Find your narrative

If you don’t know what theme to use in your story, here are six possibilities; use them depending on the stage of your project, your audience and what you want to get out of it.

1. Share your journey. As the creator of a startup, you’re doing something unique and inspiring: communicate your experiences, challenges, successes (and failures). This way, you’ll connect with potential customers on a personal level. Video content, blog posts, updating your company’s social media… use any of these mediums to reach that audience.

2. Highlight your values. Use storytelling to convey what you stand for with your project and why it matters. You can share, for example, the ideals that guide the decision-making process in the company or those that you aim to convey to users.

3. Use your customers as examples. Present real stories that show how your product or service has helped your users achieve a goal, solve a problem… This way, you’ll reveal the impact of your project.

4. Explain your product. Through storytelling, you can also explain how what you offer works. Create a story that clearly shows the method used to solve users’ pains; your audience will understand better and it will be easier for them to assess the usefulness of your idea.

5. Stand out among your competitors. Describe why your product is different from what your competitors offer or how your team’s experience and knowledge make you stand out in the market.

6. Inspire your colleagues. Lastly, storytelling also serves to motivate those who work with you: they are your greatest asset. Remind them how you’ve progressed thanks to their work or the way you’re improving the world.

Photo by Piccoletti sandrine on Unsplash.