/4764) you can check the status of their campaign and, if you want, contribute to it!\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":387,"_46":388,"_20":391,"_55":392,"_58":393,"_60":394,"_62":116,"_64":66,"_65":66},"Optimuu launches its crowdfunding campaign",{"_48":389,"_50":390},"/assets/images/optimuu-crowdfunding-logo.jpg","Optimuu crowdfunding logo portada",[22],[57],["D",1727481600000],2263,{"_33":19,"_34":396,"_36":397,"_38":398,"_40":399},"en/incluite-un-proyecto-para-fortalecer-la-inclusion-de-personas-con-discapacidad-auditiva-pone-en-marcha-su-campana-de-crowdfunding","incluite-un-proyecto-para-fortalecer-la-inclusion-de-personas-con-discapacidad-auditiva-pone-en-marcha-su-campana-de-crowdfunding","![Hero image](/assets/images/incluit-crowdfunding-logo.jpg \"IncluiT crowdfunding logo\")\n\n### Autor: IncluITe.\n\n**IncluITe** is a **real-time voice-to-sign language translator**. This project from **Argentina** is one of [20 ideas selected to receive support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/) and has just launched its **crowdfunding campaign**.\n\n**What is this project about, and how is it linked to the 2030 SDGs?**\nLet’s reflect on **children, young people, and adults** who are deaf, with a desire to learn alongside their peers in an educational institution, to **feel included and function naturally in society**. Let’s think about **quality education** (SDG 4). IncluITe envisions the following scenario: a class, whether in a physical or virtual classroom, that, with **basic technological equipment and internet access**, allows **students with hearing impairments or who are deaf** to participate without barriers, on **equal terms** with other students.\n\n**David, the creator, developer, and team member of IncluITe, asks you: Can you imagine it?**\nThe teacher opens the application at the start of the class and begins to speak. At that moment, a **3D avatar acts as an interpreter on the main screen** that the students are watching, translating the voice into sign language in real-time, enabling students with hearing impairments to participate in the class as usual.\n\n![HelpApp logo interior](/assets/images/incluit-crowdfunding-interior.jpg \"IncluiT crowdfunding interior\")\n\nIncluITe offers this **application** to teaching professionals, which also includes a package of primary, secondary, and complementary functions reviewed by a **sign language specialist**. The verdict is clear: it’s a **viable tool**.\\\n\nThe fundraising has already begun for IncluITe. [Here](https://crowdfunding.explorerbyx.org/incluite/4756) you can check the status of the campaign and, if you want, contribute to it!\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":400,"_46":401,"_51":404,"_20":410,"_55":411,"_58":412,"_60":413,"_62":116,"_64":66,"_65":66},"IncluITe, a project to empower inclusion of people with hearing impairment, launches its crowdfunding campaign",{"_48":402,"_50":403},"/assets/images/incluit-crowdfunding-logo.jpg","IncluiT crowdfunding portada",[405,407],{"_48":402,"_50":406},"IncluITe crowdfunding portada",{"_48":408,"_50":409},"/assets/images/incluit-crowdfunding-interior.jpg","IncluITe crowdfunding interior",[22],[57],["D",1727308800000],1949,{"_33":19,"_34":415,"_36":416,"_38":417,"_40":418},"en/keycit-lanza-su-campana-de-crowdfunding-para-ahorrar-millones-de-litros-de-agua-en-comunidades-e-industrias","keycit-lanza-su-campana-de-crowdfunding-para-ahorrar-millones-de-litros-de-agua-en-comunidades-e-industrias","![Hero image](/assets/images/key-cit-crowdfunding-logo.jpg)\n\n### Autor: KEYCIT.\n\n**KEYCIT, Peru, Universidad Continental**, one of [20 ideas selected by a global jury to receive support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/), has launched a **crowdfunding campaign** to implement an idea that promises to **revolutionise water use in communities and industries**.\n\nThis ClimaTech project has developed **modules that transform wastewater into reusable resources**, providing access to clean water for communities that currently lack it. Additionally, these modules **allow industries to optimise their water consumption by up to 50%**. The project aligns with Sustainable Development Goals 6 (Clean Water and Sanitation) and 9 (Industry, Innovation, and Infrastructure), aiming to improve the use of natural resources and minimise environmental impact.\n\n“*Our goal is clear: to save millions of litres of water and help communities and industries operate more sustainably*,” says **Job Elias, CEO of KEYCIT**. Their crowdfunding campaign is already up and running: [here](https://crowdfunding.explorerbyx.org/kidag-solutions/4759) you can join the change by contributing to this innovative solution.\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":419,"_46":420,"_51":423,"_20":425,"_55":426,"_58":427,"_60":428,"_62":381,"_64":66,"_65":66},"KEYCIT Launches Crowdfunding Campaign to Save Millions of Litres of Water in Communities and Industries",{"_48":421,"_50":422},"/assets/images/key-cit-crowdfunding-logo.jpg","Keycit crowdfunding logo portada",[424],{"_48":421,"_50":422},[22],[57],["D",1727222400000],1407,{"_33":19,"_34":430,"_36":431,"_38":432,"_40":433},"en/lightu-lanza-su-campana-de-crowdfunding-para-transformar-la-orientacion-academica-y-profesional","lightu-lanza-su-campana-de-crowdfunding-para-transformar-la-orientacion-academica-y-profesional","![Hero image](/assets/images/light-academy-portada.jpg)\n\n### Autor: LightU.\n\n**LightU (Spain, Universidad Rey Juan Carlos)**, one of the [20 ideas selected to receive support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/), has kicked off its **crowdfunding campaign**.\n\nWhat is this project, linked to the **2030 SDGs**, about? LightU is an innovative **platform** that contributes to several Sustainable Development Goals. By ensuring **quality education**, this idea helps students make **informed decisions about their academic future**.\n\nThe platform promotes **decent work** and **economic growth** by connecting students with mentors and professionals who provide guidance and career opportunities, fostering **full and productive employmen**t.\n\nLastly, LightU works to **reduce inequalities** by ensuring that all students, regardless of background, have access to **the same educational and professional opportunities**. Using **artificial intelligence**, LightU personalises the user experience, offering advice and learning resources adapted to individual needs through collaborative social media.\n\n![HelpApp logo interior](/assets/images/light-academy-logo.jpg)\n\n“*We are driven by the vision of transforming the way students make decisions about their academic and professional futures. We want to equip them with the tools they need to navigate an increasingly complex world with confidence*,” explains **Miguel Ángel Avilés García, team member and founder of LightU**. The fundraising for this project has already started, and you can view the status of their campaign [here](https://crowdfunding.explorerbyx.org/lightu/4758) and, if you'd like, contribute to it!\n\n**Crowdfunding Objectives**\n\nAt LightU, we are looking for **partners who share our passion for transforming education**. Through crowdfunding, our goal is to raise the resources needed to **enhance technological development**, cover operational costs, and expand our market presence. Every contribution brings us closer to realising a platform that will **personalise learning** and **revolutionise the way students and educators interact**. With the support of a **committed community**, we are determined to overcome any challenge and turn our vision into a tangible reality.\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":434,"_46":435,"_51":438,"_20":443,"_55":444,"_58":445,"_60":446,"_62":116,"_64":66,"_65":66}," LightU Launches Crowdfunding Campaign to Transform Academic and Career Guidance",{"_48":436,"_50":437},"/assets/images/light-academy-portada.jpg","LightU crowdfunding portada",[439,440],{"_48":436,"_50":437},{"_48":441,"_50":442},"/assets/images/light-academy-logo.jpg","LightU crowdfunding interior",[22],[57],["D",1727222400000],2344,{"_33":19,"_34":448,"_36":449,"_38":450,"_40":451},"en/esther-paniagua-te-cuenta-lo-que-puedes-esperar-y-lo-que-no-de-la-inteligencia-artificial","esther-paniagua-te-cuenta-lo-que-puedes-esperar-y-lo-que-no-de-la-inteligencia-artificial","![Hero image](/assets/images/talkx_esther_paniagua.jpg)\n\nThe first [TalkX ](https://explorerbyx.org/en/blog?tags=TalkX)of this **new edition of Santander X Explorer** featured [Esther Paniagua](https://www.linkedin.com/in/estherpaniagua/) as the guest speaker. A journalist and **author specialising in technology and cybersecurity**, she’s also part of the **Forbes Top 100 Most Creative People in Business**... and much more. The introduction by **Patricia Araque, Executive Director of Santander X Explorer** and host of the talk, left no room for doubt: we were in the presence of one of the most special speakers to ever take part in the programme.\n\nAnd so it was: right from the start, she captured the audience’s attention with her clear and simple explanation of **what can (and can’t) be expected from artificial intelligence**. Questions from the participants kept pouring in through the chat, covering controversial topics like the **potential job destruction** AI could cause, its **ethical implications**, its **environmental consequences** (yes, it also affects our environment)... The 45 minutes of TalkX weren’t enough, although **some selected Explorers were able to continue the discussion with Esther in a private meeting**. Everyone had doubts, everyone wanted to share their points of view. And for all of them, there were many, **many open topics left for reflection**. It was one of those talks you could relive over and over again to draw **new conclusions**. You’re in luck; you can watch it here:\n\n[](https://www.youtube.com/embed/lQSSFaQ9sVc)",{"_42":6,"_43":29,"_44":452,"_46":453,"_51":456,"_20":458,"_55":459,"_58":460,"_60":461,"_62":319,"_64":66,"_65":66},"Esther Paniagua tells you what you can (and can't) expect from artificial intelligence",{"_48":454,"_50":455},"/assets/images/talkx_esther_paniagua.jpg","TalkX Esther Paniagua",[457],{"_48":454,"_50":455},[29],[57],["D",1727136000000],1585,{"_33":19,"_34":463,"_36":464,"_38":465,"_40":466},"en/mejorar-la-vida-de-los-trabajadores-y-reducir-los-costes-a-las-empresas-descubre-el-proyecto-de-incommon","mejorar-la-vida-de-los-trabajadores-y-reducir-los-costes-a-las-empresas-descubre-el-proyecto-de-incommon","![Hero image](/assets/images/incommon_crowdfunding_logo.jpg)\n\n### Author: InCommon.\n\nOne third of the Spanish are **unhappy with their job** and more than half are **open to a job change** during the year. **Dissatisfied employees** cost companies **€14,600 a year** and only 16% of workers say they feel valued and motivated**\\***. **InCommon** has set out to improve all this with an easily implementable **platform**.\n\nThis project, created by four students from the **Universidad Pública de Navarra, Spain**, has been recognised with awards from both the university and the Government of Navarra. It is one of the [20 ideas selected to receive support from Santander X Explorer in a crowdfunding campaign](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/) that is being launched now.\n\nInCommon is a **platform designed for teams, companies, associations**, and any group that seeks to analyse, manage, and **increase participation, productivity, and motivation**. It does this through an innovative token-based **incentive system**, using a platform that transforms how communities interact and thrive in the digital and technological world.\n\n[](https://www.youtube.com/embed/l_ZBIOqFz8A)\nThe goal of InCommon is to **improve workers’ daily lives** by making them feel more satisfied, while also **reducing company expenses** by lowering absenteeism, staff turnover, and more. This project aligns with SDGs 8, 9, and 10. Through the platform and blockchain technology, InCommon aims to **promote decent work and economic growth**, innovation, and the **reduction of inequalities**.\n\nThe InCommon team states: “*We focus on building an innovative platform that transforms the way human resources are managed today, generating a double impact: improving workers’ lives while reducing company costs*.”\n\nThe InCommon crowdfunding campaign has already started; join it and help transform motivation and productivity within communities. [Visit this website](https://crowdfunding.explorerbyx.org/incommon/4768) and become a catalyst for change today!\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n\n*\\* **Source**: Sodexo Human Resources Trends Study 2023 and the Work Well-being Index (Apicil and Mozart Consulting).*\n",{"_42":6,"_43":30,"_44":467,"_46":468,"_51":471,"_20":474,"_55":475,"_58":476,"_60":477,"_62":116,"_64":66,"_65":66},"Improving worker’s lives and reducing cost for companies: discover the InCommon project",{"_48":469,"_50":470},"/assets/images/incommon_crowdfunding_logo.jpg","InCommon crowdfunding logo",[472],{"_48":469,"_50":473},"InCommon Crowdfunding logo",[30],[57],["D",1727136000000],2709,{"_33":19,"_34":479,"_36":480,"_38":481,"_40":482},"en/gart-lanza-su-campana-de-crowdfunding-para-ayudar-a-los-artistas-emergentes-a-tener-mayor-visibilidad","gart-lanza-su-campana-de-crowdfunding-para-ayudar-a-los-artistas-emergentes-a-tener-mayor-visibilidad","![Hero image](/assets/images/gart_logo.jpg)\n\n### Author: Gart.\n\n**GART (Mexico, Universidad Panamericana)**, one of the [20 ideas selected to receive support from Santander X Explorer](https://explorerbyx.org/pt/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/), has launched its **crowdfunding campaign**. \n\nWhat does this project, linked to the SDG 2030, consist of? It aims to **help emerging artists to gain visibility and increase their income** so that they can make a living doing what they love. The idea **connects artists with** businesses such as **restaurants, Airbnb, hotels**, etc. through a **platform**: the businesses will be able to obtain **paintings or works of art free of charge**. In return, they will function as an **art gallery**: the paintings shown will be **for sale**.\n\n![HelpApp logo interior](/assets/images/gart_equipo.jpg)\n\n“*My main motivation is to help my sister to gain visibility and grow as an artist, so that she can make a living doing what she loves most, painting*”, explains **Jorge Corvera**, a member of the team. Fundraising has already begun for GART; [here](https://crowdfunding.explorerbyx.org/gart/4757) you can see the status of their **campaign** and, if you want, **collaborate** with them!\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":483,"_46":484,"_51":487,"_20":492,"_55":493,"_58":494,"_60":495,"_62":381,"_64":66,"_65":66},"GART launches its crowdfunding campaign to support emerging artists to gain visibility",{"_48":485,"_50":486},"/assets/images/gart_logo.jpg","GART crowdfunding portada",[488,489],{"_48":485,"_50":486},{"_48":490,"_50":491},"/assets/images/gart_equipo.jpg","GART crowdfunding interior",[22],[57],["D",1727049600000],1312,{"_33":19,"_34":497,"_36":498,"_38":499,"_40":500},"en/la-femme-una-marca-comprometida-con-el-cuidado-del-medio-ambiente-lanza-su-campana-de-crowdfunding","la-femme-una-marca-comprometida-con-el-cuidado-del-medio-ambiente-lanza-su-campana-de-crowdfunding","![Hero image](/assets/images/la_femme_logo_ok.jpg)\n\n### Author: La Femme.\n\nClimate change and the environmental crisis are advancing by leaps and bounds. \"I*n this context, we believe in the importance of rethinking our consumption habits, and as producers, we must reconsider our manufacturing methods to minimise the impact we generate on the planet.*\" This is how **Lucía Heredia**, a member of the La Femme team, begins to describe the crowdfunding campaign they have just launched to get their idea off the ground and make the brand known. \n\n**La Femme (University of Palermo, Argentina)** is [one of the 20 projects selected by an international panel to receive support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/) for their crowdfunding campaign. But what exactly are they proposing? They explain it in this video:\n\n[](https://www.youtube.com/embed/lQSSFaQ9sVc)\n\"*The current development model is an extractivist and linear economic model, designed to create products and throw them away quickly. In the **textile industry**, each stage of the manufacturing process generates large amounts of waste that are harmful to the environment. This industry is the **second most polluting in the world**. Instead of thinking about producing more to sell more, we could start thinking about producing better, minimising the extraction of new materials and properly managing waste and offcuts to extend their useful life within the production chain,\" they explain. \"It is crucial and urgent to move towards a new way of manufacturing and replace the linear production system with a circular one that mimics nature, where waste does not exist. Instead, all elements serve a purpose, and are revalued and reused in different stages*,\" they add.\n\nThis is the vision behind La Femme, a brand whose key feature is the **design of textile products made from raw materials originating from the circular economy**, organic fabrics, or any other sustainable source, with the added value of having their own designs printed through **screen printing with natural dyes**. It is worth noting that their range includes reusable fabric products that help reduce the amount of plastic waste on the planet.\n\n\"*At La Femme, we believe that making the most of resources is possible, profitable and, above all, necessary!*’ concludes Lucía.\n\nThis is your chance to support a brand committed to environmental care, which is also linked to six of the 17 Sustainable Development Goals (SDGs) of the UN's 2030 Agenda. [Here](https://crowdfunding.explorerbyx.org/la-femme/4778) you can view the **campaign** and, if you wish, **collaborate** with it.\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":501,"_46":502,"_51":505,"_20":507,"_55":508,"_58":509,"_60":510,"_62":148,"_64":66,"_65":66},"La Femme, a brand committed to environmental care, launches its crowdfunding campaign!",{"_48":503,"_50":504},"/assets/images/la_femme_logo_ok.jpg","La Femme crowdfunding portada",[506],{"_48":503,"_50":504},[22],[57],["D",1726963200000],2766,{"_33":19,"_34":512,"_36":513,"_38":514,"_40":515},"en/todas-podemos-ser-epicas","todas-podemos-ser-epicas","![Hero image](/assets/images/epicas_logo.jpg)\n\n### Author: Épicas.\n\nThe closing ceremony of the **2024 Olympic Games** left us with a message that it is time to **normalise.** The mayors of two of the most important cities in the world appeared on stage: Anne Hidalgo (Paris) closed the Olympic cycle in her city, while Karen Bass started it in Los Angeles. The two leaders played a leading role in an image that until a few years ago was impossible to imagine and is still not common today, given that **politics continues to be masculine** and that leadership is still attributed with the properties of that gender and associated with it. Thus, **women are still judged when they are leaders**, creating prejudices and stereotypes. \n\nAlthough women represent nearly 50% of the world’s population, they still do not participate in public decision-making or power structures in equal proportion. **Épicas** was created with the goal of contributing to **changing this situation**. The project aims to **promote leadership among girls and adolescents aged 9 to 17**. To achieve this, it focuses on three areas: **researching and sharing the stories of inspiring women, strengthening leadership skills, and creating a network** where girls can connect with their peers, express their opinions, and feel **safe and respected**. The general public will find information about the project’s activities on the platform, as well as articles on leadership stories. Meanwhile, girls and young women who subscribe will have access to an exclusive space where they can attend workshops, share their thoughts, and access additional resources. In summary, Épicas can be considered a **leadership school for girls and young women**.\n\n[](https://www.youtube.com/embed/wsFzCsyfLIQ)\nIn the words of **Melissa Mora, its creator**, “*The only way to build leadership, to ensure that in the future we have more women in public and private decision-making, and to renew politics is by working with today’s generations, providing them with real-world tools so that from an early age, they are not afraid of these kinds of activities. Promoting this knowledge among girls not only enhances their leadership but also boosts their confidence to exercise it, which is essential for their lives. Additionally, it helps bring politics closer to young people and ensures that they know they can participate in it, thus breaking the association of politics with male exclusivity*,” she adds.\n\n**Épicas (Universidad del Rosario, Colombia)** is one of the [20 projects selected to receive support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/) in a crowdfunding campaign. “*I started with the initial idea, signed up for the call, and from that moment, nothing stopped. It has been a learning process and a continuous effort,” says Melissa. She adds that through this campaign, “we not only hope to make the spaces proposed by Épicas a reality but also to raise awareness of the project and start attracting allies to support it*.” You can learn how to collaborate [here](https://crowdfunding.explorerbyx.org/epicas/4773).\n\nPerhaps the words of the mayor of Los Angeles are more relevant than ever when she said, “*Together (referring to the mayor of Paris), we send the message to girls around the world that they can do anything: they can compete for gold, and they can run for office*.” In other words, **we can all be “Épicas”**.\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":30,"_44":516,"_46":517,"_51":520,"_20":523,"_55":524,"_58":525,"_60":526,"_62":148,"_64":66,"_65":66},"All women can be Épicas",{"_48":518,"_50":519},"/assets/images/epicas_logo.jpg","Épicas crowdfunding logo portada",[521],{"_48":518,"_50":522},"Épicas crowdfunding portada",[30],[57],["D",1726876800000],3584,{"_33":19,"_34":528,"_36":529,"_38":530,"_40":531},"en/ya-esta-en-marcha-neuroplastic_lab-inicia-su-campana-de-financiacion-mediante-crowdfunding","ya-esta-en-marcha-neuroplastic_lab-inicia-su-campana-de-financiacion-mediante-crowdfunding","![Hero image](/assets/images/neuroplastic_lab_crowdfunding_portada.jpg)\n\n### Author: Neuroplastic_Lab.\n\n**Neuroplastic_Lab** is one of the [20 ideas selected for support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/) and has now kicked off its crowdfunding campaign.\n\nThis social project, with a **scientific-technological focus** and developed in **Chile**, is aligned with the **2030 SDGs**. It contributes to **reducing inequalities** (SDG 10) by providing **equitable opportunities for neurodivergent individuals** and focusing on the **inclusion of children and adolescents** in both educational systems and social contexts. Additionally, it aims to enhance **mental well-being and health** (SDG 3) for neurodiverse populations, offering a concrete tool to aid therapists and teams in inclusion and child and adolescent mental health. Finally, it is also related to **quality education** (SDG 4), as it supports the work of teachers, facilitating possibilities to focus pedagogical work and accompany students both inside and outside the school context.\n\n[](https://www.youtube.com/embed/luQ3RaCgNE0)\n“*This project emerges from the direct experience of a lifetime of working with children and young people in contexts of neurodiversity and social vulnerability, both in the **pedagogical field** and in the **clinical therapeutic practice of children and young people**. It is also the result of over **a decade of research in the neuroscientific field** and the possibilities that data science offers to those of us working in education and childhood, allowing us to base our work on tangible physiological evidence from participants in therapeutic and educational processes as well as rigorous statistical processing. Finally, the development of Neuroplastic_Lab also involved experimentation in a Fab lab context, where linking the **development of portable digital electronic technology** (Wearable Tech) has allowed this venture to be envisioned and created. This campaign will help make this system available to those who wish to build opportunities for inclusion in their classrooms, homes, and communities*,” explains **Carmen Gloria Jiménez, founder of Neuroplastic_Lab**.\n\n**Fundraising has already begun for this project**. The campaign aims to raise funds to improve and expand the operation of a system to support the approach to neurodiversity, consisting of **a biometric capture kit, a data processing and visualisation platform and a remote therapeutic work interface**. [Here](https://crowdfunding.explorerbyx.org/neuroplastic-lab/4776) you can see the status of their campaign and, if you want, how to collaborate with them!\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":532,"_46":533,"_51":536,"_20":541,"_55":542,"_58":543,"_60":544,"_62":148,"_64":66,"_65":66},"It's up and running! Neuroplastic_Lab starts its crowdfunding campaign",{"_48":534,"_50":535},"/assets/images/neuroplastic_lab_crowdfunding_portada.jpg","Neuroplastic_Lab crowdfunding portada",[537,538],{"_48":534,"_50":535},{"_48":539,"_50":540},"/assets/images/neuroplastic_lab_crowdfunding_interior.jpg","Neuroplastic_Lab crowdfunding interior",[22],[57],["D",1726790400000],2782,{"_33":19,"_34":546,"_36":547,"_38":548,"_40":549},"en/agro4data-inicia-su-campana-de-crowdfunding-te-apuntas-al-cambio","agro4data-inicia-su-campana-de-crowdfunding-te-apuntas-al-cambio","### Author: Agro4Data.\n\n![Hero image](/assets/images/agro4data_crowdfunding_portada.jpg)\n\n**Agro4Data (Universidad Carlos III de Madrid, Spain)** has launched its **crowdfunding campaign**, with the [support of Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/). This spanish startup uses **new technologies to digitize and modernize agriculture**.\n\n‘*Agriculture is something that affects us all and has been forgotten for too long, so we invite everyone to join the change*,’ explained **Rubén**, CEO of the project.\n\n![HelpApp logo interior](/assets/images/agro4data_crowdfunding_interior.jpg)\n\n‘The crowdfunding campaign is the best way we have found for people to **actively participate for a month in this change that agriculture needs so much***’, says **David**, COO of A4D. \n\nFundraising has already begun for Agro4Data; [here](https://crowdfunding.explorerbyx.org/agro4data/4779) you can see the status of their campaign. And you, do you want to join the change?\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":550,"_46":551,"_51":554,"_20":559,"_55":560,"_58":561,"_60":562,"_62":563,"_64":66,"_65":66},"Agro4Data starts its crowdfunding campaign. Are you ready to join the change?",{"_48":552,"_50":553},"/assets/images/agro4data_crowdfunding_portada.jpg","Agro4Data crowdfunding portada",[555,556],{"_48":552,"_50":553},{"_48":557,"_50":558},"/assets/images/agro4data_crowdfunding_interior.jpg","Agro4Data crowdfunding interior",[22],[57],["D",1726704000000],1079,1,{"_33":19,"_34":565,"_36":566,"_38":567,"_40":568},"en/foodhy-lanza-su-campana-de-crowdfunding-para-apoyar-la-nutricion-personalizada","foodhy-lanza-su-campana-de-crowdfunding-para-apoyar-la-nutricion-personalizada","### Autor: Foodhy.\n\n![Hero image](/assets/images/foodhy_crowdfunding_portada.jpg)\n\n**Foodhy (Colombia, Pontificia Universidad Javeriana Cali)**, one of the [20 ideas selected to receive support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/), is a **platform** designed to transform the way we **search for, manage, and analyse what we consume**.\n\nHave you ever wondered **what’s really in the products you consume**? Often, we don't know what **additives and ingredients** are in what we buy, which can **affect our health**. This lack of awareness is not trivial, as 74% of all deaths worldwide are caused by **non-communicable chronic diseases** (such as cancer, cardiovascular problems, diabetes, or obesity, among others). In recent years, Colombia has recorded more than 967 million medical visits due to these diseases. It’s crucial that we become aware of what we are consuming and how it can **affect our long-term health**.\n\nFoodhy is closely aligned with **Sustainable Development Goal 3**, specifically target 3.4, which aims to **reduce premature mortality** from non-communicable diseases by a third by 2030. The project addresses this challenge by providing tools that allow people to make **informed decisions about their diet**.\n\n![HelpApp logo interior](/assets/images/foodhy_crowdfunding_interior.jpg)\n\n“*At Foodhy, our mission is to empower people to make informed choices about their food, in order to prevent and mitigate diseases. We offer tools to manage food consumption. We facilitate product searches through **filters for ingredients, location, origin, price, additives, and allergens**, as well as nutritional details, barcode scanning, and personalised recommendations,*” explains **Gregson**, a team member.\\\n\nThe **platform** not only allows users to access detailed information about the products they consume but also helps them **adjust their diet according to their personal health goals**.\\\n\nFoodhy aims to expand regionally, consolidating its presence in countries with a high incidence of non-communicable diseases. Its long-term vision includes using **nutrigenomics to transform the wellness experience**, with the goal of being recognised as a global leader in **promoting healthy habits**.\\\n\nFundraising has already begun for Foodhy; [here](https://crowdfunding.explorerbyx.org/foodhy/4771) you will find out **how you can collaborate** with this initiative that aims to **revolutionise our relationship with food**.\\\n\nAs the Foodhy team reminds us, “*the current food system distributes calories very well, but nutrition very poorly*.” With your support, this idea can change that reality and contribute to a **healthier future for everyone.**\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":569,"_46":570,"_51":573,"_20":578,"_55":579,"_58":580,"_60":581,"_62":148,"_64":66,"_65":66},"Foodhy launches its crowdfunding campaign to support personalised nutrition",{"_48":571,"_50":572},"/assets/images/foodhy_crowdfunding_portada.jpg","Foodhy crowdfunding portada",[574,575],{"_48":571,"_50":572},{"_48":576,"_50":577},"/assets/images/foodhy_crowdfunding_interior.jpg","Foodhy crowdfunding interior",[22],[57],["D",1726704000000],2810,{"_33":19,"_34":583,"_36":584,"_38":585,"_40":586},"en/mova-ventilacion-saludable-lanza-su-campana-de-crowdfunding-para-prevenir-las-intoxicaciones-y-muertes-por-monoxido-de-carbono","mova-ventilacion-saludable-lanza-su-campana-de-crowdfunding-para-prevenir-las-intoxicaciones-y-muertes-por-monoxido-de-carbono","![Hero image](/assets/images/mova-crowdfunding-portada.jpg)\n\n### Author: Mova.\n\n**MOVA - Healthy Ventilation (National Technological University, Argentina)**, one of the [20 ideas selected for support by Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/), has launched its crowdfunding campaign.\n\nWhat is this project about? MOVA **monitors and manages indoor air quality**. In enclosed spaces, it measures the presence of **carbon monoxide (CO)**, a gas produced by faulty combustion from gas heating appliances, which can be **lethal** if it accumulates in the environment without proper ventilation. Through **intelligent analysis** and autonomously, the system generates **appropriate ventilation** to ensure a **safe environment, free from poisoning**.\n\nThe project is inspired by the following **2030 SDGs**:\n\n**Good Health and Well-being (SDG 3)**: healthy indoor ventilation ensures that people breathe **clean air** and live in environments that promote their well-being.\n\n**Industry, Innovation, and Infrastructure (SDG 9)**: through home automation, **smart spaces** are created to **improve daily life** and contribute to sustainability.\n\n**Sustainable Cities and Communities (SDG 11)**: MOVA's technological solutions aim to **minimize environmental impact** by promoting **efficient resource use** and reducing emissions.\n\n![HelpApp logo interior](/assets/images/mova-interior.jpg)\n\n\"*Modernizing a solution to a problem present in many homes and integrating it with home automation is a big step forward. This can motivate people to trust that they can truly be protected from carbon monoxide presence in their homes. Preventing just one case of poisoning or death is reason enough to keep working proudly on this project*,\" explains **Pablo Schlenker**, a team member.\n\nIn this crowdfunding campaign, the project aims to finalize its [MVP](https://explorerbyx.org/en/blog/posts/que-es-un-mvp-no-es-el-primer-paso-de-tu-startup/) to launch it on the market. It is looking for **beta testers, collaborators, and financial support**. Would you like to be part of this idea committed to improving the world? MOVA’s fundraising has already begun; [here](https://crowdfunding.explorerbyx.org/mova/4763) you can check the **status of their campaign** and, if you want, contribute to it!\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":587,"_46":588,"_51":591,"_20":597,"_55":598,"_58":599,"_60":600,"_62":319,"_64":66,"_65":66},"MOVA - Healthy Ventilation launches its crowdfunding campaign to prevent carbon monoxide poisoning and deaths",{"_48":589,"_50":590},"/assets/images/mova-crowdfunding-portada.jpg","Mova crowdfunding portda",[592,594],{"_48":589,"_50":593},"Mova crowdfunding portada",{"_48":595,"_50":596},"/assets/images/mova-interior.jpg","Mova crowdfunding interior",[22],[57],["D",1726617600000],2309,{"_33":19,"_34":602,"_36":603,"_38":604,"_40":605},"en/ludis-lanza-una-campana-de-financiacion-mediante-crowdfunding","ludis-lanza-una-campana-de-financiacion-mediante-crowdfunding","![Hero image](/assets/images/ludis-portada.jpg)\n\n#### Author: LUDIS.\n\nThe **educational games project LUDIS**, created by members of the **Integrative and Systemic Biology Laboratory (LaBIS) at the University of Campinas (Unicamp)**, is one of the [20 projects selected by the Santander X Explorer programme](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/) and is **now launching its crowdfunding campaign**.\n\nLUDIS is an innovative company whose mission is to **transform education by integrating board games with solid pedagogical foundations**. \"*Our aim is to provide **educational solutions** that capture students' attention and promote **deep and meaningful learning***.\"\n\n“*Our goal is to transform education through board games that encourage active learning, collaboration, and the **development of essential 21st-century skills**. We believe education can be both fun and effective, and we are committed to creating **engaging learning experiences** that spark curiosity and a love for knowledge in young people of all ages*,” says **Murilo Meneghetti**, a PhD student at LaBIS and one of the founders of LUDIS.\n\n“*We value **innovation, creativity, and a passion for teaching**. Our games are designed with a commitment to **promoting inclusion, diversity, and accessibility**, ensuring that all students have the opportunity to learn and grow. We believe in the **transformative power of games** and work to make a difference in the lives of students, teachers, and communities, always with **ethics, responsibility, and dedication***,” says **Fábio Patroni**, a PhD student at LaBIS and co-founder of LUDIS.\n\n“*The traditional learning model is facing challenges with the new generation. Methods based on brochures, lectures and 45-minute lessons on the same topic can be tiring and dispersing. We want to introduce games as **educational alternatives that keep attention while teaching***,” adds **Felipe Eduardo Ciamponi**, a Unicamp alumni, current innovation researcher at Suzano and also co-founder of LUDIS.\n\n![Ludis interior 2](/assets/images/ludis-interior.jpg)\n\nThe [LUDIS crowdfunding campaign](https://crowdfunding.explorerbyx.org/ludis/4775) is ready and available to receive contributions. *“We want to raise funds to cover the production materials for our games. We’re also seeking human resources to develop games in other areas of knowledge*,” explains Meneghetti.\n\nNow, more than ever, **they need your support to bring this vision to life**. \"*By contributing to our crowdfunding campaign, you’ll be helping to bring more engaging and effective education to students across the country. Join us in our mission to transform learning and create a future where knowledge is achieved in a fun and meaningful way. Your participation makes all the difference!*\".\n\n\\-----------\n\nDo you also **want to get your project off the ground**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/) and if at the end of the programme your idea is selected, **you will launch your own crowdfunding campaign** with our guidance.\n",{"_42":6,"_43":22,"_44":606,"_46":607,"_51":610,"_20":618,"_55":619,"_58":621,"_60":622,"_62":116,"_64":66,"_65":66},"LUDIS launches a crowdfunding campaign",{"_48":608,"_50":609},"/assets/images/ludis-portada.jpg","Ludis crowdfunding portada",[611,612,615],{"_48":608,"_50":609},{"_48":613,"_50":614},"/assets/images/ludis-logo-interior.jpg","Ludis interior 1",{"_48":616,"_50":617},"/assets/images/ludis-interior.jpg","Ludis interior 2",[22],[620],"LUDIS",["D",1726531200000],2460,{"_33":19,"_34":624,"_36":625,"_38":626,"_40":627},"en/ya-esta-en-marcha-dom-us-inicia-su-campana-de-crowdfunding","ya-esta-en-marcha-dom-us-inicia-su-campana-de-crowdfunding","![Hero image](/assets/images/domus-portada.jpg)\n\n#### Author: Dom-us.\n\n**Dom-us (Spain, Universidad de Navarra)**, one of the [20 ideas selected to receive support from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/), has officially launched its **crowdfunding campaign**.\n\nWhat is this project about? It was created with the aim of **reducing consumption** and increasing **economic savings** by making more efficient use of resources in homes. Although it is linked to several **SDG 2030s**, such as Health and Wellbeing, Affordable and Clean Energy or Sustainable Cities and Communities, the main goal of Dom-us is **responsible production and consumption**. This platform manages the home on behalf of the user, optimising resources through **artificial intelligence**.\n\nThis smart platform enables savings on household bills. It is **fully personalised** for each user and can be **adjusted in real-time** from anywhere. **With your mobile phone**, you can manage lighting, heating, ventilation, robots (vacuum cleaners, lawnmowers, etc.), security (cameras, locks), **electric vehicle charging**… and even receive **optimisation tips**. In essence, it allows your home to “run” without human intervention to turn lights or heating on and off, raise or lower blinds… all done automatically.\n\n“*If Tesla revolutionised the automotive industry and Apple transformed the world of phones with the iPhone, Dom-us will revolutionise the real estate sector*,” explains **Jonatan Pérez**, CEO of the project. **Fundraising** has already begun for Dom-us; you can check the progress of their campaign [here](https://crowdfunding.explorerbyx.org/dom-us/4766) and, if you wish, support them!\n\n> Do you also want to **launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, you'll **launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":628,"_46":629,"_51":632,"_20":634,"_55":635,"_58":637,"_60":638,"_62":319,"_64":66,"_65":66},"It’s Official! Dom-us Launches Its Crowdfunding Campaign",{"_48":630,"_50":631},"/assets/images/domus-portada.jpg","Domus crowdfunding portada",[633],{"_48":630,"_50":631},[22],[636],"Dom-us",["D",1726531200000],1665,{"_33":19,"_34":640,"_36":641,"_38":642,"_40":643},"en/helpapp-lanza-su-campana-de-crowdfunding-para-mejorar-la-vida-de-las-personas-mayores","helpapp-lanza-su-campana-de-crowdfunding-para-mejorar-la-vida-de-las-personas-mayores","![Hero image](/assets/images/helpapp-portada.jpg)\n\n#### Author: HelpApp\n\nIt’s time to take action! HelpApp has launched its crowdfunding campaign and you can be part of the change our older people need. Find out how you can get involved and make a difference.\n\n### HelpApp: transforming lives\n\nFounded in Spain and supported by the **University of Jaén**, HelpApp has been selected as one of the [20 ideas to receive backing from Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/) to launch a crowdfunding campaign. Today, we have great news: that campaign is now live!\n\n### Have you ever felt powerless when trying to help your parents or grandparents, but you couldn’t be there for them?\n\nSo have we. Today's pace of life keeps us constantly on the move, often **far from our loved ones**. But what if there was a **solution** that would allow us to be present, even when we physically can't?\n\n![HelpApp logo interior](/assets/images/helpapp-logo-interior.jpg)\n\n### HelpApp: the help you need\n\nHelpApp isn’t just a platform; it’s a **support network that connects older adults with people who are willing to offer their time and help**. Imagine your 75-year-old father needs to go to the doctor. As his child, you’d love to accompany him, but you’re in another city. With HelpApp, you can find a professional to accompany him and keep you updated on his situation.\n\nBut HelpApp isn’t just about these cases; sometimes, what our elders need most is **company** – someone to share an afternoon walk or a game of chess. With an **intuitive, easy-to-use interface**, HelpApp allows older adults to find what they need quickly and without hassle. Someone to **help with shopping**? **Learning to use a tablet** to stay connected with grandchildren? HelpApp is here for them.\n\n### Benefits for everyone\n\nFor older adults:\n\n1. **Essential support**: improving their quality of life, helping them stay independent and active.\n2. **Companionship**: finding friends and others to share daily activities with, reducing loneliness.\n\nFor families:\n\n1. **Peace of mind**: knowing their loved ones are in good hands.\n2. **Balance**: helping manage personal and work responsibilities more easily.\n\nFor professionals:\n\n1. **Opportunities**: offering their services in an environment that values their work.\n2. **Flexibility**: managing their schedules and appointments conveniently.\n\nFor the community:\n\n1. **Solidarity**: fostering a sense of mutual support between generations.\n2. **Fulfilment**: helping others becomes a rewarding experience.\n\nMoreover, HelpApp aligns with the **2030 Sustainable Development Goals (SDGs)**, promoting **well-being for all ages**, **reducing inequalities**, and **fostering inclusive and resilient communities**. The app contributes to improving the quality of life of older people and strengthens the social fabric, creating a **positive and lasting impact**.\n\n“*The idea for HelpApp came from the personal need many of us have – we want to be there for our elders, but circumstances don’t always allow it. Our goal is to **help maintain the independence of older adults**, be a support for their families, and create a space where the great work of professionals is recognised*,” explains **Nuria Cámara**, founder of HelpApp.\n\n### Join the HelpApp revolution\n\nThis project is an opportunity to bring about **positive change in society**. Would you like to be part of a community where empathy and solidarity are the cornerstones? Help ensure that every older person feels valued, accompanied, and cared for.\n\nThe crowdfunding campaign for HelpApp has already begun. You can check the status of the campaign and [find out how to collaborate here](https://crowdfunding.explorerbyx.org/helpapp/4760). Don’t wait any longer – be part of the change today and help improve the lives of our older generation!\n\n\\----\n\n> Do you also want to **launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign with our support**.\n",{"_42":6,"_43":22,"_44":644,"_46":645,"_51":648,"_20":653,"_55":654,"_58":655,"_60":656,"_62":227,"_64":66,"_65":66},"HelpApp launches its crowdfunding campaign to improve the lives of older adults",{"_48":646,"_50":647},"/assets/images/helpapp-portada.jpg","HelpApp crowdfunding portada",[649,650],{"_48":646,"_50":647},{"_48":651,"_50":652},"/assets/images/helpapp-logo-interior.jpg","HelpApp logo interior",[22],[57],["D",1726444800000],3636,{"_33":19,"_34":658,"_36":659,"_38":660,"_40":661},"en/relatidos-pone-en-marcha-su-campana-de-crowdfunding-para-preservar-la-memoria-oral-de-la-espana-rural","relatidos-pone-en-marcha-su-campana-de-crowdfunding-para-preservar-la-memoria-oral-de-la-espana-rural","![Hero image](/assets/images/relatidos-portada.jpg)\n\n#### Autor: Relatidos.\n\n**Relatidos (Universidad de Jaen, España)**, one of [20 ideas selected for support by Santander X Explorer](https://explorerbyx.org/en/blog/posts/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo/), has now launched its **crowdfunding campaign**.\n\nThis project offers a **tourism experience in areas affected by rural depopulation**. Through a **mobile app** featuring **audio guides narrated by local residents**, visitors can explore and learn the **stories of these villages**. Additionally, they will have access to local information and **become part of a community** to connect with other travellers and residents in the different locations. Its main goal is to **preserve historical memory** and promote **responsible tourism**, creating communities and local cultural memories. \n\n[](https://www.youtube.com/embed/ifvTC7BnExk)\n\"*Relatidos was born out of a love for our roots and the **desire to keep the stories of our villages alive**. We believe that each story is priceless, and we want to share them with the world, promoting tourism that not only visits but also understands and deeply connects with rural life*,\" explains **Ana Rodríguez**, graphic designer and creator of Relatidos.\n\nThe goal of the [crowdfunding campaign](https://crowdfunding.explorerbyx.org/relatidos/4754) is to **finance the development of the project and expand its implementation to more villages** across Spain. **They are seeking rural enthusiasts to join the cause**, helping to preserve the oral memories of the \"emptied Spain\" and promote responsible tourism that revitalises these communities. With your support, Relatidos will ensure that the stories of these villages are preserved and not forgotten.\n\n> Do you also **want to launch your project**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/), and if your idea is selected at the end of the programme, **you'll launch your own crowdfunding campaign** with our support.\n",{"_42":6,"_43":22,"_44":662,"_46":663,"_51":666,"_20":668,"_55":669,"_58":670,"_60":671,"_62":319,"_64":66,"_65":66},"Relatidos launches its crowdfunding campaign to preserve historical memory of rural Spain",{"_48":664,"_50":665},"/assets/images/relatidos-portada.jpg","Relatidos crowdfunding portada",[667],{"_48":664,"_50":665},[22],[57],["D",1726185600000],1915,{"_33":19,"_34":673,"_36":674,"_38":675,"_40":676},"en/ya-esta-en-marcha-centro-matria-inicia-su-campana-de-crowdfunding","ya-esta-en-marcha-centro-matria-inicia-su-campana-de-crowdfunding","![Hero image](/assets/images/matria-portada.jpg)\n\n#### Author: Centro Matria\n\nA new project has been launched, with the aim to **improve the care women and families receive during maternity**. Today, **many women feel unsupported and demand better quality** support and guidance during this stage. The resources currently offered are insufficient and **do not meet the needs** of many families.\n\n**Centro Matria** **(Miguel Hernández University of Elche, Spain)**, one of the 20 ideas selected to receive **support from Santander X Explorer in a crowdfunding campaign**, **has launched their fundraising campaign**. Their **goal** is \"*to gain more visibility and become a **reference centre for maternity** care, secure a multidisciplinary team to provide **comprehensive care for women** during this stage, and reach families across Spain with our online services.*\"\n\nThe project, led by **Ángela Delicado** and **Elena Vaquero** (midwife and physiotherapist, respectively), aims to **provide complete and continuous care for women and babies during pregnancy, childbirth and postpartum**.\n\n[](https://www.youtube.com/embed/wkKhmh893WI)\nThrough a range of services and personalised programmes (both in-person and online), **this space aims** to enhance the journey of parenthood. \"*Our commitment is to accompany mums, ensuring a safer, more informed and enjoyable experience*,\" Elena and Ángela add. Ideas like this contribute to **improving family health and wellbeing, promoting quality health information and reducing gender inequality**.\n\n**Would you like to be part of this project?** Every contribution helps **improve maternal health and build a safe support community**. Click on [this link](https://crowdfunding.explorerbyx.org/centro-matria-/4761) to learn more about the campaign and explore the many ways you can collaborate.\n\n- - -\n\n> Do you also want to **get your project off the ground**? [Sign up for Santander X Explorer](https://explorerbyx.org/en/program/pre-registration/) and if at the end of the programme your idea is selected, **you will launch your own crowdfunding campaign** with our guidance.\n",{"_42":6,"_43":22,"_44":677,"_46":678,"_51":681,"_20":683,"_55":684,"_58":685,"_60":686,"_62":319,"_64":66,"_65":66},"It's Up and Running! Centro Matria Launches Its Crowdfunding Campaign",{"_48":679,"_50":680},"/assets/images/matria-portada.jpg","Centro Matria",[682],{"_48":679,"_50":680},[22],[57],["D",1726185600000],1889,{"_33":19,"_34":688,"_36":689,"_38":690,"_40":691},"en/como-generar-leads-utilizando-las-redes-sociales","como-generar-leads-utilizando-las-redes-sociales","![](/assets/images/generacion-leads.jpg)\n\n[Instagram](https://www.instagram.com/explorerbyx/), [TikTok](https://www.tiktok.com/@explorerbyx), [LinkedIn](https://www.linkedin.com/school/explorerbyx/)… social media platforms can work in your favour not only to present your product but also to **attract potential clients**; that is, to **generate leads**. How can you do this on each of these platforms? We'll explain, but first…\n\n#### What is a lead?\n\nIt is a **contact that a user leaves on our website**; in this way, we can follow up with them. To do this, we need **two essential things**: their **email** address and their consent to the **privacy policy**.\n\n#### What is lead generation?\n\nLead generation involves a **set of actions aimed at obtaining these contacts**. Once acquired, they will be added to our database with the intention of **converting them into clients**.\n\n#### How do I get those leads?\n\nYou need to get the **user to interact with your page**, and to do that, you must “attract” them and ensure they visit it. This is where **social media** comes into play, as they offer **tools** to help you **create campaigns to get these visits**. Although they work in similar ways, each has its own rules. Take note!\n\n#### How to Generate Leads Using LinkedIn\n\nThe go-to site for finding employees or jobs offers a **free trial period** for its lead generation tool (among other functions), [LinkedIn Sales Navigator](https://business.linkedin.com/es-es/sales-solutions/cx/linkedin-sales-navigator-es). In this [complete guide](https://business.linkedin.com/marketing-solutions/cx/18/01/lead-gen-sem-desktop?src=go-pa&trk=sem-ga_campid.20073719425_asid.148672750317_crid.657155000378_kw.linkedin%20marketing%20ads_d.c_tid.kwd-831598354925_n.g_mt.p_geo.1005489&mcid=7059959449221829176&cid=&gad_source=1&gclid=CjwKCAjw1emzBhB8EiwAHwZZxWV00hQ5IxGgMg4-6h00wisNDzDhciFls5cCxJbRjJfjpuP8WdygyBoCl7AQAvD_BwE&gclsrc=aw.ds), which teaches you how to create your campaign step-by-step, this social media platform highlights several key points:\n\n\\- Create a **profile of your ideal client** by identifying the main characteristics that are most common among your contacts: This will help you fine-tune the reach of your campaigns.\\\n- Focus on the **quality** of leads, **not** the **quantity**.\\\n- Choose the **indicators** to **measure effectiveness**.\\\n- Create **relevant content** for your users.\\\n- Become (and make your team) **promoters** of your project.\\\n- Choose the **right format** (text ads, dynamic ads, email, etc.).\n\n#### How to Generate Leads Using Instagram\n\nThis social media platform has the huge advantage of establishing **close relationships** between content creators (in this case, you, for your idea) and their followers. Its **algorithm** even works in your favour by **predicting which users might like your posts and showing them**. To make the most of this feature:\n\n\\- **Define your audience** perfectly: Create content that is adapted to their preferences and needs. Interactions will start, and Instagram’s algorithm will recognize this and seek out more similar users, showing them your posts.\n\n\\- **Plan a strategy**: Story content is only for your current followers, but feed content reaches more new users. Focus there initially: reels are often very effective (but they shouldn’t be 100% of your content; distribute it in ⅔ video and ⅓ carousel photos). Add valuable and relevant information in the post’s text.\n\n\\- **Anticipate the needs of your potential users** and provide more information: Use reels and carousels to generate subscriptions to email lists. You can even use automation tools ([ManyChat](https://manychat.com/) offers a free trial) to send links via direct messages when a user interacts with your content.\n\n#### How to Generate Leads Using TikTok\n\nThe platform itself, in addition to giving you some tips (such as examining data to identify the most active audience segments), explains in [this guide](https://www.tiktok.com/business/en-US/blog/generate-small-business-leads-on-tiktok) how to generate leads easily on its platform. You’ll do this in **four steps**:\n\n1. **Select an objective** (in this case, lead generation).\n\n2. **Set up your ad** (choose your audience, a strategy, and upload the creative content).\n\n3. **Create a form** for users to leave their information.\n\n4. **Manage the leads** (you can do this from your content manager or TikTok’s Lead Centre).\n\n\n\n*Sources*:\n\n\n\n\n\n**Photo** by [John Schnobrich](https://unsplash.com/es/@johnishappysometimes) on [Unsplash.](https://unsplash.com/es/fotos/three-person-pointing-the-silver-laptop-computer-2FPjlAyMQTA)\n",{"_42":6,"_43":26,"_44":692,"_46":693,"_51":696,"_20":699,"_55":700,"_58":701,"_60":702,"_62":227,"_64":66,"_65":66},"How to Generate Leads Using Social Media",{"_48":694,"_50":695},"/assets/images/generacion-leads.jpg","Generación leads redes sociales",[697],{"_48":694,"_50":698},"Generación Leads",[26],[57],["D",1719360000000],3587,{"_33":19,"_34":704,"_36":705,"_38":706,"_40":707},"en/20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo","20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding-como-proponen-mejorar-el-mundo","Energy savings, sustainability, education, and reducing ecological footprints are the key areas of focus among the **20 projects selected by a global jury** to receive **support from Santander X Explorer in a crowdfunding campaign**.\n\nIn the initial phase, [30 ideas were chosen](https://explorerbyx.org/en/blog/posts/quieres-saber-cuales-son-los-30-proyectos-seleccionados-para-recibir-formacion-sobre-crowdfunding-te-los-presentamos/) and received **intensive training** on this [form of financing](https://explorerbyx.org/en/blog/posts/como-elegir-forma-financiacion-correcta/). Now, 20 of them are moving on to the **next stage**: very soon they will be launching a campaign to **raise funds** and, in this way, try to get these projects off the ground. We present them to you one by one:\n\n\\- **Agricultura4Data (Universidad Carlos III de Madrid, Spain)**: By installing sensors that collect real-time data, this project aims to analyze, automate, and **optimize** pre-, during-, and post-harvest **processes in agriculture**.\n\n\\- **BrainyBoard Board Games Store (Universidade Estadual de Campinas, Brazil)**: **Educational and personalized board games** to support student **learning** in public and private schools.\n\n\\- **Cézo (University of Greenwich, UK)**: Comfortable **clothing inspired by African fashion**, made from soft and comfortable materials suitable for **everyday wear**.\n\n\\- **Clínica Matria (Universidad Miguel Hernández, Spain)**: Comprehensive **women's care center** focused on pregnancy, childbirth, and postpartum stages.\n\n\\- **Cowia (Universidad Ort de Uruguay)**: Using **machine learning** and camera vision to **detect problems in the legs of dairy cattle**.\n\n\\- **Dom-Us (Universidad de Cantabria, Spain)**: Platform that collects real-time data (temperature, air quality, speed, humidity...) through **smartwatches and mobile devices** to **automatically adjust building systems such as climate control, lighting, or ventilation**, achieving maximum comfort while **reducing consumption**.\n\n\\- **Leadership School for Girls (Universidad del Rosario, Colombia)**: Education in leadership skills, analysis, women's history, and argumentation to **help young girls understand** from an early age that **they can participate in politics** and that **their opinions matter**.\n\n\\- **Foodhy (Pontificia Universidad Javeriana Cali, Colombia)**: A platform that offers data focused on **healthy products and recipes**. It's gamified to promote motivation and education on a healthier lifestyle.\n\n\\- **Gart (Universidad Nacional Autónoma de México)**: This platform helps **emerging artists gain more visibility**. Restaurants, Airbnb accommodations, hotels, and venues can **exhibit artworks for fre**e, in exchange for having the **artwork available for sale** with a QR code. The artwork can also be purchased directly from the platform without needing to see it first in a venue.\n\n\\- **Helpapp (Universidad de Jaén, Spain):** A platform where people needing **occasional assistance to care for their adult relatives** can connect with **others offering help** (transportation, companionship, entertainment...).\n\n\\- **Incluit (Argentina):** Translates **voice to sign language in real-time** to enhance the **inclusion of students with hearing disabilities**.\n\n\\- **Incommon (Universidad Pública de Navarra, Spain)**: Social media with chat, image, and video where **communities** or groups can be created with either open or restricted access. Users have full control over their content thanks to **blockchain technology**, which also creates an internal economy within each community through **tokens**: groups can use them to reward their members.\n\n\\- **Kidag Solutions (Universidad Continental, Peru)**: Machine that **separates wastewater from solids**, thereby reducing pollution generated by these.\n\n\\- **Komuni (Universitat de Barcelona, Spain)**: Online platform offering reservations for community-based and **sustainable accommodations and tourist experiences**.\n\n\\- **La Femme (Universidad de Palermo - Centro de Desarrollo para Emprendedores y Exportadores, Argentina)**: Design and production of **textile items made from surplus production materials**. The dyeing of raw fabrics or natural fibres is done with food waste.\n\n\\- **Lightu (Universidad Rey Juan Carlos, Spain)**: Collaborative platform providing effective and safe **guidance** to **students at various levels** to help them make **informed decisions about their educational and professional paths** through shared user experiences.\n\n\\- **Mova - Healthy Ventilation (Universidad Tecnológica Nacional-Facultad Regional Haedo, Argentina)**: Intelligent **environment management device specifically aimed at hospitals**. In addition to measuring CO, CO2, temperature, and humidity, it also allows for action on these variables through a forced ventilation system.\n\n\\- **Neuroplastic Lab (Chile)**: System comprising a **data processing platform**, an interaction interface and materials repository, and a set of haptic technology. It provides tools and strategies to promote **mental health**, with a special emphasis on **neurodiversity**.\n\n\\- **Optimuuu (Universidad de Santiago de Compostela, Spain)**: Automated system that adapts to the needs of each **livestock farm**.\n\n\\- **Relatidos (Universidad de Jaén, Spain)**: Geolocated audio tour guide aimed at municipalities affected by **rural depopulation**. A digital map on our mobile device will guide us to various **points of interest in the area**, where we can play audio recordings that compile **oral testimonies** from long-lived locals, recounting **memories of ancient life**.\n\nVery soon we will see the **launch of their campaigns** and see how far these **world-improving ideas** will go. For now, they continue to move towards the goal of **becoming viable businesses**.\n",{"_42":6,"_43":22,"_44":708,"_46":709,"_51":712,"_20":714,"_55":715,"_58":716,"_60":717,"_62":63,"_64":66,"_65":66},"20 projects selected to receive crowdfunding support: how do they intend to improve the world?",{"_48":710,"_50":711},"/assets/images/20-seleccionados-24-1.jpg","20 seleccionados crowdfunding 24.1",[713],{"_48":710,"_50":711},[22],[57],["D",1718236800000],5058,{"_33":19,"_34":719,"_36":720,"_38":721,"_40":722},"en/asi-se-involucran-las-universidades-en-santander-x-explorer","asi-se-involucran-las-universidades-en-santander-x-explorer","The **role of universities in Santander X Explorer** is very important: they are often the first places where many people discover that entrepreneurship is a tool with the potential to improve the world. The university acts as a **catalyst**, spreading the [program's calls for applications](https://explorerbyx.org/en/blog/posts/emprende-en-12-semanas-inscribete-en-santander-x-explorer/) among its students and serving as a bridge for them to test if their idea can **become a viable project**.\n\nBut their work does not stop there. At Santander X Explorer, we offer these institutions the **opportunity to actively engage** in the entrepreneurial journey of their program participants, supporting them to varying degrees during the **twelve weeks** they spend experimenting, validating (or not) hypotheses, and acquiring skills that will last a lifetime. Thus, each center can choose its level of involvement among these **three options**:\n\n**Participation Mode 1:** Coordination + Selection + Dissemination.\\\n**Participation Mode 2:** Selection + Dissemination.\\\n**Participation Mode 3:** Dissemination.\n\nDepending on the position chosen, the university will need to combine activities of:\n\n**Dissemination**: **communicating the programme** to the educational community, alumni, and other potential interested parties during the time the call for applications is open. Santander X Explorer provides a series of content and materials to support this process, as well as **access to a monitoring panel** to check the progress of the applications.\n\n**Selection: selecting the group of projects that will participate** in Santander X Explorer through the institution, accepting the invitation as an evaluator from the Santanderx.com platform. An **evaluation rubric** is provided to help **identify** the profile of **ideas** that can gain the **most benefit from the programme**.\n\n**Coordination**: the institution commits to d**esignating a person to perform the tasks of programme coordination** and **accompany students** throughout the twelve weeks, with an estimated dedication of **4 to 8 hours per week** at most. **All [Coordinators](https://explorerbyx.org/en/blog/posts/asi-conecta-un-coordinador-de-santander-x-explorer-con-los-participantes-del-programa/) also have the possibility of joining Explorer Hub, a global learning community where they can connect with each other, participate in training sessions, and work groups to share best practices**.\n",{"_42":6,"_43":27,"_44":723,"_46":724,"_51":727,"_20":729,"_55":730,"_58":731,"_60":732,"_62":116,"_64":66,"_65":66},"This is how universities get involved in Santander X Explorer",{"_48":725,"_50":726},"/assets/images/universidades-niveles.jpg","Niveles universidades",[728],{"_48":725,"_50":726},[27],[57],["D",1717718400000],2131,{"_33":19,"_34":734,"_36":735,"_38":736,"_40":737},"en/emprende-en-12-semanas-inscribete-en-santander-x-explorer","emprende-en-12-semanas-inscribete-en-santander-x-explorer","The programme that will **connect you** with a **community of entrepreneurs like yourself**, who seek to **improve the world with their ideas**, is waiting for you… and **you can sign up now!** The **call** for participation in the **second edition of Santander X Explorer in 2024 is open**; just [click here](https://explorerbyx.org/lk/Pza6), fill out the form, and soon you will know if your project has been accepted.\n\nIf you are one of the selected participants, you will have **12 weeks ahead** of you during which you will work to find out if your idea can become a **profitable project**. You will research your potential customers, create an [MVP](https://explorerbyx.org/en/blog/posts/que-es-un-mvp-no-es-el-primer-paso-de-tu-startup/) or prototype, discover the [business model](https://explorerbyx.org/en/blog/posts/preguntas-antes-elaborar-modelo-negocio/) that best suits your needs, learn how to deliver the [perfect pitch](https://explorerbyx.org/en/blog/posts/las-5-normas-para-escribir-tu-pitch/)… And if, at the end of the programme, a global jury chooses your idea, you will have the opportunity to access [crowdfunding](https://explorerbyx.org/en/blog/posts/financiacion-mediante-crowdfunding-herramientas-para-no-arriesgar-en-tu-campana/) training and be **accompanied by Santander X Explorer in a resource-raising campaign** through this form of financing.\n\nSound good? We have another reason to convince you: you will enjoy this **transformative experience at no cost**. Get ready to join a **global community of entrepreneurs** who will support and accompany you every step of the way; together, you will acquire tools that will serve you for a lifetime. [We are waiting for you](https://explorerbyx.org/lk/Pza6)!\n",{"_42":6,"_43":30,"_44":738,"_46":739,"_20":742,"_55":743,"_58":744,"_60":745,"_62":319,"_64":66,"_65":66},"Start Your Venture in 12 Weeks: Sign Up for Santander X Explorer",{"_48":740,"_50":741},"/assets/images/apertura-convo.jpg","Apertura convocatoria Santander X Explorer",[30],[57],["D",1717027200000],1246,{"_33":19,"_34":747,"_36":748,"_38":749,"_40":750},"en/el-papel-de-los-coordinadores-en-santander-x-explorer-y-como-reconocemos-su-excelencia","el-papel-de-los-coordinadores-en-santander-x-explorer-y-como-reconocemos-su-excelencia","Some of the universities participating in **Santander X Explorer** contribute to the program with the figure of the **Coordinator**, a person who guides the Explorers belonging to that institution. Their work is very important, and many perform it exemplary, becoming a **key piece of our community**.\n\nAt Santander X Explorer we **recognise the excellence** of those **Coordinators** who not only **exceed the average number of applicants and graduates in the programme**, but who are also **highly appreciated by the students** themselves. In the edition that we have just finished, the universities with a Coordinator who obtains our recognition are:\n\n\\- Universidad Abierta Interamericana (Argentina).\n\n\\- Universidade Estadual de Campinas (Brazil).\n\n\\- Universidad del Bío Bío (Chile).\n\n\\- Universidad Católica de la Santísima Concepción (Chile).\n\n\\- Pontificia Universidad Javeriana Cali (Colombia).\n\n\\- Universidad del Valle (Colombia).\n\n\\- Universidad Icesi (Colombia).\n\n\\- Universidad Nacional de Colombia Sede Medellín.\n\n\\- Escuela Colombiana de Ingeniería Julio Garavito.\n\n\\- Universitat Politècnica de València (Spain).\n\n\\- Universidad Alfonso X El Sabio (Spain).\n\n\\- Universidad Complutense de Madrid (Spain).\n\n\\- Universitat Politècnica de Catalunya (Spain).\n\n\\- Universitat de les Illes Baleares (Spain).\n\n\\- Universidad de Jaén (Spain).\n\n\\- Universitat de Barcelona (Spain).\n\n\\- Universidad de Oviedo (Spain).\n\n\\- Universidad de Alicante (Spain).\n\n\\- Universidade da Coruña (Spain).\n\n\\- Universidad de Santiago de Compostela, Santiago Space (Spain).\n\n\\- Universidad Loyola Sevilla (Spain).\n\n\\- Tarragona Space (Spain).\n\n\\- Universidad de Santiago de Compostela, Lugo Space (Spain).\n\n\\- Universidad Rey Juan Carlos (Spain).\n\n\\- Universidad Miguel Hernández (Spain).\n\n\\- Universidad Politécnica de Cartagena (Spain).\n\n\\- Universidad Castilla-La Mancha (Spain).\n\n\\- Benemérita Universidad Autónoma de Puebla (Mexico).\n\n\\- Universidad Continental (Peru).\n\n\\- Universidad ESAN (Peru).\n\n**Congratulations and thank you for promoting entrepreneurship at a crucial stage of future entrepreneurs' journeys!**\n",{"_42":6,"_43":27,"_44":751,"_46":752,"_20":755,"_55":756,"_58":757,"_60":758,"_62":319,"_64":66,"_65":66},"The Role of Coordinators in Santander X Explorer and How We Recognize Their Excellence",{"_48":753,"_50":754},"/assets/images/coordinadores.jpg","Coordinadores",[27],[57],["D",1716854400000],1899,{"_33":19,"_34":760,"_36":761,"_38":762,"_40":763},"en/quieres-saber-cuales-son-los-30-proyectos-seleccionados-para-recibir-formacion-sobre-crowdfunding-te-los-presentamos","quieres-saber-cuales-son-los-30-proyectos-seleccionados-para-recibir-formacion-sobre-crowdfunding-te-los-presentamos","The first edition of **Santander X Explorer** in 2024 is over, which means... We now know which **30 projects have been chosen by a global jury to receive crowdfunding training**! Thanks to this resource, they will be able to continue validating whether their idea can become a profitable project that improves the world. Congratulations to...\n\n**Agricultura4Data (Universidad Carlos III de Madrid, España)**: through the installation of sensors that collect real-time data, this project aims to analyze, automate, and optimize pre-, during, and post-cultivation processes in the field.\n\n**AquaSolutions (Universidad Isabel I, España)**: advanced technologies and services to improve water quality and ensure access to sustainable sanitation solutions.\n\n**BrainyBoard Board Games Store (Universidade Estadual de Campinas, Brasil)**: educational and personalized board games to support student learning in public and private schools.\n\n**Bubble (Universidad Alfonso X El Sabio, España):** a refrigerator equipped with sensors that detect all products inside the appliance and their expiration dates. A screen displays a shopping list created by the fridge itself (users can also create their own list if they prefer).\n\n**Clínica Matria (Universidad Miguel Hernández, España)**: A women 's care center focused on the stages of pregnancy, childbirth, and postpartum.\n\n**Cowia (Universidad Ort de Uruguay)**: using machine learning and camera vision, issues in dairy cattle legs are detected.\n\n**Cézo (University of Greenwich, United Kingdom)**: Clothing inspired by African style, made from soft and comfortable material suitable for daily wear.\n\n**Dom-Us (Universidad de Cantabria, España)**: a platform that, through smartwatches and mobile devices, collects real-time data (temperature, air quality, speed, humidity…) to automatically adjust the heating, lighting, or ventilation systems of a building, achieving maximum comfort and reducing consumption.\n\n**Dreamwise (Universidad de Cantabria, España)**: an app that gathers a large amount of data during a person's sleep period to analyze it later. This way, the user gets information about their rest.\n\n**Escuela de liderazgo para niñas (Universidad del Rosario, Colombia)**: training on leadership skills, analysis, women's history, and argumentation, so that young girls understand from an early age that they can participate in politics and that their opinion matters.\n\n**Fiberpalm (España)**: creation of a product similar to fiberglass using palm fiber and resins, thus giving a second life to these agricultural residues and avoiding their burning. Moreover, this material can be composted at the end of its useful life.\n\n**Foodhy (Pontificia Universidad Javeriana Cali, Colombia)**: a platform that offers data focused on healthy products and recipes. It's gamified to promote motivation and education about a healthier lifestyle.\n\n**Gart (Universidad Nacional Autónoma de México)**: this platform helps emerging artists gain more visibility. Restaurants, Airbnb accommodations, hotels, and venues can exhibit artworks for free, in exchange for having the artwork available for sale with a QR code. The artwork can also be purchased directly from the platform without needing to see it first in a venue.\n\n**Gear Gym (ESIC University, España)**: a gym that trains users to reach their maximum physical potential; it includes an artificial intelligence system that offers personalized training.\n\n**Helpapp (Universidad de Jaén, España)**: people who need occasional assistance to care for their elderly family members can connect via this platform with other users who offer their help (transportation, companionship, entertainment…).\n\n**Incluit (Argentina)**: translates voice into sign language in real-time, to strengthen the inclusion processes of students with hearing disabilities.\n\n**Incommon (Universidad Pública de Navarra, España)**: a social media with chat, image, and video uploads where users can create communities or groups that allow free entry or limited access. Users have full control over their content thanks to blockchain technology, which also creates an internal economy in each community through tokens: groups can use them to reward their members.\n\n**Kidag Solutions (Universidad Continental, Perú)**: a machine that separates wastewater from solids, thereby reducing the pollution generated by them.\n\n**Komuni (Universitat de Barcelona, España)**: an online platform that offers bookings for community-based and sustainable accommodations and tourist experiences.\n\n**La Femme (Universidad de Palermo - Centro de Desarrollo para Emprendedores y Exportadores, Argentina)**: design and production of textile items made from surplus production in this industry. The dyeing of raw fabrics or natural fibers is done with food waste.\n\n**Lightu (Universidad Rey Juan Carlos, España)**: a collaborative platform that provides effective and safe guidance to students at different levels, so they can make informed decisions about their educational and professional paths through the shared experiences of users.\n\n**Mova - Healthy Ventilation (Universidad Tecnológica Nacional - Facultad Regional Haedo, Argentina)**: an intelligent environment management device especially focused on hospitals. In addition to measuring CO, CO2, temperature, and humidity, it also allows these variables to be acted upon through a forced ventilation system.\n\n**Neuroplastic Lab (Chile)**: a system composed of a data processing platform, an interaction interface and materials repository, and a set of haptic technology. It provides tools and strategies that promote mental health, with a special focus on neurodiversity.\n\n**Nuance (Universidade de Brasilia, Brasil)**: a cosmetic product to create foundations, blushes, lipsticks, and concealers, with the help of an app that uses artificial intelligence to analyze and suggest suitable shades, delivering the product in the exact amount needed for the face.\n\n**Omnium Medsystems (Universidad de Sevilla, España)**: an edema monitoring system, ideal for patients with heart failure and other medical conditions. Using capacitive sensors and artificial intelligence, the device provides detailed and personalized tracking of leg volume.\n\n**Optimuuu (Universidad de Santiago de Compostela, España)**: an automated system that adapts to the needs of each farm.\n\n**Relatidos (Universidad de Jaén, España)**: a geolocated tourist audioguide aimed at municipalities affected by rural depopulation. A digital map on our mobile device will direct us to various points of interest in the area, where we can play audios that collect oral testimonies from long-lived locals, recounting memories of past life.\n\n**Research Manager (Universidade Cesumar, Brasil)**: a web management platform that uses machine learning algorithms to predict the outcomes of academic research, thereby optimizing and automating processes.\n\n**Sake (Safe Kids Education), (Centro Universitário Leonardo da Vinci, UNIASSELVI, Brasil)**: quality education using immersive content (virtual and augmented reality), with special attention to the creation and production of teaching materials that help develop the intelligence, skills, and competencies of children and pre-teens.\n\n**Sensara - Kit for experimenting with acetylcholinesterase (Universidad Nacional de Córdoba, Argentina)**: a work kit aimed at improving the performance of the biosensor used in the study of acetylcholinesterase behavior.\n\nOut of these 30 projects, **20** will be selected to receive **support from Santander X Explorer in a crowdfunding campaign**. If you also want to have this opportunity, [pre-register for the program](https://explorerbyx.org/lk/Pza6/), and we will let you know when the next call opens (it could be very, very soon, we'll leave it at that…).\n",{"_42":6,"_43":22,"_44":764,"_46":765,"_20":768,"_55":769,"_58":770,"_60":771,"_62":772,"_64":66,"_65":66},"Do you want to know which are the 30 chosen projects to receive training on crowdfunding? Here they are!",{"_48":766,"_50":767},"/assets/images/30-seleccionados-crowd-24-1.jpg","30 seleccionados formación crowdfunding",[22],[57],["D",1716508800000],7582,12,{"_33":19,"_34":774,"_36":775,"_38":776,"_40":777},"en/storytelling-la-regla-de-las-5-s-para-contar-la-historia-adecuada","storytelling-la-regla-de-las-5-s-para-contar-la-historia-adecuada","Now that you know [what storytelling is and its types](https://explorerbyx.org/en/blog/posts/storytelling-que-es-y-por-que-es-importante-para-tu-proyecto/), let's see **how to use it effectively** to make your project's **values** known, **connect with your users** or **differentiate yourself from the competition**. And for this, you not only need **to have the right story**; you also need **to know how to tell it**. Here are **five ways to do it**:\n\n1. **Situation**. This will help you create the **appropriate setting** for your story. Avoid too many protagonists, places, or dates; to do this, ask yourself: **Who** is telling the story? **When** and **where** does it take place? What **challenges** do the characters face? And most importantly: why is this narrative being **shared**? Write down the answers to these questions and you will have a roadmap to build your story.\n2. **Sincerity**. What you tell must be realistic. If your project is small or still in its early stages, don't try to make it seem more powerful. If you offer a highly specialized product or service, don't imply that it can solve any problem.\n3. **Simplicity**. Ideally, every storytelling narrative should end with a **call to action**. So, don't complicate things unnecessarily. Keep the **narrative simple** and the ending will be unambiguous. After all the work needed to build a story, the last thing you want is for your potential customers not to understand the message!\n4. **Solidness**. Maintain a **consistent style, tone, and content**. For example, creating stories that feature recurring characters is perfectly valid: you can use them in different stories, and that way your user will remember them and associate them with your project.\n5. **Sync**. In other words, make your audience empathize with the protagonists. Offer someone with whom the user can identify, someone they can journey the same emotional path with. This way, they will truly **connect with your idea**.\n\nImage by [drobotdean](https://www.freepik.es/autor/drobotdean) on [Freepik.](https://www.freepik.es/)\n",{"_42":6,"_43":26,"_44":778,"_46":779,"_20":782,"_55":783,"_58":784,"_60":785,"_62":319,"_64":66,"_65":66},"Storytelling: the 5 \"S\" rule for telling the right story",{"_48":780,"_50":781},"/assets/images/storytelling-cinco-s.jpg","Storytelling normas para contar historia",[26],[57],["D",1715644800000],1784,{"_33":19,"_34":787,"_36":788,"_38":789,"_40":790},"en/aprende-a-construir-tu-relato","aprende-a-construir-tu-relato"," If you don't know what theme to use in your story, here are six possibilities; use them depending on the **stage of your project**, your **audience** and **what you want to get out of it**.\n\n**\\- Share your journey**. As the creator of a startup, you're doing something unique and inspiring: communicate your **experiences, challenges, successes (and failures)**. This way, you'll connect with potential customers on a personal level. Video content, blog posts, updating your company's social media... use any of these mediums to reach that audience.\n\n**\\- Highlight your values**. Use storytelling to convey what you stand for with your project and why it matters. You can share, for example, the **ideals** that guide the **decision-making process** in the company or those that you aim to convey to users.\n\n\\- Use your **customers as examples**. Present **real stories** that show how your product or service has helped your users achieve a goal, solve a problem... This way, you'll reveal the **impact of your project**.\n\n**\\- Explain your product**. Through storytelling, you can also explain how what you offer works. Create a story that clearly shows the method used to solve users' pains; your audience will understand better and it will be easier for them to assess the usefulness of your idea.\n\n**\\- Stand out among your competitors**. Describe why your product is different from what your competitors offer or how your team's experience and knowledge make you stand out in the market.\n\n**\\- Inspire your colleagues**. Lastly, storytelling also serves to motivate those who work with you: they are your greatest asset. Remind them how you've progressed thanks to their work or the way you're improving the world.\n\nPhoto by [Piccoletti sandrine](https://unsplash.com/es/@atonastudio?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash](https://unsplash.com/es/fotos/camara-dslr-al-lado-de-la-computadora-portatil-y-el-lapiz-en-la-computadora-portatil-bqBxcDdNtFM?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash).\n",{"_42":6,"_43":26,"_44":791,"_46":792,"_20":795,"_55":796,"_58":797,"_60":798,"_62":319,"_64":66,"_65":66},"Find your narrative",{"_48":793,"_50":794},"/assets/images/construir-relato.jpg","Construir relato storytelling",[26],[57],["D",1715299200000],1677,{"_33":19,"_34":800,"_36":801,"_38":802,"_40":803},"en/storytelling-que-es-y-por-que-es-importante-para-tu-proyecto","storytelling-que-es-y-por-que-es-importante-para-tu-proyecto","Let's suppose you've never **told a story** before. But you want to learn because you're aware that at some point, you'll have to do it. You've heard about **storytelling** and you know it's **important for your project**: you're in the right place to learn the basics and apply them immediately.\n\n### Let's get started: what is storytelling?\n\nIt's the art of **shaping information** into a **memorable narrative** with all its ingredients: setting, characters and a script. If the story is good:\n\n1. You'll **connect** with your **audience's emotions**.\n2. You'll stimulate their **imagination**.\n\nAnd if you apply it to your project:\n\n1. You'll convey a **specific message**.\n2. You'll **motivate** your audience to take a **specific action**.\n\n### What is business storytelling?\n\nAs you can imagine, it's a specific branch of **storytelling to communicate your idea or project**. The objectives are varied: to increase the **loyalty of your customers** (current and future), to encourage them to **acquire your product or service**, or to use it as a **tool to raise funds** (you can use it to present your story in your [crowdfunding campaign](https://crowdfunding.explorerbyx.org/), for example).\n\nIts effectiveness comes from the fact that people **don't** want cold speeches, promotional emails, or **phone calls** to sell them something. They prefer to build a **connection** with **ideas they identify with**; **storytelling** will provide you with that **connection** through the story you tell.\n\n### Speaking of it... the story\n\nEvery time an author or speaker presents a series of **interconnected events** to an audience (they can use written or spoken word and even audiovisual media), they're telling a story. It's a very **powerful and useful form of communication** to bring a project to life and showcase its values or demonstrate what it's proposals bring. Additionally, one of its **greatest advantages** is that it **stays in memory** and **can be told over and over again**. Not to mention that stories are **much more appealing than data** or figures.\n\n### How do I create an effective story?\n\nYou'll have it when it **helps people explore and overcome the uncertainty** in their lives. Hence, most stories have this **structure**:\n\n1. A **beginning** where a typical, **neutral situation** is presented, where **there are no problems**.\n2. An **element of tension** is introduced, the **customer's pain**.\n3. The **protagonist** of the story (it could be said customer) receives **help from our product or service**.\n4. The situation is **resolved with happiness**.\n\n### The seven elements of storytelling\n\nIt's not enough to just \"tell\" your story following the structure as it is, randomly. For storytelling to be **convincing**, you need to incorporate these **seven elements**.\n\n\\- **Them**e: why that story happens. Here you should work on the **message you want to share**; for example, if your intention is to **promote your project**, you could focus on a **call to action** that promotes your products or services. If you want to **connect with your audience**, tell them about the benefits of **overcoming a specific challenge**. \\\n**Pro tip**: don't directly address the theme from the beginning; let it **be guessed** through the interactions of the characters.\n\n\\- **Characters**: they should be **close to your audience**, relevant to your idea, and to your potential customers.\\\n**Pro tip**: if you have trouble creating characters, **draw inspiration from your users**.\n\n\\- **Setting**: it's not just the **place**; you should also consider the **date, sounds, textures, smells**... build a **complete atmosphere**. \\\n**Pro tip**: describing this environment in the **introduction** of your story is one of the best ways for the audience to \"**get into**\" the story.\n\n\\- **Point of view**: it will almost always be that **of your user**; this way, you'll connect better with them and **generate** more **empathy**. Experiment to know **how to achieve a greater impact**: tell your story in the first person (I) and in the third (he or she) and choose the one you think \"hooks\" the most. \\\n**Pro tip**: use **short phrases** and **present tense verbs**; they'll help you focus your audience's attention and make them experience what you expose to them more directly.\n\n\\- **Plot**: it's what happens in your story. It should include an **introduction**, an **exciting incident**, growing **tension**, and finally, the **conclusion**. \\\n**Pro tip**: ask yourself **what challenge the characters are facing**, what they need to do, how they **achieve success**, and what the **results** are. With this, you'll have a first framework of the story.\n\n\\- **Conflict**: essential in any narrative since it's **the engine that drives listening**. In your story, it will almost always be the problem your potential users face. \\\n**Pro tip**: let your audience **get into the story** and feel that the conflict affects them, and that will take you to the next (and last) point.\n\n\\- **Resolution**: the conclusion of your story; show how the **protagonist solves their challenges**. \\\n**Pro tip**: to maintain interest, **focus** on what's **important to your user**; you'll create a **more powerful story**.\n\n### Types of storytelling\n\nNow all that's left is to **combine the previous elements**, and you'll have your storytelling narrative. We know it's not easy; to start, **try one of these structures**, the most common when \"building\" a story. Choose the one that best suits your story or, if your strength is creativity, **invent a new one**: there are no limits!\n\n**\\- The hero's journey**: the protagonist overcomes different challenges and completes a mission. After successfully doing so, they obtain a reward.\n\nThis simple scheme has been successful in Hollywood for decades, as it creates a connection between the audience and the hero. To apply it to your project, explain how your product or service helps users (the heroes) triumph in their challenges.\n\n**\\- The mountain**: the protagonist solves increasingly larger problems before reaching the **grand finale**.\n\nHere you can follow the same pattern as in the previous case, just add **more challenges**. However, you must ensure that the ending is sensational.\n\n**\\- Sparkles**: author Nancy Duarte popularized this structure, which can be considered the **binary code of storytelling**, zeros and ones. The narrator moves between the **real world** (the 0) and the **ideal world** the audience imagines (the 1). By contrasting both, a **deep emotional connection with the audience** is achieved. It's a very effective technique.\n\n**\\- The false start**: you prepare the audience for what seems to be a very **normal story** and suddenly, you go back to the beginning and give it a **radical twist**.\n\nThis method is very striking, but we advise you to **master the art of storytelling** before using it.\n\n### Share your story\n\nThere's no secret or magic recipe here; the only way for everything to go well when you stand in front of your audience (one person or 100, it doesn't matter) is to **practice, practice, and practice**. And not just any way, as **it's useless to memorize the story** and just \"spill it out\". You have to put **passion, intention, purpose**. Take note:\n\n\\- Before you start, **think about what you want to achieve with your pitch**, how you want your listener to feel when they hear it. This will help you **put the right intention and tone into your words**.\n\n\\- Once you have your story perfectly organized and polished, it will stay in your memory. Only write down the key points in your supporting presentation so you don't forget the important parts and tell it as if you were explaining it to your family, **without memorizing it word for word**. The [pitch](https://explorerbyx.org/es/blog/posts/10-consejos-de-profesional-para-hacer-un-pitch-perfecto/) should be natural, not forced.\n\n\\- Don't be afraid to **exaggerate your emotions** (but don't overdo it), as if you were **an actor** on stage, in the essential moments of the speech, you'll make it memorable.\n\n\\- Use [non-verbal language](https://explorerbyx.org/es/blog/posts/crea-tu-marca-personal-e-impulsa-tu-proyecto-de-emprendimiento-2/) to your advantage: if you \"believe\" in your story, it will be much easier for your gestures to accompany your speech, and therefore, it will be more convincing.\n\n\\- To increase the power of your story, consider **using an object** or **performing an action** related to the idea you want to convey. Will your project end drought? Grab a bottle of water. Will it help people with visual impairments? If you can, turn off the lights in the room for a moment.\n\n\\- **Record yourself** with your smartphone and **review your strengths and weaknesses**. You'll find that each time is better than the last!\n\nAnd now... let's practice!\n\nSources:\n\n\n\n[ Acumen Academy: Storytelling for change.](https://acumenacademy.org/course/storytelling-change)\n\nPhoto by [Nong](https://unsplash.com/es/@californong?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash](https://unsplash.com/es/fotos/person-holding-string-lights-on-opened-book-9pw4TKvT3po?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash).\n",{"_42":6,"_43":24,"_44":804,"_46":805,"_20":808,"_55":809,"_58":810,"_60":811,"_62":772,"_64":66,"_65":66},"Storytelling: What It Is and Why It's Important for Your Project",{"_48":806,"_50":807},"/assets/images/storytelling-iii.jpg","que es el storytelling",[24],[57],["D",1714003200000],8054,{"_33":19,"_34":813,"_36":814,"_38":815,"_40":816},"en/quieres-tomar-mejores-decisiones-estrategicas-en-tu-emprendimiento-es-tan-facil-como-preguntarte-esto","quieres-tomar-mejores-decisiones-estrategicas-en-tu-emprendimiento-es-tan-facil-como-preguntarte-esto","[Madelynn Martiniere](https://madelynn-martiniere.com/) is the co-CEO of [Zebras Unite](https://zebrasunite.coop/) and a strategist who works with **entrepreneurs** to cooperate and coordinate effectively; her goal is to create **scalable and equitable ecosystems**. There's no one better than her to close the [TalkX](https://explorerbyx.org/en/blog?tags=TalkX) of the first edition of **Santander X Explorer** in 2024 and give us valuable tips to choose the right **business model** for our project. The key lies behind a very simple question.\n\n\"**What do I value, what does my company value**? The answer will help you make the best strategic decisions,\" said Madelynn, also the co-founder of [Armillaria](https://armillaria.io/), to the talk's **host**, **Patricia Araque, CEO of Santander X Explorer**. \"The answer will lead you to **what is not aligned with your values** and **you will know how to say no**. Is it also in line with your **ethics** and the way you work with your colleagues,\" Madelynn questioned. Think about it for a few seconds - is there such a thing as the ideal business model?\n\n### Is there an ideal business model?\n\nValues are a fundamental pillar in an organisation like **Zebras Unite**, which is based on a **cooperative model**. Members are also owners, and in every board meeting, there is a special emphasis on ensuring that the actions taken are aligned with the **non-profit philosophy** that permeates an organization where **everyone has a voice**. It seems like a perfect solution, but their co-CEO points out that \"**success does not come simply from creating a cooperative** or choosing a participatory business model.\"\n\nSo, what is the best way to regulate a company? What business model is repeated, for example, among companies that fall under Zebras Unite? \"It depends on the sector.\" But what defines the actions of all these companies is common: \"**mutualism** and **cooperation** are fundamental; it's basic in a world where **resources are scarce**.\"\n\nHence the symbol of their organization is a zebra, an animal that works collaboratively. \"Currently, Zebras Unite is a **huge community of entrepreneurs**; that allows us to share resources among those who build this movement. We are all co-owners of it and maintain **philanthropy**. We are making real changes to the systems and building **ecosystems that improve the world**. We **don't want to grow like a unicorn startup**, we're not looking for that speed. **Going slow** is good because it leads you to **sustainability**,\" she adds. If you insist on progressing as fast as you can, \"sometimes you will **lose the purpose of your project**, that's why it's necessary to **stop and talk** about that goal and why you want to create a company,\" Patricia confirmed.\n\nOf course, the idea you design initially can change. It's even possible for investors to enter (the ideal ones, as pointed out by the CEO of Santander X Explorer, are those who provide \"not only money but also the means to take care of people\"). \"It's perfectly normal to **evolve as your company grows**,\" says Madelynn, \"but **you have to let it grow**. Many entrepreneurs talk about their companies as if they were their babies... and they don't realize that there are people who don't like babies, especially those who are overprotected. If you engage in **micromanagement**, overseeing every detail, that **company will never evolve the way you want**,\" she asserts.\n\n### The price of your product or service\n\nIf finding a business model that aligns with your values and your company seems difficult, [setting the right price for your product](https://explorerbyx.org/en/blog/posts/las-11-mejores-estrategias-de-precios-para-lanzar-tu-proyecto/) or service will likely be at the top of the list of things that overwhelm you. We're sorry to say that there's no magic formula for it, although Madelynn establishes a guideline that can help you a lot.\n\n\"Look for the **balance** between **how much the market is willing to pay and what your growth strategy is for the company**. For example, it's useful to **start with a high price** and see how people respond. If it seems too high to them, **you can always lower it, but doing it the other way around will be very complicated**,\" she explains.\n\nIs your head exploding? Don't worry, it's normal. As the co-CEO of Zebras Unite says: \"I think **you have to be a little crazy to be an entrepreneur**. And I mean that in a good way!\"\n\n[](https://www.youtube.com/embed/26Qs2ODLYug?si=xikSFvf90iNxUBpf)\n\n> If after reading this, **your desire to create a business has increased**... [pre-register for Santander X Explorer](https://explorerbyx.org/lk/Pza6)! We will notify you when the new call opens so that you can be one of the first to sign up.\n",{"_42":6,"_43":29,"_44":817,"_46":818,"_20":821,"_55":822,"_58":823,"_60":824,"_62":164,"_64":66,"_65":66},"Do you want to make better strategic decisions in your entrepreneurship? It's as easy as asking yourself this",{"_48":819,"_50":820},"/assets/images/talk-madelynn-martiniere.jpg","TalkX Madelynn Martiniere",[29],[57],["D",1713398400000],4306,{"_33":19,"_34":826,"_36":827,"_38":828,"_40":829},"en/tforesttraining-lanza-su-campana-de-crowdfunding-para-cuidar-a-los-bomberos-forestales","tforesttraining-lanza-su-campana-de-crowdfunding-para-cuidar-a-los-bomberos-forestales","The last of the [20 projects](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) launching their **crowdfunding campaign with the support of Santander X Explorer** in the first half of 2024 is **TForesttrainning (University of Concepción, Chile)**, a \"company providing **training and assessment services for the physical fitness of forest firefighters**,\" as defined by its founders.\n\n[](https://www.youtube.com/embed/Hx9MetuzsOc?si=6LG48hD-IHjepzit)\n\n\"In 2023-2024, nearly 450,000 hectares were burned in Chile, a 361% increase from previous seasons (unfortunately, we all remember the **fire in Viña del Mar**). The **risk** faced by **forest firefighters** is very high \\[...], so **keeping their physical fitness is essential**,\" they assert.\n\nThus arises TForesttraining, an innovative **functional training method** carried out with a variety of devices designed to **work with heavy load**. Additionally, it is **combined with HIIT** (High-Intensity Interval Training) **and HIFT** (High-Intensity Functional Training), depending on the type of session. \"Our system **replicates the movements in firefighting**,\" allowing them to be **easily assimilated** by forest firefighters, clarify team members.\n\nBut they don't stop there: their most important innovation, however, is the **TForest Test**, which is the primary focus of their crowdfunding [campaign](https://crowdfunding.explorerbyx.org/tforesttrainning/4158). \"We seek to gather resources that allow us to finalize the creation of a **test to estimate oxygen consumption** that serves as monitoring and complement to the training program,\" they explain. In the link you have all the information you need to know **how to collaborate**.\n\n> **Ideas** that come to **Santander X Explorer** can be **validated in 12 weeks** and, if chosen by a global jury, launch their **own crowdfunding campaign with our support.** Can you imagine what would happen **if your project were one of the chosen ones**? To start, you would connect with a **global community of entrepreneurs** and learn t**ools and resources that will accompany you throughout your life**. [Pre-register](https://explorerbyx.org/lk/Pza6) for the programme, and we will let you know when the next call opens.\n",{"_42":6,"_43":22,"_44":830,"_46":831,"_20":834,"_55":835,"_58":836,"_60":837,"_62":319,"_64":66,"_65":66},"TForesttrainning Launches Crowdfunding Campaign to Support Forest Firefighters",{"_48":832,"_50":833},"/assets/images/tforesttrainning-logo.jpg","TForesttrainnig logo crowdfunding",[22],[57],["D",1712620800000],1922,{"_33":19,"_34":839,"_36":840,"_38":841,"_40":842},"en/un-restaurante-familiar-en-el-que-los-mayores-son-protagonistas-el-proyecto-de-sunshine","un-restaurante-familiar-en-el-que-los-mayores-son-protagonistas-el-proyecto-de-sunshine","Some time ago, Brianna Lajud, leader of **Sunshine**, went to a restaurant with her grandfather. What was supposed to be a quiet meal turned into an **unpleasant experience**, as the establishment lacked the adaptations her family member needed and they also did not receive proper treatment from the staff. Additionally, the dishes lacked quality and presentation.\n\nFrom there came her idea, one of the [20 selected](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) by a global jury to **launch their crowdfunding campaign with the support of Santander X Explorer**. Sunshine **(Universidad de Xalapa, Mexico)** aims to create a **family restaurant focused on the elderly**, providing a quality gastronomic experience.\n\n\"We will offer a wide variety of **dishes adapted to the needs of each of our diners**, always supported by **nutritionists and geriatricians**. Likewise, we will have fun **activities for families**: arts and crafts section, dance workshops, board games... Our **staff** will also be **trained in dealing with the elderly** and their companions,\" explains Brianna.\n\nThe goal of their [campaign](https://crowdfunding.explorerbyx.org/sunshine/4142) is to raise the necessary resources for this project to go from paper to reality. It requires **facilities adapted** for the elderly, such as ramps or railings, but also promotion, hiring of staff, machinery... **There are many ways to collaborate**! Check out the link to find out how.\n\n> Will your idea be a **profitable project**? Will you also **launch a crowdfunding campaign with the support of Santander X Explorer**? There's only one way to find out: [pre-register](https://explorerbyx.org/lk/Pza6) for the program and we'll notify you when the new call opens. If you are chosen, in just **12 weeks** and at **no cost**, you will forever connect with a **global community of entrepreneurs** and learn **tools and resources that will accompany you throughout your life**.",{"_42":6,"_43":30,"_44":843,"_46":844,"_20":847,"_55":848,"_58":849,"_60":850,"_62":319,"_64":66,"_65":66},"A family restaurant where the elderly are the main characters: the Sunshine project",{"_48":845,"_50":846},"/assets/images/sunshine-logo-crowdfunding.jpg","Sunshine logo crowdfunding",[30],[57],["D",1712534400000],1735,{"_33":19,"_34":852,"_36":853,"_38":854,"_40":855},"en/la-campana-de-crowdfunding-para-ver-con-el-corazon-unblind","la-campana-de-crowdfunding-para-ver-con-el-corazon-unblind","**90% of information is based on visual aids**, which means that in Mexico only **three out of every one hundred students with this type of disability** reach **higher levels of education** and postgraduate studies. Those who do succeed face a journey in which the **lack of Braille bibliography** is just one of the many obstacles they have to overcome, \"leaving them in the dark,\" says the **Unblind** team. \"It's time to light their way and give them the **tools they need to reach their full potential**,\" they add.\n\nThis project from **Universidad Anáhuac Mexico** is one of the [20 selected](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) by a global jury to **receive support from Santander X Explorer in a crowdfunding campaign** that has just been launched. The **smart glasses** proposed by Alan, Ernest, Max, and Aldo, the project's leaders, feature **artificial vision techniques** and transform the world into **auditory information**, facilitating learning and promoting independence. \"Unblind opens up a world of possibilities for those facing visual challenges,\" they explain.\n\n[](https://www.youtube.com/embed/Ag7BEM4DqkU?si=7u19dC0VvQLyC8bt)\n\nThis technology allows users to explore and navigate their environment \"in unprecedented ways, providing a **unique and empowering experience**,\" say the Unblind team. \"We are changing the way people with visual disabilities access information and participate in learning,\" they add.\n\nThe goal of [their campaign](https://crowdfunding.explorerbyx.org/unblind/4152) is to make these glasses a reality; for now, they are just a prototype. A very well-studied one, at that: it **converts text to audio**, has an **autofocus function**, has a **battery life of five hours**, and is designed in 3D. Do you want to **contribute to this project**? Click on the link above and help this idea spread its motto: \"We see with the heart.\"\n\n> Projects like this, which improve the world, are the ones that go through our program when they are still nothing more than an idea in the minds of their creators. If you have an idea, **pre-register** with [Santander X Explorer](https://explorerbyx.org/lk/Pza6) and we will notify you when the next call opens so you can be one of the first to sign up. You will gain access to a **global community of entrepreneurs**, **tools that will accompany you for life**... and you could **launch your own crowdfunding campaign**!\n",{"_42":6,"_43":22,"_44":856,"_46":857,"_20":860,"_55":861,"_58":862,"_60":863,"_62":319,"_64":66,"_65":66},"The crowdfunding campaign to see with the heart: Unblind",{"_48":858,"_50":859},"/assets/images/unblind-logo-crowdfundig.jpg","Unblind logo crowdfunding",[22],[57],["D",1712275200000],2128,{"_33":19,"_34":865,"_36":866,"_38":867,"_40":868},"en/una-campana-de-crowdfunding-que-une-pasado-y-presente-de-la-acupuntura-conoce-la-propuesta-de-acurate","una-campana-de-crowdfunding-que-une-pasado-y-presente-de-la-acupuntura-conoce-la-propuesta-de-acurate","When you think of **acupuncture**, it's logical that the first thing that comes to mind is ultra-fine needles, but there's much more to it. This **age-old technique** isn't something anchored in time: it continues to advance and **draw from the latest technologies**. And **AcuRate (University of Porto, Portugal)** proves this with its idea, one of the [20 chosen](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) by a jury to launch its **crowdfunding campaign with the support of Santander X Explorer**.\n\n[](https://www.youtube.com/embed/mPx3Oo_tF-w?si=rpMMgbq0vc9AQBiB)\n\nThis **digital platform** is designed to **integrate the results of acupuncture clinics** (and other related disciplines) that join the project. The goal is to first **organize this data** using **artificial intelligence** and then **analyze it** using contemporary epidemiological methods. In this way, the centers will be informed about **advances in this specialty** and will be able to **compare results**, thus encouraging them to improve their techniques or to acquire certain skills or tools that they may lack.\n\nThe minds behind this idea, Maria and Edmundo, explain that \"**peer comparison is impossible in acupuncture**, as it depends on validated standardized questionnaires and a global system that integrates them. By joining us, centers will **improve clinical decisions** and **outcomes** in their patients, as well as **streamline consultation management**.\"\n\nWhat resources do they need to create a first version of the platform? Discover it at [this link;](https://crowdfunding.explorerbyx.org/acurate/4154) if you decide to collaborate, you will contribute \"not only to the **evolution of traditional Chinese medicine** but also to opening the doors to a future where health is managed more effectively and **everyone has access to quality care**,\" assure the AcuRate team.\n\n> **Starting a business** is complicated, but if we tell you that you can do it **without risking anything**, things change, right? **Pre-register** in [Santander X Explorer](https://explorerbyx.org/lk/Pza6) and connect with a **community** of people who, like you, want to improve the world. If your project is also selected at the end of the program, you could **launch your own crowdfunding campaign** in no time!\n",{"_42":6,"_43":22,"_44":869,"_46":870,"_20":873,"_55":874,"_58":875,"_60":876,"_62":319,"_64":66,"_65":66},"A crowdfunding campaign that bridges the past and present of acupuncture: get to know AcuRate's proposal",{"_48":871,"_50":872},"/assets/images/acurate-logo-crowdfunding.jpg","Acurate logo crowdfunding",[22],[57],["D",1712188800000],1987,{"_33":19,"_34":878,"_36":879,"_38":880,"_40":881},"en/ecowater-la-apuesta-por-el-uso-responsable-del-agua","ecowater-la-apuesta-por-el-uso-responsable-del-agua","Promoting **responsible and sustainable water use** worldwide is the aim of **EcoWater (Universidad Nacional de La Plata, Argentina)**, one of the [20 projects chosen](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) by a global jury to receive **support from Santander X Explorer in a crowdfunding campaign** that has just launched.\n\nUsing **smart flowmeters** and **real-time monitoring systems**, the minds behind this idea are developing \"a revolutionary solution to **address critical challenges associated with water management**\": inefficient usage and lack of awareness about consumption lead to waste, high costs, and pressure on limited water resources.\n\n[](https://www.youtube.com/embed/IlVFC0TBjxI?si=_KWjQoxeglraqPsV)\n\n\"With **innovative tools and technologies**, we are empowering communities to take proactive steps in water conservation and **environmental protection**. Additionally, our project can serve as a catalyst for widespread adoption of **sustainable practices in other sectors and regions**,\" explain its creators.\n\nTo bring this project to life, the **EcoWater campaign** focuses on raising resources to begin technological development or conducting pilot tests, as well as expanding the team and **obtaining certifications required** by regulatory bodies. \"We are driven by the desire to contribute significantly to the solution of urgent water-related challenges, and we firmly believe that **our project can make a difference** in this regard,\" they add. [Click here](https://crowdfunding.explorerbyx.org/ecowater/4162) to help transform water management.\n\n> If you want to i**mprove the world with projects like this, pre-register** today for [Santander X Explorer](https://explorerbyx.org/lk/Pza6). In 12 weeks, you will gain **access to the community and tools necessary to launch your idea**, and if it is selected by a jury, you will receive **support from Santander X Explorer in a crowdfunding campaign**. What are you waiting for?",{"_42":6,"_43":30,"_44":882,"_46":883,"_20":886,"_55":887,"_58":888,"_60":889,"_62":319,"_64":66,"_65":66},"EcoWater: The commitment for the responsible use of water",{"_48":884,"_50":885},"/assets/images/ecowater-logo.jpg","EcoWater logo crowdfunding",[30],[57],["D",1712102400000],1702,{"_33":19,"_34":891,"_36":892,"_38":893,"_40":894},"en/soplit-lanza-su-campana-de-crowdfunding-para-un-proyecto-en-el-que-tu-juegas-pero-todos-ganan","soplit-lanza-su-campana-de-crowdfunding-para-un-proyecto-en-el-que-tu-juegas-pero-todos-ganan","If you like **soccer**, **Soplit** proposes you to enjoy it in a different way: by immersing yourself in gaming to compete, in real time and for free, for match results. You'll earn **virtual coins** that will turn into **real discounts**, and as if that weren't enough, part of the platform's revenue will go to **charitable causes related to the world of sports**.\n\nThis is the idea with which Soplit **(from Universidad Católica del Uruguay)** [was selected by a global jury](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) to receive **support from Santander X Explorer in a crowdfunding campaign** that has just been launched. \"Unlike conventional platforms (the project leaders emphasize that **this is not a betting house**), here you **don't need to be an expert to enjoy the benefits**. Just by having the game downloaded and participating, you gain access to an **exclusive discount marketplace**. Imagine earning real benefits simply by **playing in a healthy, competitive and free way**\", they add. \n\nTo continue taking steps forward, Soplit needs, above all, **diffusion**. That's what they ask for in [their campaign](https://crowdfunding.explorerbyx.org/soplit/4150?user-lang=EN); if you want to help and become a *sopliter*... click on the link!\n\n> To become an entrepreneur in [Santander X Explorer](https://explorerbyx.org/lk/Pza6) you don't need to know anything about business; all you need is **an idea that you can validate** in the program, for **only 12 weeks and at no cost**. At the end, you will be part of a **global community**, you will have **interesting tools that will accompany you throughout your life** and you could even **launch your own crowdfunding campaign**! Click on the link to access the pre-registration; we will let you know when the next call opens so you can be one of the first people to sign up.\n",{"_42":6,"_43":22,"_44":895,"_46":896,"_20":899,"_55":900,"_58":901,"_60":902,"_62":319,"_64":66,"_65":66},"Soplit launches its crowdfunding campaign for a project where everyone wins",{"_48":897,"_50":898},"/assets/images/soplit-logo-crowdfunding.jpg","Soplit logo crowdfunding",[22],[57],["D",1712016000000],1628,{"_33":19,"_34":904,"_36":905,"_38":906,"_40":907},"en/produccion-sostenible-y-crecimiento-de-la-bioeconomia-las-metas-de-la-campana-de-crowdfunding-de-infinity-bio","produccion-sostenible-y-crecimiento-de-la-bioeconomia-las-metas-de-la-campana-de-crowdfunding-de-infinity-bio","The **Brazilian platform Infinity Bio (UNIASSELVI, Centro Universitário Leonardo da Vinci)** connects **users and stakeholders** interested in producing, using, and commercializing **biological inputs**: products derived from living organisms that can be used in fertilizers, pesticides, additives, and medications.\n\nThis project, one of the [20 chosen](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) to **receive support from Santander X Explorer**, has just **launched its crowdfunding campaign**. Its objectives are, as its leaders explain, \"to offer sustainable and innovative solutions that contribute to the **development of the bioeconomy**\".\n\n[](https://www.youtube.com/embed/bfX9-BMYtaU?si=U8fflpGyp65NBAoP)\n\nBut their vision goes beyond that. They define themselves as \"a startup at the forefront of innovation in the agricultural sector, combining **technology and sustainability** with a progressive approach.\" Thus, they aim to find **environmentally friendly solutions** through practices that benefit the land and those who depend on it.\n\n\"To **democratize access**, we are committed to boosting **sustainable production** and encouraging the **growth of the global bioeconomy**. Our platform is being built on the **pillars** of **collaboration** and **innovation**; each tool or resource is designed to ensure **safety**, **efficiency**, and **transparency**,\" adds Infinity Bio. The fundraising to continue taking steps towards that goal is underway; if you want to collaborate in their campaign, [click here](https://crowdfunding.explorerbyx.org/infinity-bio/4133).\n\n> Examples like those of our Alumni are the perfect proof of **how far your idea can take you**: [pre-register at Santander X Explorer](https://explorerbyx.org/lk/Pza6) and see if it could become a **profitable project**. Whatever happens, you'll connect with a **global community of entrepreneurs** and gain **tools that will accompany you for life**. You have nothing to lose!\n",{"_42":6,"_43":22,"_44":908,"_46":909,"_20":912,"_55":913,"_58":914,"_60":915,"_62":381,"_64":66,"_65":66},"Sustainable production and growth of the bioeconomy: the goals of Infinity Bio's crowdfunding campaign",{"_48":910,"_50":911},"/assets/images/infinity-bio-logo.jpg","Infinity Bio logo crowdfunding",[22],[57],["D",1711929600000],1671,{"_33":19,"_34":917,"_36":918,"_38":919,"_40":920},"en/comis-lanza-su-campana-de-crowdfunding-para-ayudar-a-cuidarte-en-la-cocina","comis-lanza-su-campana-de-crowdfunding-para-ayudar-a-cuidarte-en-la-cocina","The **crowdfunding campaign by Comis (Universidad Autónoma Metropolitana, Mexico)** is up and running, one of the [20 chosen projects](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) to receive **support from Santander X Explorer**.\n\n[](https://www.youtube.com/embed/uEzggysdTX4?si=9lXvAI_ot_mNOIXg)\\\n\nWith this idea, its creators aim for you to **save time in the kitchen** without ignoring **healthy eating**, while also **fighting against food waste**. \"Over-purchasing, food spoilage, poor planning, and confusion with expiration dates contribute to food waste in households,\" which amounts to 20.4 million tons in Mexico alone.\n\nComis, with its project of **minimally processed foods delivered to your doorstep**, promotes self-care in the kitchen in a **safe, healthy, and sustainable way**: they provide pre-chopped and ready-to-cook meals. You'll save time and control what you eat according to your nutritional needs, while also respecting the environment through **waste reuse** and **conscious plastic management**. Do you like the idea? [Here](https://crowdfunding.explorerbyx.org/comis/4148) you can check the status of their campaign here and even contribute if you wish.\n\n> Do you also have a project that aligns with any of the **2030 Sustainable Development Goals**? And do you want to **connect with a global community of entrepreneurs** while learning about the **tools** and skills that will be **most useful in your professional life**? [Pre-register for Santander X Explorer](https://explorerbyx.org/lk/Pza6): if you are chosen, **you could soon be launching your own crowdfunding campaign**!\n",{"_42":6,"_43":22,"_44":921,"_46":922,"_20":925,"_55":926,"_58":927,"_60":928,"_62":381,"_64":66,"_65":66},"Comis launches its crowdfunding campaign to help you in the kitchen",{"_48":923,"_50":924},"/assets/images/comis-logo.jpg","Comis logo crowdfunding",[22],[57],["D",1711670400000],1357,{"_33":19,"_34":930,"_36":931,"_38":932,"_40":933},"en/comics-figuras-manga-el-paraiso-del-coleccionista-en-la-plataforma-de-yala","comics-figuras-manga-el-paraiso-del-coleccionista-en-la-plataforma-de-yala","In Latin America, as explained by Yala, \"**we are unique**. We are talking about a **portal where sellers can offer their collectible products** (comics, manga, figures, etc.) to interested users through **auctions and live stream shopping**.\" But if you think you're facing a typical marketplace, you're mistaken; keep reading and you'll discover why.\n\n**Yala (Peru)** was selected by a jury as one of the [20 ideas](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) receiving **support from Santander X Explorer in a crowdfunding campaign**: they've just launched it. Behind this project are Kate and Owen, \"two passionate collectors\" with the intention of **creating a marketplace**, yes, but one with **many nuances and where security is paramount**.\n\n[](https://www.youtube.com/embed/mLXaQsoz87E?si=Qhy4zIdfKTQQuxfX)\n\nFor example, in addition to implementing a **live shopping system on the platform**, their idea involves collaborating \"with stores and businesses of collectible items, increasing the number of users and clients, generating an **impact in the collector community** at a regional level, and obtaining commercial partners in **distribution and last-mile logistics**,\" they explain.\n\nFor this, they need (in addition to funding) **collaborations,promotion, and support**: their goal is to achieve this [through their crowdfunding campaign](https://crowdfunding.explorerbyx.org/yala/4138). Click on the link and discover how to help them achieve their goal!\n\n> You want to **start a business**, but not just any way, of course: the ideal is to do it **without risking and connecting with a global community** of people like you. And, moreover, with the possibility that **your project will be chosen to launch its own crowdfunding campaign**. The solution is [Santander X Explorer:](https://explorerbyx.org/lk/Pza6) pre-register by clicking on the link and we'll notify you when the next call opens.\n",{"_42":6,"_43":22,"_44":934,"_46":935,"_20":938,"_55":939,"_58":940,"_60":941,"_62":319,"_64":66,"_65":66},"Comics, figures, manga... the collector's paradise, on the Yala platform",{"_48":936,"_50":937},"/assets/images/yala-logo.jpg","Yala logo crowdfunding",[22],[57],["D",1711584000000],1660,{"_33":19,"_34":943,"_36":944,"_38":945,"_40":946},"en/reganvi-el-marketplace-de-los-materiales-reciclados","reganvi-el-marketplace-de-los-materiales-reciclados","The **recycling sector** in **Peru** is complicated. On one hand, there are many **entities or individuals dedicated to collecting materials**, but they **lack the appropriate tools to sell them** in an organized and profitable way. On the other hand, **industries** increasingly **need a greater volume of recycled components** for their activities, but they find it **difficult to access suppliers** on a continuous basis. This leads to 65% of the plastic used being imported.\n\nAware of this situation, **Reganvi (University of Engineering and Technology, Peru)** was born, a **B2B digital platform** that efficiently **connects suppliers and buyers of recyclable materials**. This project, one of the [20 chosen](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) by a global jury to **launch its crowdfunding campaign with the support of Santander X Explorer**, aims to \"facilitate the connection between supply and demand in an **inclusive, efficient, and sustainable way**\", thus promoting the **circular economy**.\n\n[](https://www.youtube.com/embed/I4HYhlj6nSs?si=ERrM0wHtb4tE48Li)\n\nThrough the **Santander X Explorer program, we discovered our vocation for creating sustainable solutions** by leveraging our multidisciplinary skills,\" say the responsible individuals at Reganvi. Now, their goal is to raise the necessary resources to take their idea to the next phase: **developers, designers, promotion**... There are many ways you can [collaborate with their campaign!](https://crowdfunding.explorerbyx.org/reganvi/4136)\n\n> If you also want to **test if your idea is a profitable project** and, moreover, have the opportunity to **launch your own crowdfunding campaign**, pre-register at [Santander X Explorer.](https://explorerbyx.org/lk/Pza6) We will notify you when the new call opens: if you are chosen, in **just 12 weeks and at no cost**, you will forever connect with a **global community of entrepreneurs** and learn tools and resources that will accompany you throughout your life.",{"_42":6,"_43":30,"_44":947,"_46":948,"_20":951,"_55":952,"_58":953,"_60":954,"_62":319,"_64":66,"_65":66},"Reganvi: the “marketplace” for recycled materials",{"_48":949,"_50":950},"/assets/images/reganvi-logo.jpg","Reganvi logo crowdfunding",[30],[57],["D",1711497600000],1720,{"_33":19,"_34":956,"_36":957,"_38":958,"_40":959},"en/la-inclusion-como-bandera-asi-es-la-campana-de-crowdfunding-de-accessability","la-inclusion-como-bandera-asi-es-la-campana-de-crowdfunding-de-accessability","18% of the **disabilities** registered in Argentina are related to **hearing problem**s. Data like this is evidence of a pain that has led Nicolás Ariel Anzevino, Facundo Sicart and Juan Ignacio Silva to create **AccessAbility**, a tool that **translates the text**s and **audios of videos** into **sign language**.\n\nThis project, one of the [20 chosen](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) by a global jury to launch its **crowdfunding campaign with the support of Santander X Explorer**, aims to \"**generate solutions** that address the specific challenges faced by people with hearing impairments, thus **promoting their social, educational, and employment inclusion**,\" explain its creators.\n\n**AccessAbility (Universidad Abierta Interamericana, Argentina**) aims to implement this tool especially on **e-learning platforms**. By using an **interactive avatar** that makes the user experience personalised and user-friendly, this idea builds a bridge to **overcome communication barriers**, allowing people with this type of disability to **access education** and **information** more efficiently.  \n\n[](https://www.youtube.com/embed/-1qT8cOZ2Ek?si=qHBadtHgE2tMbw14)\n\n\"Supporting our campaign means endorsing a fundamental cause, which is equal access to information. **We can make a more inclusive world a reality**,\" say those at AccessAbility. If you want to know **how to help** and what resources they need, [click here.](https://crowdfunding.explorerbyx.org/accessability/4147?user-lang=EN)\n\n> Surely, you've wondered more than once what would happen if you **dared to try** out that idea that solves a problem you've observed around you. [Pre-register with Santander X Explorer](https://explorerbyx.org/lk/Pza6), and in **just 12 weeks** and **at no cost**, you'll find out if what's on your mind can become a **profitable project**.\n",{"_42":6,"_43":22,"_44":960,"_46":961,"_20":964,"_55":965,"_58":966,"_60":967,"_62":381,"_64":66,"_65":66},"Inclusion as a Flag: This is the AccessAbility Crowdfunding Campaign",{"_48":962,"_50":963},"/assets/images/accessability-logo.jpg","AccessAbility logo crowdfunding",[22],[57],["D",1711411200000],1547,{"_33":19,"_34":969,"_36":970,"_38":971,"_40":972},"en/el-ambientador-verde-llega-a-tu-inodoro-la-campana-de-crowdfunding-de-greenflush-esta-en-marcha","el-ambientador-verde-llega-a-tu-inodoro-la-campana-de-crowdfunding-de-greenflush-esta-en-marcha","\"GreenFlush is our response to the **environmental crisis**, starting with the most intimate of daily routines: our bathroom habits\". Nadja and Vonni, the **Explorers behind the idea**, have a very clear goal: to **make a common gesture meaningful for the environment**.\n\n[](https://www.youtube.com/embed/Zy99SH5VupE?si=pGS6sWMYW7fZ06ID)\n\nTo this end, they have designed a **toilet hanger** with a **zero-waste philosophy**, created to \"leave no trace other than a refreshing scent\". The project, from the **Goethe Universität Frankfurt (Germany),** is one of the [20 chosen](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) by a global jury to **launch its crowdfunding campaign with the support of Santander X Explorer**. \n\nThis pioneering product \"has been designed to elevate the bathroom hygiene experience while protecting the environment\", explain the company's managers, who point out the **differentiating points** of their project: \"**ecological integrity, health-conscious composition and innovative fragrances**.\" \n\nGreenFlush's users are anyone concerned about caring for their environment. \"If you support us, you will not only be financing a product, but **promoting a movement**\", say its creators. Do you want to help? Find out all about their campaign [here](https://crowdfunding.explorerbyx.org/greenflush/4137?user-lang=EN).\n\n> To test whether your idea is a profitable project and also to **launch your own crowdfunding campaign**, pre-register for [Santander X Explorer](https://explorerbyx.org/lk/Pza6). Whatever happens, you will be connected forever with a global community of entrepreneurs and you will learn **tools and resources that will accompany you throughout your professional life**.\n",{"_42":6,"_43":22,"_44":973,"_46":974,"_20":977,"_55":978,"_58":979,"_60":980,"_62":381,"_64":66,"_65":66},"The green flushing comes to your toilet: GreenFlush crowdfunding campaign is up and running",{"_48":975,"_50":976},"/assets/images/greenflush-logo-ok.jpg","Greenflush logo",[22],[57],["D",1711324800000],1447,{"_33":19,"_34":982,"_36":983,"_38":984,"_40":985},"en/hora-de-actuar-descubre-el-proyecto-educativo-de-greencycle-centrado-en-la-accion-ambiental","hora-de-actuar-descubre-el-proyecto-educativo-de-greencycle-centrado-en-la-accion-ambiental","\"Houston, we have a problem.\" This is how **GreenCycle** begins to describe the **crowdfunding campaign** they have just launched to get their project off the ground. It addresses the need for **innovative education** in a world where **climate change** and environmental degradation are advancing at a rapid pace.\n\nGreenCycle **(Universidad Católica de la Santísima Concepción, Chile)** is one of the [20 ideas selected](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) to receive the **support from Santander X Explorer** in their campaign. But what exactly do they propose? In this video they tell you:\n\n[](https://www.youtube.com/embed/K8F-MFE1dBU?si=pNoz0_mvSZ6-ynTT)\n\"Our integrated approach to **environmental education**, combining theory with practice, sets us apart from other educational projects. We strive to create awareness about the **importance of sustainability** and environmental action, training children to become **agents of change** in their communities and in the world,\" they explain.\n\nTo this end, they propose a first module in workshop format, aimed at **children from 5 to 14 years of age**, in which they will come into contact with the concepts of product life cycle and its impact on the environment. Its **innovative pedagogical methodology** is based on **four \"I's\": intellect, inquiry, imagination and integrity**. These areas guide the educational approach, which \"seeks to **empower children as agents of change**\" in the fight against environmental degradation.\n\nThe truth is that we are all involved in this battle: the United Nations warns that humans are responsible for most of the disturbances that cause problems in our daily lives. Is there a better reason to **help this project get the resources it needs**? Click on the link to find out more about [their campaign](https://crowdfunding.explorerbyx.org/greencycle/4132?user-lang=EN) and discover the many ways you can contribute.\n\nGive yourself the opportunity to **launch your own crowdfunding campaign**: pre-register to [Santander X Explorer](https://explorerbyx.org/lk/Pza6) and, in addition to validating whether your project can be profitable, you will gain access to a global community of entrepreneurs, **tools and resources that will accompany you throughout your professional life**.",{"_42":6,"_43":30,"_44":986,"_46":987,"_20":990,"_55":991,"_58":992,"_60":993,"_62":319,"_64":66,"_65":66},"Time for action! Discover GreenCycle's educational project, focused on environmental action",{"_48":988,"_50":989},"/assets/images/greencycle-logo.jpg","GreenCycle Logo crowdfunding",[30],[57],["D",1711065600000],2007,{"_33":19,"_34":995,"_36":996,"_38":997,"_40":998},"en/ket-ball-descubre-un-producto-unico-en-el-mundo-y-que-necesita-para-despegar","ket-ball-descubre-un-producto-unico-en-el-mundo-y-que-necesita-para-despegar","Imagine you have an idea and you want to validate whether it can b**ecome a profitable project**. Even more: think what would happen if you could do it in **12 weeks** and, in addition, opt for the possibility of being chosen to **launch a crowdfunding campaign**. All you have to do is [pre-register at Santander X Explorer](https://explorerbyx.org/lk/Pza6). That's what Javier Tenorio of **Ket-Ball** did, a project chosen by a global jury to launch that campaign with our support. \"With effort and conviction, any goal is achievable,\" they say.\n\nKet-Ball has created \"a unique product in the world\", a **kettlebell that transforms into a medicine ball**. \"Additionally, you can vary its weight,\" add those in charge, so you have several tools in one. This idea (**Universidad de Los Andes, Chile**), however, does not stop there, as their goal is, in the future, to \"include a chip that registers the movement\" and manage this data through a simple app. \n\n[](https://www.youtube.com/embed/6eOM3MyVkvg?si=FIYb3SvxRU2QGYIP)\n\nThe project was born to find a solution to a common problem: \"Work and studies consume a large part of our energy and time and this causes **many people to abandon their hobby or passion for sport**\", they say. \"With this unique, functional and innovative product, your workouts will be more varied\", they add.\n\n**Saving time, space, usability and low price** are the main advantages that the people in charge of Ket-Ball highlight about their proposal, aimed at **people who have little time or who feel uncomfortable in gyms**. If you want to help them reach their goal, you can see the resources they need [in this link.](https://crowdfunding.explorerbyx.org/ket-ball/4143)",{"_42":6,"_43":30,"_44":999,"_46":1000,"_20":1003,"_55":1004,"_58":1005,"_60":1006,"_62":381,"_64":66,"_65":66},"Ket-Ball: discover a unique product in the world and what it needs to get off the ground",{"_48":1001,"_50":1002},"/assets/images/ketball-logo-ok.jpg","Ket-ball logo crowdfunding",[30],[57],["D",1711065600000],1504,{"_33":19,"_34":1008,"_36":1009,"_38":1010,"_40":1011},"en/looknor-la-herramienta-que-te-ayuda-a-tomar-decisiones-sobre-tu-futuro-profesional","looknor-la-herramienta-que-te-ayuda-a-tomar-decisiones-sobre-tu-futuro-profesional","One more of the [20 selected projects](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) is launching its **crowdfunding campaign with the support of Santander X Explorer**! Get to know **Looknor (University of the North Santo Tomás de Aquino, Argentina)**, a gamification tool that identifies skills, competencies, and personal interests to **facilitate decision-making about one's professional future**. It uses a combination of **artificial intelligence, data analysis and psychological tests** to provide a unique experience.\\\n\n[](https://www.youtube.com/embed/0cQ2CmIlECY?si=PJzoH2dEpepr7R_V)\nCareer changes, regretting the chosen specialty, dropping out of university... Young people face the challenge of **choosing an education that fits their interests and abilities**; this has repercussions on their **mental health**, generating uncertainty or anxiety, not to mention the potential lack of qualified professionals in key areas for economic and technological development.\n\n\"The choice of career should be addressed with the utmost attention and precision possible, as it can have a significant impact on long-term **professional and personal development**,\" explain the creators of Looknor. This proposal stands out for its \"innovative approach and expert team, as well as a commitment to **positive social impact** \\[...]. We want people to go through the process of self-discovery and career choice in a fun way, while also ensuring the **inclusion of people with disabilities**,\" they add.\n\nDo you want to help in the **promotion and visibility of this project**? [Check out their campaign](https://crowdfunding.explorerbyx.org/looknor/4135?user-lang=en) and find out how you can help Looknor raise the resources it needs.\n\n> If you also want the opportunity to **launch your own crowdfunding campaign** and access a series of essential tools to validate whether your idea can become a **profitable project**, pre-register for [Santander X Explorer.](https://explorerbyx.org/lk/Pza6)",{"_42":6,"_43":30,"_44":1012,"_46":1013,"_20":1016,"_55":1017,"_58":1018,"_60":1019,"_62":319,"_64":66,"_65":66},"Looknor, the tool that helps you make decisions about your professional future",{"_48":1014,"_50":1015},"/assets/images/looknor-logo.jpg","Logo Looknor crowdfunding",[30],[57],["D",1710979200000],1728,{"_33":19,"_34":1021,"_36":1022,"_38":1023,"_40":1024},"en/study-ar-ya-ha-puesto-en-marcha-su-campana-de-crowdfunding-para-enriquecer-el-aprendizaje","study-ar-ya-ha-puesto-en-marcha-su-campana-de-crowdfunding-para-enriquecer-el-aprendizaje","Taking advantage of the **circular economy** of unused **mobile phones** to turn them into **gamified educational experiences**. Bringing new technologies of **virtual reality** and **augmented reality** closer to centers that provide **occupational therapy services**, pedagogical support, and care for elderly people who wish to enjoy these tools to improve the learning and gaming experience in their sessions. These two objectives come together in **Study AR**'s proposal, one of the [projects selected](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) to receive **support from Santander X Explorer in a crowdfunding campaign** that has just been launched.\n\n[](https://www.youtube.com/embed/LcS5Q3Kuzt0?si=UrG40og1TO7O61dv)\nThis project from **Spain**, formed by three Colombian siblings, focuses on promoting a **more inclusive education** through three pillars: social, educational, and environmental. It also aims to promote **interest in learning** among both children and elderly people. \"We want to **create a community** around education that, hand in hand with the circular economy, generates a collaborative network effect.\" This will reinforce the development of the project to deliver Study AR tools (recycled mobile phones, cardboard glasses) \"to schools, clinics, communities, and centers for children and elderly people with limited access to virtual reality and augmented reality technologies,\" they explain.\n\nTo do this, they first need to carry out a **pilot program** in one of the interested centers and continue advancing in the contents and their platform. This is what they aim to achieve with a [campaign](https://crowdfunding.explorerbyx.org/study-ar/4145) that seeks to **reduce the digital divide**; take a look, as **you can collaborate in various ways**.\n\n> Entrepreneurship is not easy, but with the help of [Santander X Explorer](https://explorerbyx.org/lk/Pza6), the journey will be a little easier for you: you will have **access to a global community of entrepreneurs, tools, support...** Pre-register by clicking on the link and we will notify you when the next call opens so that you can be one of the first to sign up.\n",{"_42":6,"_43":22,"_44":1025,"_46":1026,"_20":1029,"_55":1030,"_58":1031,"_60":1032,"_62":116,"_64":66,"_65":66},"Study AR has already launched its crowdfunding campaign to improve learning",{"_48":1027,"_50":1028},"/assets/images/study-ar-logo.jpg","Study AR logo crowdfunding",[22],[57],["D",1710892800000],1900,{"_33":19,"_34":1034,"_36":1035,"_38":1036,"_40":1037},"en/apuesta-por-la-educacion-interactiva-skillers-pone-en-marcha-su-campana-de-crowdfunding","apuesta-por-la-educacion-interactiva-skillers-pone-en-marcha-su-campana-de-crowdfunding","**Soft skills** are acquired in our **childhood** and are **essential for adult lif**e, whether in a **work environment** or in **interpersonal relationships**. Skillers knows this, and in order to reinforce this area of education among **children aged 6 to 12**, they have created an **interactive platform** with playful activities and the **integration of AI**.\n\nThe project by this **Mexican team** has been one of the [20 chosen](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) to receive **support from Santander X Explorer in a crowdfunding campaign** that has just been launched. \"We seek to generate a **community committed to our purpose**, to gain visibility to reach more children and families, to obtain donations to finance our project, and to strengthen our community around **education and child development**,\" explain Paola Mata, founder of Skillers, and Daniela García, responsible for Digital Art.\n\n[](https://www.youtube.com/embed/qnRr3etjasQ?si=1w9kTZ7KiWIgCXGO)\nWith their campaign, they will continue to develop an idea that will provide children with a **safe environment and personalized learning**, as well as providing them with access to a system that will allow them to **consolidate their knowledge anywhere**. If you want to collaborate in their fundraising, [click on this link!](https://crowdfunding.explorerbyx.org/skillers-/4160?user-lang=en)\n\n> Validating your project and **starting in entrepreneurship** is easier if you have the right tools: access to a **global community of entrepreneurs, support, or resources**, among many others. All are within your reach at [Santander X Explorer](https://explorerbyx.org/lk/Pza6). Pre-register by clicking on the link, and if your idea is selected... **can you imagine launching your crowdfunding campaign?**\n",{"_42":6,"_43":22,"_44":1038,"_46":1039,"_20":1042,"_55":1043,"_58":1044,"_60":1045,"_62":381,"_64":66,"_65":66},"Bet on interactive education: Skillers launches its crowdfunding campaign",{"_48":1040,"_50":1041},"/assets/images/skillers-logo.jpg","Logo Skillers crowdfunding",[22],[57],["D",1710806400000],1503,{"_33":19,"_34":1047,"_36":1048,"_38":1049,"_40":1050},"en/certychain-lanza-su-campana-de-crowdfunding-para-eliminar-la-desigualdad-en-los-procesos-administrativos","certychain-lanza-su-campana-de-crowdfunding-para-eliminar-la-desigualdad-en-los-procesos-administrativos","\"We saw a **significant inequality in administrative processes**, digital signature, and certification, making it impossible for many small businesses, workers, or freelancers to **access these services securely and at a reasonable price**.\" This was the motivation that led Sara Chao, team leader, Manuel Mateo Delgado-Gambino, and Alejandro Rial to create **CertyChain**, one of the [20 projects selected](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) by a global jury to receive **support from Santander X Explorer in their crowdfunding campaign**.\n\nThis **Spanish platform (Universidade de Vigo)** uses **blockchain technology** to offer **digital signature and document verification services**, ensuring the authenticity, integrity and **traceability of information**. With this, they take another step towards decent work and economic growth, **United Nations Sustainable Development Goal number 8** in its Agenda 2030.\n\nThey need the resources they intend to raise in their [campaign;](https://crowdfunding.explorerbyx.org/certychain/4144?user-lang=EN) you can collaborate in many ways; take a look and help CertyChain achieve its goal!\n\n[](https://www.youtube.com/embed/L_B_76LUwqg?si=-j1TCR13hIZE1ObC)\n> Access to a **global community of entrepreneurs, tools, support**... Validating your project and **starting in entrepreneurship is easier** with these resources; you have them within reach at [Santander X Explorer.](https://explorerbyx.org/lk/Pza6) Pre-register by clicking on the link and, if your idea is selected, **you too could launch a crowdfunding campaign** with our support!\n",{"_42":6,"_43":22,"_44":1051,"_46":1052,"_20":1055,"_55":1056,"_58":1057,"_60":1058,"_62":381,"_64":66,"_65":66},"CertyChain launches its crowdfunding campaign to eliminate inequality in administrative processes",{"_48":1053,"_50":1054},"/assets/images/certychain-logo.jpg","CertyChain logo",[22],[57],["D",1710720000000],1332,{"_33":19,"_34":1060,"_36":1061,"_38":1062,"_40":1063},"en/3-2-1-despegando-de-tu-arte-al-mio-inicia-su-campana-de-crowdfunding","3-2-1-despegando-de-tu-arte-al-mio-inicia-su-campana-de-crowdfunding","\"**De tu Arte al Mío**\" has just launched a **crowdfunding campaign**. This project from **Universidad Panamericana (Mexico)** was one of the [20 selected](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) to receive **support from Santander X Explorer**.\n\nWith a focus on **UN Sustainable Development Goal number 10 (Reduced Inequalities)** of the 2030 Agenda, this idea promotes, disseminates, and drives **social transformation through artistic and creative experiences**. Through mixed arts workshops for children and adolescents, it creates **spaces for reflection and dialogue** on the social and environmental challenges that concern them, collaborating to imagine solutions and reinvent realities.\n\n[](https://www.youtube.com/embed/-rXmPxZquV4?si=EvdBHj_yBrgGiH-c)\n\"We need to **invent the tomorrow we want to live in**. **Involving young people** in the ideation of proposals and in action for the social challenges of their communities is essential to make them protagonists and participants in their future, turning their energy into concrete actions with positive impact,\" explains María Fernanda Torres, a member of the project. \"De tu Arte al Mío\" has already begun its fundraising efforts to continue taking steps towards that future; if you want to **collaborate on their campaign**, [click here](https://crowdfunding.explorerbyx.org/de-tu-arte-al-mio/4146).\n\n> Remember that **you too can have access to the community and the necessary tools** to receive support from Santander X Explorer in a crowdfunding campaign: can you imagine what would happen if your idea were selected? For that, you must first [pre-register in our program](https://explorerbyx.org/lk/Pza6)\n",{"_42":6,"_43":22,"_44":1064,"_46":1065,"_20":1068,"_55":1069,"_58":1070,"_60":1071,"_62":381,"_64":66,"_65":66},"3, 2, 1... Launching! \"De tu Arte al Mío\" starts its crowdfunding campaign",{"_48":1066,"_50":1067},"/assets/images/detuartealmio-logo.jpg","Logo De tu Arte al Mío",[22],[57],["D",1710374400000],1438,{"_33":19,"_34":1073,"_36":1074,"_38":1075,"_40":1076},"en/studia-lanza-su-campana-de-crowdfunding","studia-lanza-su-campana-de-crowdfunding","**StudIA (Spain)**, one of the [20 ideas selected](https://explorerbyx.org/en/blog/posts/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding/) to receive **support from Santander X Explorer**, has launched its **crowdfunding campaign**.\n\n[](https://www.youtube.com/embed/H-Gdc3XbkhQ?si=0Cj-itM5QwvejQNu)\nThe project consists of an **educational platform** that uses **artificial intelligence** to customize each student's **learning experience**. From adapting curricula to generating specific resources, this idea focuses on **boosting academic performance and efficiency**, thus **addressing SDG 4, Quality Education**, of those set by the UN in the 2030 Agenda.\n\n\"I want to have the freedom to materialize my ideas and **make a difference in the world** through a unique product or service,\" explains Álvaro Pérez, a member of the team. **Fundraising** has already started for StudIA; [here](https://crowdfunding.explorerbyx.org/stud-ia/4139?user-lang=EN) you can see the status of their campaign and, if you want, contribute to it!\\\nDo you also have an **idea to connect with your future through entrepreneurship**? [Pre-register for Santander X Explorer](https://explorerbyx.org/lk/Pza6): if you are chosen, you could soon be launching **your own crowdfunding campaign**!\n",{"_42":6,"_43":22,"_44":1077,"_46":1078,"_20":1081,"_55":1082,"_58":1083,"_60":1084,"_62":381,"_64":66,"_65":66},"StudIA launches its crowdfunding campaign",{"_48":1079,"_50":1080},"/assets/images/logo-stud-ia.jpg","Logo Stud-IA",[22],[57],["D",1710288000000],961,{"_33":19,"_34":1086,"_36":1087,"_38":1088,"_40":1089},"en/prototipado-de-negocios-feministas-cuales-son-los-tips-que-debes-aplicar","prototipado-de-negocios-feministas-cuales-son-los-tips-que-debes-aplicar","“**Feminism** can help build a [different way of entrepreneurship](https://explorerbyx.org/en/blog/posts/glosario-para-emprender-en-igualdad/).” That's how **Patricia Araque, Executive Director of Santander X Explorer**, kicked off the workshop on **feminist business prototyping** held on **International Women's Day** [(March 8th)](https://explorerbyx.org/en/blog/posts/8m-refuerza-la-lider-en-ti/).\n\nThis type of entrepreneurship proposes a **restorative framework** that puts **people at the center**, in contrast to the **hegemonic model**, which puts **money at the center** (and leads to **toxic startups**). How can we avoid falling into these practices? **How to prototype our business from a feminist point of view?** Take a look at these tips (and [here](https://www.youtube.com/watch?v=FBrNlik71qI) we leave the session):\n\n1. **Practice self-care**. Feminist prototyping is an **ongoing process** that needs to be constantly renewed and revisited. It's like a spiral staircase: you can go up or down, it's cyclical, and **there's nothing definitive**. This allows us **not to feel anxious**.\n2. Place importance on the **reproductive dimension of your project** from the start: periods of listening to customers, calmness, and reflection that lead to working less, flowing, self-care, and caring for others, to well-being. This is **as important as productive tasks**, those directly generating revenue. Both are necessary in the company.\n3. Remember: **you are not your business and your business is not you**. This will help you respect the reproductive dimension of your project.\n4. **Avoid** the inertia of t**urbo-productivism**, which overemphasizes the productive dimension. This will put your project and your health at risk.\n5. Undertake your venture based on what gives you pleasure, **what makes you enjoy the project**. Otherwise, instead of connecting with your own desires, you will connect with those of others, and their narrative will usually be hegemonic and not resonate with you.\n6. **Redefine your concept of success** and find out what it means to you. **Your model of success is the only one that will be valid for you**. Ask yourself if you want to live to undertake or undertake to live.\n7. **Don't lose sight of yourself** in the process of solving your customers' problems.\n8. Try to **make the right decisions at the beginning**, in the early years of your business. And remember that **you can always go back on them**.\n\nReady to apply this **restorative model** to your venture? Get **support from the Santander X Explorer community** and **validate your idea in a safe environment!**\n",{"_42":6,"_43":26,"_44":1090,"_46":1091,"_20":1094,"_55":1095,"_58":1096,"_60":1097,"_62":116,"_64":66,"_65":66},"Feminist Business Prototyping: Tips You Need to Apply",{"_48":1092,"_50":1093},"/assets/images/8m-prototipado-negocios-feministas.jpg","Prototipado negocios feministas",[26],[57],["D",1709769600000],2252,{"_33":19,"_34":1099,"_36":1100,"_38":1101,"_40":1102},"en/asi-conecta-un-coordinador-de-santander-x-explorer-con-los-participantes-del-programa","asi-conecta-un-coordinador-de-santander-x-explorer-con-los-participantes-del-programa","Álvaro Tomás García is **Coordinator of Santander X Explorer at the Universidad Complutense de Madrid** and CEO and co-founder of **Paradise Events**, the project with which he carried out the programme. He knows the **participant's pains** perfectly.\n\n#### When they start\n\nAs soon as the programme begins, he starts his work as a coordinator:\n\n* It's important for participants to know that they belong to a group, that they are not alone. Álvaro welcomes them with an [in-person onboarding](https://www.linkedin.com/feed/update/urn:li:activity:7163471982603235328/) session in a university space.\n* On that **first day**, he suggests they [pitch their project](https://explorerbyx.org/en/blog/posts/las-5-normas-para-escribir-tu-pitch/) to try to reduce one of their biggest nightmares: speaking in public about their idea.\n\nThese two things: seeing the faces of other entrepreneurs in the same situation and presenting their idea publicly are, for most, tough steps. However, by the end of the 12-week programme, when they do a new pitch, they not only come with **greater confidence** but also witness their own **evolution**.\n\n#### During the programme\n\nÁlvaro describes himself as a somewhat \"rough\" Coordinator (\"although halfway through the programme, the Explorers thank me for being like that,\" he says), especially when they raise **technical issues** related to **platform management**, for example. In these cases, he advises them **\"not to get used to the 'quick answer'\"**. His tips in this regard:\n\n* Everything is on the **Explorer Platform**. The first step is to **refer them there**.\n* And if not, to the [WhatsApp group](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje/) they belong to.\nThey must be encouraged **to network to solve issues among themselves**.\n\nThis is how real entrepreneurship begins, by being 'independent' and solving things on their own. Along the way, they will have many supports and contacts, but only they can lift and achieve their project,\" he explains. And he gives us **many more tips**.\n\n#### When they need a team...\n\n\"Without a team, there is no future in a project: even if you're the best chef in the world, you still need the best cooks by your side.\" What should be done to find the right people? Álvaro's advice is:\n\n* If they are **networking**, they should try to let everyone know they are looking for teammates.\n* Writing in the Santander X Explorer **WhatsApp groups** they belong to is one of the best solutions: someone is sure to be able to pass on a contact.\n* Go to the corresponding faculty (for example, if they are looking for a programmer, go to the Computer Science faculty) and **post an announcement**.\n* Be very clear about what they are **going to offer** (a salary, a percentage of the company, conditions...), as this is the first thing they will be asked. \"I know this is difficult, but if they don't (do it this way), they lose opportunities,\" and the people who might be interested \"won't see a solid project,\" he explains.\n\n#### When I start selling... do I have to incorporate my company?\n\n\"This is a very frequent question\". Álvaro's recommendations in this case are:\n\n* When you start invoicing and, therefore, it is necessary to register in order to pay the corresponding taxes, you must **first** do so as a **self-employed** person. Each country has its own processes for this registration.\n* If the **business is profitable** and growing, **the company will follow**. However, Explorers should be warned that, when they set up as a company, **the tax obligations are bigger**; even so, \"it's a blessing to have to create a company because turnover is rising,\" says the Coordinator of Santander X Explorer at UCM.\n\n#### Where is the funding?\n\n\"Keep calm. First, they need to get an MVP, solidify the idea, create a forecast for 2, 3, and 5 years, pitch confidently...\". Álvaro explains that his advice is:\n\nTell them to **get this step out of their heads**, at least **during the early stages** of their entrepreneurship (for example, during the 12 weeks of Santander X Explorer). Thinking about funding at this stage will only lead them to think about a distant future when their idea isn't even consolidated in the present.\n\n#### What if a project changes its name?\n\nSpoiler: Nothing happens. It's one of the **recurring doubts**. \"They are very afraid of change,\" explains the Coordinator at the UCM. Here, he recommends making it clear that \"**it's more important to finish the programme** with all deliverables uploaded and the knowledge acquired than a name. **Santander X Explorer is a space for us to unleash all our ideas**; nobody will penalize or raise objections if there's a modification.\"\n\nTo conclude, Álvaro leaves one of the **fundamental tips**: \"It's important to tell them that **not being number one is not a failure**, that they must go until the end so that they can see an evolution and that they should **not give up along the way**. Entrepreneurship is hard work and they need to know that,\" he adds. Take note of these words and **get ready to raise motivation levels!**\n",{"_42":6,"_43":27,"_44":1103,"_46":1104,"_20":1107,"_55":1108,"_58":1109,"_60":1110,"_62":116,"_64":66,"_65":66},"How a Santander X Explorer Coordinator connects with programme participants",{"_48":1105,"_50":1106},"/assets/images/asi-conecta-coordi-sx.jpg","Image",[27],[57],["D",1709510400000],4653,{"_33":19,"_34":1112,"_36":1113,"_38":1114,"_40":1115},"en/tenian-el-producto-tenian-el-dinero-tu-proyecto-tampoco-seguira-adelante-si-no-cuenta-con-esto","tenian-el-producto-tenian-el-dinero-tu-proyecto-tampoco-seguira-adelante-si-no-cuenta-con-esto","From [time management](https://explorerbyx.org/en/blog/posts/como-gestionar-bien-tiempo/) to **online health**: Adam Skali **participated twice in Santander X Explorer** with two very different ideas... or perhaps not so distant. The first one, in 2019, was MidasTime (Universitat Pompeu Fabra), an **app to help students better organize their daily lives**. He and his teammates (Marc Botifoll, Jonathan Gabriel Piccirillo, and Mikaila Shelton) [were finalists in the Disruptive Technology category of the Explorer Award.](https://www.upf.edu/es/web/e-noticies/home_upf/-/asset_publisher/8EYbnGNU3js6/content/una-app-per-consultar-informacio-nutricional-dels-aliments-millor-idea-del-programa-explorer-a-la-upf/10193/maximized)\n\nAfter their time in the programme, **the project took a twist**. \"We decided to focus on health, as we realized that **the problem we wanted to solve was stress**. We leveraged contacts from networks like [EIT Health](https://eithealth.eu/) (an entity that creates links between companies, universities, research centers, and healthcare providers) and formed alliances while developing the product. **We won competitions** ([AI4 Health](https://ai.cme.ufl.edu/)), the UPF Emprés Consell Social award, and were finalists in the [Johns Hopkins Design Competition](https://cbid.bme.jhu.edu/news-events/design-competition/)... unfortunately, we had to stop the project due to several factors,\" he explains.\n\nOne of them was COVID, which also thwarted the **second idea** he presented to Santander X Explorer: Anatomy Atlas VR, this time at the **Universidad Autónoma de Madrid** and with Rafael Navarro as his partner. But the **entrepreneurial spirit** was still very present (you know what we're talking about, right?) and he decided to continue with a **new project** that this time was going to take him a little further.\n\n#### The importance of the business model\n\nAdam had met Enrique Fernández in one of the contests, who had an idea about a product **capable of detecting dementia at an early stage** and thus increasing the chances of **finding a treatment**. \"It resonated with me on a personal level,\" our Alumni said.\n\nAlthough there were limitations to bringing it to market due to its status as a software product for healthcare, this project was more developed. They won several competitions and **obtained funding**. Everything was going well, they even established agreements to create a **consortium with institutions**; among them, the Hospital Clínic de Barcelona or the National University Hospital of Seoul. But **it didn't quite work out, what happened?**\n\n\"We realized the importance of the business model: **no matter how good a product is and the collaborations you get**, if it's not clear exactly **who will pay for it**, it's very **difficult for a company to continue**,\" says Adam. Interestingly, this aspect had already caught his attention during his first time in Santander X Explorer.\n\n\"The business model and the **go-to-market strategy** are topics that I consider increasingly important and that are often overlooked because **we focus on the product and marketing**. In Santander X Explorer, I realized not only how important these points are, but also **how broad the world of entrepreneurship is**. I was also surprised by the quality of the [guests at the TalkX](https://explorerbyx.org/en/blog?tags=TalkX) and the people who were there to help you; when you're starting out, you really appreciate **having great experts willing to share their experience**. They helped us **understand the limitations** of certain approaches and **shape our ideas to make them more 'realistic'**,\" he says.\n\n#### Present and future\n\nAfter spending some time pursuing his education and testing whether all that he had learned would allow him to create a **profitable** and sustainable **business**, Adam is now focused on \"the process of creating ecosystems that foster innovation in the healthcare sector. I have developed my own **framework to optimise decision-making and risk reduction processes**: I have presented it at several conferences and **it has received awards** and recognition. I am co-chair of the Innovation Forum in Barcelona and have helped organise one of the world's largest healthcare conferences, the International e-Health Forum,\" he adds.\n\n\"In the future, I don't know what I could be doing. Over time, **I have focused more on doing projects well, rather than thinking about long-term plan**s. However, my goal will remain the same: to seek ways to **improve the healthcare system through innovation**. The important thing is to contribute where I can, **wherever my skills and experience are useful**,\" he concludes.\\\nAfter all this, do you still have doubts about [joining Santander X Explorer?](https://explorerbyx.org/lk/Pza6) Take a look: \"The programme was a **first step in entrepreneurship**; it gave us the opportunity to have a more systematic and grounded approach to **what it takes to go from an idea to a business**. It opened my eyes to **other opportunities and alternatives** and taught me that **to create change it's important to choose the right tool**. Scientific research, business creation, or something I've been more focused on lately, policy-making, are nothing more than **different paths to make the world a little better**,\" says Adam. Word of Explorer.",{"_42":6,"_43":25,"_44":1116,"_46":1117,"_20":1120,"_55":1121,"_58":1122,"_60":1123,"_62":63,"_64":66,"_65":66},"They had the product, they had the money... Your project won't move forward either if it doesn't have this",{"_48":1118,"_50":1119},"/assets/images/congreso-salud-africa.jpg","Adam Skali",[25],[57],["D",1708646400000],4712,{"_33":19,"_34":1125,"_36":1126,"_38":1127,"_40":1128},"en/hay-una-exclusiva-comunidad-de-emprendedores-y-tu-puedes-ser-parte-de-ella","hay-una-exclusiva-comunidad-de-emprendedores-y-tu-puedes-ser-parte-de-ella","Whether you've been wanting to be part of [Santander X 100](https://www.santanderx.com/es/sites/santanderx100.html) for a while or if it's the first time you've heard this name, you should know that this is the place to be for any entrepreneur: an **exclusive global community** for the **best Santander X startups and scaleups**. And **you can be there** too.\n\nIts goal is to **support the most innovative and high-potential companies** that go through **Santander X**. This support focuses on areas such as **growth** (including economic growth) or improving **productivity**, promoting **networking among community members**, and connecting companies with the **resources** they need to thrive and have a **positive impact on society**. Thus, you gain access to:\n\n* **Training**: specialized programs, talks, and mentoring.\n* **Networking**: with startups, scaleups, and community partners.\n* **Customer**s: potential clients and Fintech Station from Banco Santander.\n* **Talent**: talent pool and summer internships.\n* **Capital**: at Demo Days or specialized Roadshows.\n* **Valuable resources**: university innovation and other valuable resources.\\\n \\\n What do you have to do to **enjoy these advantages and many others**? Sign up for the [Santander X Connects | Way to Santander X 100](https://app.santanderx.com/calls/santander-x-connects-way-to-santander-x-100-20241) **call**. Check if the deadline for submitting the application is open, read the guidelines, and register to, if chosen, receive the **personalized support and customized monitoring** you're looking for.",{"_42":6,"_43":30,"_44":1129,"_1130":1131,"_46":1132,"_20":1135,"_55":1136,"_58":1137,"_60":1058,"_62":381,"_64":66,"_65":66},"There is an exclusive community of entrepreneurs and you can be part of it","description","Whether you've been wanting to be part of Santander X 100 for a while or if it's the first time you've heard this name, you should know that this is the place to be for any entrepreneur.",{"_48":1133,"_50":1134},"/assets/images/semana-2-24-1-com.jpg","Santander X 100",[30],[57],["D",1708387200000],{"_33":19,"_34":1139,"_36":1140,"_38":1141,"_40":1142},"en/mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding","mejorar-el-mundo-como-forma-de-vida-asi-son-los-20-proyectos-seleccionados-para-recibir-acompanamiento-en-crowdfunding","After a first phase in which [30 projects were chosen](https://explorerbyx.org/en/blog/posts/aqui-estan-los-30-proyectos-seleccionados-para-recibir-formacion-sobre-crowdfunding/) to receive training on [crowdfunding](https://explorerbyx.org/en/blog/posts/financiacion-mediante-crowdfunding-herramientas-para-no-arriesgar-en-tu-campana/), **Santander X Explorer** provides an **extra resource to 20 of them**. These will go on to a **second stage** in which they will be provided with a **more personalised tool**: **accompaniment in a fundraising campaign** using this form of financing.\n\nOnce again, we have seen how the **areas that most interest** the entrepreneurs whose ideas have been chosen focus on **education, health and environment**: **16 of the 20 projects selected** propose measures for different problems in these sectors, which are present in the **SDG 2030**. What solutions do they propose?\n\n* **ACCESSABILITY (Inter-American Open University, Argentina)**: an **e-learning platform** for people with hearing disabilities, focused on providing **tools for entrepreneurship**.\n* **AcuRate (University of Porto, Portugal**): digital platform for **integration of acupuncture results** (and related disciplines) that allows **analysis of data from epidemiological studies** using statistical analysis and Artificial Intelligence resources. This provides exploratory results, enabling peer-to-peer comparison of best practices and results.\n* **CERTYCHAIN (University of Vigo, Spain)**: a platform where users and companies can **sign and verify different types of documents**, such as employment contracts, leases, academic certificates, and purchase agreements, etc.\n* **COMIS (Metropolitan Autonomous University, Mexico)**: its goal is to save time and **reduce waste** produced by people who want to cook their own food quickly, healthily, and balanced. The idea is to offer traceability and awareness of the origin of products and responsibly manage leftovers.\n* **DE TU ARTE AL MÍO (Panamerican University, Mexico)**: a project that promotes, disseminates, and drives **social transformation** through artistic and creative experiences.\n* **ECOWATER (National University of La Plata, Argentina)**: creation, development, and implementation of **smart flow meters for efficient water control** and management.\n* **GREENCYCLE (Catholic University of the Holy Conception, Chile)**: an innovative **educational platform** aiming to empower children aged 5 to 14 with knowledge about the **circular economy and environmental sustainability**.\n* **GREENFLUSH (Goethe University Frankfurt, Germany)**: a sustainable toilet rim block designed to **reduce the ecological footprint**.\n* **InfinityBIO (UNIASSELVI, Leonardo da Vinci University Center, Brazil)**: a platform connecting **producers and consumers of ecological agricultural inputs** (fertilizers, fertilizers, seeds, etc.).\n* **KET-BALL (University of the Andes, Chile)**: Russian kettlebells with the ability to vary their weight using sandbags. Can transform into a medicine ball.\n* **LOOKNOR (University of the North Santo Tomas de Aquino, Argentina)**: a **virtual reality game** where a person, through solving challenges and questions, generates metrics to map formations and **universities based on their vocation** and/or personality.\n* **REGANVI (University of Engineering and Technology, Peru)**: a **scalable solutio**n that uses data and contacts to facilitate **interconnection between companies and recycling entities**, transforming how they access recycled products and promoting more sustainable business practices.\n* **SKILLERS (Mexico)**: seeks to turn **learning** into an experience that encourages **children to explore their skills** and interests.\n* **SOPLIT (Catholic University of Uruguay)**: an application in the **gaming and sports** industry. Aims to offer direct benefits to community members and make a societal impact by **donating 10% of its revenue to education-related causes**.\n* **STUDIA (Spain)**: an **educational platform** aiming to change how students learn and prepare for exams through a **personalized, efficient, and effective experienc**e to maximize academic performance.\n* **Study AR (Spain)**: a project that seeks to bring **virtual reality and augmented reality** technologies to children and older adults, complementing **occupational therapy sessions**.\n* **SUNSHINE (University of Xalapa, Mexico)**: a **family restaurant** focused on the **elderly**, providing a unique and **healthy experience**.\n* **TFORESTTAINNING (University of Concepcion, Chile)**: a service for **training, evaluating, and monitoring the fitness and body composition of wildland firefighters worldwide**, workers with high physical demands in an adverse working environment.\n* **UNBLIND (Anahuac University Mexico)**: aimed at people with **visual disabilities**, this project proposes eyeglass frames with integrated cameras and headphones, allowing for various functions such as text-to-audio conversion, distance measurement, or image, color, and face recognition.\n* **YALA (Peru)**: an **auction platform** that functions as a **marketplace**, connecting buyers and collectors with stores and sellers of collectible items.\n\nStep by step, we will see how **in the coming weeks** they all launch their **crowdfunding campaigns** to raise **funding and different types of resources**. Their projects will move forward, exploring ways of **entrepreneurship that improve the world** and, in some cases, reaching the goal of **becoming profitable businesses**.\n",{"_42":6,"_43":22,"_44":1143,"_1130":1144,"_46":1145,"_20":1148,"_55":1149,"_58":1150,"_60":1151,"_62":63,"_64":66,"_65":66},"Improving the world as a way of life: these are the 20 projects selected for crowdfunding accompaniment","Environment, education and health: these are the sectors that recur most frequently among the 20 projects that have been chosen by a jury to go one step further in their search for funding through crowdfunding. What problem have they identified and what measures do they want to implement to solve it?",{"_48":1146,"_50":1147},"/assets/images/semana01_1920.png","20 proyectos seleccionados",[22],[57],["D",1707782400000],5064,{"_33":19,"_34":1153,"_36":1154,"_38":1155,"_40":1156},"en/cuando-decides-emprender-ya-sabes-que-tu-vida-no-sera-facil-te-lo-dice-una-emprendedora","cuando-decides-emprender-ya-sabes-que-tu-vida-no-sera-facil-te-lo-dice-una-emprendedora","She arrived in the United States **without knowing a word of English**, taking jobs as they came up. In one of them, as a receptionist at a radio station, he got the idea for his **first venture**, Voice123, a company that connects speakers with people who need them. And suddenly, boom! **Success**. Is this a **typical story**? No, behind what Tania Zapata told us, there **is much more**.\n\nThis Colombian knows that her venture emerged * ** \"at the right time** because there was a great need for direct contact with voice actors. We **didn't even know** you could **ask for money** \\[from investors], which forced us to **create a business model** that allowed us to **monetize relatively quickly**. In six months, we were at breakeven*,\" she comments. It's the purest **definition of success… or not?**\n\nNot for Tania: \"*In all my entrepreneurial stories and those of the friends I know, **there's no 'overnight success,' it takes time**.*\" She doesn't say this out of false modesty but from the perspective of someone who **knows perfectly well what it means to undertake** and what skills and **characteristics a person who wants to dedicate themselves to it must have**. There is always a **lot of work behind it**, it is **not a matter of luck**.\n\n[https://www.youtube.com/watch?v=_A7GVqSCQvw](https://www.youtube.com/watch?v=_A7GVqSCQvw)\n\n#### The four key points of an entrepreneur\n\n\"*Something very important to value is the [soft skills](https://explorerbyx.org/en/blog?tags=Soft+skills) you bring to your company*,\" says Tania. She highlights **four** above all:\n\n**Commitment**: \"*When you decide to become an entrepreneur, you already know that your life won't be easy, it's a 100% commitment*.\"\n\n**Celebrate your own success**: \"*The entrepreneurial journey is hard and full of frustrations. The best way to get through it is to **celebrate the 'small wins,'** reward yourself for them*.\"\n\n**Choosing your team wisely**: \"*Sometimes you want to **spare the team the pains you have**. There are things you can share with them and things you have to carry alone. The main thing is to **surround yourself with people who have been through the same process** and who listen to you, who say, '**I understand**' and tell you how they solved that problem*.\"\n\n**Resilience**: \"*It's **the most important thing**, getting up \\[after every blow] and thinking, 'How am I going **to solve** this so that my company can move forward?' And always with the clarity of knowing when to close the company*.\" How do you identify if that day has come? \"***If you have tried all forms of monetization, creating value**, and haven't succeeded, that's the moment*.\"\n\n#### How to make your project take off\n\nThe CEO of [BunnyStudio](https://bunnystudio.com/es/) knows very well **what concerns an entrepreneur** from the perspective of [creating a company](https://explorerbyx.org/en/blog): how to give wings to a project? Take note of a very interesting concept, **small successes**: \"***Projects that have already made money on their own**, that have had certain successes, even if small, in what they have done*.\" Does it sound familiar?\n\nIndeed, at Santander X Explorer, we repeat it many times: **you have to achieve profitability to then seek investment**. And one way to do it is **crowdfunding**. [Pre-register](https://explorerbyx.org/lk/Pza6/) in the programme, and if selected, not only will you receive **training** on this form of financing, but your project **could also receive personalized support in a crowdfunding campaign**!",{"_42":6,"_43":29,"_44":1157,"_1130":1158,"_46":1159,"_20":1162,"_55":1163,"_58":1164,"_60":1165,"_62":148,"_64":66,"_65":66},"\"When you decide to become an entrepreneur, you already know that your life won't be easy.\" This is what an entrepreneur tells you","Tania Zapata is an entrepreneur, investor, and CEO of BunnyStudio, a company she founded herself. She shared her experience and many tips with everyone attending her TalkX, the first of the year.",{"_48":1160,"_50":1161},"/assets/images/talkx-tania-zapata.jpg","TalkX con Tania Zapata",[29],[57],["D",1707264000000],3072,{"_33":19,"_34":1167,"_36":1168,"_38":1169,"_40":1170},"en/aqui-estan-los-30-proyectos-seleccionados-para-recibir-formacion-sobre-crowdfunding","aqui-estan-los-30-proyectos-seleccionados-para-recibir-formacion-sobre-crowdfunding","At the end of the journey of an idea in [Santander X Explorer](https://explorerbyx.org/en/), **many paths open up**. One of them is completely new: **for the first time, we have established a perk for 30 projects**, who will receive **crowdfunding training**; this resource will help them continue validating their idea in the market, with the customer, and perhaps transition into profitable businesses. **Education, health, and environmental care** are the most recurring areas of the **2030 Sustainable Development Goals** among the chosen ones; we present them without further details.\n\n> Psst, psst... Do you want your project to have the opportunity to **access these resources**? **Pre-register** at [Santander X Explorer](https://explorerbyx.org/en/), and we will notify you when the **next program call opens**.\n\n* **GREENCYCLE (Catholic University of the Holy Conception, Chile)**: an innovative **educational platform** aiming to empower children aged 5 to 14 with knowledge about the circular economy and **environmental sustainability**.\n* **ECOWATER (National University of La Plata, Argentina)**: creation, development, and implementation of smart flow meters for **efficient water control and management**.\n* **KETTLEBELL SOFT VARIABLE WEIGHT AND CONVERTIBLE TO MEDICINE BALL (University of the Andes, Chile)**: Russian kettlebells with the ability to **vary their weight using sandbags**. Can transform into a medicine ball.\n* **STUDY AR (Spain)**: a project that seeks to bring **virtual reality and augmented reality technologies to children and older adults**, complementing **occupational therapy sessio**ns.\n* **GREENFLUSH (Goethe University Frankfurt, Germany)**: a sustainable toilet rim block, designed to **reduce the ecological footprint**.\n* **ACCESSABILITY (Inter-American Open University, Argentina)**: an **e-learning platform** for people with **hearing disabilities**, focused on providing **tools for entrepreneurship**.\n* **LOOKNOR (University of the North Santo Tomas de Aquino, Argentina)**: a **virtual reality game** where a person, through solving challenges and questions, generates metrics to **map formations and universities** based on their vocation and/or personality.\n* **SOPLIT (Catholic University of Uruguay)**: an application in the gaming and sports industry. Aims to offer direct benefits to community members and make a societal impact by donating 10% of its revenue to **education-related causes.**\n* **InfinityBIO (UNIASSELVI, Leonardo da Vinci University Center, Brazil)**: a platform connecting producers and consumers of **ecological agricultural inputs** (fertilizers, fertilizers, seeds, etc.).\n* **DE TU ARTE AL MÍO (Panamerican University, Mexico)**: a project that promotes, disseminates, and drives social transformation through **artistic and creative experiences**.\n* **PROJETO HOOKS (University of Brasilia, Brazil)**: an idea that aims to increase diversity among those **accessing higher education courses** related to information technologies and software development.\n* **COMIS (Metropolitan Autonomous University, Mexico)**: its goal is to save time and **reduce waste** produced by people who want to **cook their own food** quickly, healthily, and balanced. The idea is to offer **traceability** and awareness of the **origin of products** and responsibly manage leftovers.\n* **ATREZZECO (University School of Arts TAI, Spain**): an **accessible props company** for students of artistic careers such as cinematography or fashion design, even for artistic creators with a low budget or small brands or producers.\n* **NBUSCELIAC RAPID TEST (University of Vigo, Spain)**: aims to **avoid invasive medical tests** for detecting celiac disease, moving laboratory tests to medical offices, pharmacies, or the patient's home.\n* **SUNSHINE (University of Xalapa, Mexico)**: a **family restaurant** focused on the **elderly**, providing a unique and **healthy experience**.\n* **YALA (Peru)**: an auction platform that functions as a **marketplace**, connecting buyers and collectors with stores and sellers of **collectible items**.\n* **UNBLIND (Anahuac University Mexico)**: aimed at people with **visual disabilities**, this project proposes eyeglass frames with integrated cameras and headphones, allowing for **various functions** such as text-to-audio conversion, distance measurement, or image, color, and face recognition.\n* **STUDIA (Spain)**: an **educational platform** aiming to change how students learn and prepare for exams through a **personalized**, efficient, and effective experience to maximize academic performance.\n* **SKILLERS (Mexico)**: seeks to turn **learning** into an experience that **encourages children** to explore their skills and interests.\n* **ENDO (University of Porto, Portugal)**: an application that **allows couples to connect and communicate,** independently and anonymously, the **detection of an STD** in case of risk contact. Also aims to provide access to videos and varied information about sexuality.\n* **Kiin-Flex (La Salle University, Mexico)**: a new chemical compound to generate a **smaller, cheaper, and more efficient type of solar panel**.\n* **LEGUT (University of Porto, Portugal)**: technology designed to **identify local food intolerances** in the intestinal tract.\n* **REGANVI (University of Engineering and Technology, Peru)**: a scalable solution that uses data and contacts to facilitate **interconnection between companies and recycling entities**, transforming how they access recycled products and promoting more sustainable business practices.\n* **CERTYCHAIN (University of Vigo, Spain)**: a platform where users and companies can **sign and verify different types of documents**, such as employment contracts, leases, academic certificates, and purchase agreements, etc.\n* **LA RAÍZ (University of Cadiz, Spain**): an **educational hub** aiming to connect the student community with public and private actors to promote and develop practices and actions addressing the **sustainability challenges** of the world.\n* **I'Beauty Digital (Federal University of Rio de Janeiro, Brazil)**: a beauty application based on **circular and collaborative economy** to sell beauty services online.\n* **REALIDADE AUMENTADA PARA PROVAR PRODUTOS (Estácio do Recife University Center, Brazil)**: an **e-commerce platform** that offers customers the possibility to \"try on\" products like clothing, makeup, and furniture using **augmented reality technology**.\n* **TFORESTTAINNING (University of Concepcion, Chile)**: a service for **training, evaluating, and monitoring the fitness and body composition of wildland firefighters worldwide**, workers with high physical demands in an adverse working environment.\n* **GESOF (OMNIDIRECTIONAL FLUID MECHANICAL WIND-SOLAR GENERATOR) (Catholic University of Avila, Spain)**: a generator of **wind and solar energy simultaneously**.\n* **BioCromia pigmentos naturais (Paulista State University Júlio de Mesquita Filho, Brazil)**: development of a **bioprocess for the production of biopigments**, high-value molecules with applications in the pharmaceutical, food, and textile industries, with a view to technically efficient use of by-products from plant biomass in the biorefinery.\n\nOut of these 30 projects, **20 will be chosen to move into a more personalized phase**, where Santander X Explorer will provide **support in a crowdfunding campaign**. Stay tuned, as we will soon know who they are!\n",{"_42":6,"_43":22,"_44":1171,"_1130":1172,"_46":1173,"_20":1176,"_55":1177,"_58":1178,"_60":1179,"_62":1180,"_64":66,"_65":66},"Here they are! The 30 selected projects to receive crowdfunding training","For the first time, we have 30 projects moving into a crowdfunding training phase. Among them, 20 will take a step further and receive support from Santander X Explorer in a fundraising campaign through that system.",{"_48":1174,"_50":1175},"/assets/images/formacion-crowdfunding.jpg","Formación crowdfunding",[22],[57],["D",1706572800000],6983,11,{"_33":19,"_34":1182,"_36":1183,"_38":1184,"_40":1185},"en/tu-no-lo-sabes-pero-eres-una-persona-emprendedora","tu-no-lo-sabes-pero-eres-una-persona-emprendedora","Everyone says **you have to define your future**, but **what if you don't?** Or rather: what if **you know that your future is not going to be like the others'**, even if you don't know exactly what to do to differentiate yourself? The idea of achieving **financial independence** through a project that helps **solve problems** and promotes the well-being of others is on your mind. That's called **entrepreneurship**. And maybe you still don't know it, but you are an entrepreneurial person, and with [Road to Explorer](https://explorerbyx.org/lk/calls-r2e-es), you can take the first step towards tomorrow, your tomorrow.\n\nIt doesn't matter if **you haven't identified a problem** (not to mention its solution) or if you're not sure how to do it, because this programme, created in collaboration with the **Institute for the Future of Education at the Tecnológico de Monterrey (Mexico)**, adapting its **SEL4C methodology**, is going to help you... in just three weeks.\n\n[Sign up here for Road to Explorer!](https://explorerbyx.org/lk/calls-r2e-es)\n\n**First week:** You will learn what **pains** are and which **UN Sustainable Development Goals** ([SDGs](https://www.un.org/sustainabledevelopment/)) are related to the one you have observed in your closest environment.\n\n**Second week**: You will choose a problem and learn about **entrepreneurship to improve the world**.\n\n**Third week**: Using a very **effective methodology**, you will ask yourself the **questions that will lead you to a solution**.\n\nBut that's not all; in [Road to Explorer](https://explorerbyx.org/lk/calls-r2e-es), you will also **find other people** who, like you, are looking for a project or even a team. **Networking**, one of the pillars of entrepreneurship, will be constant in these weeks: not only will you \"match\" to **give or receive feedback** on the tasks you have to deliver, but that contact can go further. Chat, video calls, and comments will help you find partners with similar interests or ideas to yours, and unity is strength!\n\nOf course, you can also start all of this on your own: another goal of this first step is for you to **discover your entrepreneurial skills**, so you will take a test in which you will evaluate these abilities yourself at the beginning and end of the programme. You will be surprised to see how you have evolved! All of this will prepare you for the **next stage**: [Santander X Explorer](https://explorerbyx.org/en/). You are at the beginning of a journey towards the next project that will change the world. Welcome.\n\n*\\*Currently, the programme is only available in Spanish. If you dare to try this language, go ahead!*",{"_42":6,"_43":30,"_44":1186,"_1130":1187,"_46":1188,"_20":1191,"_55":1192,"_58":1193,"_60":1194,"_62":319,"_64":66,"_65":66},"You don't know it, but... you are an entrepreneur","For those who want to start a business but still don't have a concrete idea. For those who wish to change the world with a project, but don't know how to start. For those who need a team before launching their venture. For you: in just three weeks, Road to Explorer turns you into what you've always wanted to be.",{"_48":1189,"_50":1190},"/assets/images/roadtoexplorer.jpg","Road to Explorer",[30],[57],["D",1705881600000],2225,{"_33":19,"_34":1196,"_36":1197,"_38":1198,"_40":1199},"en/por-que-mara-zepeda-tiene-un-album-de-fotos-llamado-momentos-en-los-que-me-senti-viva-de-verdad","por-que-mara-zepeda-tiene-un-album-de-fotos-llamado-momentos-en-los-que-me-senti-viva-de-verdad","\"Every day counts, and it's crucial to **surround yourself with what makes you feel good, alive**. If you don't know what it is, investigate. I have a photo album on my phone called 'Moments When I Truly Felt Alive.' When I'm losing focus at work, I look at it. Every minute of every day, you have the opportunity to connect with your inner child, with things you truly love. You can paint, knit, anything that takes you away from the computer screen and compels your hands to create something with purpose. Find those rituals; they will bring you back to earth.\" That's the advice Mara Zepeda, co-founder of [Cola love](https://www.colalove.co/) and [Zebras Unite](https://zebrasunite.coop/), would give to her younger self. It's also **the most repeated tip from the TalkX** she gave as part of the current edition of the Santander X Explorer programme.\n\nIn addition to seeking what makes you feel alive, Mara also recommended, almost as a **second mantra**, questioning **what the terms you include in the questions you are concerned about mean to you**. How can entrepreneurship have a significant impact? Before that, you need to know what your definition of \"meaningful impact\" is. What should a woman consider when setting up a business? \"Start by determining what it means to you to be a woman and then look for women who share your vision. Are you getting it?\n\n[](https://www.youtube.com/embed/Ra1Tt-iKGDg?si=d5BGOIaLCbZoPM_b)\n### The importance of community\n\nThe need to find others with whom to **build a community** is the **third pillar** of all her lessons; Mara grew up in an environment where collectivity was very present: \"I grew up surrounded by artists, and they **solve problems from a creative perspective**. They also tend to build communities naturally. My parents taught me how to do both by also providing a service to others. “**Life taught me that you can solve complex problems through art**\", she adds.\n\nInterestingly, she recommends **starting in entrepreneurship by addressing \"very basic human needs**: food, housing, childcare, or care for the elderly, health. Jonathan Harris, one of my mentors, talks about 'circles of care': you have to start with your well-being and then move outward, toward those closest to you. From that circle, you move to the community and then to a larger network. Everything you do will be a representation of the strengths or weaknesses of the core, so investing in yourself, in that center, will help you build better products and services,\" she explains.\n\nThe sense of community will not only work wonders with your customers but also within your startup: \"**Community is immunity**. If you surround yourself with people who make you better and whom you can improve, you will create the [social benefits](https://explorerbyx.org/en/blog/posts/nociones-basicas-de-emprendimiento-para-mejorar-el-mundo/) we want in the company. To start, think about what role or roles you can play in a community. And **to improve the distribution of work**, experiment to find the unique skills each person excels in. In communities, it's important how we empower people to be [leaders](https://explorerbyx.org/en/blog/posts/manual-liderazgo-principiantes/), that people see their contributions recognized. This is only achieved if they have seen it in other people in that environment,\" she assures. It's not possible for someone to carry all the responsibility; that causes the famous (and dreaded) burnout and is not sustainable. \"Community is sharing that responsibility, and members share their skills,\" Mara adds.\n\n> \"You have to ask yourself, 'What makes me feel alive?' The process is the product; if you are completely blinded by being in front of the computer for eight hours a day, everything you create in life will be a reflection of that dissociation, that lack of roots. There are ways to find the path to what is important to you.\"\n\n### How to apply journalism to entrepreneurship\n\nIs there a **fourth leg** to this table? Yes, **questions**. Mara studied Journalism and worked in the Economics section during the 2008 crisis. \"That made me see that we had to rebuild the system from scratch, based on principles and ideas that worked for everyone,\" she explains.\n\nBut beyond that, she learned the value of asking the right questions. “Journalism teaches you to research like a researcher, ask great questions, makes you a better listener, and inspires your curiosity.\" You may not know how to start a marketing business, for example, but you can inquire about what you don't know. And here's a fundamental piece of advice: \"**Ask Chat GP**T. Consider **artificial intelligence** as your business therapist; it will give you a raw idea of the answer. Then, engage with people who are specialists in the area you're interested in, from whom you can learn,\" she says.\n\n\"It may sound strange, but I recommend that **if you're starting your entrepreneurial journey, look for resources in journalism**; they will help you change your perspective. Humility, curiosity, and being a person who inspires trust are the keys to being a good journalist and also apply to entrepreneurship,\" Mara comments. **Empathy and listening are very beneficial skills**: paying attention to your team, on the one hand, and to your customers, on the other, about what they find most valuable or aspects of the product they would like to improve will be very useful.\n\n### \"The size of the solution doesn't have to match the size of the problem.\"\n\nThis is the advice from our guest at the TalkX when we asked how to grow. \"It's not just about going up; it's about deepening, seeing **how much you learn**. A sunflower doesn't grow exponentially; Nature has limits, and we must accept them. We have to question the sustainability of scaling at all costs and look at more organic models. Growing all the time and at any cost is not natural,\" she adds.\n\nIn any case, progression can be measured, and for that, Mara recommends Nora Bateson's work on **warm data**. \"For example, having a conversation with another person, we are already learning something together, and that, in itself, is a measure,\" explains this social entrepreneur with a smile.\n\nAll this is well and good, but we haven't talked about the beginning yet, about starting somewhere. And you may have **several ideas for entrepreneurship**, so **how do you choose one?** Wait a moment... Do you have to choose only one? \"**I recommend doing them all at once**. For three weeks, talk to people who have the problems you're trying to solve, listen to what they say about their needs. At the end of those three weeks, you will feel great relief because you won't have had to choose just one thing, and you'll say, 'I have three hunches, one and two are interesting, I'll set aside the third for now.' You may find that your projects talk to each other and you may even come up with a fourth business idea that is more holistic and synthesizes the rest. **We need people who are able to think across industries and disciplines**, who can combine them and who have a broader view of the ecosystem. **We need entrepreneurs who have a holistic perspective**,\" he adds.\n\nAnd if things don't go as expected, remember one of Mara's and the entrepreneurial world's **most important mantras: \"There are no mistakes, only lessons**\".",{"_42":6,"_43":29,"_44":1200,"_1130":1201,"_46":1202,"_20":1205,"_55":1206,"_58":1207,"_60":1208,"_62":100,"_64":66,"_65":66},"Why does Mara Zepeda has a photo album called \"Moments When I Truly Felt Alive\"?","The TalkX with Mara Zepeda, co-founder of Zebras Unite, social entrepreneur, and a great communicator, provided us with a thousand and one tips to apply to our entrepreneurial projects. Among all she shared, one thing caught our attention: the name of one of the photo albums on her smartphone, \"Moments When I Truly Felt Alive.\" Why is it called that, and why should you have one too?",{"_48":1203,"_50":1204},"/assets/images/talkx-live-mara-zepeda.jpg","Mara Zepeda TalkX",[29],[57],["D",1702598400000],6941,{"_33":19,"_34":1210,"_36":1211,"_38":1212,"_40":1213},"en/noticionnnnn-tienes-una-semana-mas-para-inscribirte-en-santander-x-explorer","noticionnnnn-tienes-una-semana-mas-para-inscribirte-en-santander-x-explorer","It's been a crazy few months, and maybe you haven't had time to register for the [next edition of Santander X Explorer.](https://app.santanderx.com/workgroups/explorer/5f6d9f0760fcc00019a178e9) But we have thought about all of you, the busy ones and those of you who prefer to leave things to the last minute. **Here comes the most expected news**:\r\n\r\n**YOU HAVE AN EXTRA WEEK TO REGISTER FOR EXPLORER!**\r\n\r\nYes, the deadline extends **until the 19th of December**. Click [here](https://app.santanderx.com/workgroups/explorer/5f6d9f0760fcc00019a178e9), fill out the form you'll find, and if you are one of the selected individuals, get ready to **radically change your life**. From **29 January, the start date of the programme,** you will begin **12 weeks** during which you will…\r\n\r\n* **Validate** your business idea.\r\n* **Connect with your future**, testing if you can create the economic independence you desire.\r\n* Build a **networking community** with **entrepreneurs from 12 countries**: Germany, Argentina, Brazil, Colombia, Chile, Spain, the United States, Mexico, Peru, Portugal, the United Kingdom, and Uruguay.\r\n* And if, at the end of the programme, your project is one of the chosen ones... you will be eligible for the **support of Santander X Explorer in your crowdfunding campaign**!\r\n\r\n### What you need to know\r\n\r\n* **When do I sign up?** NOW. You have until December 19, but don't wait until the last day.\r\n* **Where do I sign up?** [Here.](https://link.explorerbyx.org/LsT2)\r\n* How much do I have to **pay? Nothing**. Santander X Explorer is free.\r\n\r\nGive yourself the chance to **start 2024 with a very defined purpose** and **fulfill it in 12 weeks**... [Become an Explorer!](https://link.explorerbyx.org/LsT2)",{"_42":6,"_43":30,"_44":1214,"_1130":1215,"_46":1216,"_20":1219,"_55":1220,"_58":1221,"_60":1222,"_62":381,"_64":66,"_65":66},"Today is the last day to register for Santander X Explorer!","We've extended the application period for the next edition of Santander X Explorer, which means you now have an additional week to sign up, until the 19th. Want to know how to do it and what advantages you'll have? It's very simple!",{"_48":1217,"_50":1218},"/assets/images/ampli-convo.jpg","Ampliación convocatoria Santander X Explorer",[30],[57],["D",1702425600000],1395,{"_33":19,"_34":1224,"_36":1225,"_38":1226,"_40":1227},"en/financiacion-mediante-crowdfunding-casos-de-exito-si-se-puede","financiacion-mediante-crowdfunding-casos-de-exito-si-se-puede","Is it possible to raise enough money through [crowdfunding](https://explorerbyx.org/en/blog/posts/financiacion-mediante-crowdfunding-herramientas-para-no-arriesgar-en-tu-campana/) to launch and even sustain a project over time? Yes, and it doesn't matter **whether these ideas are product-oriented or service-oriented**. Beyond well-known examples such as the **Statue of Liberty** in New York (the amount raised for its construction is considered the first crowdfunding in modern history), the **Sagrada Familia** in Barcelona, or the restoration of **Notre-Dame Cathedral** in Paris (along with those related to the creation of movies, books, records, etc.), here are examples that will inspire you:\r\n\r\n1. **Bluesmart: $2 million, 10,000 people**. Tomás Pieruci and Diego Gil were the Argentine entrepreneurs behind this **suitcase with a built-in battery** (remember this detail, because it's important). Thanks to it, your carry-on luggage would lock if ordered from your smartphone, an alarm would sound if you moved away, you could charge other gadgets... It even had a positioning system to locate it, and thanks to another device in the handle, you knew how much it weighed. Unfortunately, the 2018 regulation banning batteries in hand luggage (Bluesmart was not removable) on most airlines forced the company to close.\r\n2. **Loog Guitars: $350,000, over 2,000 people**. This Uruguayan company specializing in guitars for children was born with the goal of bringing music to. Thanks to crowdfunding, it reached the international market.\r\n3. **La casa de la historia: 50 million Colombian pesos**. The publicist Diana Uribe also made use of crowdfunding to create a website where she could share different content (in various formats) explaining current events from a historical perspective.\r\n4. **Diário do centro du mundo: R$ 174,000, 2,364 people**. Journalism in Brazil has become intimately related to crowdfunding in the last decade. The most successful case in the sector was this website; between 2011 and 2015, it conducted seven campaigns and met its goal in all of them, raising R$ 174,000.\r\n5. **Novelistik: 850,000 pesos, 30 people**. This Mexican social platform for self-publishing e-books, founded by Alberto Lujambio and Dave Aroesti, turned to crowdfunding to raise a quarter of its Series B (i.e., the second round of venture capital investment).\r\n6. **Go Parity: the crowdfunding platform for sustainable projects**. In just three years, this Portuguese startup, created to bring together socially conscious investors and sustainable project leaders, supported nearly 50 ideas with a total of 2.2 million euros. Moreover, it avoid the emission of 8,386 tons of CO2 into the atmosphere each year.\r\n7. **Sono Motors: 53 million euros**. This German company has opted for an electric solar car, the first low-cost, mass-produced car of its kind. Its fundraising goal was very ambitious, but they achieved it in record time, one month, through crowdfunding. As they explained, over 75% of the over 50 million raised came from customers who had reserved a unit; another 19% came from investors, and the remaining 6% from various loans and donations.\r\n8. **AllPlants: £4.5 million in two months**. The case of this company that delivers frozen vegan food to your doorstep is an example of how to leverage a very loyal community: they asked their customers, using the same communication channels and language they had always used with them (friendly, inclusive), to help them grow. \"You can invest in AllPlants via crowdfunding \\[...]. This will give you the opportunity to own a part of the company as it expands across the UK, Europe, and beyond. You can invest from £35 to over £100,000. You will be involved in all our campaigns, launches, and activities,\" they explained.\r\n9. **Star Citizen: the biggest campaign in history**. The gaming industry is one of the biggest users of crowdfunding. One of the most successful cases is Star Citizen, projected by Chris Roberts in 2012: a space simulator that set a fundraising goal of half a million dollars. In one month, it had raised 2.1 million just on the platform where the campaign was launched; Roberts' own website raised it to 6.2 million. But it didn't stop there: the fundraising continued over time, and in 2015, just before reaching 40 million dollars, the Guinness World Records recognized it as the largest crowdfunding campaign in history. In 2022, it reached 500 million. However, this case is not free of controversy, as the project is so massive (including A-list actors in Hollywood) that as of September 2023, it still hadn't been launched.\r\n10. **KMINA: €22,000, 300 backers**. This company's crutches have a radical design change compared to traditional ones: they don't cause pain in the hands. But to manufacture the molds, KMINA needed nearly €100,000. They decided to raise the first €20,000 through product crowdfunding, offering one of their crutches, in the future, to users who invested at that time. With this, they would also validate the need they had identified in the market. A total of 300 people were interested, raising €22,000 and pre-selling 400 crutches.\r\n11. **Nanka: closed operations in days**. This restaurant chain was one of the first companies to carry out a crowdfunding operation in Peru; it needed a working capital loan and successfully closed the first round. The financing system was so efficient that they launched two new operations; both closed in days.\r\n12. **Laboratoria Chile: $15 million in 45 days**. This social entrepreneurship project teaches programming to women (18 to 35 years old) without university education, aiming to reduce the gender gap in the IT industry. After an initial course, the organizers saw there was demand, but they had no more funds. They requested $15 million in 2015 and raised it in 45 days.\r\n\r\nPhoto by [Jason Goodman](https://unsplash.com/es/@jasongoodman_youxventures?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) at [Unsplash](https://unsplash.com/es/fotos/mujer-colocando-notas-adhesivas-en-la-pared-Oalh2MojUuk?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash).\r\n\r\nSources:\r\n\r\n[https://emprendedores.es/ideas-de-negocio/emprendedores-financiacion-crowdfunding-dinero-empresa/](https://emprendedores.es/ideas-de-negocio/emprendedores-financiacion-crowdfunding-dinero-empresa/)\r\n\r\n[https://www.cronista.com/infotechnology/entreprenerds/5-exitos-del-crowdfunding-argentino-20161122-0002.html](https://www.cronista.com/infotechnology/entreprenerds/5-exitos-del-crowdfunding-argentino-20161122-0002.html)\r\n\r\n[https://www.universia.net/cl/actualidad/vida-universitaria/3-casos-exito-crowdfunding-latinoamerica-1159875.html](https://www.universia.net/cl/actualidad/vida-universitaria/3-casos-exito-crowdfunding-latinoamerica-1159875.html)\r\n\r\n[https://ddd.uab.cat/pub/trerecpro/2016/hdl_2072\\_266544/TFM\\_-_Fernando\\_Soares\\_-_El_crowdfunding_como_herramienta_de_financiacion_en_el_periodismo_brasileno.pdf](https://ddd.uab.cat/pub/trerecpro/2016/hdl_2072_266544/TFM_-_Fernando_Soares_-_El_crowdfunding_como_herramienta_de_financiacion_en_el_periodismo_brasileno.pdf)\r\n\r\n[https://expansion.mx/tecnologia/2016/10/17/novelistik-un-caso-de-exito-de-crowdfunding-de-equity-en-mexico](https://expansion.mx/tecnologia/2016/10/17/novelistik-un-caso-de-exito-de-crowdfunding-de-equity-en-mexico)\r\n\r\n[https://www.energiser.pt/en/commitment/2020-07-17-Crowdfunding-for-sustainability](https://www.energiser.pt/en/commitment/2020-07-17-Crowdfunding-for-sustainability)\r\n\r\n[https://www.caranddriver.com/es/coches/planeta-motor/a30622809/sono-sion-crowdfunding/](https://www.caranddriver.com/es/coches/planeta-motor/a30622809/sono-sion-crowdfunding/)\r\n\r\n[https://allplants.com/blog/lifestyle/crowdfunding](https://allplants.com/blog/lifestyle/crowdfunding)\r\n\r\n[https://tarrida.co.uk/equity-crowdfunding-success-stories-3-case-studies/](https://tarrida.co.uk/equity-crowdfunding-success-stories-3-case-studies/)\r\n\r\n[https://www.elespanol.com/el-cultural/blogs/homo_ludens/20221013/star-citizen-crowdfunding-eterno-millones/710298968_12.html](https://www.elespanol.com/el-cultural/blogs/homo_ludens/20221013/star-citizen-crowdfunding-eterno-millones/710298968_12.html)\r\n\r\n[https://inversiones.io/blog/que-empresas-se-han-financiado-con-el-crowdfunding-en-el-peru%EF%BF%BC/](https://inversiones.io/blog/que-empresas-se-han-financiado-con-el-crowdfunding-en-el-peru%EF%BF%BC/)\r\n\r\n[https://www.df.cl/empresas/innovacion-y-emprendimiento/reportajes/financiamiento-colectivo-los-casos-de-exito-chilenos/](https://www.df.cl/empresas/innovacion-y-emprendimiento/reportajes/financiamiento-colectivo-los-casos-de-exito-chilenos)\r\n",{"_42":6,"_43":22,"_44":1228,"_1130":1229,"_46":1230,"_20":1233,"_55":1234,"_58":1235,"_60":1236,"_62":195,"_64":66,"_65":66},"Crowdfunding for Funding? Success Stories (Yes, it's possible!)","But, are there real entrepreneurial projects that achieve the dream financing through crowdfunding? Yes, indeed. And their examples are inspiring (spoiler: at least in most cases).",{"_48":1231,"_50":1232},"/assets/images/crowdfunding-ii.jpg","successful crowdfunding",[22],[57],["D",1701475200000],5597,{"_33":19,"_34":1238,"_36":1239,"_38":1240,"_40":1241},"en/financiacion-mediante-crowdfunding-herramientas-para-no-arriesgar-en-tu-campana","financiacion-mediante-crowdfunding-herramientas-para-no-arriesgar-en-tu-campana","Let's start with the basics: what is **crowdfunding financing**? Essentially, it involves financial contributions that individuals, groups, or companies make to a specific project. The idea is that many investors make small contributions to help bring your idea to fruition.\r\n\r\n### Types of crowdfunding\r\n\r\nBasically, there are three types of crowdfunding:\r\n\r\n1. **Crowdequity**: in exchange for their contributions, investors receive **participations or shares in the company** they are financing.\r\n2. **Crowdlending**: investors finance companies through **loans in exchange for an interest rate**. This includes companies that facilitate the financing of businesses by discounting invoices and promissory notes.\r\n3. **Reward or donation platforms**: individuals, in exchange for their contributions, receive **products or experiences**.\r\n\r\n### Where to receive feedback on your crowdfunding campaign\r\n\r\nOkay, crowdfunding convinces you, and you think it's the right [financing method](https://explorerbyx.org/en/blog/posts/como-elegir-forma-financiacion-correcta/) for your project. But before deciding on a platform and launching a campaign, did you know that you can test it as you would with an [MVP,](https://explorerbyx.org/en/blog/posts/que-es-un-mvp-no-es-el-primer-paso-de-tu-startup/) **gathering opinions** to understand how it will be received? This way you will not go blind in your actions and you will even be in time to change a few things. \r\n\r\nThe first thing you need to do is **market research**, meaning, seek validation to reinforce your campaign: talk to people, ask if they have suggestions or how it can improve. And the best places to gather this feedback are...\r\n\r\n1. **[Instagram](https://www.instagram.com/explorerbyx/), TikTok, or WhatsApp**. The most well-known social media and messaging platforms are great places to find information; it's not just about writing a post or publishing a page with your campaign: use the tools to create surveys, and you'll be surprised by the amount of feedback you receive.\r\n\r\n2. [LinkedIn.](https://www.linkedin.com/school/explorerbyx/mycompany/) Your professional contacts will also be of great help in validating your **crowdfunding campaign**, especially if there are mentors among them. Share your idea, and besides collecting data, you'll be making it known.\r\n\r\n3. **FeedbackJack**. Surveys are one of the best ways to get very precise opinions; with this tool, you just have to input the questions you want to ask and to which demographic group they are directed, and it will ensure that it reaches the right users (and provide a detailed report of the results).\r\n4. **PickFu**. On this site, entrepreneurs and crowdfunders can conduct market surveys through polls: ask simple questions to measure consumer interest and preferences, and this tool will send them to your target market. Afterward, it will start generating results. A plus: it's very fast!\r\n5. **SurveyMonkey**. Online surveys with easily usable templates? Use this platform to ask your market what they think of your crowdfunding campaign and whether they are interested in what you offer. The tool will provide you with a link to send the survey and give you a detailed report of the results.\r\n\r\nAnd, of course... [sign up for Santander X Explorer!](https://app.santanderx.com/workgroups/explorer/5f6d9f0760fcc00019a178e9) Not only will you access a community of entrepreneurs of more than 10,000 people from 11 countries, but you'll also get all the advantages of networking and validate your idea without risking anything.\r\n\r\n*Photo by [Jason Leung](https://unsplash.com/es/@ninjason?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) in [Unsplash](https://unsplash.com/es/fotos/10-y-un-billete-de-10-dolares-estadounidenses-SAYzxuS1O3M?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash).*\r\n\r\n*Sources* *[https://www.gestoria.online/financiacion-del-emprendedor-micromecenazgo-o-crowdfunding/](https://www.gestoria.online/financiacion-del-emprendedor-micromecenazgo-o-crowdfunding/)*\r\n\r\n*[https://www.crowdcrux.com/10-sites-to-get-feedback-on-your-kickstarter-or-crowdfunding-campaign/](https://www.gestoria.online/financiacion-del-emprendedor-micromecenazgo-o-crowdfunding/)*\r\n",{"_42":6,"_43":22,"_44":1242,"_1130":1243,"_46":1244,"_20":1247,"_55":1248,"_58":1249,"_60":1250,"_62":116,"_64":66,"_65":66},"Crowdfunding Funding? Tools to avoid risks in your campaign","If you're thinking about financing your project through crowdfunding or simply want to have a clearer understanding of what it consists of (you never know, you might need it later), take a look at what we're going to explain in this post.",{"_48":1245,"_50":1246},"/assets/images/crowdfunding-i.jpg","Crowdfundig tools",[22],[57],["D",1700611200000],3080,{"_33":19,"_34":1252,"_36":1253,"_38":1254,"_40":1255},"en/nociones-basicas-de-emprendimiento-para-mejorar-el-mundo","nociones-basicas-de-emprendimiento-para-mejorar-el-mundo","**Entrepreneurship to improve the world** refers to the ability of a company to **add value to the environment around us** in three main ways:\r\n\r\n* Generating **economical benefits for the society**. \r\n* Protecting and preserving the environment to gain **ecological benefits**.\r\n* Enhancing **people's quality of life** to achieve social benefits.\r\n\r\nSince the beginning, this type of entrepreneurship has a **social purpose** and, throughout its evolution, it establishes relationships with stakeholders who support its main purpose. \r\n\r\nIn one side, its characteristics and areas are related to the **economic aspects**:\r\n\r\n* They must consistently **produce goods and services in a continuous relationship with the market**.\r\n* They are autonomous and make **independent decisions**.\r\n* They have **paid employees**, in addition to **volunteer support**.\r\n* They **take risks to diversify and innovate** with their products and services, seeking new distribution channels to expand their customer base.\r\n\r\nAnd, on the other hand, to **social aspects**:\r\n\r\n* They originate from the initiative of a **group of people pursuing a common goal**.\r\n* They significantly contribute to the **social development of a territory**.\r\n* They make decisions without considering the amount of each member's contribution (**power is not based on the amount contributed**).\r\n* They have a **democratic and participative management model**, where each person has a vote.\r\n* They clearly explain their **social purpose**.\\\r\n *(Saavedra, Camarena, and Vargas, 2020).\r\n\r\n### People who undertake to improve the world\r\n\r\nEntrepreneurs who want to improve the world are characterized by **undertaking innovative and sustainable actions** that bring notable and positive changes in developed economies, providing solutions or alternatives to major community issues. Their main goal is to **create value for society** while seeking financial sustainability.\r\n\r\nThese individuals are considered **social innovators** when:\r\n\r\n* They drive a **valuable change for society as a whole**, sustainable transformation over time, or a new pattern of behavior among community members.\r\n* They take **calculated risks** and promote a self-sufficient society with passion, innovation, creativity, and a desire to improve the environment.\r\n* They are aware of the **responsibility** involved in transforming the environment in social, cultural, economic, and environmental dimensions.\r\n\r\nIn summary, through the creation of social and economic value, entrepreneurship aimed at improving the world contributes to job creation, economic development, innovation, and the formation of social and financial capital. Their main motivation is based on the **need to address social and sociopolitical injustices** experienced by those in need. \\\r\n*(Saavedra, Camarena, & Vargas, 2020).\r\n\r\n### The importance of creating social value\r\n\r\nThe primary goal of any entrepreneurship that aims to improve the world is the creation of social value, meaning that **social objectives are more important than the economic ones**. But, what is social value? It can take many forms, including:\r\n\r\n* Promoting **social inclusion**.\r\n* The **satisfaction of social needs not addressed by the government**.\r\n* The creation of **stable employment**.\r\n* Respectful use of the **environment**.\r\n* Initiatives that contribute to **social cohesion and territorial development**.\r\n\r\nIn general, creating social value refers to **generating positive changes in the quality of life**, whether at an individual or collective level. These initiatives address issues that the State has not been able to resolve for the benefit of disadvantaged individuals, thus contributing to progress in their community or region.\r\n\r\nIn less developed countries, these initiatives focus on providing **basic social services to the most disadvantaged communities**, while in more advanced economies, they concentrate on other interventions such as environmental protection, **cultural promotion**, and support for individuals with disabilities. \\\r\n*(Pérez, 2022).\r\n\r\nThe main objective of initiatives aiming to improve the world through entrepreneurship is to **create social and economic value through businesses and trade**, which means they seek to generate social benefits through commercial exchanges. To achieve this, companies use, among other methods, **corporate social responsibility** or philanthropy practices. Although initiatives to improve the world can lead to governmental, economic, legal, or cultural changes that generate social value, this is not their primary area of action.\r\n\r\nOn the other hand, **social innovation should not be confused with social entrepreneurship**; the former does not seek economic stability but aims to create collaborative and collective actions. Nevertheless, it is beneficial to apply collective actions in social entrepreneurship to achieve a greater impact on society in terms of both time and the number of people benefited. \\\r\n*(Alonso-Martínez, González-Álvarez & Nieto, 2014).\r\n\r\n*Source: SEL4C TEC de Monterrey Manual,* long version. \\\r\n*All quotations are from the text of the manual.",{"_42":6,"_43":26,"_44":1256,"_1130":1257,"_46":1258,"_20":1261,"_55":1262,"_58":1263,"_60":1264,"_62":116,"_64":66,"_65":66},"Basic notions of entrepreneurship to improve the world ","When talking about entrepreneurship, there is a lot of theoretical background, but the information is reduced when we delve into social entrepreneurship to improve the world. ",{"_48":1259,"_50":1260},"/assets/images/emprendimiento-mejorar-mundo.jpg","Emprendimiento mejorar el mundo",[26],[57],["D",1698105600000],4744,{"_33":19,"_34":1266,"_36":1267,"_38":1268,"_40":1269},"en/las-5-normas-para-escribir-tu-pitch","las-5-normas-para-escribir-tu-pitch","Every **entrepreneur** knows how important the [pitch](https://explorerbyx.org/en/blog/posts/cosas-que-debes-hacer-en-un-pitch/) is, that speech in which you need to condense the most important aspects of the project that you are presenting. Writing it to internalize it before explaining it to interested parties is not easy: ideas pile up, they can become jumbled, so it's necessary to provide structure and be concise while conveying everything we want to... Don't panic because we've learned about five simple **rules for writing** your pitch, and we're going to share them with you.\r\n\r\nThese are rules that Amazon has taught its employees, and they can actually be summarized in one: **briefness is the key**. Take a look and apply them to your pitch:\r\n\r\n1. Use **sentences with less than 30 words**. These types of sentences help ensure that your audience doesn't get lost (and you don't either when delivering them). Additionally, they break down information into easily digestible pieces, making it easier to assimilate. To achieve this:\r\n\r\n\\- Focus on **one idea per sentence**.\r\n\r\n\\- A**void expressions like \"I think\"** or \"we should consider.\" These imply an option where your interlocutor may disagree. Replace them with \"we must,\" which **indicates a firm stance**.\r\n\r\n\\- **Remove** anything that is **stylistic**; don't use your pitch to promote your personal brand. There will be time for that later.\r\n\r\n2. **Replace adjectives with data**. Words like \"fantastic\" or \"impressive\" work well in advertising, but pitch-writing rules suggest talking about numbers, as they indicate real results and are more specific. For example, instead of saying \"we have observed a significant increase in demand for our product,\" try stating \"demand for our product has increased by 40%.\" Do you see the difference? This way, you let your interlocutors reach the conclusion themselves that it's indeed impressive.\r\n3. Use the **\"So What?\" test**. If the person listening to you can't identify what you want from them, they'll start thinking, \"So what?\" (meaning, \"What's my role here?\"). This implies eliminating the superfluous: your audience wants to know who does what, for how long, and what results it will bring.\r\n4. **Avoid acronyms, jargon, and trendy expressions**. For some people, jargon and acronyms are abbreviations. But are you sure your audience understands them, knows what you're talking about? If you're unsure whether your audience knows the terms you use, explain them the first time you mention them (especially if they involve acronyms from another language), and then use the acronym for the rest of the speech. For example, let's say you're talking about KPIs. You would need to structure your pitch somewhat like this: \"KPIs, which stands for Key Performance Indicators in English, indicate...\"\r\n\r\nAs for **trendy expressions**, apply the same principle we mentioned regarding adjectives. Instead of \"our project will create a cutting-edge, dynamic, and disruptive app that will revolutionize the world,\" your listener will understand much better something like \"we're launching an app that will enable (explanation of what it does).\" It's much clearer, and you leave the listener the freedom to judge how disruptive, dynamic, and revolutionary it is.\r\n\r\n5. Use **sentences with a simple structure**: subject (who or what you're talking about) - verb (what it does) - predicate (on whom or what it acts). This has a double advantage: it makes things clear, without room for misunderstandings, and it also forces you to use fewer words.\r\n\r\nThere you have it! All set to **create your pitch**, which, thanks to these rules, will be clear, concise, and easily understandable for those who will listen to it. And we haven't even mentioned the advantage it offers you: it will be much easier to remember the key points and present it naturally because the structure will be well-established.\r\n\r\nSource: [Inc.com](https://www.inc.com/jeff-haden/how-does-a-company-worth-over-1-trillion-teach-its-employees-to-communicate-5-ways-to-write-like-amazon.html), from [Alex Garcia's](https://twitter.com/alexgarcia_atx/status/1381066483330117632) X account.",{"_42":6,"_43":26,"_44":1270,"_1130":1271,"_46":1272,"_20":1275,"_55":1276,"_58":1277,"_60":1278,"_62":319,"_64":66,"_65":66}," The 5 rules for creating your pitch","Public speaking, whether in front of potential clients or investors, is crucial, but before that, you need to write down your speech. We're going to share with you five simple rules for writing your pitch, based on those Amazon provides to its employees.",{"_48":1273,"_50":1274},"/assets/images/normas-escribir-pitch.jpg","Rules writing pitch",[26],[57],["D",1697414400000],3754,{"_33":19,"_34":1280,"_36":1281,"_38":1282,"_40":1283},"en/las-tres-claves-de-nico-balestrini-en-la-fundacion-de-un-proyecto","las-tres-claves-de-nico-balestrini-en-la-fundacion-de-un-proyecto","We previously mentioned that [Nico Balestrini](https://explorerbyx.org/en/blog/posts/nico-balestrini-inaugura-las-talkx-de-la-segunda-edicion-de-explorer-en-2023/), a member of [Santander X 100](https://www.santanderx.com/en/sites/santanderx100.html), would be our first guest at the [TalkX](https://explorerbyx.org/en/blog) of the **second edition of Explorer in 2023**. It was a very special conversation, held live in front of those [selected for the Explorer Trip Valencia](https://explorerbyx.org/en/blog/posts/seleccionados-explorer-trip-2023/), which took place in September 2023. All of them, along with the users of [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx), heard the keys of this Argentine entrepreneur when it comes to launching a project.\n\n\"*The first thing is the **idea**, and it's important to keep in mind that you won't be the only one with a good idea in a particular sector. Competition is there... and that means there is a market, a sign that you have come up with something of interest. Then comes the 'roller coaster' phase, the ups and downs. You know you'll go through that; there will be days when you'll even argue with other co-founders: **starting a company is filled with tough moments, and it's necessary to be conscious about that**. In order to o handle it as best as possible, the **third key is listening**: let others share their experiences, how they manage their companie*s,\" he explained. Nico delved into the three concepts with questions from **our host, Aida Khalil, an Alumni Explorer**, and those present in the chat via Twitch.\n\n**The idea**\n\nHow do you recognize a good idea? Nico pointed out three key factors:\n\n1. The **market** it targets is **big enough**.\n2. It has a **good business model**.\n3. It is **well communicated, well-told**. Our guest gave us an important piece of advice in this regard: \"*If you really want to sell something and make a change, do it in person, not in a video call. Of course, initially, contacts will be online, but later on, invest money and time in the journey and visit your client*,\" he added.\n\n[](https://www.youtube.com/watch?v=xhJHnL3Zg3M)\n\n**The roller coaster**\n\n\"*One day you're motivated, thinking you can do it all, and the next day you're not*,\" Nico commented, which is why it's important to **surround yourself with a team** where someone occasionally suggests **taking things calmly**.\n\nOf course, there are **tips for managing these stages**: \"*You have to separate where you want to go with your startup and when you can do it. Always remember to go back and look at why you did things,*\" recommended Origino's COO.\n\n**Listening**\n\nThe **people around an entrepreneur** are one of the highlighted topics for our guest: they not only provide **different perspectives** but are especially important in the early stages. But when we talk about all those around our project, we don't just mean a **network of emotional support** but also the individuals who will address practical aspects: \"*Of course, mentors are very important when you create something new, but at the beginning, it's also essential to have good lawyers and accountants to avoid errors in bureaucracy or when investing money*,\" says Nico.\n\nThere are more mistakes that tend to occur, and the **member of Santander X 100** shared with us the biggest one he had made: \"*I developed a product a lot without validating it as much as I should have. It's a mistake to keep moving forward without users: validate first and pivot as needed*,\" he advised.\n\nNico Balestrini bid farewell to the attendees of his TalkX by recommending **reading Asimov**, among other authors. He then spent nearly an hour with **selected Explorers in a private session**, answering their doubts and questions.\n\n**If you want to see which other outstanding entrepreneurs have participated in our TalkX or discover more entrepreneurship tips, take a look at [our blog](https://explorerbyx.org/en/blog)!**",{"_42":6,"_43":29,"_44":1284,"_1130":1285,"_46":1286,"_51":1289,"_20":1293,"_55":1294,"_58":1295,"_60":1296,"_62":319,"_64":66,"_65":66},"Nico Balestrini's three keys in the creation of a new project","An idea, a roller coaster, and listening; you might think that these three things have nothing to do with each other, but Nico Balestrini, co-founder and COO of Origino, explains how these concepts are related in the creation of a new project.",{"_48":1287,"_50":1288},"/assets/images/nico_balestrini_valencia_portada.jpg","Nico Balestrini en la TalkX de Explorer",[1290],{"_48":1291,"_50":1292},"/assets/images/nico_balestrini_valencia_2.jpg","Nico Balestrini, Explorer TalkX, audience",[29],[57],["D",1696550400000],3500,{"_33":19,"_34":1298,"_36":1299,"_38":1300,"_40":1301},"en/nico-balestrini-inaugura-las-talkx-de-la-segunda-edicion-de-explorer-en-2023","nico-balestrini-inaugura-las-talkx-de-la-segunda-edicion-de-explorer-en-2023","#### Origino is a pioneering startup in the tokenization and traceability of assets in supply chains; Nico Balestrini, a member of Santander X 100 in the Santander X community, is its co-founder and COO. This entrepreneur will be with us in the first TalkX of the new edition of Explorer; we couldn't start better!\n\nMotivating and team building are two of the most important things in entrepreneurship, and [Nico Balestrini,](https://www.linkedin.com/in/nicolas-balestrini--bonvenon/) our guest in the first TalkX of this edition of Explorer (and a member of Santander X 100 in the Santander X community), will talk about it to everyone who attend this talk. It will be on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx), on September 28th at 20:00 PM (Spain time. Click [here](https://time.is/es/2000_28_Sept_2023_in_Spain/Germany/Argentina/Brazil/Chile/United_States/Mexico/Portugal/United_Kingdom/Uruguay/Peru?TalkX_Nico_Balestrini) to find out the time in your country).\n\nThis Argentine entrepreneur has managed to turn his passion into his business idea: a biologist, self-taught technologist, and \"crypto enthusiast\" since 2012, he knows perfectly well what it's like to live as a digital nomad. He's a nature lover, which has led him to focus his activity in Bariloche, in the Argentine Patagonia; from there, he also develops a sustainable wetland conservation project, based on incentives to landowners and the achievement of environmental, social, and corporate governance (ESG) goals by companies.\n\nNico has applied his experience in traceability, supply chains, and tokenization of assets with digital identities to Origino, the startup of which he has been a co-founder and COO since 2019. His technical knowledge combines perfectly with his project management expertise and skills, which make it easier for a company to achieve more efficient results.\n\nAnother of his passions is continuous improvement in all areas (personal and professional), which inclines him towards new environmentally friendly technologies. Likewise, he encourages and values free and open-source software, as well as cryptocurrencies, support from the community for projects, and... the universal language, Esperanto. Has this description piqued your curiosity? Then, don't miss Nico Balestrini's TalkX and ask him anything you want through [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx). Remember: [September 28th at 8:00 PM.](https://time.is/es/2000_28_Sept_2023_in_Spain/Germany/Argentina/Brazil/Chile/United_States/Mexico/Portugal/United_Kingdom/Uruguay/Peru?TalkX_Nico_Balestrini) You're invited!",{"_42":6,"_43":29,"_44":1302,"_46":1303,"_20":1306,"_55":1307,"_58":1308,"_60":1309,"_62":319,"_64":66,"_65":66},"Nico Balestrini inaugurates the TalkX of the second edition of Explorer in 2023",{"_48":1304,"_50":1305},"/assets/images/nico_talkx_post.jpg","Hero image",[29],[57],["D",1695600000000],2154,{"_33":19,"_34":1311,"_36":1312,"_38":1313,"_40":1314},"en/como-se-aprende-en-explorer-estos-son-los-tres-pilares-de-su-metodologia-de-ensenanza-aprendizaje","como-se-aprende-en-explorer-estos-son-los-tres-pilares-de-su-metodologia-de-ensenanza-aprendizaje","#### The main goal of the Explorer programme is for participants to validate their business idea. When they finish, they'll be able to answer the question, \"Does it make sense to continue with this project, is it viable?\"\r\n\r\n*By Patricia Araque, CEO of Explorer.*\r\n\r\nTo get there and, at the same time, to ensure that Explorer participants develop a range of entrepreneurial skills that will serve them not only in their project but also in any professional or academic field, Explorer uses a methodology based on three key ideas:\r\n
\r\n1. Social learning.\r\n2. Learning by doing.\r\n3. Flipped learning.\r\n\r\n#### **Social learning: In Explorer, you're never alone**\r\n\r\nExplorer combines individual and group activities, synchronous (happening at a specific time for everyone), and asynchronous (flexible in timing and tailored to each person's schedule) activities. All of them are grounded in the community, because in Explorer, you learn with and from your peers.\r\n\r\nThere are group work sessions, Q&A sessions with experts, networking activities... But even the digital itinerary, where content is addressed individually, provides tools for participants to converse and share reflections with other program participants.\r\n\r\nThis happens because we understand the importance of activating what we call \"hive intelligence.\" Although it's true that you learn a lot from expert individuals who have already walked part of the journey, sharing concerns and doubts with other entrepreneurs who are facing the same challenges and moods as us is also very valuable. Learning within a community is one of the greatest benefits of a programme like Explorer, because you not only gain knowledge but also contacts (which, moreover, come from a global network in which you meet people from all over the world).\r\n\r\nOne of our favorite activities is Explorer Friday, an in-person networking event, self-organized by the Explorers themselves, taking place in many locations around the world simultaneously. The idea is to be having drinks in Buenos Aires, knowing that on the same day, colleagues are doing the same thing in Barcelona, Mexico City, London, Sao Paulo, Miami, or Berlin; that's how ubiquitous the Explorer community is.\r\n\r\n*This way of learning is crucial for incorporating entrepreneurial skills related to teamwork and leadership by taking the initiative.*\r\n\r\n#### **Learning by doing: experimenting is the path**\r\n\r\nAnother fundamental pillar of Explorer is the famous \"learning by doing.\" From the very beginning, participants in the programme build their projects by \"exploring\" the world. Each theoretical content will push them to act, to take action.\r\n\r\nThroughout the twelve weeks, they will have to complete a series of deliverables (or tasks) about their idea that won't just remain in theoretical knowledge. Their execution will drive them to engage with their peers and potential users and customers of their product or service. Without realizing it, in addition to validating their business idea, they will be growing as professionals and as individuals. There is nothing like throwing yourself into the real world to move forward.\r\n\r\nThis type of learning is linked to (and complements) the Effectuation methodology, where the focus isn't on finding the means to achieve a goal but rather, with the means at hand, creating solutions and making progress. In Explorer, entrepreneurs discover tools that they might not have known were within their reach and apply them to continue with their idea or pivot if necessary.\r\n\r\nIf in the end, the project they enrolled with is not viable, they will take away all that knowledge and those skills. And they will be able to try again! That's what entrepreneurship is about – understanding that rejection isn't a bad thing, just something that happens and that there are countless opportunities to move forward with projects that enable financial independence, yes, but also improve our communities and build a better world.\r\n\r\n*This is the best way to incorporate entrepreneurial skills like opportunity identification, experiential learning, and creativity.*\r\n\r\n### **Flipped learning: you are the protagonist**\r\n\r\nIn Explorer, there isn't a figure of a teacher or an entrepreneurship expert who explains the content. The participants are their own teachers, as we employ the so-called \"flipped learning.\"\r\n\r\nIn the first step, at their own pace, they familiarize themselves with the concepts and proposed exercises. From there, they experiment, research, and then participate in sessions with experts who are there to provide feedback on their progress and answer their questions.\r\n\r\nThese Explorer Experts aren't teachers; there isn't a one-way relationship with them. It's a conversation from which participants benefit the most if they've previously autonomously engaged with the content and the proposed deliverable.\r\n\r\n*This way of learning is essential for the development of entrepreneurial skills such as autonomy, self-awareness, motivation, and perseverance.*\r\n\r\nThese are the three pillars on which Explorer is built. However, in parallel, we complement this methodology and activities with two tools that play a crucial role in the program:\r\n\r\n* Explorer Coach: This micro-podcast is hosted on Spotify and accompanies the Explorers during the twelve weeks of the programme to help them manage their emotional well-being in a transformative process like this. All the details are in the article [\"Explorer Coach, our contribution to early-stage entrepreneurial mental health\".](https://explorerbyx.org/en/blog/posts/salud-mental-emprendedora/)\r\n* WhatsApp Group: Participants can always turn to their group and their Connectxr, as well as the Community leaders of the Explorer team. They will support them throughout the process via WhatsApp. You can learn more details about how we use the messaging tool in this article: [\"How we use WhatsApp in Explorer as a teaching-learning tool”.](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje/)\r\n\r\n",{"_42":6,"_43":27,"_44":1315,"_46":1316,"_20":1319,"_55":1320,"_58":1322,"_60":1323,"_62":148,"_64":66,"_65":66},"How do we learn in Explorer? These are the three pillars of its teaching-learning methodology.",{"_48":1317,"_50":1318},"/assets/images/metodologia-explorer.jpg","Photo of two people",[27],[1321],"Explorer by X",["D",1695340800000],5921,{"_33":19,"_34":1325,"_36":1326,"_38":1327,"_40":1328},"en/chatgpt-explorer-aliado-no-enemigo","chatgpt-explorer-aliado-no-enemigo","\n![Hero image](/assets/images/2023_06_ChatGPT-AI.jpg)\n\n#### It is impossible to escape the influence that artificial intelligence (AI), also known as ChatGPT, has on education, as it has rapidly entered our lives. At Explorer, we work to transform the perceived risks into opportunities that enhance the learning process.\n\nIs [WhatsApp](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje/) nothing more than messages and noise? At Explorer, we integrate it as a **learning tool,** and now this application is an integral part of our program. Are the concerns and interests of [Generation Z](https://explorerbyx.org/en/blog/posts/generacion-z-aprender/) obstacles in education? By analyzing them, we turn them into **opportunities** that allow us to adapt to the needs of the participants, who primarily belong to this generation, without losing our objective. Now, **artificial intelligence** emerges in the form of images and text generated without human involvement. Once again, at Explorer, we address the **possibilities it brings to educational processes.**\n\nThe **digital universe** is constantly evolving, and we cannot ignore it, especially when we can make it work in our favor. Let's take the **metaverse** as an example, which seems almost obsolete considering how quickly new AI possibilities develop. When the **first edition of Explorer began in January 2023,** we decided to celebrate with a party in a **virtual space** where participants could **meet, chat with each** other, and **ask questions to the team.** It was a complete success. In fact, we closed these **12 weeks of the program** with another similar event, where we announced the [projects selected for the Explorer Trip.](https://explorerbyx.org/en/blog/posts/seleccionados-explorer-trip-2023/)\n\nWe believe that **artificial intelligence** will serve us to **add more benefits to entrepreneurship education in these early stages.** However, before that, we must understand the changes it entails and how to apply them. One of the most relevant changes is the possibility for each participant in Explorer to **\"customize\"** the curriculum, adapting it, if necessary, to a **more understandable or accessible language** (although we have success stories in previous program editions where participants have advanced their projects without needing such assistance).\n\nWe can quickly **identify the most challenging areas** and provide an effective response with a strategy that **maintains motivation** during those moments. If many participants struggle with the same task or assignment, artificial intelligence can identify specific concepts or information they are not understanding, giving us the opportunity to **improve the materials or the method.** This is just one of the \"Five Potential Benefits of AI in Education\" highlighted by [Matthew Lynch.](https://www.theedadvocate.org/benefits-artificial-intelligence-education/) We take note of the other four.\n\n* **Individualization:** AI systems easily adapt to the learning needs of each individual and can provide guidance based on their strengths and weaknesses.\n* **Tutoring:** Artificial intelligence can calibrate each person's learning style and pre-existing knowledge to offer personalized support and guidance.\n* **Grading:** We are not referring to correcting tests, but to collecting data on each individual's performance and even **scoring assignments** that require writing (some high school teachers already use ChatGPT for this purpose). It is worth noting that, as we mentioned when discussing validation, at Explorer, we believe that **grading tasks can be even counterproductive** at such early stages of entrepreneurship. However, enriching the AI with community contributions and using it to provide asynchronous feedback can be an interesting approach that leads us directly to the fourth point.\n* **Comments:** Participants who feel uncomfortable \"asking others for their opinions due to fear of criticism\" can start by seeking input from AI, making the necessary mistakes to learn and receiving the necessary feedback to improve. These are Lynch's exact words in quotation marks, and once again, we emphasize that **at Explorer, we advocate for peer learning and embracing mistakes as part of the entrepreneurial journey.** Can artificial intelligence provide support and encouragement in the same way as someone who is going through similar training processes, experiencing similar frustrations and aspirations? We believe that **the community and communication among participants are irreplaceable.** However, it is undeniable that ChatGPT, to name the bot we all think of, can be used to moderate these groups and make suggestions or offer a perspective that may not have been considered before.\n\n**What if participants ask ChatGPT to do all the work?** Let's be honest: if this possibility occurred to us, it is evident that it has occurred to the Explorers as well, and they have indeed explored it, sometimes with successful outcomes. So, **should we prohibit ChatGPT from being used to complete assignments** (as if methods to \"facilitate the task\" had never existed)**?** In our opinion, no. Once again, **integration is the key:** some American schools have conducted experiments by asking their students to use this tool to outline a project, which they subsequently develop. **The results have been promising** because the students have demonstrated a **better understanding of the subject matter.** By carefully considering the arguments and reviewing their work if it did not align with their intentions, they **gained a deeper comprehension of what they were addressing.**\n\nThe same outcome applies to entrepreneurship; any method that forces a person to concentrate on their work and seek different perspectives leads to **improved learning.** Of course, individuals must be able to distinguish valid information from inaccurate or biased data. Let us remember that ChatGPT is not infallible and does not always provide correct answers, as it also relies on erroneous, biased, or imprecise data. However, even this can work in our favor, as it gives us the opportunity to teach Explorers how to research and differentiate between what is true and what is biased information. Ultimately, **the definitive confirmation** of their correct steps will come from **validating their ideas in the real market,** which is something we encourage and emphasize throughout the Explorer program. As explained [here](https://explorerbyx.org/en/blog/posts/generacion-z-aprender/), **it is the best feedback they can receive.**\n\nNot to mention the possibilities that AI opens up regarding the **projects** themselves. We firmly believe that many entrepreneurs will apply AI to their ideas. **Improving the quality of education** directly contributes to the achievement of **SDG 4,** one of the 17 Sustainable Development Goals that projects presented to Explorer must align with. How AI will be used to bridge the technological gap poses an interesting challenge, and we are part of it.\n\n\\*This post has been written without the help of ChatGPT or any other type of AI🙂.\n\nSources:\n\n[_https://acerforeducation.acer.com/education-trends/education-technology/how-artificial-intelligence-can-impact-on-the-schools-of-tomorrow/_](https://acerforeducation.acer.com/education-trends/education-technology/how-artificial-intelligence-can-impact-on-the-schools-of-tomorrow/) \n _[https://es.unesco.org/themes/tic-educacion/inteligencia-artificial](https://es.unesco.org/themes/tic-educacion/inteligencia-artificial) [https://onlinedegrees.sandiego.edu/artificial-intelligence-education/](https://onlinedegrees.sandiego.edu/artificial-intelligence-education/)_ [_https://www.nytimes.com/2023/01/12/technology/chatgpt-schools-teachers.html_](https://www.nytimes.com/2023/01/12/technology/chatgpt-schools-teachers.html)\n\n_Image of_ [_Mohamed Nohassi_](https://unsplash.com/@coopery?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) _in_ [_Unsplash_](https://unsplash.com/es/fotos/-0xMiYQmk8g?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)_._\n\n",{"_42":6,"_43":27,"_44":1329,"_1130":1330,"_46":1331,"_51":1333,"_20":1336,"_55":1337,"_58":1338,"_60":1339,"_62":195,"_64":66,"_65":66},"ChatGPT is an ally, not an enemy","",{"_48":1332,"_50":1305},"/assets/images/2023_06_ChatGPT-AI.jpg",[1334],{"_48":1332,"_50":1335},"Gallery image 00",[27],[57],["D",1687305600000],8251,{"_33":19,"_34":1341,"_36":1342,"_38":1343,"_40":1344},"en/como-elegir-forma-financiacion-correcta","como-elegir-forma-financiacion-correcta","\r\n![Hero image](/assets/images/2023_05_Financiacion.jpg)\r\n\r\n#### Whether you're at the beginning of your entrepreneurial journey or you're trying to grow your business, you've already noticed that raising money is no easy task. Luckily, there are more alternatives: we tell you how to choose the right form of financing for you.\r\n\r\nFirst, let's ask ourselves an important question: [**why do you need financing?**](https://explorerbyx.org/es/blog/posts/como-conseguir-financiacion-para-emprender/) The answer seems obvious: any business runs with money, and **capital is the engine of your project.** But there is much more to it: that financial backing will help you get off the ground, help you grow, and expand to achieve your goals. If you know how to **choose the right form of financing**, your startup will consolidate and become bigger and more productive.\r\n\r\n#### **How much money do you need... and for how long?**\r\n\r\nStart doing the numbers and think, especially, about the **time frame**. To do this, try to \"translate\" into numbers each of the decisions you have planned; **this way you will know the expenses your company will have**. Take into account, for example, these variables:\r\n\r\n* Initial expenses.\r\n* Supplier expenses.\r\n* The date on which the business will begin to have income.\r\n* Purpose of the money earned.\r\n* Ability to repay the financing and in what installments.\r\n\r\n#### **Advantages and disadvantages of different forms of financing:**\r\n\r\nLet's face it: financing possibilities are not plentiful. In reality, they are **reduced to your own or other people's money** (you borrow it from your family, from a bank, you get grants or you turn to private investors). For any of the chosen forms, the benefits are:\r\n\r\n* **Better control** of your income, debts, and fixed expenses.\r\n* Greater capacity for **commercial negotiation** against other competitors.\r\n* Possibility to **innovate** constantly.\r\n* Access to **complementary financial services**.\r\n\r\nHowever, there are differences if we are talking about the economic **support of private investors or financing yourself.** In the first case, you will have the capital for your startup and greater brainstorming to make the company grow (more \"partners\" in the business will be able to contribute more visions about the project). On the other hand, you will lose independence, since **investors have a voice and a vote** to **control the proper use of the money they have granted.** In addition, if the loan has to be repaid and the interests are high, you may find yourself in a compromised situation to repay the debt in case the business does not go well. If you **\"pull your own chestnuts out of the fire\"** (**i.e. bootstrapping**), you gain autonomy, independence, and speed: you are your own boss and you make the rules. You also have greater security and liability coverage, since by investing your own money, you don't have to worry about the risk that always comes with borrowing from another entity. Among the **\"cons\"** of this method is the need to start from the beginning with a**ll the capital necessary to guarantee the survival** of the company during the following months. Moreover, in some cases, **not having investors means not having credibility**. Why? Because they are the ones who believe in your potential; that, on the other hand, translates into potential business opportunities that you would otherwise lose. And now... to start your career as an entrepreneur! But don't forget something important: **one thing is what you want to do and another is what you can afford.** Be realistic and consider all possible scenarios, because success is also about learning from mistakes! Photo by [Kelly Sikkema](https://unsplash.com/@kellysikkema?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) in [Unsplash](https://unsplash.com/es/fotos/3-Tc_5LROrM?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText).\r\n\r\n",{"_42":6,"_43":28,"_44":1345,"_1130":1330,"_46":1346,"_51":1348,"_20":1353,"_55":1354,"_58":1355,"_60":1356,"_62":116,"_64":66,"_65":66},"How to choose the right financing method",{"_48":1347,"_50":1305},"/assets/images/2023_05_Financiacion.jpg",[1349,1350],{"_48":1347,"_50":1335},{"_48":1351,"_50":1352},"/assets/images/2023_05_Storytelling.jpg","Gallery image 01",[28],[57],["D",1686614400000],3875,{"_33":19,"_34":1358,"_36":1359,"_38":1360,"_40":1361},"en/storytelling","storytelling","#### By Pablo Laporte (www.pablolaporte.com), consultant and coach in storytelling and brand narrative.\n\n#### **What is storytelling?**\n\nStorytelling is a communication tool that uses the elements of storytelling to make communication authentic, emotional and memorable. It is not only about sharing a story, but also about making communication a narrative experience.\n\n#### **How can storytelling benefit my project?**\n\nEntrepreneurship is about creating a product that reaches and stays in its corresponding market. Storytelling is the key tool to get your message heard, to make your message stand out in the [attention economy](https://timelyapp.com/blog/the-attention-economy). Storytelling, to use a metaphor, is your product's suit. Without a story that clearly tells what problem it solves, and how it will change the life of the end users or of the allies you are adding to the project, it will be much more difficult for you to stand out. Basically, accurate storytelling is one that manages to explain and place your product in a concrete reality, but also one that excites enough for others to want to be part of it, either as consumers or as allies (and by allies I mean the potential partners, financiers, business angels or mentors that every entrepreneur needs to reach that market). How can storytelling help your project? Very simple: it will help you make it a reality.\n\n#### **Should I use storytelling in my elevator pitch?**\n\nIf the question is whether you should include a specific story with an introduction, crux, and dénouement in your pitch, the answer is that it is not necessary, far at least, as a rule. But it is true that a pitch is, in a way, a story, since it shares many of its elements. Every story has six elements: universe, character, conflict, message, structure and audience. In that sense, a pitch should always reflect the following six elements:\n\n* **The universe:** your market.\n* **The character:** the entrepreneur and his/her skills.\n* **Conflict:** the problem the product solves.\n* **Message:** the product works and is viable.\n* **Structure:** every pitch, just like a good story, must have a powerful beginning that captures the audience. It must expose the conflict to be able to solve it and, once solved, show a better world. And finally, it must have a memorable conclusion.\n* **Audience:** ideally, an investor. In any case, a good pitch is one that adapts to its audience and embraces it so that it can identify with the product or the protagonist.\n\n#### **Can I make up the stories?**\n\nIt's not that you can't. Of course, you can illustrate a real problem through a fictional story. As long as the story is coherent and sends the message you want to send, you can make up a story. But what is totally wrong is to make up a story in order to pass off facts as true. It is inadvisable for two reasons: if, for example, you are inventing a story in which your product solves a problem when, in reality, you have never managed to make it happen, then you should consider whether you are going down the right direction. The second is that you will lose credibility with yourself and others when they find out.\n\n#### **What exactly is a story?**\n\nA story is a piece of communication that reflects how human beings, through their actions and their ways of facing adversities or challenges, evolve for the better or for the worse. They are examples of how things are from a subjective view of reality. But let's go a little further. Think of an apple. What is an apple tree's apple good for? An apple is, above all, the packaging of a seed. An apple is rich for an animal to eat it and later deposit that seed in another place, where another apple tree will come out. Good. A story is the same, a container that holds a message that is often very simple, almost atomic. For instance: love is the engine of the world (romantic); if you want to, you can (heroic); there is no escaping evil (tragic). In the case of entrepreneurship, your stories should send messages that are as simple: my product works, the market needs my product, and I know what I'm doing. If you are going to use stories, consider beforehand what messages you want to send with them. And remember, a story without a message is an empty vessel.\n\n#### **Does using storytelling mean getting naked, and sharing everything?**\n\nNo. Never. One of the wonders of storytelling is that it allows us to choose a selection of the most relevant and representative facts of what we do. Reality is subjective, so you are free to choose, from that reality, the points that best suit your story. Let me give you an example: it is not the same to say that you started a business because you had no job as it is to say that being unemployed gave you the time you needed to undertake the project of your dreams. Both statements are true in a hypothetical case, but the second one is clearly more effective. You should not confuse authenticity and honesty with not giving the best version of the facts, as long as, as we have already mentioned, those are true and consistent.\n\n#### **Do I have to create a character for my personal brand?**\n\nI am afraid that this answer does not have a yes or no answer, but it is a fact that a large part of the success of many brands and entrepreneurial projects has to do not so much with a persona, but with a personality or, better said, with a personality archetype. The philosopher and psychiatrist Carl Jung, a disciple of Freud, created a sort of classification of the different personalities of human beings, which turned out to be twelve. These twelve archetypes (models, pure essences) have been of great help to the history of modern narrative, as they have provided a shortcut to create character bases that are then molded and shaped. If you read Antonio Núñez's book \"You'd better tell it\", you will find not only a magnificent definition of each of the twelve \"archetypes\", but also a table that indicates that even countries can be ascribed to this typology of archetypes. In the meantime, while you buy the book, you can read [this article](https://www.makinglovemarks.es/blog/arquetipos-de-personalidad-de-marca/) ([English alternative here](https://woven.agency/insights/12-brand-archetypes/)), in which you can also see examples of well-known brands closely related to an archetype. If you want to effectively narrow down all your storytelling, take the time to answer this question: what is the personality archetype of your project? Characters with deep personalities, just like brands, do not always belong to a pure archetype, but to a primary, a secondary and a tertiary one. However, all brands are clear about which is the primary one.\n\n#### **What kind of brand story is mine?**\n\nUnlike archetypes, in which no one doubts there are twelve, there are many theories about how many story archetypes exist, but for the sake of not complicating our lives, we are going to [talk about seven and agree with our friends at Storytelling&Co](https://storytellingdigital.com/2017/10/16/storytelling-7-relatos-universales-para-tu-organizacion/) ([English alternative](https://www.socialmediatoday.com/content/7-story-archetypes-and-how-they-can-dramatically-improve-your-marketing)). In any case, here is an important disclaimer: these elements, the archetypes of characters and stories, must be useful as long as they are a springboard to create authentic and effective storytelling. In no case should they be the opposite, a corset. Your storytelling should always be at the service of your project and be what suits it, never the other way around. If you first choose your archetypes and then try to adapt your project, you will be putting it in serious danger, since your communication may not end up being aligned with your product or yourself.\n\n#### **How much do emotions play a role in the stories?**\n\nEverything. And that's the interesting thing about storytelling. If before we talked about stories as \"vehicles\", we can talk about emotions as \"engines\". Indeed, their very etymology indicates this. The words motion, stimulus, movement or motivation share the same: emotio, which basically refers to moving something from point A to point B. Stories move us, because when they are finished, if they have worked, they will have made us feel and think to the point of changing our perception or vision of the topic being talked about and empathize with issues we had never empathized with before. Our brand stories must fulfill the same function, to excite, to move towards a change, to make others understand that what we want to solve needs a solution. This is the only way to gain the trust of third parties in the future of our idea.\n\n#### **Does a good story work in all cases?**\n\nA story, no matter how good it is, will never work in all cases, since there is nothing more inaccurate and unpredictable than the outcome of a story. The cliché \"to each his own\" fits well in this case. However, that should not concern you. What you should be concerned about is whether the story you tell yourself works for you, whether it excites you, inspires you and/or encourages you to continue. If it does, then you can be sure that it will work in most cases, and certainly in the important ones.\n\n#### **What are the best channels to use storytelling?**\n\nThere are no best channels, there are better ways depending on the channel. [This article by Lucía Jiménez Vida](https://www.luciajimenezvida.es/storytelling-con-instagram/) explains well how to tell stories on Instagram. Samsung's campaign with the [\\#RedMonkey story](https://ec-global.es/blog/storytelling-en-twitter-redmonkey/) is a great example of what we can get to do on Twitter. But in itself, a network profile, a YouTube channel, or a blog should tell a great story, showing a protagonist who, through his communication and his project, defends a cause, values and a better future. It's much easier said than done, of course, but isn't the challenge worth it?\n\n#### At what stage of development is it advisable to start working on my storytelling?\n\nYou're already late.\n\nPhoto by [Rain Bennett](https://unsplash.com/es/@rainbennett?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) in [Unsplash](https://unsplash.com/es/fotos/un-cuaderno-boligrafo-anteojos-y-una-taza-de-cafe-en-un-Z5JJifMtbCo?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash)",{"_42":6,"_43":24,"_44":1362,"_1130":1330,"_46":1363,"_20":1366,"_55":1367,"_58":1368,"_60":1369,"_62":1180,"_64":66,"_65":66},"Storytelling: everything you need to know in 12 questions",{"_48":1364,"_50":1365},"/assets/images/storytelling-ii.jpg","Storytelling II",[24],[57],["D",1686009600000],10450,{"_33":19,"_34":1371,"_36":1372,"_38":1373,"_40":1374},"en/seleccionados-explorer-trip-2023","seleccionados-explorer-trip-2023","\r\n![Hero image](/assets/images/2023_05_Cohorte-Trip-2023.jpg)\r\n\r\n#### By the end of December, with the second edition of Explorer in 2022, 15 projects were chosen to travel to the upcoming Explorer Trip, which will take place in Valencia in September 2023. However, the projects chosen in the first edition of this year were missing from this Cohort. Do you want to know who they are?\r\n\r\nBy the end of December, with the second edition of Explorer in 2022, 15 projects were chosen to travel to the upcoming Explorer Trip, which will take place in Valencia in September 2023. However, the projects chosen in the first edition of this year were missing from this Cohort. Do you want to know who they are?\r\n\r\nWe are all here; we can pack our bags and head to Valencia because... we already know which projects have been selected for the Explorer Trip! The jury, composed of Experts from the Explorer program, has “given their verdict” by evaluating and selecting one project from each country.\r\n\r\nThese 10 ideas that you are about to discover correspond to the first edition of the program in 2023, and they join the 15 projects that were selected from the second edition of 2022. All of them stand out not only for providing a solution to one of the SDGs 2030 but also for their originality, their evolution in Explorer, and, of course, the team behind them, among other factors. They are projects related to healthcare, education, or the environment. Here is the complete list!\"\r\n\r\n1. **Application of clinical cases for patients and professionals (Argentina, Fundación H.A. Barceló - School of Medicine).** Applying the knowledge acquired at the medicine faculty to real-life clinical cases.\r\n2. **Hemoapp (Brazil, Universidade Federal de São Paulo):** Saving lives and still receiving rewards? With HemoApp, every time you donate blood, you accumulate points to redeem at partner companies.\r\n3. **Durvill (Chile, Universidad Central de Chile).** Biomaterial made from algae.\r\n4. **Share + (Spain, University of Girona).** Domino transplant optimization software to reduce waiting times.\r\n5. **Millietext (United States, Florida International University).** STEM textbook publisher adapted to students: the online publishing platform is free to use.\r\n6. **Artesanía Yuka + Ye (Mexico, Universidad de Guadalajara).** Raising awareness of indigenous crafts, improving the quality of life of Mexico's indigenous peoples, who are considered the most marginalized.\r\n7. **Shared (Peru, University of San Martín de Porres)** Sharing experiences and information with high school students who are undecided about their future career.\r\n8. **IMA - Inventário de Materiais de Apoio (Portugal, Instituto Superior de Engenharia de Lisboa).** Promoting the reuse and management of museology support materials.\r\n9. **Mshahara (United Kingdom, University of Wolverhampton).** Cloud-based payroll and benefits system for employees, helping companies automate these processes, as well as taxes and compliance with personnel regulations throughout Africa.\r\n10. **Business and Human Solutions (Uruguay, Centro de Emprendimiento Facultad de Ciencias Económicas y Administración)** Intervention in companies that request it to identify and manage problems, always from a humanistic approach.\r\n\r\nThe leaders of all these projects will spend a week in Valencia, delving into their idea, receiving mentorship, and practicing networking. This Cohort, formed by Explorers from 10 countries, will work daily at a significant European innovation hub in the Spanish city (although they will surely also find time to have fun, relax, and rest). Soon, you will see some of the selected participants on our social media channels. In the meantime, take a look at what the participants in the previous Trip, held in Porto, told us:\r\n\r\n[](https://www.youtube.com/embed/ZsheEDseuI8)\r\n\r\n",{"_42":6,"_43":30,"_44":1375,"_1130":1330,"_46":1376,"_51":1378,"_20":1380,"_55":1381,"_58":1382,"_60":1383,"_62":116,"_64":66,"_65":66},"The Cohort is complete! We now have all the selected participants for the Explorer Trip 2023",{"_48":1377,"_50":1305},"/assets/images/2023_05_Cohorte-Trip-2023.jpg",[1379],{"_48":1377,"_50":1335},[30],[57],["D",1685318400000],3863,{"_33":19,"_34":1385,"_36":1386,"_38":1387,"_40":1388},"en/actitud-emprendedora-cientifica","actitud-emprendedora-cientifica","\r\n#### Did you know that the best entrepreneur is a scientist? The method used by these professionals to prove a hypothesis will be very useful if you want to test the validity of your idea.\r\n\r\nTo know if something can have an impact on the world, you first **need to know the environment** around you. Looking at newspapers, listening to songs, **podcast or reading about any subject** (there are many disciplines we can learn from) will not only connect us more to our reality, but will also **increase our creativity**, inspire us and improve our entrepreneurial mindset. The key is to absorb, like a sponge, everything that can be very useful. Among the schemes that will contribute the most to our entrepreneurial project is the [scientific method.](https://explorerbyx.org/en/blog/posts/la-clave-del-exito-al-emprender-el-pensamiento-cientifico/) Through processes similar to those applied to [prove a hypothesis,](https://www.elconfidencial.com/tecnologia/ciencia/2015-09-05/asi-funciona-el-metodo-cientifico-claves-para-que-no-te-enganen-con-un-estudio-de-chichinabo_998230/) you can check whether your ideas would have a real impact, would need a **different approach** or if it would be better to discard them directly. Start over again. This way of approaching the validity of a project is very useful to **corroborate its possible success**; in this way, unnecessary expenditure of energy and resources is avoided. To do this, the first step is to **structure a hypothesis.** In entrepreneurship, t**his scheme is often used**:\r\n\r\n1. I believe that (description of the idea or prototype)....\r\n2. for (customers you are targeting)...\r\n3. will achieve (the result of carrying out the idea).\r\n\r\n**How to test the validity of the hypothesis** Once the hypothesis has been defined, a series of steps must be followed to check whether it is valid. **Revise the hypothesis** Check that, in addition to proposing a **realistic solution** to an **existing problem**, the solution has not been tested before. In the scientific field, there are publications that guide specialists to verify that their hypothesis has not been tested. Unfortunately, in the world of entrepreneurship, this type of literature does not exist (and much less, about failures, since **they usually talk about success stories**)**.** To stay up to date, [read as much as possible](https://fourminutebooks.com/best-entrepreneurship-books/) and try to be aware of publications on the subject of your idea. It is possible that **there is already a company** that has come up with a project similar to yours (ideas, especially if they solve real needs, are not usually so original), so it is important to do a **market study** before jumping headlong into developing your startup. **Confirm that you have something new to offer:** maybe your proposal is more effective, smarter or more attractive. Here's **another tip** for this step: from the very early stages of your venture, it is essential to have a **clear identity, a story to tell,** and to define a way of interacting with the world. This will leave a mark and make your project memorable. To review your hypothesis and strengthen it, it is highly recommended to make a [Value Proposition Canvas](https://www.youtube.com/watch?v=xyTOZsT6oKA) and check what your idea really contributes.\r\n\r\n**Let's go to the lab!**\r\n\r\nIt is time to test \"in the laboratory\" the hypothesis we had defined. In our case, we will create a **Minimum Viable Product ([MVP](https://explorerbyx.org/en/blog/posts/que-es-un-mvp-no-es-el-primer-paso-de-tu-startup/))** to [see how our potential customers react](https://hbr.org/2009/02/how-to-design-smart-business-experiments). In order to verify that everything works, we will perform a series of **previews test to our test with the real market**; this will serve to polish the processes and check the usability of our product, especially if it is digital. Once the steps have been perfected, we will launch the product in a controlled environment and, in this way, we will check what level of acceptance it has among the target audience. Normally, these experiments are conducted with a dual perspective: **Quantitative.** We will test the acceptance among a controlled audience, for example, a sample of 200 people. **Qualitative.** We test whether the public responds positively to the idea and accepts it as valid.\r\n\r\n**Measurement**\r\n\r\nThe scientific method is based on measuring and testing, so it is logical that we rely on **metrics** and consider them fundamental to know if our idea will be successful (or to find out what goes wrong). In the case of **digital products**, those metrics will be [KPI'S,](https://www.emprendedores.es/gestion/kpis-clave-y-como-interpretarlos/) number of downloads and/or interactions. If we are talking about **physical products**, we will look at the **number of purchases** or subscriptions to the service. At this moment we must take into account a very important aspect: before starting to measure, it is necessary to establish which metrics threshold we consider a success and which indicators will indicate that we must improve aspects of our product or service.\r\n\r\n**Learning**\r\n\r\nObviously, this process has only one objective: **to learn**. Once we have reviewed the acceptance of the idea and the metrics that indicate what works and what does not, it is time to **implement changes to further improve** the product. And if everything indicates that **our idea is useless.**.. don't despair: you can always u**se what you have learned to launch new projects** or apply it to your work. You will hear many times that **the journey is important,** and that failure is part of success. Logically, a [failed project is not always followed by a successful one,](https://verne.elpais.com/verne/2016/10/17/articulo/1476696931_625160.html) but we will always have a learning experience, skills that will be useful in our working life, and pride of having tried. Photo by [Trust \"Tru\" Katsande](https://unsplash.com/es/@iamtru?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) in [Unsplash](https://unsplash.com/es/fotos/xcneHTn8DUI?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText).\r\n\r\n",{"_42":6,"_43":24,"_44":1389,"_1130":1330,"_20":1390,"_55":1391,"_58":1392,"_60":1393,"_62":164,"_64":66,"_65":66},"The secret of establishing hypotheses: entrepreneurial-scientist attitude",[24],[57],["D",1684800000000],6212,{"_33":19,"_34":1395,"_36":1396,"_38":1397,"_40":1398},"en/preguntas-antes-elaborar-modelo-negocio","preguntas-antes-elaborar-modelo-negocio","\r\n![Hero image](/assets/images/2023_05_actitud-emprendedora-cientifica.jpg)\r\n\r\n#### Maybe you don't know anything about business, but your entrepreneurial project requires (logically) some level of knowledge. And in order to do so, you need to develop a business model. Is it possible to do it without having any idea about this subject? We can help you: just answer the following questions.\r\n\r\n**To develop a business model,** the first thing you need to do is to find out what the DNA of your project is: describe the basis on which your company will **create, provide and capture value.** These five questions will be key:\r\n\r\n**What are you going to sell and with what added value?** \r\n\r\nMeet a customer need and provide a differentiated solution compared to what the competition offers.\r\n\r\n **Who are you going to sell it to?** \r\n\r\nStart with the most interested segment in buying your product or service.\r\n\r\n**How to reach the customer?** \r\n\r\nCommunicate your brand message (brand messaging) to potential users and make your distribution of the product or service convenient for them.\r\n\r\n**How do I get organized?** \r\n\r\nMake a list of requirements to design a solid and attractive value proposition (resources, partners or internal processes you will need, for example).\r\n\r\n**How to react to possible changes?** \r\n\r\nAnticipate and define flexibility factors to adapt to what you will encounter.\r\n\r\nOnce you have established these points, you will have an idea of whether your business is viable or not; once you know this, it will be time to choose the model you want to apply. Here, three factors will influence:\r\n\r\n1. **Competitive advantage:** implement a novel model that provides unique ideas that are difficult to imitate. This will make a decisive contribution to putting you ahead of your competitors.\r\n \r\n2. **Investors:** try to attract their attention so that they take a look at your business model. Make clear the advantages for the user or customer, be realistic (with your idea and financial projections) and include a contingency plan. Look for an investor who will not only provide you with capital, but also guidance in the development of your project.\r\n \r\n3. **Growth plan:** it is vital to try to take firm steps and not make mistakes. This is the next stage, or rather, an update of the business model; here you will have to specify the objectives of your company and the strategy it will follow to grow in the coming years. [Read here how to develop one.](https://www.indeed.com/career-advice/career-development/growth-business)\r\n\r\n \r\nWith all this in mind, sit down, take a deep breath and ... now you have your business model ready!\r\n\r\nPhoto by [Slidebean](https://unsplash.com/@slidebean?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) in [Unsplash](https://unsplash.com/es/fotos/HH7OwIClUsY?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText).\r\n\r\n",{"_42":6,"_43":24,"_44":1399,"_1130":1330,"_46":1400,"_51":1402,"_20":1406,"_55":1407,"_58":1408,"_60":1409,"_62":319,"_64":66,"_65":66},"Five questions to ask yourself before developing a business model",{"_48":1401,"_50":1305},"/assets/images/2023_05_actitud-emprendedora-cientifica.jpg",[1403,1404],{"_48":1401,"_50":1335},{"_48":1405,"_50":1352},"/assets/images/2023_05_modelo-negocio.jpg",[24],[57],["D",1684195200000],2825,{"_33":19,"_34":1411,"_36":1412,"_38":1413,"_40":1414},"en/generacion-z-comunidad-validacion","generacion-z-comunidad-validacion","\r\n![Hero image](/assets/images/2023_04_Generacion-Z-Aprender-comunidad.jpg)\r\n\r\n#### In recent editions of Explorer, we have come across a repeated request from participants in the programme: they demand a figure who \"corrects\" their deliverables, who tells them whether they have \"passed\" or \"failed.\" In short, they want someone to validate what they are doing. But our methodology differs from this, especially at such an early stage of entrepreneurship; other systems are equally (or even more) effective in letting them know if they are on the right track.\r\n\r\nAnalyses of **Generation Z indicate that they are highly independent in their learning processes**. Numerous reports define those born after 1995 as learners who are highly focused on **practical methods of acquiring knowledge**; they are looking for direct implications or **a connection to real life.** We are talking about **digital natives** who know how to use technology to be more productive and efficient. In addition, they **use all the sources of information available to them** (and they are many and immediate) to become practically **self-taught.** \r\n\r\nThus, it seems easy to deduce that the methodology used in **Explorer should adapt perfectly to their premises: flexibility** when it comes to tackling the modules, **tasks** that, although they must be delivered within a specific timeframe, can also be completed with **complete freedom**. Even the **immediacy of technology** we mentioned earlier plays in our favour: it causes shorter attention spans, but they are counterbalanced with smaller information pills. This is known as **microlearning,** which encourages **dynamism**, **motivation,** and **knowledge retention.**\r\n\r\nIn case we wanted more signs that we were on the right track, experiments had shown that **eliminating grades** on assignments or exams **was beneficial for learning**, as it removed the pressure to \"pass\" and to conform to a quantitative rather than a qualitative standard. Excellent: **our decision not to grade deliverables was wonderful,** and everyone should be delighted. **But, to our surprise, it was not.**\r\n\r\nIn **Explorer**, we have encountered, edition after edition, participants (not a few) who ask for **a figure to validate the tasks they have to deliver** and tell them if what they are doing is correct. And that has forced us to pay attention to the other side of the coin: the studies, as mentioned earlier, point out that, despite their **proactivity**, students need the **motivation** and support of their teachers **to perceive their skills and strengths** before trying other teaching methods. As we advanced in our first post [on how Generation Z wants to learn, remember that they feel isolated and alienated.](https://explorerbyx.org/en/blog/posts/generacion-z-aprender/) \r\n\r\n**Social networks** are their escape route and, at the same time, exacerbate the problem: they use them to build their personal brand, but they don't want to be defined by them. They seek **validation and inclusion** but want to **differentiate themselves from others**. They crave companionship but are made to realise that they are alone. In short, it confronts them with an ever-changing world, and **they seek security**. But holding their hand is not the solution to make them gain confidence. After analysing the pros and cons, we have reaffirmed our method for the fact that it is crucial for their future professional performance: **they have to learn to make mistakes**. We take this feedback into account, of course, but for now, w**e are reluctant to surrender to the request for a figure to grade their tasks,** at least in such early stages of the venture. \r\n\r\nHere, paradoxical as it may seem, **social networks** are our allies, not the enemies that it is easy to blame to simplify the problem. When we talked about [WhatsApp as a learning tool,](https://explorerbyx.org/en/blog/posts/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje/) we explained that one of the **methodological pillars** of the programme is based on **community**: we want **peer-to-peer** **feedback** to be the first step to seeking the criteria of many other people. **The market will validate their work** and tell them if they are on the road to success with their idea. And they always have **the safe space of the Q&A sessions** in which **a more experienced person** guides them on submitting the deliverables and solves their doubts. But they never, ever validate or score the tasks.\r\n\r\nThis method has another advantage: from the beginning of their entrepreneurial journey, Explorers understand that **there are as many ways to approach problems** as there are opinions. In this way, **they are not left with the verdict of someone** in a position of \"power\" (being a teacher or expert, they understand that they know more than they do). If such a figure is incorrect, **it can be very toxic**, even more so at such an early stage. **Peer learning** eliminates this risk and makes participants face their uncertainties, a process from which they emerge strengthened, whether they have realised their project or not. And that will stay with them all their lives.\r\n\r\n_Sources:_\r\n\r\n_[https://seaopenresearch.eu/Journals/articles/SPAS\\_21\\_12.pdf](https://seaopenresearch.eu/Journals/articles/SPAS_21_12.pdf)_\r\n\r\n_[https://www.aecf.org/blog/what-are-the-core-characteristics-of-generation-z](https://www.aecf.org/blog/what-are-the-core-characteristics-of-generation-z)_\r\n\r\n_[https://www.sg.org.za/what-is-generation-z-and-what-does-it-want/](https://www.sg.org.za/what-is-generation-z-and-what-does-it-want/)_\r\n\r\n_[https://observatorio.tec.mx/edu-news/microaprendizaje-en-el-aula/](https://observatorio.tec.mx/edu-news/microaprendizaje-en-el-aula/)_\r\n\r\n_[https://hechingerreport.org/teachers-voice-i-abandoned-grading-my-students-and-stopped-taking-attendance-heres-what-happened/](https://hechingerreport.org/teachers-voice-i-abandoned-grading-my-students-and-stopped-taking-attendance-heres-what-happened/)_\r\n\r\n",{"_42":6,"_43":27,"_44":1415,"_1130":1330,"_46":1416,"_51":1418,"_20":1420,"_55":1421,"_58":1422,"_60":1423,"_62":227,"_64":66,"_65":66},"Generation Z wants to learn like this: community vs. validation",{"_48":1417,"_50":1305},"/assets/images/2023_04_Generacion-Z-Aprender-comunidad.jpg",[1419],{"_48":1417,"_50":1335},[27],[57],["D",1682553600000],5945,{"_33":19,"_34":1425,"_36":1426,"_38":1427,"_40":1428},"en/el-panel-alumni-celebrado-en-esta-edicion-de-explorer-desvelo-tips-muy-interesantes","el-panel-alumni-celebrado-en-esta-edicion-de-explorer-desvelo-tips-muy-interesantes","\r\n![Hero image](/assets/images/2022_03_Panel-Alumni.jpg)\r\n\r\n#### Less is more, don't wait until everything is perfect to show it, ask for feedback from your acquaintances, and use no-code tools. These (and many, many more) are tips for making a perfect landing page—explained by our guests at the Alumni Panel of each edition of Explorer. Take a look at these practical lists to learn them all!\r\n\r\nIn each edition of Explorer, one of the most awaited moments is the **Alumni Pane**l, the meeting in which three participants who have already gone through the programme explain **how to make a perfect landing page**. They also answer live questions from the audience on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx). All of them give valuable tips based on their own experience; you can find them **in the videos in this post**. But first, we share **their most essential advice** in a convenient list summarising them; you can come here whenever you want. **Luiza Rocha (Ukié?, a consultant agency specialising in human rights)**\r\n\r\n* **Knowing what information you want to show on your landing page** is challenging: you want to show your project but not overwhelm it with text. Ask yourself what you want to achieve with that page, **display the essential data**, and save the rest for other website sections.\r\n* When a problem arises, or there is something I don't know how to do, **I look for the answer in Google;** it always has the solution! Use **the resources available to you**, including **the material provided by Explorer.**\r\n* **Publicise your project,** post it on your Instagram account, and tell your friends to share it. Not doing so is a mistake, as it won't magically appear in search engines.\r\n* An **assertive sentence**, a **good CTA**, and a **more severe or descriptive paragraph** are the three main elements of [a landing page](https://explorerbyx.org/en/blog/posts/como-completar-una-landing-page-sin-saber-programar/).\r\n* When visiting your page, **a user has to know what you offer in 10-20 seconds.**\r\n* It is vital to show [your landing page](https://explorerbyx.org/es/blog/posts/como-optimizar-tu-landing-page/) or logo to people who know nothing about your project; their feedback will give you precious data.\r\n\r\n**Blanca Daniela (Estudio Lazuli: courses, workshops, and classes, as well as a community, that aim for personal and professional well-being)**\r\n\r\n* To maintain your website, use **the same tool** you used to design it: you have invested time in it and know how it works, **allowing you to do things faster.** Change if it no longer fits your requirements or another platform gives you more utilities.\r\n* **Don't be afraid of success**. It is a Mexican saying that can be applied here so that you don't waste time on minor details: **launch your landing page even if it is not perfect**; the feedback you receive will be equally valuable.\r\n* **Lose the fear** of leads and giving information to interested people; try to maintain a particular \"relationship\" with them.\r\n* The landing page is an experience, so **imagine what your customer will think or feel** when they see one part of that page or another.\r\n* **Make the information you want to be read attractive**: use colours, emojis, photos, highlight the text with a bigger font, etc.\r\n* If **someone copies your idea,** learn from their mistakes and their successes.\r\n\r\n**Dana Schwendtner (Solar Collector: system that searches for low-cost solar heating alternatives)**\r\n\r\n* In a landing page, **less is more.**\r\n* Problems? **YouTube is a great friend**; its tutorials have all the answers.\r\n* The more you talk to people, the more you learn not only about your customer or their problem, but also about your product or service. That will help you to make a **more targeted landing page.**\r\n* To **build a community**, use **social networks**: LinkedIn is a great tool to make your project known as a business.\r\n\r\n[](https://www.youtube.com/embed/ii1fnp_6v5g)\r\n
\r\n **Luenne Coelho ([Copo Vivo](https://www.copovivo.com.br/), a startup that transforms plastic into panels for industrial use)**\r\n\r\n* You have to build an easy-to-read page that everyone can understand (a mistake she made on her [first landing page](https://explorerbyx.org/en/blog/posts/asi-eran-las-primeras-landing-pages-de-10-empresas-de-exito/) was to focus too much on the design and leave the essential part of the project too far down).\r\n* Don't worry too much about form: **give more importance to content**.\r\n* **Test the result in several browsers** to check that it looks good, whatever the operating system used. And, of course, remember to make **a responsive design** that adapts smoothly to viewing from a smartphone.\r\n* You must be very aware of **who you are targeting with the content** of your landing page.\r\n* **The most important thing on a landing page** is the explanation of the pain, the solution, and the **text** you use to ask users to contact you.\r\n* **Fall in love with the problem, not the solution**, as there can be many of them; you may find several answers to the same pain and change them along the way.\r\n* **Enjoy** the whole journey of entrepreneurship.\r\n\r\n**Helena Arias ([Light Pills](https://lightpills.com/): turning plastic bottles into cap-shaped devices that function as light sources and water purifiers)**\r\n\r\n* Even if the **design could be better**, you can start showing it; you will polish it later.\r\n* If you have friends who are coders, **ask them for feedback**. Of course, everyone will tell you what they think of your landing page: don't hesitate to ask.\r\n* The solution to the problem has to be summarised; generally, **it is preferable to have a manageable amount of text:** just enough to explain to potential customers what your product is about while keeping it short and straightforward.\r\n* You must know **what you want to achieve with the CTA** so the call to action is successful. And, of course, **measuring results is a must.**\r\n* **Don't be afraid to fail**, it's normal. Every mistake will bring knowledge; an entrepreneur is always learning.\r\n\r\n**Massimo Angelini ([Orpheus](https://www.orph.eus/): sustainable and healthy experiences in building interiors)**\r\n\r\n* Search among **platforms and non-code tools** (whenever you can, use them) to find the one that best suits what you want in a simple way.\r\n* **Be very careful with the content** of your landing page.\r\n* Use **short texts**. The best messages are the ones you could send in a tweet. That's why Twitter is so famous.\r\n* The **key to success is not in the CTA** but in the **content** of your landing page. That's what will convince users to click on a CTA that leads them to spend money on your product.\r\n* Keep the **passion for your project**, for what you care about. This way, you are more likely to succeed.\r\n* **Practice networking**. They won't teach you that at any university or school, and it's one of the essential things in entrepreneurship.\r\n\r\n[](https://www.youtube.com/embed/35VpAdz2vzk )\r\n
\r\n**Carolina Lacasta (**[**My Feeting Room**](https://myfeetingroom.com/es/)**: an app that scans your foot to know before an online purchase if the shoe size is correct)**\r\n\r\n* Creating a landing page from scratch, without knowing anything about computers, is easy with today's **non-code tools.** \r\n* **Users** take **less than five milliseconds** to **get an idea of your website**. And the competition is brutal, so you have to think very carefully about the text, the design, or the logo so that they attract attention. So deciding between one tool or another is the least important thing.\r\n* It is crucial to **think about the user's pain** and give them what they need, but without including all the details in the copy to keep them reading and scrolling.\r\n* The **landing page should not be too long**. It should have an excellent first screen without elements that do not add value.\r\n* It is also essential to know where they will read the landing page: on a smartphone, computer, or tablet. **Focusing on what will be seen on the phone will put the spotlight on what is most important**. You will add things later for the desktop version.\r\n* The **language** depends on your client; you need to analyse the niche you are targeting with your messages.\r\n* When you form a team, you must ensure from the beginning that the rest of the people want what you want.\r\n* Perfection is the enemy of goodness.\r\n* It's easy to get leads with the **proper CTA.**\r\n\r\n**Santiago Jiménez ([Liight](https://www.liight.es/): an app that promotes sustainable habits through gamification)**\r\n\r\n* The challenge is knowing what you want to say on your landing page and how you want to say it.\r\n* It is necessary **to change the message if you see that it needs to be fixed**. You have to think about who will end up on your landing page.\r\n* If you have **different customer profiles**, it would be advisable to have **various landings.**\r\n* It is always preferable to include **simple elements**, **which do not troubleshoot**, rather than more spectacular ones, but also more complicated, as they can cause failures.\r\n* You will be interested in **different platforms**, such as TikTok and Facebook. You will have to apply **another format and language** in each one. There is no one best or worst channel.\r\n* Concentrating on one thing rather than covering **everything at a time is better.** However, if you do so, bigger problems arise because you have yet to look at each of the different aspects calmly and separately.\r\n* To **test the landing page**, pass it on to family and friends first. It is better to do simpler things that do not fail than to get involved in more complicated things that can go wrong and delay you.\r\n* Try t**o generate links in Explorer**, as you will have the opportunity to meet very good people who will always be able to lend you a hand.\r\n\r\n**[Esther Pina](https://explorerbyx.org/es/blog/posts/esther-pina-si-puedes-poner-tu-granito-de-arena-y-no-lo-haces-eres-parte-del-problema/) ([Secret Sound](https://www.secretsound.es/home/): a startup that manages accessibility for people with hearing and language problems to the audiovisual industry)**\r\n\r\n* In an MBA, they prepare you for everything except making landing pages... and they should.\r\n* You must **go through several stages** in the copys, test it and make mistakes. But, you don't lose anything. You're just going to **learn.**\r\n* It is also necessary to foster [human relationships](https://explorerbyx.org/es/blog/posts/las-relaciones-interpersonales-como-clave-del-exito/). Communication is between people, you have to give it a human touch. That can help you **to differentiate yourself.**\r\n\r\nDo you want to learn how to make a landing page and validate your business idea? [Sign-up for Explorer today.](https://link.explorerbyx.org/zUk5)\r\n
\r\n\r\n[](https://www.youtube.com/embed/xuzuMdRJves)\r\n\r\n",{"_42":6,"_43":24,"_44":1429,"_1130":1330,"_46":1430,"_51":1432,"_20":1439,"_55":1440,"_58":1441,"_60":1442,"_62":772,"_64":66,"_65":66},"Alumni Explorer's tips for building a perfect landing page",{"_48":1431,"_50":1305},"/assets/images/2022_03_Panel-Alumni.jpg",[1433,1434,1436],{"_48":1431,"_50":1335},{"_48":1435,"_50":1352},"/assets/images/2022_11_Panel-Alumni-2022-2.jpg",{"_48":1437,"_50":1438},"/assets/images/2022_11_Panel-Alumni-post.jpg","Gallery image 02",[24],[57],["D",1682380800000],11160,{"_33":19,"_34":1444,"_36":1445,"_38":1446,"_40":1447},"en/emprendimiento-etico-nav-sawhney","emprendimiento-etico-nav-sawhney","\n![Hero image](/assets/images/2023_04_TalkX-Nav-Sawhney.jpg)\n\n#### The founder of The Washing Machine Project was our guest in the last Explorer TalkX of this edition: his ethical vision of entrepreneurship is essential to understand how your project can change the lives of thousands of people.\n\nFor [Nav Sawhney](https://www.linkedin.com/in/navsawhney/), founder of [The Washing Machine Project](https://www.thewashingmachineproject.org/) and member of [Santander X 100](https://www.santanderx.com/es/sites/santanderx100.html), it is 3 am (yes, 3 in the morning) when the TalkX starts—as he is joining from Australia. Despite the time, he doesn't want to miss the opportunity to transmit his passion for **a way of looking at entrepreneurship that is far from conventional** but which fits perfectly with what we are looking for at Explorer: **ideas aligned with the SDG 2030 and which, therefore, improve people's lives.** Sawhney knows a lot about that.\n\nThis engineer left his job at Dyson and decided to spend some time volunteering. He saw **young children** skipping school, **missing out on education opportunities, and going to wash clothes at home by hand**. He learned about his neighbour's life and realised how much effort this \"domestic\" task requires. Thus was born, as we explain [here](https://explorerbyx.org/en/blog/posts/nav-sawhney-talkx-explorer/), a project with enormous **social importance**: _\"As an entrepreneur, I have the mission to try to improve things, not to let them continue as they were 100 years ago\"_, explains Nav, emphasising that this will be a great **responsibility that will fall on the next generations.**\n\nHowever, he explained that getting such an idea off the ground is complicated. _\"The scaling-up process is very slow,\"_ not least because it takes time to manufacture each of these simple washing machines to make life easier for disadvantaged communities. Of course, another of his biggest hurdles was **getting the project taken seriously**. Luckily, _\"LinkedIn is a potent tool; people want to know the story of our journey. The best way to get an idea out to investors is to tell it on LinkedIn, in the form of a blog, so that interested people can find out about it,\" he advised._\n\n**Humility** and **simplicity** also made a difference: _\"Using simplicity to explain the problem is important to get support and create connections. You should always take care of the latter: each person has different skills and will give you valuable information,\"_ he added.\n\nAmong the first contacts you use to expose the project, test, and get feedback are your **friends** and **family**—who will most likely become your initial customers. **Some may even become part of the idea**: _\"My mother always says that you should never take away anyone's opportunity to feel useful in life \\[...\\]. Entrepreneurship is a team sport; find the qualities that can complement each other, and together you will build something bigger,\"_ she says.\n\nIn a TalkX like this, we noticed a recurring theme: failure. And, like all our guests, Nav repeated **something that every entrepreneur should remember**: _\"Try to fail as early as possible because that is what will lead you to success,\"_ he reminded us. To do this, _\"it is vital to have the solution to the problem you have identified early because then you can test it and get feedback quickly, as well as fail (in a healthy way) if necessary. Always ask yourself: 'What is really necessary\"_ he explained.\n\nAfter the talk, some twenty selected Explorers shared **a private Q&A session with Nav**, who was interested in the projects of all the lucky ones. Among the questions, one of the attendees wanted to know to what extent it would be advisable to join an **accelerator**. Our guest summed up the **pros** and **cons** in a simple way: _\"They take up a lot of time and resources, but you do a lot of networking (David Harrison, brilliant host of the talk, pointed out here the importance of being part of a community to start networking and, above all, learning),\"_ he answered.\n\nHowever, perhaps the question that best sums up the whole TalkX and its meaning was asked minutes before this exclusive Q&A, when Harrison wanted to know **what The Washing Machine Project had brought to Nav:** _\"I wake up every day knowing that I have a purpose, that I have the potential to help millions of people around the world\"_, our protagonist answered without hesitation. After all, as he had said minutes earlier, _\"The more you give, the more you get\"._\n\n[](https://www.youtube.com/embed/Z0N7kNYmMNU)\n\n",{"_42":6,"_43":29,"_44":1448,"_1130":1330,"_46":1449,"_51":1451,"_20":1453,"_55":1454,"_58":1455,"_60":1456,"_62":148,"_64":66,"_65":66},"\"The more you give, the more you get\": the ethical entrepreneurship of Nav Sawhney",{"_48":1450,"_50":1305},"/assets/images/2023_04_TalkX-Nav-Sawhney.jpg",[1452],{"_48":1450,"_50":1335},[29],[57],["D",1682294400000],4754,{"_33":19,"_34":1458,"_36":1459,"_38":1460,"_40":1461},"en/que-debe-incluir-codigo-etico","que-debe-incluir-codigo-etico","\r\n![Hero image](/assets/images/2023_04_Codigo-etico.jpg)\r\n\r\n#### Don't miss this post if you want to know what a code of ethics should include. In addition to the company's internal rules of behaviour and those that define its relationship with external agents, it is necessary to incorporate other elements that help to understand the company's vision of the world and how to transform it. Follow these simple steps, and you will have a perfect document.\r\n\r\nAha, you have to **write a code of ethics**, but what is it? **What should a code of ethics include?** You see, there are as many types as there are companies, but all of them, all of them, incorporate:\r\n\r\n1. The **rules of behaviour** that **employees** must comply with.\r\n2. A **guide** for the company's **conduct** in its **relationship with the other actors** involved in its activity.\r\n\r\nIn recent years, codes of ethics (or codes of conduct) have become increasingly extensive. They have evolved from a set of rules defining **dress codes, relations with colleagues and good coexistence** to incorporating rules relating to organisations' impact on their environment. **As a result, economic, social and environmental issues** are high on companies' agendas, which see these issues as essential to their reputation and legacy.\r\n\r\n#### **The importance of defining purpose, mission and vision**\r\n\r\nLet us explain these concepts:\r\n\r\n**Purpose.** This specifies the purpose of an organisation and the values that make it up.\r\n\r\n**Mission.** It marks the path towards the objective and points out the actions necessary to carry it out.\r\n\r\n**Vision.** This is a company's view of the world, what it should be and how the company will help transform it.\r\n\r\nThese concepts must be well defined, as they will mark the organisation's position when faced with various situations. And it is not enough just to verbalise them; they need to be **written down and integrated into day-to-day business**, as they will serve as a compass.\r\n\r\n#### **What should the code of ethics include?**\r\n\r\nThere are many ways to write a code of ethics, but all of them should include the following:\r\n\r\n* The company's standards of behaviour.\r\n* The company's relationship with external stakeholders (suppliers, customers, shareholders, society).\r\n* Social, environmental and economic impact statements.\r\n\r\n#### **Should non-compliance with the code of ethics be sanctioned?**\r\n\r\nWe already know what a code of conduct is and what it should include, but what happens if the rules it proposes are not complied with? Should **fines** be established, for example? Companies can indeed impose penalties if the rules are not respected, but they must always be within what is set by the laws in force.\r\n\r\n#### I**s the code of ethics equivalent to a collective agreement?**\r\n\r\nWell, no. A **code of ethics** compiles the **company's internal rules of conduct,** whereas **a collective agreement sets out the rights and responsibilities of workers** in a given sector.\r\n\r\nNow, do you dare to write your own code of ethics?\r\n\r\nPhoto of [Nathan Dumlao](https://unsplash.com/@nate_dumlao?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) in [Unsplash.](https://unsplash.com/es/fotos/Ny0Lt7hLSJ0?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)\r\n\r\n",{"_42":6,"_43":24,"_44":1462,"_1130":1330,"_46":1463,"_51":1465,"_20":1467,"_55":1468,"_58":1469,"_60":1470,"_62":116,"_64":66,"_65":66},"What a code of ethics should include",{"_48":1464,"_50":1305},"/assets/images/2023_04_Codigo-etico.jpg",[1466],{"_48":1464,"_50":1335},[24],[57],["D",1681344000000],3210,{"_33":19,"_34":1472,"_36":1473,"_38":1474,"_40":1475},"en/nav-sawhney-talkx-explorer","nav-sawhney-talkx-explorer","\n![Hero image](/assets/images/2023_04_Nav-Sawhney.png)\n\n#### We close this edition’s Explorer TalkX with an exceptional guest: Nav Sawhney, member of Santander X 100 and founder of The Washing Machine Project. Discover how volunteering and entrepreneurship come together to improve the lives of those who need it most.\n\nYou've probably heard of [The Washing Machine Project](https://www.thewashingmachineproject.org/) (and if not, click on the link to find out what it's all about) and its founder, [Nav Sawhney](https://www.linkedin.com/in/navsawhney/), the perfect example of a **social entrepreneur**, a creator of **projects that improve the lives of those** who need it most. To get to know this member of [Santander X 100](https://www.santanderx.com/en/sites/santanderx100.html) a little better: we have great news! He will be our **next guest** at Explorer's TalkX. Book **April 13th** at **8 p.m, and connect to [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx).\n \n\nNav was born and raised in London, although his family comes from India. During the country's independence in 1947, **his parents had to leave their home** in what is now Pakistan with only the clothes on their backs. This fact is the cornerstone of our guest's desire **to help people fleeing conflict.**\n\nWhether it is setting up cooking cookers in rural India, acting as a trustee for an international development organisation, building **systems to bring clean water** to orphanages in **Namibia**, or spending his spare time **volunteering at a shelter for homeless migrants in London**, his passion has always been to lend a helping hand to others, with a particular interest in international development.\n\nNavjot founded The Washing Machine Project in 2019. He left his job as an **engineer at Dyson** and moved to South India to make cookstoves with **Engineers Without Borders UK**, where he met Divya, one of his neighbours. The enormous effort this woman put into her daily chores inspired Nav to find a solution: **he promised her a washing machine**. When he returned to the UK, he developed the prototype.\n\nSince then, The Washing Machine Project has conducted **ethnographic research in 17 countries** (Uganda, Jamaica, Nepal, India, Philippines, etc.) and **interviewed more than 3000 families** to get a clearer picture of their washing habits. In addition, the organisation founded by Nav has **partnered with some of the most prominent NGOs**, such as the United Nations Refugee Agency, Save the Children, and Oxfam.\n\nThe Washing Machine Project, part of [Santander X 100](https://www.santanderx.com/en/sites/santanderx100.html) (Santander X's exclusive community of leading startups and scaleups), has carried out **pilot programmes in Iraq, Lebanon, Mexico, and the United States** and has already received around 3,000 orders for these basic but effective washing machines from various countries. By 2023, it aims to meet these orders and expand into numerous countries.\n\nThe protagonist of this inspiring story can tell you all about it in first person at the **next TalkX**, during which **you can post your questions in the chat for him to answer**. Remember: **April 13th, 8 p.m. on** [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx). After the talk, selected Explorers will be with him in **a private session**; if you also want to enjoy similar privileges with the most renowned figures in entrepreneurship, stay tuned because very, **very soon, we will open the call for the new edition of the programme.** In the meantime, pre-register from this button:\n\n[I want to participate in Explorer](https://explorerbyx.org/en/)\n\n",{"_42":6,"_43":29,"_44":1476,"_1130":1330,"_46":1477,"_51":1479,"_20":1483,"_55":1484,"_58":1485,"_60":1486,"_62":116,"_64":66,"_65":66},"Nav Sawhney, founder of The Washing Machine Project, in next Explorer’s TalkX",{"_48":1478,"_50":1305},"/assets/images/2023_04_Nav-Sawhney.png",[1480,1481],{"_48":1478,"_50":1335},{"_48":1482,"_50":1352},"/assets/images/2023_04_Nav-Sawhney-Explorer.jpg",[29],[57],["D",1681171200000],3834,{"_33":19,"_34":1488,"_36":1489,"_38":1490,"_40":1491},"en/manual-liderazgo-principiantes","manual-liderazgo-principiantes","\r\n![Hero image](/assets/images/2023_03_manual-liderazgo-principiantes.jpg)\r\n\r\n#### You impose your judgement, and others obey? No, \"bossing\" is not that. Nowadays (fortunately), things have changed, and team leaders put soft skills into practice. Find out how in this leadership manual for beginners.\r\n\r\nAny leadership manual describes how we have moved from a \"hard\" style, somewhat related to the industrial revolution, to softer ones, in which the team leader puts into practice the so-called **soft skills**. This set of skills focuses on leaders' most **empathetic and social side**; we are talking about qualities that come with the persona. Of course, they can be honed and perfected, but this style is inherent to each individual. However, some **characteristics** are **common to great leaders.**\r\n\r\n#### **What are the qualities of a leader today?**\r\n\r\n* **They know their industry and the world around them** to make sound, evidence-based decisions.\r\n* **They respect different points of view** and try to understand all arguments.\r\n* **They are empathetic** and put themselves in the other person's shoes.\r\n* **They are deft touch** and always face problems head-on.\r\n* **They set out a definite purpose and provide the means** for it to be fulfilled and permeate the organisation.\r\n\r\n> You may be interested in [Primal Leadership and Resonant Leadership](https://explorerbyx.org/es/blog/posts/hablemos-del-liderazgo-primal/).\r\n\r\n#### **What should a leader do in a crisis?**\r\n\r\nThere is a statement that goes beyond business organisations and applies to reality as a whole: **in a crisis, good leadership is put to the test.** We saw this, for example, in managing the consequences of the Covid-19 pandemic or, more recently, in the war in Ukraine; these situations affect governments around the world, yes, but also the neighbourhood bakery. \r\n\r\nIn these cases, **it is advisable to look at the leadership style of different leading personalities** and learn from their experiences to improve. This [Harvard Business Review](https://hbr.org/2020/10/5-strategies-to-support-your-employees-through-a-crisis.) [article](https://hbr.org/2020/10/5-strategies-to-support-your-employees-through-a-crisis.) outlines **five strategies** that can help **improve the morale and motivation of employees** in difficult times:\r\n\r\n1. **Show appreciation:** highlighting that a professional has done their job well and worked hard contributes to a sense of pride.\r\n2. **Provide customised support:** taking an interest in team members' personal situations, fears, and doubts makes employees feel more confident and reduces feelings of stress.\r\n3. **Involvement in decision making:** relying on the team to deal with uncertain scenarios provides collective intelligence and reinforces the organisational members' peace of mind.\r\n4. **Offering new responsibilities:** giving the possibility of personal and professional growth and taking on new challenges generates greater involvement and belonging to a common objective.\r\n5. **Generate spaces for group cohesion:** encouraging joint activities (virtual coffees or not, videoconference games, having a snack) reduces stress and provides a sense of belonging to the group.\r\n\r\n#### **Why is it essential for leaders to read?**\r\n\r\n_\"Not all readers are leaders, but all leaders are readers.”_ This quote from Harry S. Truman, President of the United States from 1945 to 1953, illustrates the **importance of reading to be a good leader**. Unfortunately, the statistics are unclear: CEOs are said to read an average of 60 books a year, but this figure cannot be verified because there is no 100% reliable data. One CEO who seems to come close to that number is **Bill Gates**, who claims to read about **50 books a year**, almost one a week.\r\n\r\nRegardless of what is true or not in this \"popular belief, \" it is undeniable that **reading provides knowledge, broadens horizons and allows** leaders and non-leaders to have **a more accurate vision of the world**, its nuances and nuances and peculiarities. Therefore, **reading will always be a wise decision.**\r\n\r\n",{"_42":6,"_43":23,"_44":1492,"_1130":1330,"_46":1493,"_51":1495,"_20":1497,"_55":1498,"_58":1499,"_60":1500,"_62":148,"_64":66,"_65":66},"A leadership manual for beginners",{"_48":1494,"_50":1305},"/assets/images/2023_03_manual-liderazgo-principiantes.jpg",[1496],{"_48":1494,"_50":1335},[23],[57],["D",1680480000000],4126,{"_33":19,"_34":1502,"_36":1503,"_38":1504,"_40":1505},"en/generacion-z-aprender","generacion-z-aprender","\r\n![Hero image](/assets/images/2023_03_Gen-Z.jpg)\r\n\r\n#### Most people participating in Explorer today belong to Generation Z; in continuous evolution, the programme tries to adapt to their expectations and their way of understanding learning processes. So how do we in Explorer adjust to what young people expect so that their first contact with entrepreneurship is as valuable as possible?\r\n\r\n**Generation Z** is looking for a purpose, a goal. This is something that the [Glocalities trend study](https://glocalities.com/reports/trends2022) confirms and that we at Explorer are also aware of, as **our community shows its concerns, and we take note of them**. Young people feel alienated and pessimistic about their future. The [mental health](https://explorerbyx.org/en/blog/posts/salud-mental-emprendedora/) crisis we are experiencing is part of their concerns (proof of this is that many of the **projects presented to the programme** have to do with **wellness** and **psychology**). They want quality of life; they are looking for spirituality.\r\n\r\nThis generation is the **most connected** and **educated** in the history of humanity. And it will lead to a **cultural revolution** to which we do not want to (nor should we) be oblivious; we have to understand it if we want to be at the height of what its protagonists are looking for. For example, **emancipation** is one of its demands. This factor has manifested itself in Explorer, so we have adapted our content to let them know that **entrepreneurship is a form of economic independence** they can **experiment** with in our programme **without running any risk**. But there is much more.\r\n\r\n#### **Understanding the future is understanding its values**\r\n\r\nGeneration Z's aspirations, lifestyles, and values are key if we want to understand the **future** of **education** and the **world** that will surround us in a few years. A simple note is an eye-opener: young people are **under-represented in politics** (only 2.6% of parliamentarians are under 30 and, among them, **the** [**ratio of women**](https://explorerbyx.org/es/blog/posts/mujeres-lideres-por-un-progreso-igualitario-en-el-mundo-de-la-covid-19/) **is less than 1%**) and, therefore, so are their interests: **human rights, climate change,** and **severe poverty** are currently the focus of their concerns, their activism; and a good part of the projects in Explorer, in line with the **SDG 2030.**\r\n\r\nIn our programme they learn that these concerns can lead them to **design their future** while helping to change the world. But **traditional methods** of teaching them the necessary tools **no longer work**; **continually adapting is challenging.** And sometimes, it means **bridging the gap** between the participants' point of view and what proves to be a more effective methodology, **even if they are opposing views.**\r\n\r\n#### **In the face of procrastination, deadlines**\r\n\r\nWhat is better: **a single delivery of tasks at the end of a course or several deadlines** to deliver them little by little? The variety of Explorers' situations (some are still studying, some are still in education, some are working alongside a job or are employed full-time) might suggest the **first option**, as it offers **greater flexibility**. However, science contradicts this assertion, as a single \"distant\" deadline can undermine the success of programme participants. In the case of young people (the majority of Explorers), the ability to self-regulate and [manage time](https://explorerbyx.org/es/blog/posts/gestion-del-tiempo-trabajar-estudiar-completar-explorer/) is still developing. **Procrastination** invites you to defer everything to the very last moment, so **stress and anxiety** levels soar as the deadline approaches. Frustration grows at the same rate as the number of drop-outs. \r\n\r\n**We have opted for deadlines** because they help to improve time management and allow us to turn them into **a motivating element**. Each time the deadline to upload one or more deliverables is met, the teams participating in Explorer are **rewarded** if they are among the top ten in the programme's ranking. This ranking (several tables also measure performance by country, university, or group) **gamifies the experience**; our aim is that the deadline does not become something that \"undermines morale\" but, on the contrary, **increases engagement.**\r\n\r\nWe are no strangers to the \"**collateral advantages**\" of these **deadlines (four over the 12 weeks of Explorer): avoiding procrastination** as far as possible and; almost more important for the programme's objective, showing participants that deadlines (tight or not) and the **responsibility** of meeting them is something they are going to face if they want to move their entrepreneurial project forward.\r\n\r\nAs Explorer progresses and the tasks deal with more complicated subjects, one would expect the drop-out rate to increase. But the trend indicates that **participants who pass the second checkpoint**, located right in the middle of the programme, are **very likely to finish successfully**. Of course, it is not only the deadlines or their gamification that influence these figures; the work of the **coordinators** is also essential.\r\n\r\nThis support function leads us to another reflection: despite the autonomy they enjoy and the fact that **peer-to-peer learning** is one of the elements most valued by participants, in recent editions (those corresponding to the arrival of Generation Z), we have observed a repeated demand: the intervention of **a figure to grade, validate and correct the tasks**. Therefore, in the next instalment of this article, we will focus on the training advantages of not offering this resource at such an early stage of entrepreneurship.\r\n\r\n_Sources_: \r\n_[https://glocalities.com/reports/trends2022](https://glocalities.com/reports/trends2022)_\r\n\r\n_[https://www.insidehighered.com/news/2023/02/10/should-professors-eliminate-deadlines](https://www.insidehighered.com/news/2023/02/10/should-professors-eliminate-deadlines)_\r\n\r\n[_https://finance.yahoo.com/news/research-reveals-global-youth-stepping-152500916.html_](https://finance.yahoo.com/news/research-reveals-global-youth-stepping-152500916.html)\r\n\r\n",{"_42":6,"_43":27,"_44":1506,"_1130":1330,"_46":1507,"_51":1509,"_20":1511,"_55":1512,"_58":1513,"_60":1514,"_62":164,"_64":66,"_65":66},"Generation Z wants to learn like this, so how do we adapt in Explorer?",{"_48":1508,"_50":1305},"/assets/images/2023_03_Gen-Z.jpg",[1510],{"_48":1508,"_50":1335},[27],[57],["D",1679875200000],6144,{"_33":19,"_34":1516,"_36":1517,"_38":1518,"_40":1519},"en/union-hace-fuerza-mantra-cheryl-campos","union-hace-fuerza-mantra-cheryl-campos","\n![Hero image](/assets/images/2023_03_Post-TalkX-Cheryl-Campos.jpg)\n\n#### This mantra is no less valid for being repeated: unity is strength. And although it can be applied to crowdfunding, in this case, Cheryl Campos spoke to us about how to find the perfect team to support you in your venture.\n\nThe [TalkX with Cheryl Campos](https://explorerbyx.org/en/blog/posts/inversion-especifica-startups-latinas-cheryl-campos/) was different (if you saw it, you will have already realised. If not, check the TalkX below): it began with a series of quick questions asked by **our host, Alumni Explorer** [Eileen Galván](https://www.instagram.com/eileengalvanca/), which helped us to discover the more personal side of the co-founder of [La Familia](https://www.vcfamilia.com/). \n\nWe discovered that the person Cheryl most admires is her mother, a woman who emigrated to New York from Latin America to give our guest and her brother, already born in the United States, a better life. That capacity for **hard work** and **spirit of sacrifice** (\"any woman who creates something from scratch is doing incredible things,\" she said) left a very important imprint on Cheryl: \"I knew that **education would take me where I wanted to go**. My background and my mother's teachings taught me that I had to be the best I could be, which would help me be prepared for the opportunities that came my way,\" she explained.\n\nWhile these statements already piqued the curiosity of TalkX attendees, who started posting their questions on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx), most of them focused on **strategies for founding companies**. \"There is no perfect founding dynamic, but, for example, I am sure that my teammates give 100% in everything we do. And **there is strength in numbers**,\" she said.\n\nThis powerful idea (**the motto of La Familia**) remained underlying throughout the talk, and another question soon arose: how do you choose the right people to accompany you in the materialisation of your project? \"I**t's the same as building a relationship**. You have to start by getting to know each other little by little and making sure that you all have the same interests, the same values that the company is going to follow\", advised Cheryl, who has managed to unite the Latino investor communities in the USA with the entrepreneurial ecosystems.\n\n> **During the week of the 8M, TalkX turned for a few minutes to women's entrepreneurship: \"Women are more aware of these dynamics of founding companies. Unfortunately, there is little progress in this field because organisations dedicated to women's entrepreneurship often die along the way. However, the next generation of investors will be more aware, and their actions will last longer,\" she said.**\n\nOnce the organisation has been set up, it is time to make it grow. This question concerned many of the Explorers present at TalkX, who wanted to know what soft skills **are best suited to grow a startup. \"Consistency and honesty,\"** Cheryl advised. \"When they see you are consistent, the right people will gravitate towards you. And the transparency in communication will always be key,\" she added.\n\nHowever, the current uncertain economic scenario requires thinking about i**nvestment strategies to prevent potential crises in the company**; those attending the talk wanted to know if there was **a formula to avoid them**. \"You don't fix the roof of your house when it rains, but when it's sunny. **Correct things even if you don't need to yet,** and that will make you ready when the problems come. Also, if you have the right partners, you will be sure that they will also know how to spend money carefully, **what to do with the capital, and where to invest it,\"** our guest noted before wrapping up the TalkX and moving on to the private session with selected Explorers. Want to watch the full talk? You can watch it here:\n\n[](https://www.youtube.com/embed/P_RfY-fdJlY)\n\n",{"_42":6,"_43":29,"_44":1520,"_1130":1330,"_46":1521,"_51":1523,"_20":1525,"_55":1526,"_58":1527,"_60":1528,"_62":116,"_64":66,"_65":66},"Strength in unity: the mantra of Cheryl Campos",{"_48":1522,"_50":1305},"/assets/images/2023_03_Post-TalkX-Cheryl-Campos.jpg",[1524],{"_48":1522,"_50":1335},[29],[57],["D",1679011200000],3964,{"_33":19,"_34":1530,"_36":1531,"_38":1532,"_40":1533},"en/8m-refuerza-la-lider-en-ti","8m-refuerza-la-lider-en-ti","![Hero image](/assets/images/2023_03_8M.jpg)\n\n#### Leadership is much more than being in charge of a team and managing it skilfully. It also requires self-care, resilience and an essential network of support. So we have held a workshop with three Explorer Alumni to empower all those entrepreneurial women who become leaders of their projects.\n\nCalled **\"Discover the leader in you. Tools to cultivate an entrepreneurial attitude\"**, our workshop began with the intervention of [Connie Ferrada](https://www.instagram.com/conniesencial/), holistic therapist and coach for **self-knowledge**. The Chilean talked about the need to break the structures or rules we learn as children without guilt or fear of losing our essence. **If we dare, we will become the people we want to be.** \n\nHowever, **this path to transformation** for [women (entrepreneurs](https://explorerbyx.org/es/blog/posts/mujeres-lideres-por-un-progreso-igualitario-en-el-mundo-de-la-covid-19/) or not) is more complicated than it seems, so Connie recommended keeping a diary to discover ourselves. \"Think about how a butterfly changes throughout its life\" was her second piece of advice to open our eyes to **the power of our own story: \"In what you have lived, you will find ideas to transform the world\".** \n\nOf course, **the power of the female community** featured prominently in her talk. **\"We are not enemies or competitors; we are support, companionship and revolution,\"** she remarked. Connecting and helping or being helped by other women is very important because if we are together, we will grow and change things.\n\nGiven her area of expertise, she could not close her speech without a reference to **self-care:** \"Be kind to yourself, and you will be kind to the world. Your idea only grows to the extent that you do, so **the best investment you can make in your project is you**\", emphasised our Chilean Alumni, who insisted on wellness and non-negotiable moments (for example, \"an appointment with yourself to do something you like, even if it is as simple as having a coffee\") to maintain [entrepreneurial mental health.](https://explorerbyx.org/en/blog/posts/salud-mental-emprendedora/)\n\n[Bohdana Schwendter](https://www.linkedin.com/in/bohdana-schwendtner/), a PhD student at Strathclyde Business School, addressed **women's leadership from the point of view of the entrepreneurial mindset**. \"Being aware of our mindset (those elements in our behaviour or ideas that drive us to do what we do) and how we need to develop it will make us more effective and bring us closer to success in our goals,\" she said.\n\nHow can we get into **a mindset willing to grow** rather than stagnate? Bohdana gave us these tips:\n\n* **First, see problems as opportunities** to evolve rather than as limiting.\n* Remain **open to challenges** and changes.\n* **Expose ourselves and our ideas** without fear of failure. If it happens, accept it, learn, improve and ask for help instead of thinking we have failed.\n* **Ask for feedback** and welcome new perspectives. **\"Being wrong does not take away our authority as leaders**; we should be concerned with finding the truth and thinking positively,\" she said.\n* **Anticipate problems** to be prepared and move forward. \"Take risks, be persistent, be **empowered**,\" Bohdana urged.\n* Practice **empathy**, **networking** and (once again) self-knowledge.\n\nBefore concluding, the Alumni recommended the book Mindset by Dr Carol Dweck and gave us this mantra: \"Believe in yourself. We live in a competitive world; to succeed, cultivate and grow your mindset,\" she added.\n\nFinally, Grecia Pérez, founder of [Ellas Artes](https://ellasartes.com/), spoke about everything she had learned about **leadership** from her time at Explorer: \"It is the ability to inspire your team or a community to move towards **positive change**. But no one is born with this \"superpower\", so she gave us a series of tools to increase our confidence and be more comfortable in this role.\n\n1. **Build your purpose**. That purpose acts as a guide, a compass that marks the path to your goal.\n2. Form a **support network**. Being a leader doesn't mean you have to do everything independently; remember that asking for help is critical to success.\n3. **Eliminate your negative thoughts** by remembering your achievements. As a woman entrepreneur, you are most likely a pioneer in your family, sector or community. You will see obstacles and face doubts; accept this as part of the journey.\n4. **Overcome the \"perfection trap\".** Pursuing excellence hides your progress; moving forward is better than being perfect.\n\nEntrepreneurial women, let's lead the changes we want!\n",{"_42":6,"_43":23,"_44":1534,"_1130":1330,"_46":1535,"_51":1537,"_20":1539,"_55":1540,"_58":1541,"_60":1542,"_62":148,"_64":66,"_65":66},"8M: strengthen the leader in you",{"_48":1536,"_50":1305},"/assets/images/2023_03_8M.jpg",[1538],{"_48":1536,"_50":1335},[23],[57],["D",1678406400000],4701,{"_33":19,"_34":1544,"_36":1545,"_38":1546,"_40":1547},"en/inversion-especifica-startups-latinas-cheryl-campos","inversion-especifica-startups-latinas-cheryl-campos","\n![Hero image](/assets/images/2023_03_Inversion-startups-latinas-cheryl-campos.png)\n\n#### There are as many entrepreneurs as there are models of entrepreneurship (or more), and the perfect example is our next guest: Cheryl Campos. On the upcoming Explorer's TalkX, she will talk about all her facets, especially the one that led her to found a non-profit organisation that bridges the gap between Latinx entrepreneurs and investors. We promise you this will interest you.\n\nWhen your passion is that middle ground where **finance, technology and social impact** meet, it's clear that you have every chance of becoming an entrepreneur. That's what happened to our next Explorer TalkX guest, **Cheryl Campos**, CEO and co-founder of [La Familia.](https://www.vcfamilia.com/) \n\nThis **non-profit organisation** **bridges the gap between investors and Latinx entrepreneurs**: Latinx-owned businesses contribute $27 billion to U.S. economic output, but their access to capital has historically been limited. For example, Latinx business founders receive approximately 2% of available funding in the technology and venture capital sector. In comparison, Latinx investors in this industry are less than 2%, and their numbers declined in 2018-2021.\n\nOf course, many factors go into explaining these numbers. Still, the numbers also point to a **clear need to bring capital and access to capital closer together**, which is why [Cheryl](https://www.linkedin.com/in/cherylcampos/) co-founded La Familia. This movement brings together the world's largest Latinx communities of entrepreneurs and venture capitalists (VCFamilia and FounderFamilia) to create **an ecosystem that has a direct and meaningful impact**. Supported by institutions such as Techstars, Comcast and Samsung Next, the organisation aims to build new pathways to the capital, networks and resources needed for Latinx entrepreneurs and investors to thrive.\n\nOur guest on the next TalkX started on the investment team at Republic, **a platform that democratises access to private markets**, in 2018, until she found her passion: entrepreneurial partnerships and brand growth, a department for which she was responsible. In the last two years, [Cheryl](https://www.cherylcampos.com/) did a terrific job upgrading the company to a [unicorn](https://explorerbyx.org/es/blog/posts/deja-de-sonar-con-unicornios-suena-con-una-startup-cebra/) status (you know, companies that are worth $1bn).\n\nHer work at the company didn't stop there, as the entrepreneur built **the first complete investment ecosystem to create a community** ready for the next generation of diverse investors. Through Republic's business partner programme (specifically for investors aligned with the company's goals), she increased deal flow by 600% year-on-year, bringing a third of new business to the sales platform and building a solid investor pipeline. She also founded **the Fellows and Partners programme** to give aspiring venture capitalists a foundation and allow them to connect with more experienced people, gain a foothold in the investment world and ultimately become partners in the firm.\n\n[Cheryl](https://twitter.com/modelvc) joined The Community Fund as the youngest investment partner: to date, **she has led 13 investment processes**. Having built and managed communities, she knows which startups are betting on hers. She is also a researcher at Lightspeed, leading eight deals focused on femtech, silvertech and web3. In total, she has invested $1 million in venture capital.\n\nBefore this, the co-founder of La Familia worked as **an analyst at a debt and private equity firm**, emphasising **minority and** [**women**](https://explorerbyx.org/es/blog/posts/mujeres-lideres-por-un-progreso-igualitario-en-el-mundo-de-la-covid-19/)**'s entrepreneurship**. She began her career in the Investment department of a bank, working in the Financial Institutions department and Financial Structure; she supported a total of $8 billion in transactions, including the securitisation of the Yum! brands worth $2.5 billion.\n\nIn addition to an **honours degree in Economics from Harvard University**, Cheryl has worked as an actress and model (HBO, Tom Ford, Christian Louboutin, Cole Hann...). One thing is for sure: her talk will not leave us indifferent.\n\n",{"_42":6,"_43":29,"_44":1548,"_1130":1330,"_46":1549,"_51":1551,"_20":1553,"_55":1554,"_58":1555,"_60":1556,"_62":148,"_64":66,"_65":66},"Targeted investment for Latinx startups? Discover how Cheryl Campos has brought together the entrepreneurial ecosystems with the Latinx investor communities in the United States",{"_48":1550,"_50":1305},"/assets/images/2023_03_Inversion-startups-latinas-cheryl-campos.png",[1552],{"_48":1550,"_50":1335},[29],[57],["D",1677801600000],4607,{"_33":19,"_34":1558,"_36":1559,"_38":1560,"_40":1561},"en/jessica-brown-en-las-talkx-de-explorer-2","jessica-brown-en-las-talkx-de-explorer-2","\n![Hero image](/assets/images/2023_03_Jessica-brown-en-Talkx-de-explorer.jpg)\n\n#### Among the highlights Jessica Brown left us with at Explorer's TalkX was the advice that everyone should keep in mind when starting in entrepreneurship and that no one tells you about: taking care of yourself is the first step in your project.\n\nWhat was the **best tip**, the one we would highlight the most, of the almost 50 minutes we shared with **Jessica Brown at Explorer's TalkX**? Although there were many \"top\" moments, we would like to highlight **a fundamental piece of advice when starting** and one that very few experts talk about: **self-care**, which is essential [for entrepreneurial mental health.](https://explorerbyx.org/en/blog/posts/salud-mental-emprendedora/)\n\n\"In the early stages, it is essential to practice self-care; **this is especially important for project founders.** You have to create the right balance and find support in yourself,\" [Jessica](https://explorerbyx.org/en/blog/posts/jessica-brown-en-las-talkx-de-explorer-2/) said.\n\nThe product designer at [Faire](https://www.faire.com/en/), whose projects include selling second-hand clothing for women, confessed that during the pandemic, she realised that design gave her energy. That led to the second statement of a talk that **focused on feelings** (you know, then they say that the world of entrepreneurship is cold and calculating): **\"Listen to your inner voice**\", and follow the dictates of your curiosity, Jessica advised.\n\nThis tip has **a double advantage**: not only will you be **happier**, but also, **\"being clear with yourself will help you to be clear with others\"**, said our guest. In entrepreneurial parlance, that means you'll explain things bluntly and precisely, saving you time in approaching your goals. Need help figuring out where to start? First, ask yourself, \"**what are you passionate about** the problem you want to solve? Then take a look at this video for more tips:\n\n[](https://www.youtube.com/embed/mdNHbeR5_xQ)\n\nAnd sign up for Explorer, of course.\n\n",{"_42":6,"_43":29,"_44":1562,"_1130":1330,"_46":1563,"_51":1565,"_20":1567,"_55":1568,"_58":1569,"_60":1570,"_62":319,"_64":66,"_65":66},"Jessica Brown at Explorer's TalkX: \"Taking care of yourself is the first step to entrepreneurship\"",{"_48":1564,"_50":1305},"/assets/images/2023_03_Jessica-brown-en-Talkx-de-explorer.jpg",[1566],{"_48":1564,"_50":1335},[29],[57],["D",1677801600000],2102,{"_33":19,"_34":1572,"_36":1573,"_38":1574,"_40":1575},"en/jessica-brown-en-las-talkx-de-explorer","jessica-brown-en-las-talkx-de-explorer","\n![Hero image](/assets/images/2023_02_Jessica-brown-Talkx-explorer.jpg)\n\n#### Here are the basics about Jessica Brown, the next Explorer's TalkX guest, to keep you wanting to know more about her. And how do you find out more? By attending her talk. When? Where? Read on.\n\n**Entrepreneur and design expert** [Jessica Brown](https://www.linkedin.com/in/thejessbee/) will be our Special Guest at the Explorer's TalkX on **February 23rd at 8 p.m. CET**. You can watch this talk on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx) and post **all your questions for our guest**. We are sure there are many, as she will tell us **how to apply her speciality to every step of entrepreneurship.**\n\nHer academic background has a technology bias, as she **studied Mathematics and Computer Science** at Stanford. On top of that, [Jess Brown](https://twitter.com/thejessbee) has spent years building Design teams from scratch (teams that achieve **award-winning user experiences**). She is currently a **Product Designer** at [Faire](https://www.faire.com/en/) but has previously led Design and Market Research departments at Vice Media and Rent the Runway.\n\nHer work ranges from **helping companies** understand design processes, \"**evangelising**\" design practices, **creating workspaces** to help designers do their jobs better, **and producing user experiences** with tangible results. In addition, he often **facilitates** [**creative thinking**](https://explorerbyx.org/es/blog/posts/descubre-si-tienes-los-7-rasgos-de-una-mente-creativa-y-aplicalo-al-emprendimiento/) **in his teams** through techniques such as **brainstorming**, “sprints”, and week-long design hackathons. \n\nNow that you know what she does, you have much to ask her, right? We knew that. So **remember** three basic things:\n\n \n\n**TalkX Jessica Brown.**\n\n* **Where?** [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx).\n* **When?** February 23rd, at 8 p.m. CET ([here](https://time.is/es/2000_23_Feb_2023_in_Spain/ART/Brazil/Chile/Mexico/Peru/Uruguay/United_States/Portugal/United_Kingdom?Jessica_Brown_TalkX), the time in your country).\n\nWe are waiting for you!\n\n",{"_42":6,"_43":29,"_44":1576,"_1130":1330,"_46":1577,"_51":1579,"_20":1581,"_55":1582,"_58":1583,"_60":1584,"_62":319,"_64":66,"_65":66},"Jessica Brown at Explorer's TalkX: how to apply design and creative thinking to entrepreneurship?",{"_48":1578,"_50":1305},"/assets/images/2023_02_Jessica-brown-Talkx-explorer.jpg",[1580],{"_48":1578,"_50":1335},[29],[57],["D",1676937600000],2297,{"_33":19,"_34":1586,"_36":1587,"_38":1588,"_40":1589},"en/jennifer-brandel-en-explorer-la-pregunta-que-debes-plantearte","jennifer-brandel-en-explorer-la-pregunta-que-debes-plantearte","\n![Hero image](/assets/images/2023_02_Post-TalkX-Jennifer-Brandel.jpg)\n\n#### Typically, we highlight what the guest told us during the TalkX. We put less emphasis on the private part, which is intended for about twenty selected Explorers, because we like to keep this session exclusive. But this time, something is different.\n\n[Jennifer Brandel](https://explorerbyx.org/en/blog/posts/no-te-pierdas-talkx-con-jennifer-brandel/)'s TalkX was going to be very special, as we knew almost from the beginning. A born communicator thanks to **her journalism background**, the talk didn't let up for a moment, helped by the questions from our host, fellow entrepreneur [Milagros Pérez](https://www.linkedin.com/in/milagrosperezdiez/?originalSubdomain=co) (co-founder of [Todoc](http://www.todoc.co/) and Content Director at [Opinno LATAM](https://opinno.com/es)). We started strong with her best tips.\n\n**Jennifer Brandel's five tips for (ethical) entrepreneurship**\n\nOur first TalkX of the year began, as usual, on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx), where everyone who wanted to take advantage of the advice of one of **the most prominent figures in ethical entrepreneurship could watch**. On this topic, he left us with these **five key phrases**. Take note!\n\n* Business is **built on trust; you have to be transparent.** Tell people who you are, what you stand for, and the difference you want to make. Tell people how you live by your values.\n* We don't like the mantra 'grow fast, make money, get as big as you can.' **Zebras survive because they are mutualistic.** It's not about being a unicorn, someone singular, but about **living and learning in the community.**\n* There are **stages** when you are more **risk tolerant**; the older you get, the more things you have to lose. For example, I remember when I was 20. It's great to see how you can experiment at that age; make the most of it, Explorers!\n* Smart money is **money aligned with your business** and your deadlines.\n* Experience is your best mentor. **Entrepreneurship is the best way to find out what you are good at**, what you need to learn, and who you need by your side.\n\nAfter the talk, as usual, about twenty selected Explorers joined her in a private session. And being the journalist she is, Jennifer decided to ask them **\"the million dollar question\":** **_\"What do you want to achieve by becoming an entrepreneur?_** If you have never thought about it, now is the time.\n\n_\"I am very passionate, so I want to know that the effort I put into things is going in the right direction,\"_ said one of the Explorers. \"_I intend to impact society, helping and improving people's lives positively,\"_ commented another. _\"Entrepreneurship allows me to explore my creativity,\"_ said a third. And, of course, one of the main motivations also came to the fore: _\"I intend to earn money and help my family_,\" highlighted one of the participants in this session, where the vast majority of the attendance was female.\n\nThe co-founder of [Zebras Unite](https://zebrasunite.coop/) took note of these arguments, which serve as motivation for the **next entrepreneurial generation**, and began t**o debate with the Explorers** about **technology, community,** and the **initiative of millennials**. In response to these questions, Jeniffer recommended the following:\n\n* _\"There are free or very cheap technologies, don't try to create one from scratch for your business, as it will cost you a lot of time and money.”_\n* _\"It is always good to share what you are experiencing; this way, you create a network of like-minded people.”_\n* _\"Millennials are the most entrepreneurial generation because, thanks to the internet, they have tools and possibilities at their fingertips that were unthinkable before. But it is true that perhaps smaller businesses are being created\"._\n\n \n \n\nWant more tips like these? Don't **miss the video with Jennifer Brandel's TalkX:**\n\n[](https://www.youtube.com/embed/I99032WQ1Js)\n\n",{"_42":6,"_43":29,"_44":1590,"_1130":1330,"_46":1591,"_51":1593,"_20":1595,"_55":1596,"_58":1597,"_60":1598,"_62":148,"_64":66,"_65":66},"What do you want to achieve by becoming an entrepreneur? Jennifer Brandel's question",{"_48":1592,"_50":1305},"/assets/images/2023_02_Post-TalkX-Jennifer-Brandel.jpg",[1594],{"_48":1592,"_50":1335},[29],[57],["D",1675987200000],4021,{"_33":19,"_34":1600,"_36":1601,"_38":1602,"_40":1603},"en/salud-mental-emprendedora","salud-mental-emprendedora","\r\n![Hero image](/assets/images/2023_01_Salud-mental-emprendedora-scaled.jpg)\r\n\r\n#### Taking an entrepreneurial project forward is not easy; at Explorer we take the emotional side of it very seriously, which is why Explorer Coach was born. What do we talk about in this podcast?\r\n\r\n_By Patricia Araque, Executive Director of Explorer._ \r\n\r\nWe know that **taking an entrepreneurial project forward is not an easy task**. It is a professional choice that substantially **impacts the well-being and mental health** of those who decide to take the plunge. There have been numerous suicides of company founders in recent years and countless (and most of the time unknown) [cases of depression that people who decide to create their own companies go through.](https://www.inc.com/magazine/201307/brad-feld/many-entrepreneurs-deal-with-depression.html) **At Explorer, we take this aspect of entrepreneurship very seriously**; we believe in a **healthy approach to this work-life option**. \r\n\r\nIt is essential to tackle it early, as it will lay the foundations for future entrepreneurial projects. With this in mind, **we decided to launch Explorer Coach, a series of pills in an audio format** that focuses on this aspect of entrepreneurship and offers **advice and tools from entrepreneurs—most of them Explorer Alumni—**who have gone through the same fears and experiences that the participants in the programme are facing. **How was the process of creation and implementation?** **We observed that the fears, anxieties, and negative emotions differed depending on the week**, but they usually led to a **loss of motivation** and the abandonment of the programme. So the first thing we did was to **document everything using an anthropological approach**. We didn't ask them, but we looked at what they did rather than what they said. \r\n\r\nFrom that point, we grouped the issues that most concerned them and that we understood harmed their motivation. Then, **we started developing these pills in the most agile and authentic format possible: voice notes** that the entrepreneurs we asked for collaboration sent us by WhatsApp. Once we produced the pills, **we launched an A/B testing process** to understand whether our hypotheses made sense and whether it was worth investing time and resources in improving this initiative. Since we divided the Explorer community into micro-learning communities, over the twelve weeks, we sent Explorer Coach to some groups rather than others. The result? **The entrepreneurs who received their dose of motivation** and their lesson in emotional care through Explorer Coach **had a higher rate of completing the programme** than those who did not listen to the pills. Specifically, they were 6% more graduates than those who did not. \r\n\r\n**Today, we actively implement Explorer Coach in the dynamics of the programme, and all participants access the podcasts’ episodes weekly** through their WhatsApp groups. They are twelve chapters with a brief duration **on Spotify in the three official languages of the programme: Spanish, Portuguese and English**. Here is a list with a short review of each of them:\r\n\r\n**Episode 1. No fear.** \r\n\r\nAvoid the fear of making mistakes. Explorer is designed for something other than your project to succeed. It is for you to achieve even if your idea fails. It may be odd that we start by talking about failures in an entrepreneurship programme. Bosco Soler, Explorer Alumni and creator of [SinOficina.com](http://sinoficina.com), will tell you the three mistakes you shouldn't make and the three things you must do to lose the fear of making mistakes.\r\n\r\n**Episode 2. It's OK to feel overwhelmed**. \r\n\r\nHaving too many tasks and needing more time for them overwhelms us. But it's OK to feel overwhelmed. In this week's Explorer Coach, listen to tips on how to handle this situation.\r\n\r\n**Episode 3. The importance of leaning on the community.** \r\n\r\nDo you feel lonely, lost, like there's no one to turn to? The Explorer community is there to help you: ask questions, ask for advice and give it back when they ask for it. Get connected.\r\n\r\n**Episode 4. Eliminate your limiting beliefs.** \r\n\r\nHave you ever heard yourself saying: \"I won't be able to do it\", \"I'm not good enough for this\", or \"I can't make a living\"? Many times we need to give ourselves a boost. The first step is to get rid of limiting beliefs.\r\n\r\n\r\n**Episode 5. Impostor Syndrome:** Doubts about your project? Insecurities? You could suffer from imposter syndrome; we explain how to avoid it.\r\n\r\n**Episode 6. Why taking care of yourself is crucial.** Are there times when you feel overwhelmed and frustrated? Take a few minutes and discover the importance of knowing how to stop to keep it going.\r\n\r\n**Episode 7. Learn to disconnect.** \r\n\r\nEntrepreneurship requires perseverance, dedication and knowing how to stop, have time to devote to our hobbies, and disconnect. Not doing so could have consequences on our health that we will avoid if we stop to breathe.\r\n**Episode 8. Practice netbonding.** \r\n\r\nYou may have yet to hear of “netbonding”, a term coined by Patricia Araque, executive director of Explorer. But in this programme, you will discover all its benefits and why it is so important, especially for female entrepreneurs.\r\n\r\n**Episode 9. How to increase your motivation.** \r\n\r\nThe tasks pile up, the weeks pass, and tiredness sets in. You can keep your motivation at optimum levels with these tips.\r\n\r\n**Episode 10. Foods that help you perform better.** \r\n\r\nIf you are one of those people who will eat anything and get on with your homework, let me tell you you could be doing better. Taking care of what you eat will increase your health, performance, and creativity.\r\n\r\n**Episode 11. Focus. Get closer to the light.** \r\n\r\nNeed to know how to distinguish them or which path to follow to reach them? You will see it much more transparent with these three tips.\r\n\r\n**Programme 12. Sexual well-being.** \r\n\r\nGive yourself pleasure. Sexuality is a (very) important part of our life and also of our entrepreneurial life! Find time to pamper yourself, give yourself pleasure, and write it down as time well spent.\r\n\r\nPicture by [Christopher Lemercier](https://unsplash.com/@elevantarts?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) retrieved from [Unsplash.](https://unsplash.com/es/fotos/12yvdCiLaVE?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)\r\n\r\n",{"_42":6,"_43":27,"_44":1604,"_1130":1330,"_46":1605,"_51":1607,"_20":1609,"_55":1610,"_58":1611,"_60":1612,"_62":164,"_64":66,"_65":66},"Explorer Coach, our contribution to early-stage entrepreneurial mental health",{"_48":1606,"_50":1305},"/assets/images/2023_01_Salud-mental-emprendedora-scaled.jpg",[1608],{"_48":1606,"_50":1335},[27],[57],["D",1675814400000],6301,{"_33":19,"_34":1614,"_36":1615,"_38":1616,"_40":1617},"en/como-gestionar-bien-tiempo","como-gestionar-bien-tiempo","![Hero image](/assets/images/2023_02_Como-gestionar-bien-tiempo.jpg)\n\n#### We know that when it comes to entrepreneurship, every minute you steal from the clock is few and far between. And you must remember to rest. Check out our tips on managing your time well. They will change your life (for the better)!\n\n#### **How to identify time thieves and what to do to avoid them**\n\nThere are several types of \"**time thieves**\" that **diminish our performance** and rob us of valuable minutes we could spend developing our idea. If you know them, it will be easier **to identify and avoid them**. Here are the most common ones:\n\n1. **Interruptions.** More than usual on any day: a knock on the door to deliver a package, a family member wants to talk to you about something, or you have to take care of your pet. To reduce or eliminate them, schedule the time at which you want to receive the orders you have placed. It is also helpful to establish a \"family timetable\": let those who live with you know that, although you are at home, you are working a full day.\n2. **Phone**. Similar to interruptions, **but more dangerous**. Checking social media, checking the news or chatting on WhatsApp can take up much time. The solution (although we understand we can't always do it) is **to switch off or silence your smartphone** (or turn on the airplane mode) and **leave it out of reach** to avoid temptation. Something less radical is to remove notifications or set yourself a **\"concentration schedule\", turning off notifications on your devices.**\n3. **Emergencies**. Learn to identify whether a situation is truly urgent or if it can wait until you finish the task at hand. To do this, set limits for yourself and your colleagues. For example, you could set a priority code with three levels:\n\n * Email: **low urgency.**\n * WhatsApp: **medium urgency**\n * Phone call: very urgent. Press the **panic button**\n4. **Last hour**. Procrastination is more common than you think. We are humans, and it is normal to postpone tasks, especially if they are not to our liking. Try to avoid laziness; set the heaviest or most arduous obligations at the beginning of the day and move from boring to entertaining.\n\n#### **How to incorporate the Eisenhower Technique into your routine**\n\nMake a chart like the one designed by Eisenhower and use it to **define your levels of urgency:**\n\n**URGENT AND IMPORTANT**\n\n* **Do it now**: call suppliers.\n\n**URGENT AND NON-IMPORTANT**\n\n* **Refer it to someone**: plan the company’s social media\n\n**NON-URGENT AND IMPORTANT**\n\n* **Plan when you will do it**: go to the gym, read an analysis about your sector, etc.\n\n**NON-URGENT AND NON-IMPORTANT**\n\n* **Delete it**: watch an episode of your favourite show.\n\n#### **How can I organise big tasks to manage time well?**\n\nIf you have a task that will take a long time to complete, the best approach is to follow **a stint approach**: break that big task into smaller tasks to make deadlines more manageable.\n\n#### **What methods exist for successfully managing tasks and time?**\n\nWe will tell you about some of the most famous ones, but there is a wide variety of them. Do your research and choose the one that best suits your day-to-day work.\n\n* **[Scrum](https://es.wikipedia.org/wiki/Scrum_(desarrollo_de_software))**: it consists of regularly applying a set of good practices to collaborative work. Regular partial deliveries of the final task are made, prioritised according to the benefit they bring to the project.\n* **[Gantt Chart](https://es.wikipedia.org/wiki/Diagrama_de_Gantt)**: this tool aims to represent, in a graph, the expected time commitment for different tasks over a given total period.\n* **[Pomodoro Technique](https://en.wikipedia.org/wiki/Pomodoro_Technique)**: created by Francesco Cirillo, is based on dividing the time dedicated to activity into 25-minute periods, called pomodoros. Each pomodoro is followed by a five-minute rest period, with a longer break every four pomodoros. \n* **[Kanban](https://en.wikipedia.org/wiki/Kanban_(development))**: This project management method allows teams to visualise their workflows and workload.\n* **[Getting Things Done](https://en.wikipedia.org/wiki/Getting_Things_Done)**: This productivity and time management system helps to complete and manage tasks. The system efficiently meet commitments through a five-step system of lists and calendars (capture, clarify, organise, review and do).\n\nPhoto by [Glenn Carstens-Peters](https://unsplash.com/@glenncarstenspeters?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) in [Unsplash](https://unsplash.com/es/fotos/RLw-UC03Gwc?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText).",{"_42":6,"_43":23,"_44":1618,"_1130":1330,"_46":1619,"_51":1621,"_20":1623,"_55":1624,"_58":1625,"_60":1626,"_62":148,"_64":66,"_65":66},"How to Master your Time",{"_48":1620,"_50":1305},"/assets/images/2023_02_Como-gestionar-bien-tiempo.jpg",[1622],{"_48":1620,"_50":1335},[23],[57],["D",1675728000000],4671,{"_33":19,"_34":1628,"_36":1629,"_38":1630,"_40":1631},"en/no-te-pierdas-talkx-con-jennifer-brandel","no-te-pierdas-talkx-con-jennifer-brandel","\n![Hero image](/assets/images/2023_01_TalkX-Jennifer-Brandel-Zebras-Unite.png)\n\n#### We kick off a new edition of the Explorer programme with the TalkX Special Guest Jennifer Brandel. She co-founded Hearken and Zebras Unite, and she is a serial entrepreneur, innovator, shadow writer for renowned film directors, and a supporting actress. The talk promises to be very, very interesting.\n\nIn Explorer, we know very well who the co-founders of [Zebras Unite](https://zebrasunite.coop/) are: we have **inaugurated several editions of the programme** with talks by [Mara Zepeda](https://www.youtube.com/watch?v=80ccFvQhCyw), [Aniya Williams](https://explorerbyx.org/es/blog/posts/aniyia-williams-los-negocios-son-la-forma-de-cambiar-las-cosas/), and [Astrid Scholz](https://explorerbyx.org/en/blog/posts/consejo-astrid-scholz-para-las-personas-emprendedoras/). Now it's the turn of the **fourth leader of the movement**. Starting on February 2nd, at 8:00 p.m. CET on ourTwitch channel, **Jennifer Brandel's TalkX** will be live, so you can **ask her anything you want** in the chat.\n\n \n \n\n**Actress, award-winning journalist, and of course, entrepreneur.**\n\nWhat did our special guest study to become a **\"serial innovator and entrepreneur,\"** as she calls herself? She has a BA in Art History, followed by several studies [Jennifer](https://www.linkedin.com/in/jennbrandel/) undertook at the University of Montreal and the University of Melbourne. She also has a degree in Integrated Liberal Studies—awarded by the University of Wisconsin-Madison—and another from the **Columbia Graduate School of Journalism.** \n\nThis is precisely how he began his professional career: reporting for the CBC and The New York Times and winning several awards. After launching **the most successful experimental news series** in the history of Chicago's WBEZ—a non-commercial, educational radio station—he founded [Hearken](https://wearehearken.com/) in 2015. Hearken is an organisation that **teaches institutions ways to retrieve information better from their stakeholders**. This company won Bootstrap's Best Company and Accelerator recognition from the News Media Alliance. Brandel also won the Center for Collaborative Journalism award for its work to change media.\n\nOur next Explorer TalkX guest's extensive career includes **picking grapes in Tasmania, writing in the shadows for film director John Hughes,** and being the voice of one of the supporting characters in podcasts like This American Life, Wire Tap, or Love + Radio. She even founded [“Dance Dance Party Party](https://dancedancepartyparty.com/home.html)” as a hobby: a worldwide freestyle dance event for women only.\n\nYet, journalism remains her passion—Jennifer has travelled the United States interviewing members of Baha'i communities. In 2020 and 2022, she focused on the role of journalism in **democracy**, launching the **innovative collaborative platform** [Election SOS](https://electionsos.com/). He also advanced a **revision of journalism** by creating [Democracy SOS](https://democracy-sos.org/). \n\n \nThese are just a few examples of the **innovative processes** she has established. Many of them have spread worldwide, **inspiring new practices**, new departments in companies, and even new organisations. Her work has made her one of the **30 Conscious Business Women Changing the World.** in her hometown, Jennifer co-founded [Civic Exchange Chicago](https://www.civicexchangechicago.com/), bringing civic startups together in a **collaborative learning community.** Indeed, her work creates **cross-cutting synergies between journalism, civic engagement, democracy, and entrepreneurship**. Want to get to know this entrepreneur better and be inspired by what she has to tell us? Don't miss out on **Jennifer Brandel's TalkX!**\n\n",{"_42":6,"_43":29,"_44":1632,"_1130":1330,"_46":1633,"_51":1635,"_20":1637,"_55":1638,"_58":1639,"_60":1640,"_62":116,"_64":66,"_65":66},"The 'Zebra' Entrepreneur who picked grapes in Tasmania and is an Actress: don't miss out on the TalkX starring Jennifer Brandel",{"_48":1634,"_50":1305},"/assets/images/2023_01_TalkX-Jennifer-Brandel-Zebras-Unite.png",[1636],{"_48":1634,"_50":1335},[29],[57],["D",1674604800000],3955,{"_33":19,"_34":1642,"_36":1643,"_38":1644,"_40":1645},"en/proyectos-seleccionados-explorer-trip-valencia-i","proyectos-seleccionados-explorer-trip-valencia-i","\r\n![Hero image](/assets/images/2023_01_Cohorte-Trip.jpg)\r\n\r\n#### We know, right? This is way more exciting than \"the Oscars’ Race,\" the next Shakira song, or the rules to try and make F1 exciting—seriously, folks, there was a time when you didn't need electronic aids. They called it driving. Are you ready? We already know the list of the selected projects for the Explorer Trip! Which ideas are the chosen ones?\r\n\r\nWe need world-changing projects, but we are happy to know that many of them go through our programme. When Explorers complete the programme—although you already know this—a jury selects those who deserve to travel to the Explorer Trip to explore ideas you will surely hear about in the coming years. Here are the most recent ones.\r\n\r\nWho are the lucky ones who will spend a week in Valencia (Spain), tasting the best rice dishes in the area and bathing on the beach, working hard on their project, and taking advantage of every minute to improve it? We present you “the chosen” one by one so that you can congratulate them personally:\r\n\r\n* **Lexi (Universidad Fasta, Argentina)**. A free app for dyslexic people, it seeks to adapt to the needs and characteristics of each user.\r\n* **Feirao Ceasa (Explorer Brazil)**. \"From the countryside to your home\": the idea is to order high-quality organic products—with a high level of variey—from the comfort of your sofa.\r\n* **Gesol** **_(“Gestionador Solar”)_** **by Enerdis (Universidad de Los Andes, Chile).** Energy management system for private users or MSMEs, including forecasting and analysis of solar generation, consumption, and emissions.\r\n* **Saving Small Business (Universitat Jaume I, Spain).** This application fights against small business closures in towns and cities. With “Saving Small Business,” a local shop can offer discounts for a limited time at low-demand periods to increase the average purchase amount or to attract new customers.\r\n* **Drone Firefighter (University of Castilla-La Mancha, Spain).** Drone for the prevention, research, assistance, and fight against forest fires.\r\n* **The Biggest 5 (Nebrija University, Spain).** Digital sports media whose articles and authors are ranked according to their quality. Users have access only to posts on the subject of their interest and services related to that field. In addition, the authors will be able to give visibility to a social cause, to which a percentage of the profits generated by their posts will be donated.\r\n* **Be Full (Universidad Panamericana, Mexico).** An application aimed at companies that seek to help employees improve their well-being, as well as carry out experiences to encourage teamwork and enhance the working environment.\r\n* **Palmito do Atlantico (Universidade da Madeira, Portugal)**. Use of the banana palm for the production of food with health benefits.\r\n* **Solar Collector (University of Strathclyde, UK)**. Innovative solar collector designed to help cope with rising energy prices.\r\n* **Viatik (Ort University, Uruguay).** Long-distance carpooling: this project proposes travelling at the best price and reducing the carbon footprint by sharing the costs of car journeys.\r\n* **Sialotest (Universitat Jaume I, Spain).** A test to determine children's nutritional status using biomarkers in their saliva.\r\n* **E-Satcom (Nebrija University, Spain)**. A project that aims to simplify and economise access to satellite communication in regions with no telephone coverage.\r\n* **The Salinity Project (University of Montevideo, Uruguay).** Innovative energy generation system based on salinity gradients.\r\n* **Musarina (Autonomous University of Chiapas, Mexico).** Creation and distribution of products made from plantain.\r\n* **Manahui (Autonomous University of Aguascalientes, Mexico).** Edible coating for fruit and vegetables on supermarket shelves. Malkochtli improves the appearance of food, prolongs its shelf life, and prevents pathogens' growth.\r\n\r\nThose selected in the Explorer edition that has just started will join this cohort. Explorers will enjoy the **immersive experience of entrepreneurship** in Valencia, the **networking**, and will take giant steps in their project’s development. Check out what the protagonists of the previous Explorer Trip highlighted:\r\n\r\n[](https://www.youtube.com/embed/ZsheEDseuI8)\r\n\r\nIt's your turn: **do you feel like trying out how far that idea you have in your head can take you?** Try Explorer, baby: **sign up for the next edition. We'll let you know when it opens**; just **keep an eye on this blog**.\r\n\r\n",{"_42":6,"_43":30,"_44":1646,"_1130":1330,"_46":1647,"_51":1649,"_20":1651,"_55":1652,"_58":1653,"_60":1654,"_62":148,"_64":66,"_65":66},"And the selected projects for the Explorer Trip are...",{"_48":1648,"_50":1305},"/assets/images/2023_01_Cohorte-Trip.jpg",[1650],{"_48":1648,"_50":1335},[30],[57],["D",1674432000000],4605,{"_33":19,"_34":1656,"_36":1657,"_38":1658,"_40":1659},"en/cosas-que-debes-hacer-en-un-pitch","cosas-que-debes-hacer-en-un-pitch","\r\n![Hero image](/assets/images/2023_01_Dos-pitch.jpg)\r\n\r\n#### Do you remember when Ana Carolina Merighe, CTO of Veritise, told us about the mistakes that spoil a pitch? Well, the person leading the pitching webinar also explained the 14 aspects you must tackle in your pitch. Write it down and succeed.\r\n\r\nWhen she detailed the [seven mistakes that would ruin your speech](https://explorerbyx.org/en/blog/posts/donts-when-you-pitch/), [Ana Carolina Merighe](https://www.linkedin.com/in/amerighe/), CTO of [Veritise](https://veritise.com/), also explained **the 14 things you should do in a pitch.** Keep them in mind when preparing yours, and be ready to succeed.\r\n\r\n1. **Who is your audience?** You have to know **who you are talking to and what they are interested in**. Many people ignore this point; they just come in and spit out their pitch, and that's the last thing you should do. \r\n2. **How much time do you have?** Condensing everything you have to say into a **two-minute Elevator Pitch** is different than explaining it calmly if you have **an hour.** \"_Even so, don't talk for 60 minutes. No one is going to be that patient. Spend 10 to 12 minutes, leaving the rest to talk to your interlocutor. I'm sure they have a lot of questions to ask you.”_\r\n3. **Give a title**. Start your presentation (slides or video) with something simple, such as your **startup name**, **tagline** (if you have one) and **contact information**. Remember these basics.\r\n4. **Everything in context.** Help your audience understand what you can do for them and **what solution you offer to their problem**. The pitch should notice this. If you don't get it, take a couple of steps back, and think about what needs to be 100% clear and what prevents you from synthesizing. Then, when you figure it out, move on.\r\n5. **Explain the** **_pain_** **well**. A common mistake is creating a solution without a problem to solve. **Explorer teaches you how to validate that solution**, but you should **start with the issue.** Use data to demonstrate the extent of _pain_ and point out how to solve it. \r\n6. **Show your solution**. Show the [MVP](https://explorerbyx.org/en/blog/posts/what-is-an-mvp-not-the-first-step-of-your-startup/), the **prototype**, and a **video**. It is always more effective to show what you have, **even if it is not perfect** (but present the best you have) than to try to describe it.\r\n7. **Magic willow**. Keep in mind the \"magic potion\" that **differentiates you from your competitors** and other similar solutions: your team, the experience others do not have, or the possibility to grow faster than your competition. **Think about what will make you a better choice for customers.**\r\n8. **Business model**: How will you **make profits now** and in the future? How will you [finance your startup](https://explorerbyx.org/es/blog/posts/como-conseguir-financiacion-para-emprender/)? You must be clear (and, preferably, validated) on this point. Make sure that **your way of making money makes sense to your customers**. You need to know if they are willing to pay.\r\n9. **Marketing and sales strategy**. Tell what your goal is and how you will achieve it: impact an existing market, create a new one or use [pricing as a strategy](https://explorerbyx.org/en/blog/posts/best-pricing-strategies/). You may have the solution to a problem that others already solve, but you are targeting another niche to save on marketing and invest more in _engagement_. In any case, you have to know which channels and partners you will use, **the** **_customer journey_** **of your customers and what data the performance metrics show. Prepare well the answers to possible questions from investors** in these sections.\r\n10. **Competitors**. You must know who they are. When someone says there is no competition, they are wrong 99.9% of the time. **It is practically impossible not to have competitors**; if you have yet to find them, investigate further. If you still haven't identified any, **think that someone before you has searched your area for customers or a market.**\r\n11. **Timeline.** Make it clear what **your next steps** are: this way, the potential investor will know where you will spend your capital.\r\n12. **Financial projections.** Don't just ask **for an amount of money**; **explain why** and detail **how you will use it.** This is what an investor wants to know. If you have done the validations right, they will see where you are going. It also tells how the team behind you will help you make it happen. And speaking of which:\r\n13. **Team.** A person invests in you and your team, so you must show that **the team can deliver**. If you change partners, let your investor know that everything is moving forward and that the new group can do the same as the old one.\r\n14. **The pitch**. Write down these **three basic rules**: it must be **engaging** (tell your story without being boring), it has to show you as **someone who they can trust** (don't pretend or lie, don't expose something that is not real) and it has to be **precise** (less is more: be brief). Remember to explain things in some detail if asked.\r\n\r\nOf course, there was much more: questions from the audience, a review of the most common failures, etc. Check out the video to find out more.\r\n\r\n[](https://www.youtube.com/embed/vZIn2B-gRXo)\r\n\r\n",{"_42":6,"_43":24,"_44":1660,"_1130":1330,"_46":1661,"_51":1663,"_20":1665,"_55":1666,"_58":1667,"_60":1668,"_62":227,"_64":66,"_65":66},"14 Pitching Dos Everyone Should Know",{"_48":1662,"_50":1305},"/assets/images/2023_01_Dos-pitch.jpg",[1664],{"_48":1662,"_50":1335},[24],[57],["D",1673222400000],5352,{"_33":19,"_34":1670,"_36":1671,"_38":1672,"_40":1673},"en/siete-cosas-prohibidas-en-un-pitch","siete-cosas-prohibidas-en-un-pitch","\r\n![Hero image](/assets/images/2022_12_Webinar-Pitch-Merighe.jpg)\r\n\r\n#### Ana Carolina Merighe led a webinar on pitching, and during her talk, she revealed the seven things that will spoil your pitch. We summarise them in this list. Take note!\r\n\r\n[Veritise](https://veritise.com/es/)'s CTO [Ana Carolina Merighe](https://www.linkedin.com/in/amerighe/) knows how [to make the perfect pitch](https://explorerbyx.org/es/blog/posts/10-consejos-de-profesional-para-hacer-un-pitch-perfecto/). She has participated in many startup competitions and witnessed many pitches. As a result, she has given us something valuable: **the seven things you should never do in front of your audience**.\r\n\r\n1. **Not knowing your audience**. You can connect better if you research the person who will listen to you. A good trick is to use words they have used to describe the problem. If you don't \"hook\", you can get to the next “don’t.”\r\n2. **Being \"forgettable\"**. You arrive, you deliver your speech, and they forget about you before you close the door. Avoid this with **surprise elements and shocking data.** But remember, **be honest.**\r\n3. **Lying**. Selling is not about misrepresenting reality; don't lie.\r\n4. **Failing to show what you do best**. For example, you may do your job well, or the product you propose may be excellent, but nobody will be interested if you don't have a marketing expert to \"sell\" it well.\r\n5. **Not explaining clearly what you are looking for.**\r\n6. **Not following up.** **You may not have convinced potential investors initially**, but don't worry: keep informing them of your steps and achievements (without overwhelming them), and **you may change their minds.**\r\n7. **NOT SPEAKING ENGLISH**. Ana Carolina insisted on this point vehemently: _\"Many of your pitches will be in English. Besides, you can't run a company, even a local one, without knowing English\"._ You will have to negotiate with suppliers, you will have to look for partners, and you will have to do business with other people who may not speak your language (think about networking and **the global expansion of your network**). Investors must have the guarantee that you will know how to handle yourself in situations.\r\n\r\nNow that you know the **common mistakes** that could **spoil your whole pitch, avoid them and succeed in front of your audience!**\r\n\r\n**\\*Bonus:** in addition to these tips, Veritise's CTO gave us tips on what to do in a pitch and answered **questions from the audience**, who asked fascinating questions. You can watch the webinar here:\r\n\r\n[](https://www.youtube.com/embed/vZIn2B-gRXo)\r\n\r\n",{"_42":6,"_43":24,"_44":1674,"_1130":1330,"_46":1675,"_51":1677,"_20":1679,"_55":1680,"_58":1681,"_60":1682,"_62":319,"_64":66,"_65":66},"7 Don’ts when you pitch",{"_48":1676,"_50":1305},"/assets/images/2022_12_Webinar-Pitch-Merighe.jpg",[1678],{"_48":1676,"_50":1335},[24],[57],["D",1672704000000],2631,{"_33":19,"_34":1684,"_36":1685,"_38":1686,"_40":1687},"en/tips-preparar-buen-pitch-talkx-mateo-salvatto","tips-preparar-buen-pitch-talkx-mateo-salvatto","\n![Hero image](/assets/images/2022_12_TalkX-Mateo-Salvatto.jpg)\n\n#### The TalkX with Mateo Salvatto, CEO at Asteroid Technologies and founder of the app Háblalo, taught us tips to prepare a good pitch, among many other things. For example, how important is the team in a project? Find out.\n\nFor the last talk of this Explorer’s edition, we had a special surprise in store: [**the TalkX featuring Mateo Salvatto**](https://explorerbyx.org/en/blog/posts/talkx-con-mateo-salvatto/), CEO at [Asteroid Technologies](https://asteroidtechs.com/) and founder of the app [Háblalo](https://hablalo.app/) (an application that helps people with disabilities to communicate). \n\nDespite his youth, 23 years old, Mateo has had a **long track record as an entrepreneur** since he started his project before finishing high school. This was one of the aspects highlighted by **Andrea Sánchez, manager of Santander X, responsible for the Explorer, Prepare to Launch, and SX100 programs** —and a premium presenter of our TalkX. She started with some handy advice for all those attending the talk: \"**If you want to be like Mateo and make a positive impact on the world, the new Explorer call for applications is now open.”** [Sign up.](https://link.explorerbyx.org/zUk5)\n\nThe Argentine entrepreneur himself recommended continuing, after Explorer, in the different phases of [Santander X](https://app.santanderx.com/): **\"The community of companies and entrepreneurs to which you will have access is tremendous. And the people in charge of each stage will guide you and help you with contacts and networking,\"** he explained to the attendees at the **private Q&A held after the talk**. But before that, he talked about the most significant points of his career, the mistakes he made, the role of the team in his entrepreneurial journey, and, of course, **the tips for a good pitch**. Read on to find out what they are!\n\n**Tips for preparing a good pitch**\n\n_\"The main thing,_ **_stay calm_**_. You will make many pitches in your entrepreneurial life, and this will be your first, so think of it as an opportunity to learn._ **_Don't memorize and use as little text as possible_** _in your presentation slides; don't get mad at yourself if you forget something. Instead, collect feedback and use it to improve your next speech. Be bold and_ **_use examples of people_** _the audience can relate to: investors invest in people, so tell your story and why you are interested in solving that problem. Your solution may not be perfect, but if you make them fall in love with the problem you have, you'll do well._ **_If you trust yourself, they will trust you.\"_** \n\n**The most crucial moment in his entrepreneurial journey.**\n\n_\"When I participated in robotics competitions in high school, I always thought I was doing something significant. It was also there that I realized_ **_I could impact the world_**_. At first, I didn't want to share my project (Háblalo) with anyone, but after a year, I opened it up to investors and more people. That's when it had a base and_ **_started to grow exponentially.\"_**\n\n**Birth of Háblalo**\n\n_\"I was always interested in technology, and_ **_I grew up around people with a disability_**_, as my mother is a teacher of the deaf. I saw how some aspects of communication couldn't be easily solved, and_ **_I decided to do something that would help my friends and deaf students to communicate\"._**\n\n**Obstacles**\n\nThere were many obstacles in the beginning. The main one was that I was 17 years old, and nobody trusted me. **I also faced mental barriers that I put up for myself.** The natural barrier was no money. We lost capital for four years in a row. Another area for improvement was developing the app and sharing it with my friends without asking them what they needed; **I should have asked first and set it later.**\n\n**The importance of the team**\n\n**\"The team is everything**. OK, I'm the guy with the idea, but your team is vital in building anything. You'll have material and emotional pitfalls, and you might get lost because an entrepreneur wants to solve everything. Then, **you realise that you need people.** They don't know much at the beginning either, but with appropriate steps, everybody can learn. Remember, you must analyse if you have the right people.\n\n**Learning from building a project**\n\n_\"When building a company, every year seems like seven, as there is a lot to learn. However, there is_ **_a turning point_** _in all entrepreneurship: when you realise_ **_that the journey is important, not the goal._** _You have_ **_to fall in love with the problem, not the solution._** _Every day you climb a new step; you have to work little by little, and you will reach your goals. Break each big goal into smaller ones, and you will achieve them. In any case,_ **_the biggest learning is that you have to learn. Ask questions and listen to other people.”_**\n\nThen it was time for **questions from the audience**, to which Mateo responded with valuable new advice. You can watch the TalkX here: \n\n[](https://www.youtube.com/embed/_1hDQlGBXiY)\n\n",{"_42":6,"_43":29,"_44":1688,"_1130":1330,"_46":1689,"_51":1691,"_20":1693,"_55":1694,"_58":1695,"_60":1696,"_62":227,"_64":66,"_65":66},"Tips for the Perfect Pitch —in the TalkX with Mateo Salvatto",{"_48":1690,"_50":1305},"/assets/images/2022_12_TalkX-Mateo-Salvatto.jpg",[1692],{"_48":1690,"_50":1335},[29],[57],["D",1670803200000],5107,{"_33":19,"_34":1698,"_36":1699,"_38":1700,"_40":1701},"en/andres-gutierrez-tips-clave-para-emprender","andres-gutierrez-tips-clave-para-emprender","\n![Hero image](/assets/images/2022_12_IGLive-Andres.png)\n\n#### A new IG Live brought us a new Explorer Alumni, Andrés Gutiérrez, who transmitted his motivation and practical advice to all thinking of embarking on a fascinating adventure. What are his five key tips for entrepreneurship?\n\n**Andrés Gutiérrez**, from the [**University of Talca (Chile)**](https://www.utalca.cl/noticias/egresados-de-la-utalca-viajaran-a-portugal-con-su-proyecto-gohydrant/), not only went through the programme with his [GoHydrant](https://gohydrant.wixsite.com/gohydrant) project, but his idea led him to the Explorer Trip. Now, as a Pro Connector, he motivates and advises the participants in the current edition (do you want to be in the next one?. \n\nKnowing that his advice can be important for anyone who wants to start an exciting venture, he shared **his key tips for entrepreneurship** in the IG Live below. The **five highlights** are here:\n\n1. **Organisation and rest**_. \"An entrepreneur is always creating, seeing possibilities, connecting with communities. So to_ [_manage our time_](https://explorerbyx.org/es/blog/posts/gestion-del-tiempo-trabajar-estudiar-completar-explorer/)_,_ **_we must prioritise what we think is important._** _And_ **_resting_** _is important, even if we sometimes forget about it\"._\n2. [**Motivation.**](https://explorerbyx.org/es/blog/posts/boost-de-motivacion-para-emprender-8-tips-indispensables/) _\"There are many doubts about whether your project is good or not._ **_Explorer plays the role of motivating_** _and encouraging you to keep trying. It will also help you see if you are wrong and give you the tools to change\"._\n3. **Disconnection**. _\"I really enjoy_ **_conversation_**_, hanging around with friends or other entrepreneurs to_ **_learn from them_**_._ **_Sport_** _also helps me to release stress. Essentially, it's about opening your mind a little bit, resting, and recovering\"._\n4. **What entrepreneurship brings.** _\"Entrepreneurship lets me know that_ **_I am changing many people's lives, even the planet_**_: with GoHydrant, we can reduce 84% of the lost water”._\n5. **Will it be okay?** _“When what you generate impacts other people and they appreciate what you are doing,_ **_you know you are on the right track._** _No metric tells you, but seeing_ **_a positive impact_** _is a good way to_ **_measure the success of your idea\"._**\n\nTo end with, Andrés suggested **who should be the guest of our next IG Live**; do you want to know who he chose? Don't miss his proposal:\n\n>      Ver esta publicación en Instagram           \n> \n> [Una publicación compartida de Explorer - entrepreneur programme (@explorerbyx)](https://www.instagram.com/tv/ClUNMY_sClK/?utm_source=ig_embed&utm_campaign=loading)\n\n",{"_42":6,"_43":25,"_44":1702,"_1130":1330,"_46":1703,"_51":1705,"_20":1709,"_55":1710,"_58":1711,"_60":1712,"_62":319,"_64":66,"_65":66},"Explorer Alumni Andrés Gutiérrez shares his five key tips for entrepreneurship",{"_48":1704,"_50":1305},"/assets/images/2022_12_IGLive-Andres.png",[1706,1707],{"_48":1704,"_50":1335},{"_48":1708,"_50":1352},"/assets/images/2022_12_IGLive-Andres-ok.jpg",[25],[57],["D",1670198400000],2783,{"_33":19,"_34":1714,"_36":1715,"_38":1716,"_40":1717},"en/talkx-con-mateo-salvatto","talkx-con-mateo-salvatto","\n![Hero image](/assets/images/2022_11_pre-talkX-Mateo-Salvatto.png)\n\n#### He is to Argentinian entrepreneurship what a rock star is to a top festival: the TalkX with Mateo Salvatto closes our \"roster\" of talks this year. And you have an invitation!\n\nAll you have to do is connect to [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx) on **December 1st** at **8** **p.m.** in Spain and you'll have a direct chat line with **Argentina's most acclaimed entrepreneur.** That's right: **the TalkX with Mateo Salvatto** will allow you to post your questions to this \"icon\" who has revolutionised the game's rules.\n\n[Mateo](https://www.mateons.com/) defines himself as _\"_**_a 23-year-old technology entrepreneur full of optimism_**_, a desire to change the world, and a lot of love for my country\"._ He transmitted all this during the **Explorer Trip** in Oporto last July, when he accompanied those selected for the trip. He also conveys this message in all his talks. And there are many: motivational talks, conferences, and educational workshops. He wants to convince as many young people as possible to work together to ensure a **more inclusive**, fair, equitable, collaborative, and technologically literate **future**.\n\nTechnology is his passion. With it, he wants to make the world a better place: he set to work after winning the title of **national** (LNR) and **international** (in Israel) **Robotics** champion—when he decided to channel his knowledge to improve people's lives. Thus was born [Háblalo](https://hablalo.app/), the free app that assists more than 300,000 **users with communication difficulties** worldwide. \n \n\nBehind this app is [Asteroid](https://asteroidtechs.com/), a company run by Mateo himself. He combines his work there with that of **Innovation Director** at ORT Argentina, where he studied, and at the video game company Nawaiam. In addition, this entrepreneur **advises companies** on innovation and inclusion. \n \n\n_\"I am convinced that our generation is the_ **_hinge_** _between the past and the future. Not only because of technological advances but because_ **_if we can come together and put aside our differences_** _to create a more just, inclusive, diverse, educated, and free society, we will go down in history as_ **_the generation that enabled humanity to take the next step_**_; as the generation_ **_that won the battle of the future_** _(the title, by the way, of the book he has published). Let's go”_. With statements like this, do you still believe in something like the Crystal generation? _Pfff._\n\n",{"_42":6,"_43":29,"_44":1718,"_1130":1330,"_46":1719,"_51":1721,"_20":1723,"_55":1724,"_58":1725,"_60":1726,"_62":319,"_64":66,"_65":66},"Our last TalkX of 2022: Mateo Salvatto!",{"_48":1720,"_50":1305},"/assets/images/2022_11_pre-talkX-Mateo-Salvatto.png",[1722],{"_48":1720,"_50":1335},[29],[57],["D",1669593600000],2655,{"_33":19,"_34":1728,"_36":1729,"_38":1730,"_40":1731},"en/glosario-para-emprender-en-igualdad","glosario-para-emprender-en-igualdad","![Hero image](/assets/images/2022_03_8M.jpg)\n\n#### Feminism is a movement, an agenda, and an economic theory. Above all, it is a way of observing and navigating the world from an unequivocal place: equality. What happens when we apply this perspective to entrepreneurship?\n\nAlthough **at Santander X Explorer we work from this point of view on our day-to-day**, we believe that a date like **International Women's Entrepreneurship Day** makes it visible and tries to explain the challenges faced by the participants in the programme—among other women entrepreneurs. What are the **main inequalities** women continue to encounter in **entrepreneurship**? Look at this **mini-glossary** we have prepared and the **solutions we propose** to build **more egalitarian entrepreneurial ecosystems.** \n\n**Leadership**\n\nIt is the condition of a leader capable of influencing their team to achieve objectives. Curiously, [the skills needed to lead](https://explorerbyx.org/es/blog/posts/los-10-mejores-consejos-para-liderar-sin-agobiarte/) (listening, communication skills, etc.) **are more common among female entrepreneurs** and, most probably, one of the reasons **why projects led by women have a higher survival rate**. For example, in 2019, 58% of companies created by men failed, compared to 30% of those led by women. \n\n**Our Proposal:** To work within the entrepreneurial ecosystems to highlight these skills and the women who deploy them. Likewise, to help men also incorporate these skills when managing their projects and teams. \n\n**Biases**\n\nPreconceived ideas and behaviours. These are known as **gender stereotypes**, which are activated unconsciously in the analyses carried out, for example, by many investors and funds without even being aware of it.\n\nInequality between men and women in entrepreneurship is manifested objectively, such as that **women's projects receive less investment than those led by men**. This is partly due to those biases that place women at a disadvantage simply because they are women. According to “[Mujeres Avenir por la Conexión](https://mujeresavenir.com/),” **companies founded by men are 10% more likely to be funded** (most venture capital is in male hands, and almost all the money from big money goes to male-led companies). Last year, women-only ventures raised 61% of their capital from equity and 15% from private equity, supplemented by public funds and FFF. Companies comprising only men, formed their capital with 48% equity and 32% private funds; the remaining 20% corresponded to public funds (4%) and FFF.\n\n**Our Proposal:** To incorporate a gender perspective into project analysis **to help investors and funds understand the benefits of investing in women-led projects.** \n\n**Mansplaining**\n\nThis English neologism is composed of the words *man* (man) and *explaining*. Its definition consists of **explaining something to someone, especially a man to a woman, in a way that is considered condescending or paternalistic**. It does not assume that the woman receiving the explanation knows more about the subject than the one explaining it. **In the entrepreneurship world, most mentors are men.** \n\n**Our Proposal: To promote more networks of women mentors** and **open a reflection among male mentors on this issue**. When you mentor women, have you performed a self-observation exercise and realised that you often display this toxic behaviour? This is a significant step, the first step in trying to change and contribute to building safer and more egalitarian entrepreneurship ecosystems. Help other mentors to recognise and check themselves. \n\n**Netbonding**\n\nThis **term, coined by Patricia Araque, Executive Director of Sanatnder X Explorer**, tries to give a name to a practice that **encourages us to build a network of contacts beyond business interests**. In entrepreneurship, surrounding yourself with **a network that understands the challenges we face every day** and supports us emotionally is key to helping us move forward. \n\n**Our Proposal:** To surround yourself with other entrepreneurs who understand you, help you take care of yourself emotionally, and build safe spaces where **you can share your fears and anxieties**. If you are a woman, also create your network of female entrepreneurs: there are still challenges that only we face, and it is always good to share them with other female colleagues who have gone through or are going through the same situations. \n\n**Ally**\n\nA person who joins with another to achieve the same goal. When we apply the feminist view to entrepreneurship, we define it as the **partner, investor, or mentor who understands all the proposals we have made above**, uses them to review themselves, respects them, and applies them.\n\n**What are you doing to build A more equal and fairer entrepreneurship for everyone?** We would love to hear about your experiences and share them with the Santander X Explorer community as good practices. \n\nAnd if you want to share all this, here you have this infographic!\n\n![Mujer emprendedora infografía EN](/assets/images/2022_11_Mujer-emprendedora-infog.png)\n\n*Sources:* **\n\n**\n\n**\n\n**\n\n**\n\n**\n\n**\n",{"_42":6,"_43":23,"_44":1732,"_1130":1330,"_46":1733,"_51":1735,"_20":1750,"_55":1751,"_58":1752,"_60":1753,"_62":164,"_64":66,"_65":66},"Gender Equality for Entrepreneurship 101",{"_48":1734,"_50":1305},"/assets/images/2022_03_8M.jpg",[1736,1737,1739,1741,1744,1747],{"_48":1734,"_50":1335},{"_48":1738,"_50":1352},"/assets/images/2022_03_Infografia-8M-ok.png",{"_48":1740,"_50":1438},"/assets/images/2022_03_8M-okok.png",{"_48":1742,"_50":1743},"/assets/images/2022_03_8M-PT.png","Gallery image 03",{"_48":1745,"_50":1746},"/assets/images/2022_03_Mujer-emprendedora.png","Gallery image 04",{"_48":1748,"_50":1749},"/assets/images/2022_11_Mujer-emprendedora-infog.png","Gallery image 05",[23],[57],["D",1668729600000],6115,{"_33":19,"_34":1755,"_36":1756,"_38":1757,"_40":1758},"en/post-talk-brian-brackeen","post-talk-brian-brackeen","\n![Hero image](/assets/images/2022_11_Post-talkX-Brian-Brackeen-2022-2.jpg)\n\n#### Yes, we did host another TalkX with Brian Brackeen. Of everything he told us, there was a tip that won't only be useful if you're an entrepreneur: it could become your new mantra.\n\nWith almost no time to process [the talk with Lolita Taub](https://explorerbyx.org/en/blog/posts/talkx-lolita-taub-mejores-frases/), we hosted the **TalkX with Brian Brackeen**. We had beautiful memories of [his time in the previous edition](https://explorerbyx.org/es/blog/posts/brian-brackeen-te-ensena-a-vender-tu-sueno-para-tener-exito-con-tu-proyecto/), and although he focused on more technical issues this time, his frankness, jokes, and laughter did not disappoint. [Ana Mª Manda](https://www.linkedin.com/in/ana-maria-manda/), a startup mentor and leadership expert, was the _host_. Her energetic presentation made it clear that the following minutes would be very intense. And we were not wrong because after leaving us several pearls that we will talk about shortly, **one of the best pieces of advice we have ever heard at TalkX** popped up. Do you want to succeed? _\"Doing the right thing is always the right thing to do.”_ [Brian Brackeen](https://explorerbyx.org/en/blog/posts/post-talk-brian-brackeen/)'s word. Why do we take everything he says with his eternal smile so seriously? Because he knows what he's talking about. After exploring a bit about his **beginnings at such big names as Apple** _(\"I love that company, but I left because I wanted to change the world,\"_ he confessed), he went on to tell us how he created **Kairos**, the facial recognition company that has made him famous, and how much it has meant to him **to surround himself with the right people.** _\"It's all about the people you work with; human beings are affected by your decisions. So not only is it essential to listen to your client and know what they want, but you have to do the same with your team. Some people are not working where they should or where they want to. In those cases, we have to make decisions, and they are very hard, but it doesn't mean that they are harmful; those same people can be in the company's future even if they are not part of it. The great thing about entrepreneurship is that the bad times are bad, but the good times are soooooo good!_ Of course, to carry out this exercise, t**ransparency** and a **code of ethics** – values to which you can adhere – are essential. _\"It's important to have a Constitution in your own company,\"_ he said. With it, you will build a workforce understanding the company's point of view. _\"The best thing about the team I've put together is that they make you believe they_ **_can change the world_** _with their learning and experience,\"_ she says, her eyes shining with pride. What is **the role of women** in this scenario? For Brian, it is fundamental, which is why the general partner of [Lightship Capital](https://www.linkedin.com/company/lightship-capital/), from where they back under-represented entrepreneurs, comments: _\"We invest in immigrant women or women from disadvantaged groups who don't have access to financing. Beyond that, almost 99% of the funds are controlled by men, so if you're a woman...\"_ he said. Then, Brian eloquently suspended the sentence to continue: _\"Men ask women very different questions than they would ask another man,\"_ he concludes. The questions posed by the audience brought with them the opportunity to dwell on these issues. For example, Brian explained **how to keep a team together** (Ana Maria, our host, did her bit by explaining that _\"giving people the opportunity to succeed is also a success for you\"_), **what investors are looking for, how to balance work and personal life or what book he would recommend to tackle difficult conversations**. Want to know what their answers were? Press play:\n
\n\n[](https://www.youtube.com/embed/Ex6CCisBLB4 )\n
\nAs always, a group of Explorers had the opportunity to talk to Brian in the private Q&A session following TalkX.\n\n",{"_42":6,"_43":29,"_44":1759,"_1130":1330,"_46":1760,"_51":1762,"_20":1764,"_55":1765,"_58":1766,"_60":1767,"_62":148,"_64":66,"_65":66},"Brian Brackeen has the best advice for entrepreneurship (and life)",{"_48":1761,"_50":1305},"/assets/images/2022_11_Post-talkX-Brian-Brackeen-2022-2.jpg",[1763],{"_48":1761,"_50":1335},[29],[57],["D",1668384000000],4207,{"_33":19,"_34":1769,"_36":1770,"_38":1771,"_40":1772},"en/las-11-mejores-estrategias-de-precios-para-lanzar-tu-proyecto","las-11-mejores-estrategias-de-precios-para-lanzar-tu-proyecto","![Hero image](/assets/images/2021_11_estrategia-precios.jpg)\r\n\r\n#### How do you know which is the best pricing strategy for your project? Let's look at the most effective ones.\r\n\r\nOne thing is to know [the types of pricing](https://explorerbyx.org/en/blog/posts/todas-las-definiciones-de-los-tipos-de-precio-para-tu-startup/)**,** and another is to apply the most appropriate pricing strategy for your project – the ideal one is to find the **break-even point** (the one in which the profit from the sale of what you offer is maximum). So how do you know which one is the best tactic? Let's take a look.\r\n\r\n* The first thing to do is to consider these factors:\r\n* **Production and distribution costs** of the product.\r\n* Competitors **offers.**\r\n\r\n**Target audience** and their socio-demographic features. \r\n\r\nFrom here, **the pricing strategy** is fundamental, as **a very high price** will dissuade consumers from buying. On the other hand, a meager price may have the same effect, as the product could be perceived as poor quality. On top of that, it will probably mean that your project will not last, as you should always ensure that you cover – at least – your costs.\r\n\r\nFortunately, several techniques can help us solve this problem and set a price that both companies and consumers find **adequate**. If you want to know more about these strategies, take a look at this list:\r\n\r\n1. **Premium or prestige pricing.** We will set a price above the regular market price. This price will make customers think your product has something better than those of your competitors. Make sure that this perception is justified; if your product does not meet these expectations, you will disappoint the buyer. And remember that your competitors could launch a better product at a lower price.\r\n2. **Market penetration pricing.** This tactic aims to attract potential consumers at the beginning with lower prices for our goods or services. We will enter the market more softly, and when we increase the number of customers, we will increase the price progressively to reach the price established at the beginning as the optimum. Calculate the margin well to avoid incurring losses at the beginning. Refrain from making sharp increases, as this could alarm consumers, and you will lose them.\r\n3. **Price skimming**. It is the opposite of the previous strategy: you set a high amount and then reduce it progressively (usually when competitors react and put similar products on sale). As the main benefit, you have an initial profit maximisation thanks to early adopters. However, remember that you need to target a segment of customers with a more solvent purchasing power.\r\n4. **Psychological pricing.** This tactic tries to move the consumer more by emotion than by reason. The simplest (and most common) is not to round the amount and, instead of asking €20 for our product, set the price at €19.99. It is only slightly lower, but the user will be happy with it. Again, it is only marginally lower, but the user perceives it as much cheaper, as the bulk of the attention goes to the first number in the figure (a 1 instead of a 2, in this case).\r\n5. **Lot pricing.** It consists of selling a set of products that, in lots, cost less than if they were marketed individually. This method helps eliminate excess stock and increase the customer's added value. A note: the strategy is more effective if the items in the lot are complementary (a toothbrush and toothpaste, for example). Be careful, as the more expensive product must compensate for the lower margin left by the cheaper one – the total amount must be profitable for your company.\r\n6. **Differential pricing.** Different customers pay different prices for the same product, i.e., the amount varies according to the characteristics of each buyer (or group of buyers), according to previously established parameters. For example, your customers may pay more or less depending on the country they purchase (think of the Big Mac or the iPhone – with different prices in Spain and the United States).\r\n7. **Depending on the competition**. There are several scenarios for this tactic:\r\n\r\n* **Primed Price**: your price is higher than your competitors, conveying a sense of premium quality. Remember that you must justify this perception.\r\n* **Discounted price:** you sell cheaper than your competitors, which makes you more attractive to buyers. This technique will be limited in time, as your competitors will react and lower their prices. If you always look at your competitors to set lower prices, then you are following the **comparative pricing strategy.**\r\n* **Average price**: the price you will use to avoid taking risks. Your amount will be similar to that of your competitors; to differentiate yourself from them, utilize other tactics.\r\n\r\n8. **Based on incremental costs.** Focus only on your unit costs and, on that basis, increase the percentage you want to obtain as a commercial margin. Increasing your profitability will depend on it. It is one of the best strategies when starting a project, when you do not yet know how to calculate the selling price – although it does not consider the competition.\r\n\r\n9. **Dynamic pricing.** A product can cost more or less depending on demand or specific dates, such as airline tickets.\r\n\r\n10. **Loss Leader Pricing.** It involves attracting customers with an attractive discount on a high-demand product. Still, once on the website (or physical shop), they are encouraged to buy additional items, thus recouping the profit margin.\r\n\r\n11. **Value-based pricing**. This strategy sets the amount according to the product or service's value. Determining this can be subjective, as you have to consider the customer's perceived value. Hence, you need to consider how much the customer is willing to pay for what you offer. \r\n\r\nNow you just have to decide which strategy best suits your project, calculate the returns, and implement it. Sounds easy, doesn't it?\r\n\r\n*Sources:* **\r\n\r\n**\r\n\r\n*Photo*: [Visual Stories || Micheile](https://unsplash.com/@micheile?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/s/photos/money?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText).",{"_42":6,"_43":28,"_44":1773,"_1130":1330,"_46":1774,"_51":1776,"_20":1778,"_55":1779,"_58":1780,"_60":1781,"_62":164,"_64":66,"_65":66},"The 11 best pricing strategies to launch your project",{"_48":1775,"_50":1305},"/assets/images/2021_11_estrategia-precios.jpg",[1777],{"_48":1775,"_50":1335},[28,26],[57],["D",1668124800000],6648,{"_33":19,"_34":1783,"_36":1784,"_38":1785,"_40":1786},"en/todas-las-definiciones-de-los-tipos-de-precio-para-tu-startup","todas-las-definiciones-de-los-tipos-de-precio-para-tu-startup","\r\n![Hero image](/assets/images/2021_11_tipos-de-precio.jpg)\r\n\r\n#### There are many types of pricing – today, we will discuss 14 of them. If you need to know them, we will also provide you with the definitions of these types of pricing.\r\n\r\nFirst, what brought us here: what is the definition of “price”? We are talking about the value of the cost of a product or service, expressed in monetary terms. It is measured in monetary units, which have an assigned value that varies from country to country.\r\n\r\nThus, the price shows the trade-off between goods and services in the market. The laws of supply and demand govern people's access to the market and sometimes government regulations too. Usually, the price assigned to a given product rises or falls depending on its demand. Hence, it is an economic compass for producing and consuming goods and services.\r\n\r\n**What types of pricing are out there?**\r\n\r\n**Lum-sum price.** This price stands for the estimated cost of a particular job, considering the inflation of the country where the work will be carried out. It is common in medium- and long-term works, so possible fluctuations in the cost of materials, labour, and services are considered.\r\n\r\n**Gross price.** The real one – the total cost of a product or service before any discounts or taxes are applied.\r\n\r\n**Cost price.** The price at which the sale of the product or service does not leave a profit margin; no profit is earned.\r\n\r\n**Demand price.** The price consumers are willing to pay for what they get in return.\r\n\r\n**Regulated price**. It is designated with a monetary consideration, only valid in sale and purchase or lease contracts.\r\n\r\n**Equilibrium price.** It is the price of a product or service offered on the market, calculated according to the relationship between supply and demand. In other words, it is the amount consumers are willing to pay for something that producers supply in a certain quantity.\r\n\r\n**Fixed price.** The value assigned to a product that is not subject to rebates or bargaining.\r\n\r\n**FOB price.** This acronym is used in international trade to designate the “Free On Board” price. It refers to the specific sale value: transport, customs duties, insurance, and other expenses incurred before putting the product or service on sale – which the buyer bears.\r\n\r\n**Selling price.** It is the given value to a specific product for its commercialisation; discounts and taxes are not considered, as we are talking about the original price that the manufacturer has suggested so that the seller can receive a profit margin.\r\n\r\n**Market price.** It is the price induced by different market purchase and sale operations.\r\n\r\n**Net price.** The price that consumers pay for a given product or service after adding or subtracting taxes or discounts.\r\n\r\n**Offer price.** The designated price by the seller of the product, from which a portion must be subtracted – according to criteria established by the law of each country and other factors – that restrict the profit per sold unit.\r\n\r\n**Public price.** The price established by the Administration for a specific service.\r\n\r\n**Unit price.** It is the price assigned to each product unit so that its sale can be more detailed.\r\n\r\nAs you can see, the variety of price types is broad, but getting to know this terminology is necessary if you want to become an entrepreneur, so keep it up!\r\n\r\n_Source:_ [_https://www.webyempresas.com/tipos-de-precios/_](https://www.webyempresas.com/tipos-de-precios/)\r\n\r\n_Picture:_ [Austin Distel](https://unsplash.com/@austindistel?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash.](https://unsplash.com/s/photos/price?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)\r\n\r\n",{"_42":6,"_43":28,"_44":1787,"_1130":1330,"_46":1788,"_51":1790,"_20":1792,"_55":1793,"_58":1794,"_60":1795,"_62":116,"_64":66,"_65":66},"Discover the Different Types of Pricing for your Startup",{"_48":1789,"_50":1305},"/assets/images/2021_11_tipos-de-precio.jpg",[1791],{"_48":1789,"_50":1335},[28,26],[57],["D",1668124800000],3632,{"_33":19,"_34":1797,"_36":1798,"_38":1799,"_40":1800},"en/convocatoria-explorer-2023-1","convocatoria-explorer-2023-1","\r\n#### The Explorer 2023 Spring edition is now accepting applications: you have the perfect opportunity to prove that the idea that has been in your head for a long time can achieve the financial independence you want. And all you have to do is press a button.\r\n\r\nYou have been thinking for a long time about doing something that fulfils you, that proofs the world that, yes, **your project is good** – and not only brings **you benefits but also improves other people's lives by fulfilling one of the** [**2030 SDGs**](https://explorerbyx.org/es/blog/posts/como-hacer-que-tu-idea-tenga-una-contribucion-en-los-ods/)**. This is your chance to make that dream come true** because **Explorer's new call for proposals is open!**\r\n\r\n**Until December 13th,** you can sign up for the programme to **connect with your future**, validating your business idea. And if you don't have one yet, try our Ideas’ Explorer, which **will give you a project, a name, and a logo** in less time than it takes to tell the story (you can also click [here](https://explorerbyx.org/es/blog/posts/donde-encontrar-ideas-para-emprender/), but seriously, the Explorer gives you everything done).\r\n\r\nNot only will you be closer to achieving the financial independence you desire, **but you'll also connect with a global community of entrepreneurs just like you**. Speaking of which, news flash: **Germany and the United State**s are joining the call! Add the **participating countries in Explorer (Argentina, Brazil, Chile, Spain, Mexico, Portugal, United Kingdom, and Uruguay)** and calculate how far the networking and contacts can go to.\r\n\r\nAnd, of course, remember that if your project is selected for the Explorer Trip, you will have the opportunity to travel to an important European entrepreneurship hub in **September 2023.** \r\n\r\nTo qualify for all this, all you have to do is.:\r\n\r\n* Sign up [here](https://link.explorerbyx.org/zUk5) (or click on the button below) **before December 13th.**\r\n* Make the most of the **12-week Explorer programme**, which starts on **January 30th** and ends on **April 30th.** \r\n\r\nIf your project is selected, you will experiment risk-free (funded by Santander Universities, the programme is **zero-cost**). You will also valuable **tools** for your entrepreneurial life thanks to the working method used in Explorer (read about how we apply the [Entrecomp](https://explorerbyx.org/en/blog/posts/how-does-explorer-apply-the-entrecomp-framework/) and [WhatsApp](https://explorerbyx.org/en/blog/posts/whatsapp-as-a-teaching-learning-tool/) framework). Any doubts? Solve them all [here!](https://explorerbyx.org/en/pages/sx-call-faqs/)\r\n\r\n[Sign up for Explorer](https://link.explorerbyx.org/zUk5)\r\n\r\n",{"_42":6,"_43":24,"_44":1801,"_1130":1330,"_20":1802,"_55":1803,"_58":1804,"_60":1805,"_62":319,"_64":66,"_65":66},"Fulfil your dream in 12 weeks: join Explorer!",[24],[57],["D",1667520000000],2718,{"_33":19,"_34":1807,"_36":1808,"_38":1809,"_40":1810},"en/descubre-siete-datos-sobre-brian-brackeen-nuestro-proximo-invitado-en-las-talkx","descubre-siete-datos-sobre-brian-brackeen-nuestro-proximo-invitado-en-las-talkx","\n![Hero image](/assets/images/2022_02_Brian_Brackeen_16_9_EN.jpg)\n\n#### Yes, we are hosting another TalkX with Brian Brackeen, General Partner at Lightship Capital: if you attended the last one, you know why we're looking forward to having him back as our guest. If you missed it, don't make the same mistake this time!\n\nRemember our previous [TalkX with Brian Brackeen](https://www.youtube.com/watch?v=AdGMlgUeTsw)? The General Partner of Lightship Capital — an American Midwest company dedicated to supporting underrepresented entrepreneurs — is back at Explorer: you can watch his talk, as always, on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx) on Thursday, November 3rd, at 8 p.m. in Spain (click [here](https://time.is/es/2000_3_Nov_2022_in_Spain/ART/Brazil/Chile/Mexico/Portugal/United_Kingdom/Uruguay?TalkX_Brian_Brackeen) to find out your local time).\n\n[Brian](https://www.linkedin.com/in/brianbrackeen/), friendly as a few others, shared with us his optimism and inspired us with his advice in his previous TalkX. If you missed it, access the link, we have left above. And if you want to get to know a very, very special entrepreneur a little better, take a look at these facts:\n\n1. As a general partner at Lightship Capital, [Brian Brackeen](https://twitter.com/BrianBrackeen) oversees fund operations, leads the Artificial Intelligence Development department, and sits on the [Investment](https://explorerbyx.org/es/blog/posts/como-conseguir-financiacion-para-emprender/) committee.\n \n2. Before his current firm, he founded the innovative facial recognition system [Kairos](https://www.kairos.com/), based in Miami. Under his leadership, the Wall Street Journal named the company as one of the top 25 startups in the United States, standing out as one of the most advanced facial recognition software providers in the world — alongside technology giants such as Microsoft.\n \n3. Kairos has processed around one billion faces and has secured investments worth more than $15 million. \n \n4. With Brian at the helm, Kairos took a stand against the government's use of facial recognition and worked to eliminate racial bias in its datasets.\n \n5. Before founding Kairos, Brian worked as a senior project manager at Apple and a senior lead consultant at IBM.\n \n6. In addition to his current work at Lightship, he speaks worldwide on entrepreneurship, coding, the digital economy, artificial intelligence, and machine learning.\n \n7. He is also involved in mentoring programmes for various organisations, including Girls Who Code, Black Girls Code, and the Miami school district.\n \n\nFollowing the TalkX, Brian will continue talking to selected Explorers, who will have the chance to ask him questions in a private Q&A session. If you have any questions, remember you can post them in the chat on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx) for our guest to answer live - don't miss out!\n\nAnd if, after such a dose of energy, you want to test the validation of your business idea without risking anything, [join Explorer](https://link.explorerbyx.org/zUk5) now!\n\n",{"_42":6,"_43":29,"_44":1811,"_1130":1330,"_46":1812,"_51":1814,"_20":1818,"_55":1819,"_58":1820,"_60":1821,"_62":116,"_64":66,"_65":66},"Seven facts you must know about Brian Brackeen, our next TalkX guest",{"_48":1813,"_50":1305},"/assets/images/2022_02_Brian_Brackeen_16_9_EN.jpg",[1815,1816],{"_48":1813,"_50":1335},{"_48":1817,"_50":1352},"/assets/images/2022_10_Pre-TalkX-Brian-Brackeen.png",[29],[57],["D",1667347200000],3046,{"_33":19,"_34":1823,"_36":1824,"_38":1825,"_40":1826},"en/talkx-lolita-taub-mejores-frases","talkx-lolita-taub-mejores-frases","\n![Hero image](/assets/images/2022_10_TalkX-Lolita-Taub.jpg)\n\n#### \"Hustle Culture is very real in the startup world, but working at that pace is counterproductive. This is not a race. We can do everything, but not everything simultaneously\". Phrases like this (worthy of becoming a mantra) were the ones that inspired the attendees at our TalkX with Lolita Taub. So what else did she tell us?\n\nThe [TalkX with Lolita Taub](https://explorerbyx.org/en/blog/posts/pre-lolita-taub-talkx-en/), the second talk of this edition of Explorer, began with a host already known to all the entrepreneurs in this community: [Justine Guenver](https://www.youtube.com/watch?v=AdGMlgUeTsw). She gave way to Lolita, who directs a company that **invests in early-stage startups** with the potential to become [unicorns](https://explorerbyx.org/es/blog/posts/deja-de-sonar-con-unicornios-suena-con-una-startup-cebra/). \n\nHer company is called [Ganas Ventures](https://www.ganas.vc/). The story behind the name is pure inspiration: Lolita, the daughter of Mexican immigrants in Los Angeles, grew up without many resources, but **her father always encouraged her with the phrase **\"_échale ganas._\"** _\"It means don't give up, keep going for success - and keep going!\"_ she explained, smiling, on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx) — when asked what the best piece of advice she had ever been given was. \n\nShe revealed many more **tips** that could very well be in an **entrepreneurship manual** — and she dropped them most naturally in a fluid conversation with Justine. The latter, also an entrepreneur, talked about her experience and knew how to raise the right questions for Lolita to explain **the change she wants to promote in the investment ecosystem**: _\"I am very proud of what I have achieved, of where I am. But when you look at any venture capital fund, you see that it is 99% controlled by male investors; why are women so under-represented when they are so good at funding? It's about employing more women and supporting diversity. I know it's an uncomfortable conversation for many people, but if we want to change things, we have to have uncomfortable conversations,\"_ she added.\n\n_\"Women's start-ups have a good chance of raising money. We are now taking advantage of accessing funds that Silicon Valley cannot access. When you build something, you want to open doors for others, and I want to see more women investors,\"_ she stated.\n\n[](https://www.youtube.com/embed/WGC9VyHjhys)\n\nThe other side of the coin is **Hustle Culture**. This culture drags down every entrepreneur and affects women in particular: you have to work on your project continuously, without rest, to get it off the ground, to succeed. \"_Working at that pace is counterproductive. This is not a race. We can do everything, but not everything at the same time. I prefer to focus on better understanding my limits\"_, she said. In fact, Lolita explained to the TalkX audience that **inspiration often came when she was focused on one of her hobbies** or enjoying a moment of relaxation. \n\nThe focus was also on launching the product into the market and on how to find customers. \"_The future lies in going to the communities. You must know what you are selling, to whom, where, and how. Create a personal brand and don't be afraid. Of course, it's perfectly normal to be scared, but if there's a passion for what you do, you'll be able to reach the market. You'll have that wonderful feeling of 'I'm creating value.’ There's a community you're serving,\"_ she said. Justine agreed: _\"There is always a community that appreciates your product; that's where you find your potential customers.”_ **What is the crucial tip at this stage? We must be transparent with our potential audience.**\n\nThe T**alkX with Lolita Taub** ended up with the attendees' questions via chat. Unfortunately, there were so many that there wasn't enough time to answer them all, but here are the three best answers, which can serve as **a starting point for a projec**t:\n\n1. **Be sustainable.** Be aware of your money and **remind yourself that you are building a business**, and therefore you need more money.\n2. **Know the market** and build the right team for your business. You don't have to know everything; **be humble enough to ask questions and ask for help**. You will need it.\n3. **Storytelling** is essential, especially at the beginning. With your story, **you have to take the investor on a journey.**\n\nFollowing the talk, Lolita **had a private Q&A with select Explorers**, who belong to the group running some of the most advanced projects in this edition. Each of them received customised answers to the questions asked by this exceptional investor. Do you want to [join Explorer](https://explorerbyx.org/en)?\n\n",{"_42":6,"_43":29,"_44":1827,"_1130":1330,"_46":1828,"_51":1830,"_20":1832,"_55":1833,"_58":1834,"_60":1835,"_62":148,"_64":66,"_65":66},"Here's what Lolita Taub has to say about the Hustle Culture (and it's not positive)",{"_48":1829,"_50":1305},"/assets/images/2022_10_TalkX-Lolita-Taub.jpg",[1831],{"_48":1829,"_50":1335},[29],[57],["D",1666828800000],4840,{"_33":19,"_34":1837,"_36":1838,"_38":1839,"_40":1840},"en/previo-talkx-lolita-taub","previo-talkx-lolita-taub","\n![Hero image](/assets/images/2022_10_Lolita-Taub-TalkX.jpg)\n\n#### Because you're going to meet a person who grew up poor and is now mentioned by Forbes as a promoter of investment in underestimated founders and financiers. Lolita is an expert at finding unicorn startups, identifying them, and gauging the potential that others don't see.\n\nOur next TalkX guest is [Lolita Taub](https://www.lolitataub.co/), whose story wins you over from the start. Before telling you about her past, keep her present in mind: partner at [Ganas Ventures](https://www.ganas.vc/), from **where she invests in companies still in the seed** (and even pre-seed) stage with a common denominator: they are community-oriented. She knows very well the type of [unicorn startups](https://explorerbyx.org/es/blog/posts/deja-de-sonar-con-unicornios-suena-con-una-startup-cebra/) she is looking for and how to find them, thanks to 15 years of experience in the Silicon Valley ecosystem: she has exceeded 70 million dollars in sales. In addition, she has made more than 90 “**angel” investments** (also from her position as a Scout at Lightspeed Venture Partners and as vice president of Backstage Capital and The Community Fund).\n\nLolita is co-founder of the proprietary [Startup Investor Matching Tool](https://ganasvc.notion.site/Startup-Investor-Matching-Tool-69d58f4d81914f6587891ad33a7e9d93) and [GP-LP Matching Tool](https://lolitataub.medium.com/announcing-the-gp-lp-matching-tool-89d040199a4f), as well as [LaaS](https://www.thelaas.co/), **a community of over 4,000 founders**, financiers, and supporters of the entrepreneurial ecosystem. Both Forbes and Inc Magazine have recognised her as **one of the women promoting investment** in undervalued founders and financiers.\n\nLolita's origins are in South Los Angeles, where her Mexican parents arrived with nothing in their pockets and no family to support them. Her father found work as a farmer, then in a door factory, and later as a truck driver, while her mother cleaned houses and took care of children. **\"We grew up poor,\" Lolita explains.** \"People used to tell me that **I would drop out of school and have to go on welfare,\"** she adds. At 34, she has a bachelor's degree, an MBA, and **more than a decade of experience in the technology sector**, where she has held senior positions in venture funds built on **investing in women, people of colour, and the LBGTQ+ community.**\n\nConvinced of **our next TalkX star**? Don't miss out on what she has to tell us: it will be on **Thursday, October 20th, at 20:00 h. (UTC +2)**, on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx). After the talk, selected **Explorers will join her in a private Q&A session.** \n\n \nIf you want to have the chance to talk face-to-face with the leading figures in entrepreneurship, don't wait for a second longer and **sign up for the next edition of Explorer**: we have just opened a new call!\n\n[I'm signing up for Explorer](https://explorerbyx.org/en)\n\n",{"_42":6,"_43":29,"_44":1841,"_1130":1330,"_46":1842,"_51":1844,"_20":1846,"_55":1847,"_58":1848,"_60":1849,"_62":319,"_64":66,"_65":66},"Why you shouldn’t miss Lolita Taub’s TalkX",{"_48":1843,"_50":1305},"/assets/images/2022_10_Lolita-Taub-TalkX.jpg",[1845],{"_48":1843,"_50":1335},[29],[57],["D",1666051200000],2962,{"_33":19,"_34":1851,"_36":1852,"_38":1853,"_40":1854},"en/consejo-astrid-scholz-para-las-personas-emprendedoras","consejo-astrid-scholz-para-las-personas-emprendedoras","\n![Hero image](/assets/images/2022_10_TalkX-Astrid.jpg)\n\n#### You may have heard this before when they wanted to encourage you in your entrepreneurial career. But having Astrid Scholz herself, in our TalkX, tell you \"don't give up\" is quite remarkable, isn't it?\n\n_\"Don't give up. Instead, be very, very patient and try to understand what's against you.\"_ **Astrid Scholz**, the co-founder of [Zebras Unite](https://zebrasunite.coop/) (and quite a few other things we told you in this [article](https://explorerbyx.org/en/blog/posts/talkx-astrid-scholz-zebras-unite/)), gave this advice to the 750+ people who watched **the first TalkX** of this [Explorer](https://explorerbyx.org/en) edition. And it was not the only piece of advice, for sure!\n\nThere was a buzz of anticipation before the talk started, like minutes before your favourite band takes the stage. The best evidence? When **Eileen Galván, Alumni Explorer and event’s host**, asked the attendees to leave their questions in the chat on [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx), there was no way to stop the growing torrent.\n\nEileen quickly spurred on the audience, who kicked off the **TalkX with Astrid Scholz** by asking her a series of **quick questions** to get to know Astrid better. Thanks to this, we learned that this social entrepreneur's **favourite book** is “One Hundred Years of Solitude” by Gabriel García Márquez and that **her favourite song** is “Talkin' about a revolution” by Tracy Chapman. She even ventured **to define herself in three words**: _\"I'm tall, curious and... old, at least for this audience\",_ Astrid answered with a laugh.\n\nHowever, age differences mean nothing among entrepreneurs, especially when they are eager for tips that will prove helpful at the beginning of their careers. Of course, most of the questions focused on [how to get funding](https://explorerbyx.org/es/blog/posts/como-conseguir-financiacion-para-emprender/), but some of them also targeted social entrepreneurship, as advocated by **the zebra movement**. And the two sides - capital and ethics - combine fascinatingly in **Astrid's top tips**:\n\n1. Don't try to be someone completely new. When you start, imagine how to sell your product, service, or experience and expertise in specific fields. Fall in love with the sales process.\n2. There are many ways to be an entrepreneur; you don't always have to rely on venture capital. We were surprised to see how many people thought like Zebras Unite.\n3. Fall in love with the problem.\n4. The more investors you have, the more you lose control of your company.\n5. Don't assume that something new to you is unknown to others.\n\n[](https://www.youtube.com/embed/5Jz-3vmwCEI)\n\nAfter talking about **her biggest challenges** _(\"I didn't quite fit the mold of an entrepreneur: I was 40 when I started, with children and no experience. But most of us don't fit the Silicon Valley model. You have to be patient\"_), of **her biggest mistake** (_\"I thought the market was ready for us, but it wasn't. What did I do? I tried something different\"_) and even of the **Imposter Syndrome** _(\"We've all been there: take a deep breath. Find your partners. Stay humble\")_; **Astrid chatted privately with 15 selected Explorers**. In this Q&A session, the Explorers raised the same questions (but tailored to specific projects): how to choose the right partners, what mistakes to avoid, and, of course, where to get the much-desired funding. \n\nShe showed the way by insisting on what she had already said before. She summed it perfectly in a single sentence that concentrates the whole zebra philosophy: _\"As an entrepreneur, you have a responsibility to the planet and the people you serve. Live up to that”._\n\nWould you also like to have the opportunity to speak privately with the most prominent figures in entrepreneurship?\n\n",{"_42":6,"_43":29,"_44":1855,"_1130":1330,"_46":1856,"_51":1858,"_20":1860,"_55":1861,"_58":1862,"_60":1863,"_62":116,"_64":66,"_65":66},"Astrid Scholz's advice for entrepreneurs: \"Don't give up\"",{"_48":1857,"_50":1305},"/assets/images/2022_10_TalkX-Astrid.jpg",[1859],{"_48":1857,"_50":1335},[29],[57],["D",1664841600000],3877,{"_33":19,"_34":1865,"_36":1866,"_38":1867,"_40":1868},"en/asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje","asi-usamos-whatsapp-en-explorer-como-herramienta-de-aprendizaje","\n![Hero image](/assets/images/2022_04_whatsapp.jpg)\n\n#### The learning process in Explorer is based on three methodological pillars. In which of them does WhatsApp play a leading role?\n\n**By Patricia Araque, Executive Director at Explorer. \n \n**\n\nThe learning process in Explorer is based on **three methodological pillars**: **learning by doing, flipped learning, and community-based learning.** This last cone, which allows learning from peers, has been challenging. But since I started running the program, it has been the most exciting part. And that's where **WhatsApp comes to the stage**.   \n \n\n**Chronicle of a Surrender Foretold**\n\nAlthough I joined Explorer in October 2019, my relationship with the programme dates back to 2010, when I was an expert. At that stage, the programme took place **—in person—** at each university (and only in Spain). My incorporation had a clear mandate: to expand this successful local experience to other parts of the **Santander Universities'** global network. This scaling exercise involved technological leverage and building from scratch **an online learning experience.** And here is where the international community played a key role. In other disciplines, perhaps not, but in entrepreneurship, you learn the most from others. In a **pre-incubation programme** like Explorer, future entrepreneurs must understand the **network's impact on the survival and progress of their venture**. \n \n\nWith this in mind, we launched a fully digital prototype in March 2020. Fortunately, we started a week before the final outbreak of the pandemic kicked off. It was pure serendipity. We decided to use Slack as the communication channel, and, with frustration, we realised conversations were taking place in the **WhatsApp groups** that Explorers were creating outside the programme. We assumed that Slack was not a tool that Explorers were familiar with and therefore represented a barrier to entry. After all, for most, it was just another app they had to fit into their lives. So in January 2021 —when we started the first official online edition of Explorer— we moved some of the community experience to Discord, which is widely used by people the age of the Explorers. Our new hypothesis was to assume that taking the community experience out of the itinerary —the Claned platform, our LMS and technology partner— was breaking the learning experience. So we decided to integrate it, and in September 2021, we designed the community activities on Claned's internal chats. Another mistake, we were losing engagement every minute. So we decided to give up: Explorer 0- WhatsApp 1. \n \n\n**It’s not the tool, fool!**\n\nI don't know about you, but for me —this is still a very subjective analysis and very much influenced by my condition as Generation X— **WhatsApp is one of the applications generating me the most anxiety**. The conversation there is chaotic, noisy, **it doesn't allow for compartmentalisation or structure**, netiquette is conspicuous by its absence, **there's free rein for spelling mistakes** and then there are voice messages, which deserve a separate reflection. But all in all, **it is part of the life of the Explorers**. This was the fact we constantly refused to admit when building our learning community. It wasn't the tool itself that was failing (any of the tools we had tested so far surpassed WhatsApp in functionality). The problem was where we were pretending to place these tools. To draw a parallel with the offline world, we were trying to get the Explorers to attend classes in a classroom 100 km away. So we had to get closer. And we had to do it assuming the limitations of a tool like WhatsApp. \n \n\n**Building on limitations**\n\nFinally, Whatsapp launched its \"Communities\" project. This will improve our experience significantly. Still, when we decided to move there, we assumed the limitations.\n\nWe faced **three significant challenges**: **the size of the Explorer community**, its **moderation**, and the **chaos in conversations**. As a result, we had to transform it into direct interactions towards **meaningful and professional learning**, combined with a relaxed atmosphere. \n \n\nIn terms of size, the limitation of the WhatsApp group to 256 participants pushed us to divide the 1,500 participants into **micro-learning communities**. When they joined Explorer, we assigned participants to groups on the online learning platform and WhatsApp. It's a process we've automated, so it's tremendously easy for Explorers. **From day one, they are accompanied and connected** with their peers. \n \n\nThe second big challenge was handling such a high volume of groups and moderating the conversation there. Our CMs are the best and do an impeccable job, but they have not yet developed the superpower of ubiquity, so we had to think of a solution to be everywhere all the time. Thus we named **“Pro Connectors.”** These Pro Connectors are Explorer Alumni who facilitate, moderate, and **support our CMs in managing the groups**. These so-called \"Pro Connectors\" take on the task of helping us choose the \"Lite Connectors\", active participants who will take the baton and become \"Pro Connectors\" in the next edition. In addition to the experience of participating in Explorer, these Connectors take a bonus of leadership and teamwork skills which, of course, we certify for them. It is a real 2×1. \n \n\nFinally, there was a challenge when choosing the right content. Trying to maintain the balance between the spontaneity of conversation that Explorers are used to in their personal use of WhatsApp and, simultaneously, providing structure to the interaction to encourage learning. And this is where **community activities** play a crucial role. They allow us to steer the conversation and educate on the appropriate use of groups in a context such as Explorer. The community activities are: \n\n1. **Group work sessions.** Each group shares the deliverable they have to upload that week. They self-organise in the WhatsApp groups. **The Connector facilitates decision-making and the work session.**\n2. **Support Partners Groups**. Participants take a self-test in the program's second week to determine their creative profile. Based on these profiles, Explorers are assigned to a new group in which the approach is different so that they will find similar profiles. This space is created to encourage and facilitate strategic conversations.\n3. **Explorer Friday**. At the beginning of the programme, Explorers from the same geographical area are encouraged to get to know each other in person in a fun atmosphere and, if possible, on a Friday. New groups are formed by city or region. This space is created to encourage relaxed, informal, relaxed conversations. \n \n \n\nI owe a large part of my personal and professional growth to having had the opportunity to meet in person hundreds of young people who have passed through this community over more than a decade. In every session I participated in, I always reminded them of what a privilege it was to have a programme like this at their disposal (I wish I had come across something like this when I was at university), but above all I insisted on the importance of **caring for and making the most of the community**. It remains one of my priorities as Executive Director of the programme. **Networking in the early stages of entrepreneurship is fundamental for survival**, emotional well-being, business, and learning. When you experience an online programme with such a large number of participants, you take the risk of diluting individualization. Today it is WhatsApp that helps us to prevent that from happening. Tomorrow it might be another tool. In short, the most significant learning we have made this time is that we will always be where the Explorers are; we are ready for it. The key has never been in the tool but in the people and the capacity we have to push them to relate. That and not a technological tool means building a community. \n \n\n_Photo by [Asterfolio](https://unsplash.com/@asterfolio?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on_ [_Unsplash_](https://unsplash.com/s/photos/whatsapp?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) .\n\n",{"_42":6,"_43":27,"_44":1869,"_1130":1330,"_46":1870,"_51":1872,"_20":1874,"_55":1875,"_58":1876,"_60":1877,"_62":195,"_64":66,"_65":66},"How we use Whatsapp as a Teaching Learning Tool",{"_48":1871,"_50":1305},"/assets/images/2022_04_whatsapp.jpg",[1873],{"_48":1871,"_50":1335},[27],[57],["D",1664150400000],8207,{"_33":19,"_34":1879,"_36":1880,"_38":1881,"_40":1882},"en/talkx-astrid-scholz-zebras-unite","talkx-astrid-scholz-zebras-unite","\n#### Her name —together with Zebras Unite— will ring a bell, but in this new TalkX with Astrid Scholz, the co-founder of this community will talk about much more. Don't miss it!\n\n[Astrid Scholz](https://www.youtube.com/watch?v=qr7Z-KqtLAU) is back in our TalkX: she was the first of the [Zebras Unite](https://zebrasunite.coop/) co-founders to come to Explorer. After that, we were joined by [Mara Zepeda](https://www.youtube.com/watch?v=HqqEF8-Jgno) and [Aniyia Williams](https://www.youtube.com/watch?v=7SI73d6W1j0), also co-founders of this community; now her partner is back to inspire us.\n\n**Where?** On [Explorer's Twitch channel](https://www.twitch.tv/explorerbyx).\n\n**When?** On **September 29th, at 8 p.m.** (Spanish time. Click [here](https://time.is/2000_29_Sept_2022_in_Madrid/Buenos_Aires/Brazil/Chile/Mexico/Portugal/London/Uruguay?TalkX_Astrid_Scholz) to find out the time in your country).\n\nAs opposed to the **unicorn startups** (valued at millions and millions of dollars), **zebra startups** are committed to building businesses in a more **sustainable, collaborative, ethical, and inclusive way**. This is the origin of a **global community** of investors, founders, and allies that keeps growing every day, for which [Astrid](https://www.astridjscholz.com/), together with Mara, Aniyia, and Jennifer Brandel, is responsible. \n\nThis approach to founding companies is a hallmark of Astrid's entire career: that’s how she established [Armillaria](http://armillaria.io/) (previously know as Sphaera), the system's design and technology firm she co-manages, whose goal is to establish a democratic, global infrastructure for mobilising data, innovation, and capital to solve many of today's problems.\n\nPreviously, Astrid was President of **Ecotrust**, a conservation-based development organisation with $150 million in assets under management. She is also a senior consultant with **Uncompromise**, a global strategy consultancy, and founding director and treasurer of the [XXcelerate Fund](https://www.xxceleratefund.com/). This programme, which offers revolving fund loans and mentoring, was created by and for women and is run in Oregon, USA, her home region.\n\nWant to know more about this **serial entrepreneur** specialised in Social Innovation and Systems Change (and graduated from St. Andrews, Bristol, and Berkeley)? **Don't miss Astrid Scholz's TalkX!**\n\n",{"_42":6,"_43":29,"_44":1883,"_1130":1330,"_46":1884,"_20":1887,"_55":1888,"_58":1889,"_60":1890,"_62":319,"_64":66,"_65":66},"New TalkX with Astrid Scholz from Armillaria",{"_48":1885,"_50":1886},"/assets/images/astrid_talkx.png","Astrid Sholz",[29],[57],["D",1664150400000],2412,{"_33":19,"_34":1892,"_36":1893,"_38":1894,"_40":1895},"en/marco-entrecomp-en-explorer","marco-entrecomp-en-explorer","![Hero image](/assets/images/2022_04_Entrecomp.jpg)\n\n#### Entrecomp is the common European framework for entrepreneurship. Through it, the EU aims to create a bridge between education and actions aimed at fostering entrepreneurship.\n\n***By Patricia Araque, Executive Director at Explorer.***\n\n[Entrecomp](https://entrecompeurope.eu/es/) sees entrepreneurship as a **vital skill** and defines it as \"**the ability to act on opportunities and ideas to create value for others.** The added value can be either social, cultural or economic\".\n\nWhen we approached [Explorer](https://explorerbyx.org/)’s redesign process —back in 2019— we decided that Entrecomp should go through this adaptation process. Firstly, we understood that **it was a potent self-diagnosis tool for Explorers** to reflect on the new competencies they were tangibly incorporating into their curriculum. But not only that: we assumed (rightly, as we were able to see later) that this diagnosis would allow us to **align Explorer with other initiatives that would continue to help the boys and girls progress in their entrepreneurial journey** once they had completed their twelve weeks of pre-incubation in a programme like this one.\n\nEntrecomp identifies **three competence areas: ideas and opportunities, resources, and action steps.** Each section is further divided into **specific competencies**, a total of 15 (five per area). These competencies show what makes a person entrepreneurial. From each particular competence, a series of threads emerge to explain **what each one of the competencies means in practical terms**. These threads are **associated with eight levels of progression** in which the person could be. The participants will also obtain different learning results based on four levels: initial, intermediate, advanced, and expert. This competence framework **considers entrepreneurship as a reality that can be learned and taught**. Explorer does not limit itself to the belief that becoming an entrepreneur is not possible, as it is wrongly understood that being an entrepreneur is a competence that is either possessed innately or not.\n\nOf these fifteen specific competencies, **at Explorer, we put particular focus on six of them.** We consider them to be crucial in the early stages of entrepreneurship. They help **to lay solid foundations to boost the young people who participate in the programme in their professional future**, either as entrepreneurs or intrapreneurs. These competencies are:\n\n1. Opportunities’ Detection (ideas and opportunities area).\n2. Creativity (ideas and opportunities area).\n3. Self-awareness (resources area).\n4. Motivation and perseverance (resources area).\n5. Taking the initiative (action area).\n6. Learning through experience (action area).\n\nKnowing the degree of progress of every Explorer allows us to align Explorer with programmes that Santander X makes available to our community to give continuity to the pre-incubation stage. \n\nThe entrepreneurial journey is circular. The knowledge we incorporate in this journey revisits what we have learned, deepens it, and consolidates it. Entrecomp's fifteen competencies are **the perfect compass to speak a common language** within the ecosystems and to outline proposals that help entrepreneurs navigate them. We still have many bridges to build to help young people explore entrepreneurship as a career option. Still, no doubt, speaking common languages will allow us to be more efficient and make better use of available resources. **So let's think, identify opportunities and resources, and take action**; Entrecomp guides and aligns us in the process. \n\nReferences: \n\nOpening photo: [Jenny Ueberberg](https://unsplash.com/@jennyueberberg) on [Unsplash](https://unsplash.com)\n",{"_42":6,"_43":27,"_44":1896,"_1130":1330,"_46":1897,"_51":1899,"_20":1905,"_55":1906,"_58":1907,"_60":1908,"_62":148,"_64":66,"_65":66},"How does Explorer apply the Entrecomp Framework?",{"_48":1898,"_50":1305},"/assets/images/2022_04_Entrecomp.jpg",[1900,1901,1903],{"_48":1898,"_50":1335},{"_48":1902,"_50":1352},"/assets/images/2022_04_Post-TalkX-Jennifer-LeBlanc.jpg",{"_48":1904,"_50":1438},"/assets/images/2022_04_entrecomp-int.jpg",[27],[57],["D",1663891200000],4191,{"_33":19,"_34":1910,"_36":1911,"_38":1912,"_40":1913},"en/asi-eran-las-primeras-landing-pages-de-10-empresas-de-exito","asi-eran-las-primeras-landing-pages-de-10-empresas-de-exito","\n![Hero image](/assets/images/2021_11_landing-pages.jpg)\n\n#### We all have a past, and Facebook or Instagram are no exception. What were their first landing pages like? Keep reading…\n\nFacebook, Amazon, Uber, Spotify. We all have a past, and **established businesses** are no exception. Before they took off, they launched their services by advertising them in the best way they could think of. What were their **first landing pages** like? Keep reading… \n\nWe already know what a [landing page](https://explorerbyx.org/en) needs to be considered effective (i.e. to attract customers). It must have a great **headline**, **information** (but only what’s strictly necessary; remember **distractions are not advisable** on these pages), make the **benefit** clear and offer a perfectly visible **call to action**. Today, most successful companies follow these commandments on their websites. But was this also the case in the beginning? Take a look at these ten examples and decide for yourself... \n\n**Airbnb** \n\nIn addition to changing the logo, the company decided to **simplify its landing page as much as possible**. Zero concessions to users’ entertainment; down to the nitty-gritty.\n\n![Gallery Image 29](/assets/images/2022_09_Airbnb-antes.png)\n\n\n**Amazon** \n\nThe mishmash of elements that good old Jeff Bezos had on his site during the beginnings of Amazon made sense for websites... in the early 2000's. It’s not that there are much fewer components now, of course, as the landing page is still brimming. But you can clearly find where you need to go depending on what you want to do.\n\n![Gallery Image 27](/assets/images/2022_09_Amazon-despues.png)\n\n\n**Booking** \n\nAlright, a list of random destinations so you don’t run out of options to choose from; that's how things were in the early days of Booking. Fortunately, minimalism has taken over their landing page.\n\n\n![Gallery Image 26](/assets/images/2022_09_Booking-antes.png)\n\n\n**Facebook** \n\nSpeaking of simplicity... here's Facebook, which when it was a social network for universities provided some explanations on its home page (no need now). And they certainly didn't get carried away with frills in terms of design. Zuckerberg was always clear about this.\n\n![Gallery Image 23](/assets/images/2022_09_Facebook-despues.png)\n\n\n**Google** \n\nIndeed, Google also has its history, although it seems as though the years have hardly passed for its landing page. Look at this beta version, practically identical to the current version, except for the font and the exclamation mark. Maybe they thought it was too distracting...\n\n![Gallery Image 21](/assets/images/2022_09_Google-despues.png)\n\n\n**Instagram** \n\nAt first, they thought there was a need to clarify what their social network proposal consisted of and included it on their landing page. Now, it’s the perfect example of what to do.\n\n![Gallery Image 19](/assets/images/2022_09_Instagram-despues.png)\n\n\n**Skyscanner** \n\nHands up if you’ve never used this search engine to plan your vacations. It's simple, clear, clean... But in 2003 it wasn't. On top of having different tabs with several views (monthly, weekly or daily), wherever you looked the amount of links there were made it anything but _user friendly_...\n\n![Gallery Image 17](/assets/images/2022_09_Skyscanner-despues.png)\n\n\n**Spotify** \n\nYou’re familiar with this structure, aren't you? Exactly, it’s perfectly comparable to what we‘ve seen with Facebook and Instagram: a landing page that at first included a bit of information in small font... They had to explain what the service consisted of since it was completely new! Almost 15 years later, it’s so well known that its premium version is offered right on its home page. Getting right down to business.\n\n![Gallery Image 15](/assets/images/2022_09_Spotify-despues.png)\n\n\n#### **Uber**\n\nUber's first site dates back to just before 2010; here is their 2011 landing page. We know, we know; our eyes hurt too. But don't be blinded by the font and the car because you're looking at a page that has almost all the elements we would describe as right. Fortunately, they’ve refined it without losing their essence. \n\n![Gallery Image 09](/assets/images/2021_11_UBer.png)\n\n\n**Zappos** \n\nAmazon and Zappos both had a first landing page loaded with information, links, hardly any design... and they simplified it, fortunately for users.\n\n![Gallery Image 11](/assets/images/2022_09_Zappos-despues.png)\n\n\nPhoto by [KOBU Agency](https://unsplash.com/@kobuagency?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/s/photos/website?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText).\n\n",{"_42":6,"_43":24,"_44":1914,"_1130":1330,"_46":1915,"_51":1917,"_20":2007,"_55":2008,"_58":2009,"_60":2010,"_62":227,"_64":66,"_65":66},"This is what the first landing pages of 10 successful companies were like",{"_48":1916,"_50":1305},"/assets/images/2021_11_landing-pages.jpg",[1918,1919,1921,1923,1925,1927,1929,1932,1935,1938,1941,1944,1947,1950,1953,1956,1959,1962,1965,1968,1971,1974,1977,1980,1983,1986,1989,1992,1995,1998,2001,2004],{"_48":1916,"_50":1335},{"_48":1920,"_50":1352},"/assets/images/2021_11_Airbnb.jpg",{"_48":1922,"_50":1438},"/assets/images/2021_11_Amazon.png",{"_48":1924,"_50":1743},"/assets/images/2021_11_Booking.jpg",{"_48":1926,"_50":1746},"/assets/images/2021_11_Facebook.png",{"_48":1928,"_50":1749},"/assets/images/2021_11_Google.png",{"_48":1930,"_50":1931},"/assets/images/2021_11_Instagram.jpg","Gallery image 06",{"_48":1933,"_50":1934},"/assets/images/2021_11_Skyscanner.jpg","Gallery image 07",{"_48":1936,"_50":1937},"/assets/images/2021_11_Spotify.png","Gallery image 08",{"_48":1939,"_50":1940},"/assets/images/2021_11_UBer.png","Gallery image 09",{"_48":1942,"_50":1943},"/assets/images/2021_11_Zappos.png","Gallery image 10",{"_48":1945,"_50":1946},"/assets/images/2022_09_Zappos-despues.png","Gallery image 11",{"_48":1948,"_50":1949},"/assets/images/2022_09_Zappos-antes.png","Gallery image 12",{"_48":1951,"_50":1952},"/assets/images/2022_09_Uber-despues.png","Gallery image 13",{"_48":1954,"_50":1955},"/assets/images/2022_09_Uber-antes.png","Gallery image 14",{"_48":1957,"_50":1958},"/assets/images/2022_09_Spotify-despues.png","Gallery image 15",{"_48":1960,"_50":1961},"/assets/images/2022_09_Spotify-antes.png","Gallery image 16",{"_48":1963,"_50":1964},"/assets/images/2022_09_Skyscanner-despues.png","Gallery image 17",{"_48":1966,"_50":1967},"/assets/images/2022_09_Skyscanner-antes.png","Gallery image 18",{"_48":1969,"_50":1970},"/assets/images/2022_09_Instagram-despues.png","Gallery image 19",{"_48":1972,"_50":1973},"/assets/images/2022_09_Instagram-antes.png","Gallery image 20",{"_48":1975,"_50":1976},"/assets/images/2022_09_Google-despues.png","Gallery image 21",{"_48":1978,"_50":1979},"/assets/images/2022_09_Google-antes.png","Gallery image 22",{"_48":1981,"_50":1982},"/assets/images/2022_09_Facebook-despues.png","Gallery image 23",{"_48":1984,"_50":1985},"/assets/images/2022_09_Facebook-antes.png","Gallery image 24",{"_48":1987,"_50":1988},"/assets/images/2022_09_Booking-despues.png","Gallery image 25",{"_48":1990,"_50":1991},"/assets/images/2022_09_Booking-antes.png","Gallery image 26",{"_48":1993,"_50":1994},"/assets/images/2022_09_Amazon-despues.png","Gallery image 27",{"_48":1996,"_50":1997},"/assets/images/2022_09_Amazon-antes.png","Gallery image 28",{"_48":1999,"_50":2000},"/assets/images/2022_09_Airbnb-despues.png","Gallery image 29",{"_48":2002,"_50":2003},"/assets/images/2022_09_Airbnb-antes.png","Gallery image 30",{"_48":2005,"_50":2006},"/assets/images/2022_09_FireShot-Capture-0Booking-despues.png","Gallery image 31",[24],[57],["D",1662422400000],5430,{"_33":19,"_34":2012,"_36":2013,"_38":2014,"_40":2015},"en/como-completar-una-landing-page-sin-saber-programar","como-completar-una-landing-page-sin-saber-programar","\r\n![Hero image](/assets/images/2021_11_landing-page-sin-saber-programar.jpg)\r\n\r\n#### So you have the basics ready, and now you want to complete your landing page but don’t know how to programme. These tools will help ensure everything goes smoothly.\r\n\r\nSuppose you have the basics in place, but you want to **complete your** **_landing page_** **without knowing how to programme**. No problem. These tools will help make everything run smoothly. Your project is under way! \r\n\r\nSurely your website is spot on, even if it's only in your head for now. You may have made a home page, but you need more. We’ve already told you about some [_tools for starting a digital project without coding_](https://explorerbyx.org/en/blog/posts/como-poner-en-marcha-un-proyecto-digital-sin-saber-programar/) , but now we’re going to give you some alternatives that will help you with metrics and organising your team’s work.  \r\n\r\n**_No-code_** **tools for your website** \r\n\r\n[**Stripe**](https://stripe.com/) . This payment gateway allows you to manage your commercial transactions online. \r\n\r\n[**Mailchimp**](https://mailchimp.com/) . You already know how important email marketing is to keep in touch with your customers. This platform gives you the possibility of measuring data and creating ads for social networks, personalised messages and _landing pages_.\r\n\r\n##### **_No-code_** **tools to communicate with your customers and your team** \r\n\r\n[**Slack**](https://slack.com/) . Organise your work life, communicate with your co-workers or customers wherever you are, make calls, set up channels... productivity is assured.\r\n\r\n[**Crowdcast**](https://www.crowdcast.io/) . With this tool you can hold online meetings, webinars or any other type of _meeting_ involving a relatively large number of people.\r\n\r\n\r\n![Gallery Image 02](/assets/images/2021_11_Crowdcast.jpg)\r\n\r\n\r\n[**Whereby**](https://whereby.com/) . Similar to the previous one, it will make your meetings easier; no need to download an app or software either.\r\n\r\n\r\n![Gallery Image 08](/assets/images/2021_11_Whereby.jpg)\r\n\r\n\r\nWant to take it one step further? These websites (_no code,_ of course) will help you **measure the success of your project** and manage it internally: \r\n\r\n[**Zapier**](https://zapier.com/) . It allows you to integrate the web applications you use, programming automations to send information from one site to another and save you time.\r\n\r\n\r\n![Gallery Image 09](/assets/images/2021_11_Zapier.jpg)\r\n\r\n\r\n[**Airtable**](https://www.airtable.com/) . They define themselves as a cloud collaboration service. Group everything you need into a single workspace so that team members can consult and modify documents, excel pages or databases. You can also set tasks or due dates and assign them to people.\r\n\r\n\r\n![Gallery Image 01](/assets/images/2021_11_Airtable.jpg)\r\n\r\n\r\n[**Notion**](https://www.notion.so/) . This tool helps you organise work into a single space in a clear and simple way.\r\n\r\n\r\n![Gallery Image 05](/assets/images/2021_11_Notion.jpg)\r\n\r\n\r\n**Google**. The search engine's office automation solution covers everything from setting up your metrics with [Analytics](https://analytics.google.com/analytics/web/) (which you can turn into dashboards and reports with [Google Data Studio](https://datastudio.google.com/u/0/)) to complete document management (and much more) with [Google Workspace](https://workspace.google.com/).\r\n\r\nReady? Now no one can say you can't start your company (and manage it) from scratch if you don't know how to programme!\r\n\r\n_Main photo_: [Kelly Sikkema](https://unsplash.com/@kellysikkema?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/s/photos/computer-programming?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText).\r\n\r\n",{"_42":6,"_43":24,"_44":2016,"_1130":1330,"_46":2017,"_51":2019,"_20":2041,"_55":2042,"_58":2043,"_60":2044,"_62":116,"_64":66,"_65":66},"How to complete a landing page without knowing how to programme",{"_48":2018,"_50":1305},"/assets/images/2021_11_landing-page-sin-saber-programar.jpg",[2020,2021,2023,2025,2027,2029,2031,2033,2035,2037,2039],{"_48":2018,"_50":1335},{"_48":2022,"_50":1352},"/assets/images/2021_11_Airtable.jpg",{"_48":2024,"_50":1438},"/assets/images/2021_11_Crowdcast.jpg",{"_48":2026,"_50":1743},"/assets/images/2021_11_Google-workspace.jpg",{"_48":2028,"_50":1746},"/assets/images/2021_11_Mailchimp.jpg",{"_48":2030,"_50":1749},"/assets/images/2021_11_Notion.jpg",{"_48":2032,"_50":1931},"/assets/images/2021_11_Slack.jpg",{"_48":2034,"_50":1934},"/assets/images/2021_11_Stripe.jpg",{"_48":2036,"_50":1937},"/assets/images/2021_11_Whereby.jpg",{"_48":2038,"_50":1940},"/assets/images/2021_11_Zapier.jpg",{"_48":2040,"_50":1943},"/assets/images/2021_12_landing-page.jpg",[24,26],[57],["D",1662422400000],3666,{"_33":19,"_34":2046,"_36":2047,"_38":2048,"_40":2049},"en/como-poner-en-marcha-un-proyecto-digital-sin-saber-programar","como-poner-en-marcha-un-proyecto-digital-sin-saber-programar","\r\n![Hero image](/assets/images/2021_11_Proyecto-digital-sin-saber-programar.jpg)\r\n\r\n#### There are many things you can do to transform your idea into a sustainable digital business without programming skills. Here are some tips.\r\n\r\nBy Patricia Araque.\r\n\r\nI have met participants in different editions of [Explorer](https://explorerbyx.org/en/) who were working on wonderful ideas in the field of digital economy - web and mobile apps - but who faced challenges in bringing them to life because they didn’t have the necessary technical knowledge. \r\n\r\nIf this is your issue, I have good news: there are many things you can do to transform your idea into a sustainable digital business without programming skills. Here are some tips: \r\n\r\n1. **Prepare your ‘pitch for the lazy’**\r\n\r\nThe pitch for the lazy doesn’t describe the qualities of your product or service, the size of your market or how you’re going to return the investment times 'x'. No, pitching for the lazy puts the customer at the centre of the pitch and explains how the product or service solves their problem. \r\n\r\nIt’s a pitch where you don’t talk about you or your project but rather about your clients and their problems. You get them to see how you can help them. In short, it’s a sales pitch. \r\n\r\n* The goal is to get your potential customer to want what you offer. \r\n* Do it in the second person singular: exploit the power of 'you'. \r\n\r\nEXAMPLE: Basecamp - you can see it [here](https://basecamp.com/). \r\n\r\n2. **Create a landing page**\r\n\r\nWhen you have your pitch for the lazy, you should include it on a landing page; a simple website that will also include a small form so that whoever 'lands' on your website can leave their email address to be contacted. \r\n\r\nHere is a list of my favourite resources for building landing pages: \r\n\r\n* [Weld](https://www.weld.io/), a very easy-to-use tool for building interactive websites with zero technical knowledge. \r\n* [Landing Folio](http://www.landingfolio.com/), a collection of landing pages that will inspire you in minutes and that you can adapt to make your own. \r\n* [Signup forms from Mailchimp](http://kb.mailchimp.com/lists/signup-forms/add-a-signup-form-to-your-website). Mailchimp is a very powerful tool for email communications. Among its many features is that you can create forms to incorporate into your landing page so you can build your database automatically and use it later in the campaigns you run when launching your product or service. \r\n\r\n3. **Build a community**\r\n\r\nNow you have somewhere to send the people with problem you aim to solve. They can leave you their email address, and you can offer them your product or service when you launch it. So it's time to start building a community around your solution. \r\n\r\nHow do you do this? Start with places where your potential customers can have conversations about the problems you aim to solve for them. \r\n\r\nEXAMPLE: [here](https://www.startupgrind.com/blog/why-building-a-community-before-launching-is-vital-4-ways-to-do-it-right/) are four ways to build a community of followers long before you launch your product. [](https://www.shopify.com/blog/56875333-how-v-word-market-launched-a-successful-ecommerce-grocery-store-in-a-crowded-marketplace)\r\n\r\n",{"_42":6,"_43":24,"_44":2050,"_1130":1330,"_46":2051,"_51":2053,"_20":2055,"_55":2056,"_58":2057,"_60":2058,"_62":116,"_64":66,"_65":66},"How to start a digital project without knowing how to programme",{"_48":2052,"_50":1305},"/assets/images/2021_11_Proyecto-digital-sin-saber-programar.jpg",[2054],{"_48":2052,"_50":1335},[24,26],[57],["D",1662422400000],3130,{"_33":19,"_34":2060,"_36":2061,"_38":2062,"_40":2063},"en/que-es-un-mvp-no-es-el-primer-paso-de-tu-startup","que-es-un-mvp-no-es-el-primer-paso-de-tu-startup","\r\n![Hero image](/assets/images/2021_11_MVP-pasos.png)\r\n\r\n#### What is an MVP? How do I create one? What problems may I encounter... and how do I solve them? Let's take a look with a few simple steps.\r\n\r\nIf you've ever been in business before, you may, unfortunately, have encountered one of these problems: \r\n \r\n\r\n* You built something that later, to your surprise and dismay, you saw was not a necessity at the time.\r\n* You ran out of money or you had cost-related problems when setting your price . \r\n* Your founding team was not the right one.\r\n* You didn't have a good business model.\r\n* You did not take your customers into account .\r\n* There was another competing solution that outperformed you.\r\n* Etc.\r\n\r\nGood news: you're not the only one this has happened to. \r\n\r\nSuccessful products work because of something that seems simple but isn't really: they pinpoint an idea that people are willing to pay for.\r\n\r\n**People don't buy products, they buy solutions**\r\n\r\nBroadly speaking, the success of a product or service can be predicted if it allows the user to do more things or have fewer difficulties. \r\n\r\nMore specifically, the customer is looking to:\r\n\r\n* **Save** time when performing a task.\r\n* Save money (e.g., by buying a pack of different products or services that cost the same as one product or service - and which work well together).\r\n* Better **solve** a problem (compared to the solution offered by other existing and expensive products).\r\n* **Optimise** operations and free up resources (efficiency); for example, with a CRM, a process management system...\r\n* To have **information** or strategic partnerships at their disposal.\r\n* Educate themselves or **boost their skills** to obtain business opportunities.\r\n* Convert complex information extracted from different sites into simple, effective and relevant data to use in **making** strategic **decisions** .\r\n\r\nHere's an example taken from our Explorer alumni: the case of **Sofia Belenguer of MyRealFood app** . \"_We set about the process of validating with people, seeing what their problem was when it came to eating healthy_. _Not only was there a lack of information, but they also had a lack of motivation, a lack of time, they didn't know how to cook those foods... That's why we decided to incorporate the community part that is there now and the part about recipes and food_,\" she explains.\r\n\r\n**The Minimum Viable Product or MVP**\r\n\r\nThe Minimum Viable Product (MVP) is the test version of a new product that allows you to collect the maximum possible information (**customer validations**) with the minimum possible effort. It is used for both products and services and is directly related to the [**lean startup method**](https://explorerbyx.org/es/blog/posts/steve-blank-tienes-que-seguir-tu-pasion-y-ser-quien-eres/) .\r\n\r\nYour MVP should take into account not only functionality and reliability, but also be intuitive for the user (usable) and have a design that can get them excited and appeal to people visually:\r\n\r\nIf the idea works, the resources and structures necessary for its development can be put in place. Easy, isn't it? Not too easy since you have to go through several stages.\r\n\r\n**Fail fast, fail cheap**\r\n\r\nThe fact that it is an iterative process involving repetition does not mean that we should just get right to it, no matter how much we like to get down to work. No. Before you create your MVP, you should know if your customers are going to want it. And to know that, you have to do some prior research.\r\n\r\nThese are the three steps to take before creating and launching your Minimum Viable Product (or service):\r\n\r\n1. Understand the **real problem** you need to solve for your customers and inform yourself with information about the market. Trade shows and industry events are key because they will give you an idea of what people complain about or what they struggle with in their day-to-day lives.\r\n2. Define the **solution**: find out what tasks need to be done to solve the problem through interviews that reveal what customers really need (not what they say they want).\r\n3. Create an irresistible **offer** where potential customers can see the value that your product or service will bring them (as Steve Jobs said, ‘the customer doesn't have to know what they want’).\r\n\r\nWith the data you start collecting from that moment on, you will be able to know if it is worth the effort to create a Minimum Viable Product.... or not. Consider this:\r\n\r\nIf the amazing product you’re offering doesn't attract customers, do you think anyone will be interested in your MVP later on?\r\n\r\nThat's why many experts recommend **boostrapping** when launching a startup: the technique can allow you to be sustainable (financially speaking) with your own resources and through your own customers (vs. early external funding). Here, the best tips are:\r\n\r\n* Do not leave your job until it is strictly necessary.\r\n* Don’t buy, rent.\r\n* Do not scale up until you have a pressing need to do so.\r\n* Focus on covering your hardware and hosting costs first and wait to hire.\r\n\r\n**Ultimately, the best way to validate a startup when you begin is to test your pricing and confirm that customers are actually willing to pay for your solution.** \r\n\r\nWithout these two basics, directly related to lean startup and boostrapping, you shouldn't start your MVP... and without your MVP you shouldn't build something that no one may want.\r\n\r\n**Steps to create an MVP**\r\n\r\nLuckily, testing will point out whether it's a good idea to build your MVP or not. And if the tests say go ahead... that's how you should **create a Minimum Viable Product**.\r\n\r\n1. **Define the** **Value Proposition**. If you know what solutions your product or service offers and what it will bring to the public, testing will be efficient and realistic.\r\n2. **Choose the right** **audience**. It must have the same characteristics as the target audience you expect for your project.\r\n3. **Determine the test time**. If it is too short, the data you get may be insufficient. If it is too long, it could delay the launch of your product.\r\n4. **Test the public's response**. Here you will see whether or not the market approves of your solution; this is the most important step in the process. \r\n5. **Interpret user responsiveness**. Collect their _feedback_ and evaluate whether or not the product is ready to be launched. Filter out the interesting comments and distinguish from the uninteresting ones, but, as recommended by [Steve Blank in this TalkX](https://explorerbyx.org/es/blog/posts/steve-blank-tienes-que-seguir-tu-pasion-y-ser-quien-eres/), don't forget to listen to those people who don't see the need for your proposal or who find it flawed because they will give you valuable information about the improvements you need to make... or about the change of direction you need to make.\r\n6. **Modify the product or service**. Apply the information to the design of the final product. \r\n\r\nNow, are you all set? Ask, listen and create your MVP!\r\n\r\n_Source:_ [_https://rockcontent.com/es/blog/producto-minimo-viable/_](https://rockcontent.com/es/blog/producto-minimo-viable/)\r\n\r\n",{"_42":6,"_43":24,"_44":2064,"_1130":1330,"_46":2065,"_51":2067,"_20":2071,"_55":2072,"_58":2073,"_60":2074,"_62":63,"_64":66,"_65":66},"What is an MVP? NOT the first step of your startup",{"_48":2066,"_50":1305},"/assets/images/2021_11_MVP-pasos.png",[2068,2069],{"_48":2066,"_50":1335},{"_48":2070,"_50":1352},"/assets/images/2021_11_Que-es-MVP.jpg",[24],[57],["D",1662422400000],7901,{"_33":19,"_34":2076,"_36":2077,"_38":2078,"_40":2079},"en/ser-cool-o-no-ser-cool-he-aqui-el-minimum-loveable-product","ser-cool-o-no-ser-cool-he-aqui-el-minimum-loveable-product","\r\n![Hero image](/assets/images/2021_11_Minimum-Loveable-Product.jpg)\r\n\r\n#### Why the MVP is no longer enough... and why you need to think about the MLP (Minimum Loveable Product).\r\n\r\nWe startup people love to make the most of our time, that's why we sometimes err on the side of using acronyms for everything (like the **positions** ones), which for some translates into speaking an alien language.\r\n\r\nAmong these acronyms, you’ve surely stumbled upon the MVP or Minimum Viable Product at some point.\r\n\r\nWe’re going to tell you why the MVP is no longer enough... and why you need to think about the **MLP (Minimum Loveable Product**).\r\n\r\nBut let's take it one step at a time…\r\n\r\n**What is a Minimum Viable Product?**\r\n\r\nA problem for many entrepreneurs is that they first create a product and then move on to selling it (or trying to sell it), which often ends in a lot of headaches and wasted time and money.\r\n\r\nThat's why in 2001 Frank Robinson created the concept of the Minimum Viable Product or MVP, later made famous by Eric Ries.\r\n\r\nYou may have seen the typical drawing of the tricycle that turns into a scooter, then into a bike, then into a motorcycle, then into a car…\r\n\r\nThe MVP is the minimum version of a product, but enough for the founding team to collect and validate as much important information about their customer and what they want in the shortest possible time (some have already gone from MVP to RAT, as we explain here).\r\n\r\nBut in today's market, despite all the conveniences of the online world and technology, it is becoming increasingly harder to stand out: customers are much more demanding and are used to having information and choices…\r\n\r\n**Minimum Loveable Product, what you need to make the user fall in love with you**\r\n\r\nThe solution is to offer a **Minimum Loveable Product**, i.e., a minimum product that not only solves the problem or the need, but is absolutely freaking awesome and takes into account product design and user experience from the beginning.\r\n\r\nThe idea is not to find customers but to find your brand ambassadors: people who really like your product or service and can share it, create a community and attract others to use it. \r\n\r\nIt seems better to build something that fewer users will love than something that many users will be indifferent to. So your early _adopters_ will be the ones who help take your solution further.\r\n\r\nHere are the major differences between the Minimum Viable Product and the Minimum Lovable Product in visual form:\r\n\r\n![MVP vs MLP](/assets/images/2022_09_bLOG-eXPLORER-COOL.jpg)\r\n\r\nAs you can see, the MLP not only \"fixes\" the customer's pain, but the customer loves the experience.\r\n\r\n**Some tips for creating your MLP**\r\n\r\n1. Don't lose sight of the purpose, the customer's why, what they care about.\r\n2. Find a team that is aligned with those values.\r\n3. Research, research, research.\r\n4. Focus on solving an important problem.\r\n5. Put your team to work on creating an amazing experience from the start.\r\n6. It has to be agile: get results, analyse them and draw conclusions.\r\n\r\n**Examples of MLPs**\r\n\r\nWhatsApp or TikTok are two well-known examples: both were dedicated to doing one thing right from the start that blew everyone's mind. In the case of the messaging app, it allowed you to send messages to your contacts in an agile, intuitive way... and for free. Its ease and being freemium was what made everyone love it and made it go viral. \r\n\r\nTikTok, on the other hand, stood out with its ease of creating cool content in record time. Hence its _engagement_ figures. \r\n\r\nBut we don't have to go outside our own borders to find examples of MLPs: some Explorer alumni, such as Eduardo Lobejón, from [**Roams**](https://roams.es/) (I'm sure you know this phone and Internet rate comparer that already advises 13 million users in several countries and has also started to compare energy, sports, finance and streaming), based their success on something that delighted their first users from the beginning and that spread like wildfire. \r\n\r\nWe also have **Sofia Belenguer, from MyRealFood app, with almost 1.5 million users**. According to Sofia, \"_We couldn't fail early, we had to fall in love early to convert a community that, being used to the content they already had on Instagram, wouldn’t have considered a 'viable' product enough_. _So start with an idea that is a need for you and a group of people, identify their pain points and solve at least one of them that will make them fall in love with your product_.\r\n\r\nRemember that when building your solution you don’t need a 'tolerable' experience, but a mind-blowing one. And sometimes it’s better to have few 'loves' than a lot of 'likes'.\r\n\r\nSome say that the ideal time frame for building an MLP and launching it to market is 12 weeks, the same as Explorer.\r\n\r\nIf you too want to be like Sofia or Eduardo and work on a solution that has purpose, become an Explorer!\r\n\r\n[I want to build my MLP with Explorer!](https://explorerbyx.org/en/)\r\n\r\n",{"_42":6,"_43":24,"_44":2080,"_1130":1330,"_46":2081,"_51":2083,"_20":2089,"_55":2090,"_58":2091,"_60":2092,"_62":227,"_64":66,"_65":66},"To be cool or not to be cool, that is the Minimum Loveable Product",{"_48":2082,"_50":1305},"/assets/images/2021_11_Minimum-Loveable-Product.jpg",[2084,2085,2087],{"_48":2082,"_50":1335},{"_48":2086,"_50":1352},"/assets/images/2021_11_MLP-infografia.png",{"_48":2088,"_50":1438},"/assets/images/2022_09_bLOG-eXPLORER-COOL.jpg",[24],[57],["D",1662422400000],5229,{"_33":19,"_34":2094,"_36":2095,"_38":2096,"_40":2097},"en/por-que-emprender-ahora","por-que-emprender-ahora","\r\n![Hero image](/assets/images/2022_05_Emprender-ahora.jpg)\r\n\r\n#### Why should you make the leap right NOW? We’ll get to that in a minute, but first let’s take things a little further... Do we really need to have a NOW?\r\n\r\nThere may not be an answer to the question **‘why start a business?’** Or rather, there may be a million different reasons, and they’re surely all good ones. Everyone has their reasons, but when you finally decide to give your project a go, you’re bound to wonder whether it's the right time to do so. You study the market, and that gives you clues for building a company that fits with the times, ensuring yourself greater chances for success.\r\n\r\nOr not. There are many companies that never considered whether it was \"the right time\" to get started: Facebook, Netflix, Airbnb. They instead set in motion major trends that other entrepreneurs would end up using to identify when the ideal time for starting their own projects was. So **don't lose hope looking for a golden date on the calendar**. You may not even need it. In fact, the main conclusions [Lenny Rachitsky](https://twitter.com/lennysan?ref_src=twsrc%5egoogle%7Ctwcamp%5eserp%7Ctwgr%5eauthor), a product and startup growth consultant and author of [Lenny's newsletter](https://www.lennysnewsletter.com/) (check it out if you’ve never read it) on the topic may surprise you: \r\n \r\n\r\n1. You can build a huge business without waiting for a \"now\".\r\n2. That \"now\" may appear later.\r\n3. Even if you have a \"now,\" your business could still fail.\r\n4. The \"now\" offers two very clear advantages (we’ll look at those now).\r\n5. There are five ways to determine the \"now\".\r\n\r\n**Why start a business now: advantages**\r\n\r\nInvestors are looking for a \"now\" because it increases the chances of success; they prefer to bet on a winning horse, obviously. And for you, the entrepreneur, there are also advantages. A perfectly clear and defined \"why now\" (in other words: a radical change in the world)…\r\n\r\n1. Allows you to **offer a product that is ten times better**: are smartphone cameras becoming more capable? Instagram arrives.\r\n2. Uncovers **new needs for consumers**: think of the Covid-19 lockdown scenario and Zoom's spectacular take-off.\r\n\r\n**How to know when it’s the right time to start a business: find your \"now\"**\r\n\r\nWe know, it’s not always easy to identify these moments. But, like we said before, there are five ways to foresee the right moment (and a crystal ball is not one of them):\r\n\r\n1. When **a new technology starts to become popular** (batteries for electric cars with greater autonomy and... boom! You’ve got Tesla).\r\n2. By **having free access to new data or APIs** (the release of the Google Maps API and... now you’ve got electric scooter/bicycle/motorbike rental services).\r\n3. When there are **changes in regulations and laws** (data protection law and... Voila! Telemedicine).\r\n4. As the **habits** of certain groups of people **change** (the rise of e-sports and... in comes Twitch).\r\n5. When **beliefs in established values** (cryptocurrencies) **change**.\r\n\r\nStill not clear? Get started by expanding on a business [idea.](https://explorerbyx.org/es/blog/posts/donde-encontrar-ideas-para-emprender/) Click on the link and we’ll tell you where to find ideas (it's easier than you think). And [join Explorer](https://explorerbyx.org/en/) to define what may become your future. Take advantage of the now!\r\n\r\n_Source:_ [_Lenny's newsletter_](https://www.lennysnewsletter.com/p/why-now-527?s=r) _._\r\n\r\n",{"_42":6,"_43":24,"_44":2098,"_1130":1330,"_46":2099,"_51":2101,"_20":2105,"_55":2106,"_58":2107,"_60":2108,"_62":116,"_64":66,"_65":66},"Start your business venture now. Yes, now!",{"_48":2100,"_50":1305},"/assets/images/2022_05_Emprender-ahora.jpg",[2102,2103],{"_48":2100,"_50":1335},{"_48":2104,"_50":1352},"/assets/images/2022_05_Emprender-ahora-2.jpg",[24],[57],["D",1662336000000],3422,{"_33":19,"_34":2110,"_36":2111,"_38":2112,"_40":2113},"en/te-contamos-por-que-validar-tu-proyecto-con-expertxs-siempre-es-buena-idea","te-contamos-por-que-validar-tu-proyecto-con-expertxs-siempre-es-buena-idea","\n![Hero image](/assets/images/2022_08_Convo-Expertos.jpg)\n\n#### Ponen una cara detrás de los conocimientos, ayudan a resolver dudas sobre los contenidos... pero su papel en la validación de una idea va más allá.\n\nYa sabes lo que es [Explorer](https://explorerbyx.org/), pero, ¿conoces el papel que tienen lxs Expertxs en el programa? Ponen **una cara detrás de los conocimientos**, ayudan a **resolver dudas sobre los contenidos** e, incluso, son las personas que animan a continuar el camino sin rendirse.\n\nContarlo es sencillo, ¿verdad? Pero en realidad su papel va mucho más allá. Verás, las 12 semanas que una persona emprendedora pasa en Explorer validando su proyecto exigen esfuerzo y dedicación. Habrá momentos en los que quizá piense que emprender no es para ella, que su idea para solucionar un problema (una que resuelve alguno de los ODS 2030, nada menos) no es tan buena. Hasta tendrá ganas de tirar la toalla. Lxs Expertxs van a transmitirle toda la fuerza que necesita. \n\nComo Explorer, esa idea será expuesta a diferentes miradas y criterios en las diversas etapas de su desarrollo. Lxs Expertxs están ahí durante todo este viaje, aportando un valioso feedback en función de su área concreta de especialización (lean startup, UX y diseño web o centrado en personas, desarrollo de negocio o marketing online…), de ahí que sean de vital importancia en cualquiera de los puntos de esta travesía hacia la validación del proyecto.\n\n ¿Crees que puedes ayudar así a lxs Explorer? Pues ya hemos abierto una nueva convocatoria para encontrar Expertxs, ¡apúntate!\n\n",{"_42":6,"_43":30,"_44":2114,"_1130":1330,"_46":2115,"_51":2117,"_20":2119,"_55":2120,"_58":2121,"_60":2122,"_62":381,"_64":66,"_65":66},"Te contamos por qué validar tu proyecto con Expertxs siempre es buena idea",{"_48":2116,"_50":1305},"/assets/images/2022_08_Convo-Expertos.jpg",[2118],{"_48":2116,"_50":1335},[30],[57],["D",1658880000000],1840,{"_33":19,"_34":2124,"_36":2125,"_38":2126,"_40":2127},"en/disena-tu-flujo-de-experimentacion-personalizado-y-evita-errores","disena-tu-flujo-de-experimentacion-personalizado-y-evita-errores","\r\n![Hero image](/assets/images/2021_11_flujo-experimentacion.jpg)\r\n\r\n#### Want to test your project without wasting too much time testing? Follow the principles of experiment flow.\r\n\r\n[David J. Bland](https://www.davidjbland.com/), the author of “[Testing Business Ideas](https://www.amazon.es/Testing-Business-Ideas-David-Bland/dp/1119551447)”, tells you how. To start with, testing or trying out [new business ideas](https://explorerbyx.org/es/blog/posts/donde-encontrar-ideas-para-emprender/) to minimise uncertainty is no easy task. Teams often apply the tactics of **experimentation** without comprehending the principles behind it. They follow certain practices because they seem easy to replicate, but... **this can be dangerous**, warns Bland.\r\n\r\nThink about the automobile industry. Manufacturers tried to mimic Toyota’s **Andon system**: a cord (later replaced by a button) which workers would pull whenever they noticed a serious problem, the aim being to stop the assembly line and alert a supervisor. That way, they could prevent the fault from moving on and becoming more difficult to repair further down the line when more pieces had been added to the car. Removing those components to get to the bottom of the issue would have meant hours of work and production gone to waste.\r\n\r\nOther brands thought Toyota’s idea was great and decided to implement it in their factories. Disaster! Employees would detect a fault and pull the cord, but their **supervisors would tell them off for interrupting production** - the factory had a target to meet and stopping the assembly line meant that the numbers would not add up. Ultimately, workers would avoid pulling the cord so as not to get fired.\r\n\r\nWhy didn’t that happen at Toyota? Because they had shaped the practice according to the _jidoka_ principle, which loosely translates as “automation with a human touch”. This concept is essentially **written into the Japanese firm’s DNA**. At Toyota, every employee knew what to they had to do:\r\n\r\n1. Detect the mistake.\r\n2. Stop the assembly line.\r\n3. Solve the cause of the problem with their supervisor.\r\n4. Implement lessons learned in the workflow. \r\n \r\n \r\n\r\nSimilar scenarios have occurred with experimentation tactics, where teams have copied what other companies did without understanding what lies behind those actions. They could benefit from grasping the **principles of experiment flow**.\r\n\r\n\r\n![Gallery Image 02](/assets/images/2022_05_Visualise_your_experiments-ok.jpg)\r\n\r\n\r\n* **Visualise your experiments**\r\n\r\nRunning a test can be a tricky business unless you visualise it first. To do so, simply write down the tests you plan to carry out (in a note book, on a blackboard, on the wall, in an app...). Draw a table to help you track progress and see when things are getting stuck. It could look like this:\r\n\r\n**Pending**\r\n\r\n**Planned**\r\n\r\n**Underway**\r\n\r\n**Outcome**\r\n\r\nNow, all you have to do is add your experiments to the first column in the order you intend to do them. Put the tests you plan to run first at the top.\r\n\r\n**Pending**\r\n\r\n**Planned**\r\n\r\n**Underway**\r\n\r\n**Outcome**\r\n\r\nOnline campaigns\r\n\r\nCustomer interviews\r\n\r\nLanding page\r\n\r\nSurvey\r\n\r\n**Limit the number of experiments you have underway**\r\n\r\nDo not try to tackle too many tests at once, especially if your team is small - you will only end up frustrated with a string of unfinished experiments. Set limits in your table and do not let another test start until the first few are moving forward.\r\n\r\n**Pending**\r\n\r\n**Planned**\r\n\r\n**Underway**\r\n\r\n**Outcome**\r\n\r\nOnline campaigns\r\n\r\nLanding page\r\n\r\nCustomer interviews\r\n\r\n————————-\r\n\r\nSurvey\r\n\r\n————————-\r\n\r\n————————-\r\n\r\n**Continuous experimentation**\r\n\r\nWhen experiments start flowing with the team, it is time to focus on action and reconsider the way you work. You might want to dig a bit deeper when a problem arises or change the limits on tasks that are already underway. Once you understand the principles of experiment flow, do not be afraid to alter your methods: you will get better tools to make the most out of every test. For example, your table could change to look like this:\r\n\r\n**Pending**\r\n\r\n**Planned**\r\n\r\n**Underway**\r\n\r\n**Outcome**\r\n\r\nSurvey\r\n\r\nOnline campaigns\r\n\r\nLanding page\r\n\r\n \r\n\r\nIn progress\r\n\r\nCustomer interviews\r\n\r\nOn hold\r\n\r\nRemember, the goal of the experiment flow is to help you reduce uncertainty, so... good luck!\r\n\r\n_Source:_ [_https://www.strategyzer.com/blog/the-principles-of-experiment-flow_](https://www.strategyzer.com/blog/the-principles-of-experiment-flow)\r\n\r\nPhoto by [ThisisEngineering RAEng](https://unsplash.com/@thisisengineering?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/s/photos/scientist?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText).\r\n\r\n",{"_42":6,"_43":24,"_44":2128,"_1130":1330,"_46":2129,"_51":2131,"_20":2137,"_55":2138,"_58":2139,"_60":2140,"_62":148,"_64":66,"_65":66},"Design your own customised experiment flow to avoid mistakes",{"_48":2130,"_50":1305},"/assets/images/2021_11_flujo-experimentacion.jpg",[2132,2133,2135],{"_48":2130,"_50":1335},{"_48":2134,"_50":1352},"/assets/images/2021_11_Infografia-flujos-experimentacion.png",{"_48":2136,"_50":1438},"/assets/images/2022_05_Visualise_your_experiments-ok.jpg",[24,26],[57],["D",1653350400000],4649,{"_33":19,"_34":2142,"_36":2143,"_38":2144,"_40":2145},"en/la-clave-del-exito-al-emprender-el-pensamiento-cientifico","la-clave-del-exito-al-emprender-el-pensamiento-cientifico","\r\n![Hero image](/assets/images/2021_11_Pensamiento-cientifico-ok.jpg)\r\n\r\n\r\n#### Looking to give your project a twist and turn it into your professional future? If the answer is yes, science is the recipe.\r\n\r\nWant to fulfil your entrepreneurial goals? Looking to give your project a twist and turn it into your professional future? If the answer is yes, **science** is the recipe. We’re not talking about locking yourself in a lab and mixing liquids in test tubes until you strike the right formula to ensure an idea is feasible - it’s about applying the scientific community’s thinking parameters. That’s what [**Adam Grant**](https://www.adamgrant.net/book/think-again/%23:~:text=Think%20Again%20reveals%20that%20we,don't%20know%20is%20wisdom.) proposes in his book [**“Think Again”**](https://www.adamgrant.net/book/think-again/%23:~:text=Think%20Again%20reveals%20that%20we,don't%20know%20is%20wisdom.) .\r\n\r\nThe author refers to a study conducted at Bocconi University in Milan entitled “[**A Scientific Approach to Entrepreneurial Decision-Making: Evidence from a Randomized Control Trial**](https://www.knowledge.unibocconi.eu/notizia.php?idArt=20337) ”, by Arnaldo Camuffo, Alessandro Cordova, Alfonso Gambardella and Chiara Spina, whose conclusions could turn everything you thought you knew about **entrepreneurship** upside down. It will at least make you rethink a lot of things without ceasing to believe in yourself, and this is the perfect time in life to do just that. That is precisely what Grant posits.\r\n\r\n Picture landing in Milan to take part in an **entrepreneurial training programme**. For four months, you learn how to create a business strategy, interview customers and build a viable product. But there is something you don’t know: You and all the other trainees have been allocated to different groups at random.\r\n\r\nThe first one is a “scientific group”; the second one is a control group. The content was similar for both groups, but members in the first group were encouraged to see startups through a scientific thinking lens. In other words:\r\n\r\n1. The strategy lies in the theory.\r\n2. Interviews with customers help to develop a hypothesis.\r\n3. A minimally viable product or prototype is an experiment used to test that hypothesis.\r\n\r\nThis scenario means results have to be measured thoroughly and decisions must be made based on whether the hypothesis is confirmed or refuted. As a result, the differences between each group’s entrepreneurial performance were... dramatic!\r\n\r\n#### **Conclusions: € 250 vs. € 9,850** \r\n\r\nDuring the year that followed the study, the startups launched by the control group achieved average profits of $ 300 (less than € 250). Meanwhile, the projects by the “**scientific group**” hit figures of around $ 12,000 (roughly € 9,850). Plus, their **results came** **twice as quickly** and they got customers faster. Why?\r\n\r\nEntrepreneurs in the control group generally stuck to their initial strategy and product - the good decisions they had made were virtues they preached about. Conversely, **those who were encouraged to think like the scientific community** changed their course and pivoted more than twice as often; when their hypothesis fell through, they knew it was time to change their business model. “If knowledge is power, knowing what you don't know is wisdom” - the well-known “I know that I know nothing” rephrased by Adam Grant.\r\n\r\n",{"_42":6,"_43":23,"_44":2146,"_1130":1330,"_46":2147,"_51":2149,"_20":2151,"_55":2152,"_58":2153,"_60":2154,"_62":116,"_64":66,"_65":66},"The key to entrepreneurial success: scientific thinking",{"_48":2148,"_50":1305},"/assets/images/2021_11_Pensamiento-cientifico-ok.jpg",[2150],{"_48":2148,"_50":1335},[23],[57],["D",1653350400000],3544,{"_33":19,"_34":2156,"_36":2157,"_38":2158,"_40":2159},"en/como-lograr-que-tu-proyecto-sobreviva","como-lograr-que-tu-proyecto-sobreviva","\r\n![Hero image](/assets/images/2022_05_proyecto-emprendimiento-sobrevive.jpg)\r\n\r\n\r\n#### Las ideas de emprendimiento nacen, crecen y… muchas mueren en un cajón. Aquí está la clave para hacer que tu proyecto sobreviva: diseña un camino hacia tu meta con estas preguntas.\r\n\r\nCualquier [emprendedor](https://explorerbyx.org/es/blog/posts/emprendedor-quiza-haces-algo-mal-empieza-por-el-final/) no tiene **un solo proyecto**, ¿verdad? Hay varios, **decenas seguramente**, en un disco duro de tu ordenador o en una libreta de papel, una especie de cementerio donde habitan fantasmas que te acosan. Y lo hacen porque, a fin de cuentas… **tú los asesinaste**. \r\n\r\nNo fue a propósito, desde luego, pero su muerte llegó siguiendo el curso natural de las cosas cuando no existe un **plan establecido** o un programa que te lleve a un destino concreto. Sin eso, no hay [metas pequeñas](https://explorerbyx.org/es/blog/posts/boost-de-motivacion-para-emprender-8-tips-indispensables/) que puedas ir cumpliendo, sino un intento loco de hacer todo a la vez… que es la peor forma de afrontar un **proyecto de emprendimiento**, dicho sea de paso. Así que… ¿cómo lograremos que esta vez sea diferente? Es decir…\r\n\r\n**¿Cómo hacer que un proyecto sobreviva?**\r\n\r\nSólo hay una cosa que debes tener en cuenta. En serio. Ya nos lo dijo [Jennifer LeBlanc en su TalkX](https://explorerbyx.org/es/blog/posts/talkx-jennifer-leblanc-tienes-que-entender-a-tus-clientes/): enfócate en tu [cliente](https://explorerbyx.org/es/blog/posts/cinco-consejos-para-sacar-partido-a-los-kpis-sobre-tus-clientes/) o tu usuario con tal concentración que todo lo demás desaparezca. Puedes empezar por hacerte las siguientes preguntas:\r\n\r\n* ¿Son necesarios todos esos **capítulos/horas de vídeo** para el usuario o se puede resolver con un workbook o una **hoja de instrucciones simplificada**?\r\n* Al principio, ¿se precisa tal cantidad de **recursos de diseño** y de **gráficos perfectos**? ¿No sería más conveniente una [landing page](https://explorerbyx.org/es/blog/posts/como-completar-una-landing-page-sin-saber-programar/) sencilla, que no genere mucho estrés y que lleve justo donde quieres?\r\n\r\nY, sobre todo, **sé sincero contigo mismo/a** cuando respondas a esto:\r\n\r\n* ¿Qué necesitas?\r\n* ¿Cómo sueles trabajar?\r\n* ¿Cuánto y con qué rapidez puedes avanzar?\r\n* ¿En qué punto has abandonado otras veces?\r\n* ¿Cómo puedes facilitarte el éxito?\r\n\r\nAhora que (más o menos) tienes claras estas claves, aquí tienes el segundo tip para no fallar en tu proyecto. Sigue leyendo…\r\n\r\n**No vale la “talla única”**\r\n\r\nEstá más que comprobado: lo que te gusta a ti o las necesidades que tienes no son las mismas que las de tu mejor amigo/a. Piensa en la ropa: ¿cuántas veces te has probado algo de “talla única” que te quedase bien? Siempre es más grande, más ancho o más pequeño y corto de lo que quieres. O no está en el color que prefieres. Pues lo mismo ocurre con tus clientes: **es imposible que el mismo producto les sirva a todos ellos**. Tatúatelo.\r\n\r\nPor eso, para no abandonar tu proyecto, para que tenga éxito, debes hacer las preguntas adecuadas a las personas correctas y **obtener las respuestas más específicas posible**. Has de saber qué estás haciendo, por qué y para quién. Y tendrás un camino. \r\n\r\nPor supuesto, seguir un **programa como Explorer**, que te guía paso a paso en tu proyecto de emprendimiento, es más que recomendable. ¿[Te apuntas](https://explorerbyx.org)? \r\n\r\nFuente: Amy Hoy, Stacking the Bricks.\r\n\r\nFoto de [John Schnobrich](https://unsplash.com/@johnschno?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) en [Unsplash.](https://unsplash.com/es/s/fotos/gr%C3%A1fico-resultados-empresariales-positivos%2B?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)\r\n\r\n",{"_42":6,"_43":24,"_44":2160,"_1130":1330,"_46":2161,"_51":2163,"_20":2165,"_55":2166,"_58":2167,"_60":2168,"_62":116,"_64":66,"_65":66},"Cómo lograr que tu proyecto sobreviva",{"_48":2162,"_50":1305},"/assets/images/2022_05_proyecto-emprendimiento-sobrevive.jpg",[2164],{"_48":2162,"_50":1335},[24],[57],["D",1651622400000],3758,{"_33":19,"_34":2170,"_36":2171,"_38":2172,"_40":2173},"en/descubre-si-tienes-los-7-rasgos-de-una-mente-creativa-y-aplicalo-al-emprendimiento","descubre-si-tienes-los-7-rasgos-de-una-mente-creativa-y-aplicalo-al-emprendimiento","\n![Hero image](/assets/images/2021_09_explorer-creatividad.jpg)\n\n#### Una mente creativa aumenta sus posibilidades de éxito a la hora de poner en marcha un proyecto de emprendimiento\n\nEl toque de originalidad que aporta su idea sobre el sector o sobre el problema que resuelve hace que destaque entre su competencia.\n\nEn realidad, todos somos creativos, en mayor o menor medida. Simplemente pensar en tu posible negocio ya exige echar mano de la inspiración. Las siguientes etapas del proceso se verán beneficiadas de la imaginación, que bien encaminada aportará ese valor añadido tan deseado (y deseable) en una empresa.\n\n“Muy bien, pero no me considero una persona especialmente creativa”, puede que estés pensando. ¿Seguro? Lee los siete rasgos que caracterizan a aquellos claramente dotados para dar con nuevas ideas o soluciones y quizá te reconozcas en alguno (o en varios). Y si no… siempre aprenderás a identificar a dichas personas y podrás rodearte de ellas para que te ayuden a lanzar tu proyecto.\n\nSegún el estudio llevado a cabo por Oyvind Lund Martisen, profesor de la Escuela de Negocios de Noruega, los rasgos distintivos de las personas creativas son:\n\n1. **Imaginación**: las mentes creativas suelen tener un gran número de ideas.\n2. **Originalidad**: normalmente, rechazan convencionalismos y normas. Son rebeldes y tienden a actuar según sus criterios.\n3. **Compromiso**: las personas con un alto grado de creatividad son capaces de abstraerse totalmente cuando trabajan, pues disfrutan llevando a cabo sus planes y retos, superando situaciones complicadas hasta conseguir su meta.\n4. **Ambición**: liderar un proyecto, obtener reconocimiento… Para una persona creativa, estos pueden ser los motivos que le impulsen a superarse y a demostrar su valía.\n5. **Holismo**: su capacidad de entender las diferentes facetas de un problema o de una situación es enorme; hablamos de uno de sus puntos fuertes a la hora de encontrar soluciones ingeniosas. No se ciñen a estructuras de pensamiento cerradas, sino que combinan con éxito distintas técnicas, habilidades y conocimientos.\n6. **Emociones variables**: nuestro estado de ánimo no es siempre el mismo, pero en las mentes creativas pueden acusarse estos cambios, pues viven todo con mucha intensidad.\n7. **Sociabilidad reducida**: algunas personas con una creatividad muy alta prefieren aislarse para desarrollar mejor su trabajo.\n\n**¿Quieres aprovechar al máximo tu creatividad para emprender? ¡Haz tu pre-registro en la [próxima edición de Explorer](https://explorerbyx.org/)!**\n\n",{"_42":6,"_43":23,"_44":2174,"_1130":1330,"_46":2175,"_51":2177,"_20":2179,"_55":2180,"_58":2181,"_60":2182,"_62":319,"_64":66,"_65":66},"Descubre si tienes los 7 rasgos de una mente creativa",{"_48":2176,"_50":1305},"/assets/images/2021_09_explorer-creatividad.jpg",[2178],{"_48":2176,"_50":1335},[23,26],[57],["D",1632009600000],2560,"currentPage","total",136,"size","sizeMap",{"_72":2189,"_87":2190,"_103":2189,"_119":2191,"_134":2190,"_151":2192,"_167":2193,"_182":2191,"_198":2191,"_214":2193,"_230":2189,"_245":2190,"_260":2189,"_275":2190,"_290":2193,"_306":2190,"_322":2190,"_337":2189,"_353":2193,"_368":2193,"_384":2189,"_397":2189,"_416":2191,"_431":2189,"_449":2189,"_464":2189,"_480":2193,"_498":2190,"_513":2189,"_529":2191,"_547":2191,"_566":2191,"_584":2190,"_603":2190,"_625":2190,"_641":2192,"_659":2192,"_674":2191,"_689":2191,"_705":2190,"_720":2189,"_735":2192,"_748":2192,"_761":2189,"_775":2191,"_788":2193,"_801":2193,"_814":2190,"_827":2190,"_840":2193,"_853":2189,"_866":2190,"_879":2192,"_892":2189,"_905":2193,"_918":2189,"_931":2193,"_944":2189,"_957":2189,"_970":2192,"_983":2192,"_996":2191,"_1009":2192,"_1022":2192,"_1035":2193,"_1048":2192,"_1061":2189,"_1074":2189,"_1087":2189,"_1100":2190,"_1113":2189,"_1126":2193,"_1140":2189,"_1154":2190,"_1168":2190,"_1183":2189,"_1197":2190,"_1211":2192,"_1225":2191,"_1239":2190,"_1253":2192,"_1267":2191,"_1281":2192,"_1299":2190,"_1312":2190,"_1326":2192,"_1342":2192,"_1359":2193,"_1372":2190,"_1386":2189,"_1396":2191,"_1412":2191,"_1426":2191,"_1445":2192,"_1459":2189,"_1473":2190,"_1489":2189,"_1503":2191,"_1517":2192,"_1531":2192,"_1545":2191,"_1559":2191,"_1573":2189,"_1587":2191,"_1601":2191,"_1615":2192,"_1629":2190,"_1643":2191,"_1657":2192,"_1671":2189,"_1685":2190,"_1699":2192,"_1715":2190,"_1729":2191,"_1756":2193,"_1770":2192,"_1784":2193,"_1798":2190,"_1808":2193,"_1824":2192,"_1838":2189,"_1852":2193,"_1866":2190,"_1880":2189,"_1893":2192,"_1911":2192,"_2013":2193,"_2047":2190,"_2061":2191,"_2077":2190,"_2095":2189,"_2111":2193,"_2125":2189,"_2143":2190,"_2157":2190,"_2171":2192},"vertical","tall","large-square","large-horizontal","horizontal","initialFilters",{"_2196":1330,"_2197":2198},"searchText","selectedCategories",[25],"rootPath","/en/","itemPath","/en/blog/posts/","actionData","errors"]